Appum Studios
Appum Studios is a privately held, bootstrapped Tel-Aviv app studio that builds a family of seven consumer apps and web apps focused on 432Hz/528Hz frequency science, breathing biofeedback, sound visualization, collective manifestation, and yoga/fitness studio management.
- Company typePrivate
- Founded2014
- HeadquartersTel-Aviv, Israel
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Appum Studios does
Appum Studios, Ltd. is a privately held, bootstrapped Israeli app and virtual-products studio incorporated in Tel-Aviv, founded in 2014 and operating with a sub-10-person team of developers, designers, and "sound explorers." The company ships a family of seven consumer-facing products built around a unifying thesis around 432Hz/528Hz frequency science, spiritualism, and unity: 432 Player (real-time pitch-shifted local music and streaming), 432 Radio (30,000+ worldwide radio stations re-pitched live), CymaScope (real-time cymatic sound visualization), Reflow (camera-biofeedback breathing app with 12 evidence-based techniques and on-device privacy), Medidate (B2B studio/gym management platform for yoga, pilates, and fitness operators), Mindala (synchronized global manifestation community), and Dreamworld (a chakra-aligned music album delivered as an app). The underlying stack spans native Android and iOS apps, dedicated web apps (reflow.today, 432hz.live), and server-side management infrastructure hosted on Heroku and Netlify.
Appum Studios firmographics
Firmographics- Name
- Appum Studios
- Legal name
- Appum Studios, Ltd.
- Website
- https://appums.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Appum Studios is a privately held, bootstrapped Tel-Aviv app studio that builds a family of seven consumer apps and web apps focused on 432Hz/528Hz frequency science, breathing biofeedback, sound visualization, collective manifestation, and yoga/fitness studio management.
- Ownership category
- akta.pro rank
Appum Studios industry classification
Industry- Product category
- Wellness and frequency-science mobile applications
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)
Keywords
Where Appum Studios is headquartered
LocationHeadquarters
- HQ city
- Tel-Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Appum Studios business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Mobile App Sales: Products available for download on Google Play Store and Apple App Store, likely with free and premium versions.
- Web Application Access: Web apps such as Reflow, 432 Player web app, Medidate, and Mindala accessible via browsers.
- Third-party platform distribution: Products distributed through Google Play Store and Apple App Store, which may involve platform fees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Appum Studios product offering
Product offeringCore offering
Appum Studios develops and distributes a family of seven mobile and web apps focused on wellness, frequency science, and unity. Its portfolio spans consumer breathing and music apps (Reflow, 432 Player, 432 Radio, CymaScope, Mindala, Dreamworld) and the Medidate studio/gym management platform for fitness businesses. Products are delivered as native Android, native iOS, and web applications under a freemium distribution model.
Product overview
Appum Studios is an app and virtual products studio offering a family of seven products focused on spiritualism, unity, and frequency science. The portfolio includes: Reflow (wellness breathing app with camera biofeedback), 432 Player and 432 Radio (music apps with real-time 432Hz/528Hz frequency conversion), CymaScope (sound visualization), Mindala (collective manifestation community platform), Medidate (studio management platform), and Dreamworld (chakra-aligned music album app). Products are available as native apps for Android and iOS, as well as web-based applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Reflow
Quantifiable outcome
- Reset nervous system in under 90 seconds
- +2 more outcomes
Companies that use Appum Studios
Customer profileSegments4 records
Ideal customer profiles4 records
Appum Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Appum Studios partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google Play StorecoreAppum Studios distributes its mobile applications through the Google Play Store, reaching Android users globally. Products include 432 Player, 432 Radio, CymaScope, Medidate, and Mindala.
- Apple App StorecoreAppum Studios distributes its mobile applications through the Apple App Store, reaching iOS users globally. All 7 products are available on the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Appum Studios competitors and assessment
Company assessmentDirect peers
- Headspace: Direct competitor to Reflow in guided breathing, meditation, and wellness apps; offers a similar evidence-based positioning and broad consumer funnel.
- Calm: Direct competitor to Reflow in the consumer breathing, meditation, and stress-relief app category, with substantially larger scale, content library, and brand recognition.
- Mindbody: Direct B2B competitor to Medidate in yoga, pilates, and fitness studio management software, offering scheduling, memberships, and branded client apps.
- Brain.fm: Adjacent competitor in the science-driven, frequency-based music app space; both target wellness and focus outcomes through audio manipulation.
- Vagaro: Comparable B2B SaaS to Medidate for fitness and wellness studios, with scheduling, payments, and client engagement tools aimed at similar operators.
- Breathwrk: Closely comparable to Reflow as a dedicated breathing app with structured techniques, biofeedback, and stress/sleep use cases targeting a similar wellness consumer.
- Endel: Comparable to 432 Player and 432 Radio as a functional/soundscape audio app; both explore alternative frequency and mood-based listening experiences.
Broad incumbents
- Insight Timer: Larger incumbent in the meditation and wellness app category overlapping with Reflow; offers free content and a broad community at scale.
- Spotify: Broad music streaming incumbent that competes for listener attention against 432 Player and 432 Radio, with vastly greater catalog and personalization capabilities.
Emerging players
- Open: Emerging breathwork app with a similar consumer wellness focus to Reflow; smaller scale but raised venture funding to expand content and biofeedback features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Appum Studios social profiles
Digital presenceAppum Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appum Studios leadership team
Management profileNumber of profiles
Appum Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appum Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appum Studios
What does Appum Studios do?
Appum Studios develops and distributes a family of seven mobile and web apps focused on wellness, frequency science, and unity. Its portfolio spans consumer breathing and music apps (Reflow, 432 Player, 432 Radio, CymaScope, Mindala, Dreamworld) and the Medidate studio/gym management platform for fitness businesses. Products are delivered as native Android, native iOS, and web applications under a freemium distribution model.
Is Appum Studios a public or private company?
Appum Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appum Studios founded?
Appum Studios was founded in 2014. It employs 1 to 10 people.
Where is Appum Studios based?
Appum Studios is headquartered in Tel-Aviv, Israel, in the Middle East region.
How does Appum Studios make money?
Three revenue lines are on record. Mobile App Sales are the primary driver. The others are web Application Access and third-party platform distribution.
Who are Appum Studios's main competitors?
Direct peers on record are Headspace, Calm, Mindbody, Brain.fm, Vagaro, Breathwrk and Endel. Broad incumbents are Insight Timer and Spotify. Open is listed as an emerging player.
Does Appum Studios have an API?
No public API is recorded for Appum Studios.
What industry is Appum Studios in?
Appum Studios's product category is Wellness and frequency-science mobile applications. Its primary akta.pro industry code is MPAIAIAC, Mobile Music Creation Apps (Beatmaking, Songwriting, Practice). Its NAICS code is 5132 and its SIC code is 7372.