What Misty Mountain does

Misty Mountain (legally Misty Mountain Spring Water) is a privately held regional manufacturer and distributor of bottled water founded in the early 1990s and headquartered in Abingdon, Virginia. The company operates two bottling facilities — one in Abingdon, VA and a second in Cashiers, NC — and produces a full-line bottled water portfolio spanning spring, distilled, purified, and enhanced water in formats from 8 oz single-serve bottles through 4-gallon units. The source water is drawn from protected organic land in the Blue Ridge Mountains and processed through a multi-stage treatment architecture consisting of 1-micron microfiltration, UV light treatment (240–280 nm), and an all-natural ozonation process (0.2–0.4 ppm at bottling) used in lieu of chlorine. Every batch is tested in an in-house laboratory certified by the Commonwealth of Virginia and NELAP (EPA) under certifications # VA006 and VA 01170, with quality assurance governed by FDA HACCP standards.

Beyond its core bottled water products, Misty Mountain generates revenue from three service lines: a self-service custom labeling offering (BYOB — Build Your Own Bottle) accessed through an online design wizard, a co-packing service for businesses seeking private-label water production, and a distribution network that operates from single-case to truckload quantities. The customer base spans retail chains (store brand and private label agreements), food service and hospitality operators, convenience stores, corporations, schools, weddings, fundraisers, and event planners. The website is credited to KVAT Food City, and several sales and new business contacts (Ray Chapman, Steven Altizer) operate under the @foodcity.com domain, indicating an affiliation or channel relationship with the Food City grocery chain as a key distribution and referral partner. Geographic focus is the Southeast United States, particularly Virginia and North Carolina. Pricing is quote-based and not publicly disclosed.

Name

Misty Mountain

Legal name

Misty Mountain

Website

https://mistymountainwater.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Misty Mountain Spring Water is a privately held regional bottled water manufacturer and distributor founded in the early 1990s, operating facilities in Abingdon, VA and Cashiers, NC. It produces spring, distilled, purified, and enhanced water, and offers custom labeling, co-packing, and distribution services to retail, food service, corporate, and event customers.

Ownership category

akta.pro rank

Product category

Bottled Water Manufacturing

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Private Label Bottled Water Manufacturing (AFAFACAI), Bottled Water & Mineral Water Co-Packing (AFAFAIAC), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Bottled water manufacturing
• Spring water bottling
• Private label water
• Co-packing services
• Custom label water

Headquarters

HQ city

Abingdon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bottled Water Sales: Core revenue from bottling and selling spring, distilled, purified, and enhanced water products. Product sizes range from 8 oz single-serve bottles to 4-gallon units. Includes store brand agreements and private label products.
2. Co-Packing Services: Custom label design and co-packing services for events, businesses, organizations, and fundraisers. Customers can design their own labels with logos for branding purposes. Charges for production service plus water product.
3. Distribution Services: Establishing distribution partnerships and advertising synergies within geographic locations. Revenue from distribution network operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Misty Mountain is a full-line manufacturer and supplier of bottled water, producing spring, distilled, purified, and enhanced water in sizes ranging from 8 oz single-serve bottles to 4-gallon units. The company additionally offers co-packing, private label, and custom labeling (BYOB) services for businesses, organizations, retailers, and event customers, with distribution capabilities from single case to truckload quantities.

Product overview

Misty Mountain is a full-line manufacturer and supplier of bottled water offering private label, co-packing, and custom labeling services. The company bottles spring, distilled, purified, and enhanced water products ranging from 8 oz single-serve bottles to 4-gallon units. Their portfolio includes core water products (Spring Water, Distilled Water, Purified Water, Enhanced Water) complemented by service offerings: Custom Label/BYOB design wizard, Co-Packing Service for business production, and Distribution Services. The company serves food services, convenience stores, corporations, schools, weddings, and fundraisers with quantities from single cases to truckloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Spring Water Naturally sourced spring water from underground springs in the Blue Ridge Mountains, available in sizes from 8 oz to 4-gallon units. Non-GMO verified, sourced from organic and protected land.
• Distilled Water Bottled distilled water product offered as part of Misty Mountain's full-line manufacturing and supply services.
• Purified Water Bottled purified water product available across Misty Mountain's size range from single-serve to 4-gallon units.
• Enhanced Water Bottled enhanced water products offered as part of the company's full-line manufacturing capabilities.
• Custom Label / BYOB (Build Your Own Bottle) Self-service custom labeling tool enabling customers to design their own bottle labels for events, parties, or business promotions using their logo or name on bottles filled with Misty Mountain spring water.
• Co-Packing Service Full-service co-packing solution that helps businesses produce their water products, create custom labels, and bring ventures to reality or make existing businesses more profitable. Includes customizable 12 oz or 16.9 oz PET recyclable class 1 bottles with colored caps.
• Private Label Water Private label water bottling for store brand agreements, allowing businesses to promote their brand with personalized, affordable, premium quality spring water.
• Distribution Services Reliable distribution network establishing advertising synergies and partnerships within geographic locations, with the capacity to distribute products from single case to truckload quantities.

Quantifiable outcome

• Water sourced from organic, certified, and protected land in Blue Ridge Mountains
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• KVAT Food City / Food CitycoreChannel Partner/ Reseller/ DistributorFood City is an affiliated retail chain that appears to be a key business partner. The company is copyright-noted as 'Designed by KVAT Food City' and key contacts (Ray Chapman, Steven Altizer) use @foodcity.com email addresses. Ray Chapman handles new business inquiries and sales, suggesting a referral/GTM partnership. Steven Altizer provides additional business contact. This relationship appears to be a core channel partnership for distribution and referrals.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Primo Water Corporation: Public bottled water and water dispenser company offering spring, purified, and exchange services across North America. Comparable product portfolio and distribution channels (retail, food service, home delivery), with significantly larger scale.
• Sparkletts / DS Waters: Regional bottled water and home/office delivery brand operating across the Western US. Comparable product portfolio (spring, purified, distilled) and direct-to-business distribution approach similar to Misty Mountain's regional model.
• DS Services of America: Bottled water, coffee, and filtration provider serving residential, office, and retail customers across multiple formats including 5-gallon and single-serve. Comparable product range and B2B distribution model to Misty Mountain.
• Mountain Valley Spring Water: Premium spring water brand sourced from a protected spring in the Ouachita Mountains, sold in glass bottles across food service and retail. Comparable premium spring-water positioning, source-of-origin storytelling, and multi-format product strategy to Misty Mountain.
• Niagara Bottling: One of the largest private-label bottled water manufacturers in North America, serving major retail and store-brand customers across all formats. Directly comparable to Misty Mountain's private-label and co-packing business model, but operates at national scale with multiple plants.
• Crystal Geyser Water Company: Family-owned bottled water company sourcing from multiple springs including mountain sources, offering spring and distilled water across retail channels. Comparable spring-water positioning and multi-format manufacturing approach to Misty Mountain.

Regional players

• Absopure Water Company: Family-owned bottled water and home/office delivery company primarily serving the Midwest. Comparable product range (spring, distilled, purified), private-label capabilities, and regional manufacturing/distribution model, though operating in a different geography.

Broad incumbents

• Culligan Water: Large-scale bottled water and home/office delivery operator offering spring, purified, and distilled water across multiple formats. Comparable to Misty Mountain in product categories and private-label capabilities, but operates nationally with substantially greater scale and brand recognition.
• BlueTriton Brands (formerly Poland Spring): Major national bottled water brand owner producing Poland Spring, Deer Park, and other regional spring water brands. Directly comparable to Misty Mountain's Blue Ridge spring water positioning, with broader geographic footprint and national retail presence.

Emerging players

• Roaring Spring Water: Regional Pennsylvania-based spring water and co-packing provider offering custom-labeled bottled water for events, fundraisers, and corporate customers. Directly comparable to Misty Mountain's co-packing and custom-label service offering, though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MistyMountainWater

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misty Mountain