Movistar Team
- Company typePrivate
- Founded1980
- HeadquartersHuarte, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
Movistar Team firmographics
Firmographics- Name
- Movistar Team
- Legal name
- ABARCA SPORTS, S.L.
- Website
- https://movistarteam.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Movistar Team industry classification
Industry- Product category
- Professional Cycling Team
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where Movistar Team is headquartered
LocationHeadquarters
- HQ city
- Huarte
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Movistar Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Title Sponsorship (Movistar/Telefónica): Primary sponsorship revenue from Telefónica's telecom brand Movistar, which serves as the team's title sponsor and main jersey branding.
- Partner/Sponsor Sponsorships: Revenue from technical partners including Canyon (bikes), GOBIK (apparel), SRAM (components), and approximately 30+ other sponsors providing equipment, services, and financial support.
- Merchandise Sales: Official team shop selling team kits, apparel, and merchandise directly to fans and consumers.
- MT Cycling Club Membership: Fan club membership program offering exclusive access, merchandise, and experiences to supporters.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Movistar Team product offering
Product offeringCore offering
Movistar Team is a professional cycling organization that fields men's UCI WorldTeam, women's UCI Women's WorldTeam, eSports, and Academy squads that compete in Grand Tours and major Classics. The team is managed by Abarca Sports S.L. under a brand-licensing arrangement with Telefónica and generates revenue primarily through title and technical sponsorships plus official team merchandise and fan club memberships.
Product overview
Movistar Team is a professional cycling organization managing multiple teams: men's WorldTour team, women's team, eSports team, and Academy development squad. The organization competes in major cycling races worldwide including Grand Tours (Tour de France, Giro d'Italia, Vuelta a España), Classics, and one-day races. The team's product ecosystem centers on their competitive cycling teams and official merchandise. Equipment suppliers include Canyon (bicycles), GOBIK (apparel), Fizik (shoes and saddles), ABUS (helmets), SRAM (components), 100% (eyewear), and CUPRA (official vehicles). The team also produces documentary content 'El día menos pensado' available on Movistar Plus+. Official merchandise is sold through the Movistar Team Shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Movistar Team Men's Cycling Team
- Movistar Team Women's Cycling Team
- Movistar Team Academy
- Movistar Team eSports
- MT Cycling Club
- Movistar Team Official Shop
- El día menos pensado documentary series
Quantifiable outcome
- 1,152 total career victories (1980-2026)
- +2 more outcomes
Companies that use Movistar Team
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Movistar Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Movistar Team partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered supporting and core.
- ContiOcean Environment Tech Group Co., Ltd. (2613.HK)supportingEnvironment technology company partnering with team for shared journey toward more sustainable future. Listed on Hong Kong Stock Exchange.
- CanyoncoreOfficial bicycle supplier providing Canyon Aeroad CFR bikes to all team riders. Described as the fastest bike in the WorldTour after wind tunnel testing.
- GOBIKcoreOfficial cycling apparel supplier providing team kits with clean lines and vibrant colors. Known for sustainable development and high-quality materials.
- SRAMcoreComponents supplier providing eTap AXS wireless groupsets, 1x drivetrains, and HRD (hydraulic disc brakes) for all team bikes.
- CUPRAcoreOfficial car supplier since December 2025, providing vehicles for all WorldTour races (men's and women's). Brand motto: 'Change needs drivers'.
- ABUSsupportingOfficial helmet and security equipment supplier providing Abus GameChanger 2.0 helmets.
- FizikcoreOfficial shoes and saddles supplier providing Fizik Vento Powerstrap Aeroweave, Vento Argo 00 Adaptive saddles, Vento Infinito Carbon 2, and Vento Stabilita Carbon shoes.
- GarminsupportingSupplier of cycling computers, trainers, water bottles, and bottle cages for team operations.
- 100%supportingPerformance eyewear supplier originally from American motocross roots, now providing cycling sunglasses.
- ZippsupportingWheels supplier providing high-performance carbon wheels for competition.
- ContinentalsupportingBike tire supplier providing competition-grade tires for all conditions.
- TrainingPeakssupportingPerformance monitoring and training software for athlete data analysis and training optimization.
- AresolsupportingSolar panels and renewable energy provider that installed solar systems at team headquarters in northern Spain supporting sustainability initiatives.
- 226ERSsupportingSports nutrition products supplier providing performance fueling for riders.
- PodoactivasupportingPodiatry and biomechanics services for rider performance optimization and injury prevention.
- ISDINsupportingSkin photoprotection supplier providing sunscreen products for sun protection during races.
- INDIBA + K-LasersupportingRadiofrequency technology provider for recovery and rehabilitation services.
- Telefonica TechsupportingTechnology services from Telefónica's tech division supporting digital operations.
- Insta360supportingAction camera provider for capturing race footage and behind-the-scenes content.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Movistar Team competitors and assessment
Company assessmentDirect peers
- UAE Team Emirates: UCI WorldTeam funded by UAE state-linked sponsors. Competes head-to-head with Movistar in Grand Tours and shares the same sponsor-driven commercial structure with men's and women's squads.
- INEOS Grenadiers: British-registered UCI WorldTeam with a similarly sponsor-funded model anchored by INEOS. Directly competes with Movistar in Grand Tours and Classics for GC riders, sponsorships, and talent.
- Soudal Quick-Step: Belgian UCI WorldTeam with a multi-decade sponsor succession pattern similar to Movistar's Reynolds-Banesto-Movistar evolution. Direct competitor for one-day Classics and stage-race sponsorships.
- Team Visma | Lease a Bike: Dutch UCI WorldTeam with comparable sponsor portfolio and equipment partners (including SRAM and similar premium brands). Direct competitor in Classics and Grand Tours targeting Movistar's traditional race calendar.
- EF Education-EasyPost: UCI WorldTeam with a multi-sponsor commercial structure and a strong emphasis on content, digital media, and direct fan engagement (similar to Movistar's Plus+ documentary strategy).
- Bora-Hansgrohe: German UCI WorldTeam anchored by industrial sponsors with a parallel men-and-women structure. Direct competitor in stage races and Classics targeting similar European sponsor profiles.
- Bahrain Victorious: UCI WorldTeam backed by a national/sovereign sponsor with comparable scale. Competes directly for Grand Tour GC positions, equipment suppliers, and rider talent against Movistar.
- Alpecin-Deceuninck: Belgian UCI WorldTeam sponsored by consumer-brand partners (Alpecin shampoo, Deceuninck). Comparable in leveraging sponsor brand visibility on jerseys and merchandise to fund operations.
- Lidl-Trek: UCI WorldTeam combining consumer-brand title sponsor (Lidl) with equipment partner (Trek). Competes with Movistar for both men's and women's race calendars and consumer-facing merchandise revenue.
Broad incumbents
- Jumbo-Visma: Historically operated as a separate Dutch WorldTeam that has since merged with Visma; relevant as a broader incumbent in the same competitive set with deeper sponsorship resources and superior recent Grand Tour results, pressuring Movistar's relative position.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Movistar Team social profiles
Digital presenceMovistar Team compliance and trust
Trust signalCompliance2 records
Movistar Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movistar Team leadership team
Management profileNumber of profiles
Movistar Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movistar Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movistar Team
What does Movistar Team do?
Movistar Team is a professional cycling organization that fields men's UCI WorldTeam, women's UCI Women's WorldTeam, eSports, and Academy squads that compete in Grand Tours and major Classics. The team is managed by Abarca Sports S.L. under a brand-licensing arrangement with Telefónica and generates revenue primarily through title and technical sponsorships plus official team merchandise and fan club memberships.
Is Movistar Team a public or private company?
Movistar Team is a private company. It is classified as unknown and is currently operating.
When was Movistar Team founded?
Movistar Team was founded in 1980. It employs 51 to 100 people.
Where is Movistar Team based?
Movistar Team is headquartered in Huarte, Spain, in the Europe region.
How does Movistar Team make money?
Four revenue lines are on record. Title Sponsorship (Movistar/Telefónica) is the primary driver. The others are partner/Sponsor Sponsorships, merchandise Sales and MT Cycling Club Membership.
Who are Movistar Team's main competitors?
Direct peers on record are UAE Team Emirates, INEOS Grenadiers, Soudal Quick-Step, Team Visma | Lease a Bike, EF Education-EasyPost, Bora-Hansgrohe, Bahrain Victorious, Alpecin-Deceuninck and Lidl-Trek. Jumbo-Visma is listed as a broad incumbent.
Does Movistar Team have an API?
No public API is recorded for Movistar Team.
What industry is Movistar Team in?
Movistar Team's product category is Professional Cycling Team. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 711211 and its SIC code is 7997.