Mango V Foundation

What Mango V Foundation does

Mango V Foundation (芒果V基金) is a nationally registered charitable public fundraising foundation established in 2011 through a joint initiative between Hunan Broadcasting System (湖南广播电视台) and the China Social Welfare Foundation (中国社会福利基金会). It is recognized as the first media-group-initiated nationwide public fundraising charity fund in China, operating under the principles of 'public charity, happy charity, transparent charity.' The foundation runs a portfolio of programs targeting rural left-behind children, young original music creators, disaster-affected communities, and low-income families facing serious illness. Its flagship programs include Happy Music Classroom (快乐音乐教室) — with 500 classrooms planned for donation nationwide under the Rural Revitalization strategy — and the Liu Huan Original Music Public Welfare Fund (刘欢原创音乐公益金), which awards 1 million yuan annually to a young Chinese original music artist through a process now in its sixth edition.

Operationally, the foundation delivers programs through an integrated digital and media infrastructure: donations flow via Tencent Charity, Alipay Charity, Sina Weibo Micro Public Welfare, a proprietary Tmall storefront (vfund.tmall.com), and the Mango Welfare Platform co-developed with Mango Digital Intelligence. Campaigns are amplified through Hunan TV programs such as Singer (我是歌手), Where Are We Going Dad (爸爸去哪儿), and Change Your Life (变形计), with celebrity ambassadors including Liu Huan, Zhang Yixing, and Lei Jia driving public engagement. Corporate partners such as Wanda Group, JDB Group, Great Wall Fund, Blue Moon, and Happygo provide designated or unrestricted funding, while fan communities channel micro-donations at scale. The foundation operates offices in Changsha (headquarters, in the Golden Eagle Film and Television City) and Beijing, and delivers programs across more than 20 Chinese provinces including Hunan, Sichuan, Guizhou, Yunnan, Gansu, Shaanxi, Jiangxi, and Qinghai.

The foundation has earned the 9th China Charity Award (中华慈善奖) — the highest honor in China's public welfare sector — and the Happy Music Classroom program was recognized as one of the 2023 China New Media Top 10 Charity Excellence Cases. The organization does not generate commercial revenue; all funding comes from public donations, corporate gifts, and celebrity-initiated sub-funds, with no commercial pricing applicable. Disbursements include disaster relief materials, school furniture, music classroom construction, art curriculum support, and direct grants to grantees. Governance is provided by a Board of Directors and professional management staff under the supervisory framework of the parent China Social Welfare Foundation, with permanent legal counsel from Hunan Jiajing Law Firm.

Name

Mango V Foundation

Legal name

中国社会福利基金会芒果V基金

Website

https://vfund.org

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Mango V Foundation (芒果V基金) is a Chinese nationwide charitable foundation co-founded by Hunan Broadcasting System and China Social Welfare Foundation in 2011, operating programs including Happy Music Classrooms, the Liu Huan Original Music Fund, and disaster relief for rural left-behind children, disaster victims, and low-income families across 20+ provinces.

Ownership category

akta.pro rank

Product category

Charitable Foundation / Public Welfare Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Public welfare fundraising
• Charitable foundation services
• Rural education support
• Disaster relief donations
• Music education charity

Headquarters

HQ city

Changsha

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Donations: The foundation raises funds from the general public via digital platforms including Tencent Charity (腾讯公益), Alipay Charity (支付宝公益), Sina Weibo (新浪微公益), and its dedicated Tmall storefront (vfund.tmall.com). Donors contribute to specific projects such as Happy Music Classrooms, disaster relief, and poverty alleviation programs.
2. Corporate Partnerships & Designated Donations: Corporate partners (e.g., JDB Group, GAC Mitsubishi, Momo, Wand集团, 浙商湘路公益金) make designated or unrestricted donations to support specific projects. Some partnerships are multi-year commitments for rural revitalization, disaster relief, or healthcare initiatives.
3. Celebrity-Initiated Sub-Funds: Celebrity donors such as Liu Huan (刘欢原创音乐公益金, 1M yuan annually since 2018) and Zhang Yixing (张艺兴贝壳爱心公益金) establish named sub-funds that generate ongoing charitable contributions for specific causes (original music, left-behind children).
4. Event-Based Fundraising: Annual events such as益跑中国 (charity run), the Happy Music Classroom initiative, and disaster relief campaigns mobilize both corporate and individual donations during specific campaign periods.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Mango V Foundation is a publicly registered charitable foundation that raises donations from the general public and corporate partners through major Chinese digital platforms (Tencent Charity, Alipay Charity, Sina Weibo, Tmall) and distributes funds to charitable programs including rural music education (Happy Music Classrooms), the Liu Huan Original Music Public Welfare Fund, school furniture donations (Happy Desks), hygiene kits (Happy Basin Plan), disaster relief, medical assistance for low-income families, and rural revitalization projects. Founded jointly by Hunan Broadcasting System and China Social Welfare Foundation in 2011, it leverages its parent media group's celebrity access and television reach to mobilize nationwide charitable giving.

Product overview

Mango V Foundation operates as a comprehensive public welfare platform offering multiple charitable programs. The core products include: 快乐音乐教室 (Happy Music Classroom) which donates music classrooms to rural schools; 刘欢原创音乐公益金 (Liu Huan Original Music Public Welfare Fund) providing 1 million yuan annually to young music creators; 快乐课桌 (Happy Desks) for school furniture donations; 快乐脸盆计划 (Happy Basin Plan) for hygiene supplies; and various other programs including 儿童之家, 心与馨志愿支教服务, 碧根果树认养计划, 基层医疗公益计划, and 益跑中国. These programs collectively address education support, music arts, healthcare, and rural revitalization needs.

Differentiator

Problem solved

Functional benefit

Brands

• 快乐音乐教室: 向乡村学校捐建音乐教室，组建乡村儿童合唱团，为乡村文化振兴、乡村儿童健康成长赋能的公益项目
• 刘欢原创音乐公益金
• 快乐课桌
• 快乐校车
• 快乐脸盆计划
• 山海相逢公益计划

Products and services

• Happy Music Classroom (快乐音乐教室)
• Liu Huan Original Music Public Welfare Fund (刘欢原创音乐公益金)
• Children's Home (儿童之家)
• Xinyuxin Volunteer Teaching Service Plan (心与馨志愿支教服务计划)
• Pecan Tree Adoption Plan (碧根果树认养计划)
• Happy Desks (快乐课桌)
• Happy Basin Plan (快乐脸盆计划)
• Primary Healthcare Public Welfare Program (基层医疗公益计划)
• Yipao China (益跑中国)
• Mountain-Sea Encounter Public Welfare Plan (山海相逢公益计划)

Quantifiable outcome

• 500 Happy Music Classrooms planned for donation to rural schools under the 'I Want to Sing With You' project supporting national Rural Revitalization strategy.
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered major, minor, flagship and core.

• Hunan Provincial Museum (湖南博物院)majorStrategic or Co-development Partner · 16 October 2024Partnered in the Mountain-Sea Encounter Public Welfare Plan (山海相逢公益计划), providing cultural and educational experiences for rural children through museum visits, cultural education sessions, and stage performances at the 2024 China New Media Conference Digital Museum Forum.
• JDB Group (加多宝集团)majorGTM or Marketing Partner · 1 July 2024JDB Group donated the first batch of disaster relief materials (JDB herbal tea and other supplies) worth 500,000 yuan to support flood relief efforts in Pingjiang and Huarong counties during the 2024 Hunan flood crisis, channeled through Mango V Foundation.
• Hong Kong Hunan Business Association (香港湖南工商协进会)majorGTM or Marketing Partner · 1 July 2024Hong Kong Hunan Business Association co-donated the first batch of 500,000 yuan in disaster relief materials for the 2024 Hunan flood relief efforts, working with Mango V Foundation to deliver emergency supplies to affected communities.
• Zhang Yixing (张艺兴) / Beike Fan Community (贝壳们)majorGTM or Marketing Partner · 1 January 2024Zhang Yixing's fan community 'Beike' donated 180 sets of new desks and chairs to Guanwang Primary School in Yueyang County through Mango V Foundation's Zhang Yixing Beike Charity Fund (张艺兴贝壳爱心公益金). The fan community actively uses the foundation as a channel for organized charitable giving.
• Yuelu Mountain Tourism Culture Development Co., Ltd. (岳麓山旅游文化开发有限公司)minorGTM or Marketing Partner · 1 January 2024Provided cultural creative gifts ('岳麓橘洲文创') for children at Shanshu Primary School in Liangshan during the Mountain-Sea Encounter Public Welfare Plan activities.
• Liu Huan (刘欢)flagshipGTM or Marketing Partner · 26 December 2018Renowned Chinese singer Liu Huan donated 20 million yuan and established the Liu Huan Original Music Public Welfare Fund (刘欢原创音乐公益金) through Mango V Foundation. The fund awards 1 million yuan annually to a talented young Chinese original music artist. The fund has become one of China's most prestigious music charity initiatives, with results announced each January 11.
• China Social Welfare Foundation (中国社会福利基金会)flagshipStrategic or Co-development PartnerChina Social Welfare Foundation is the parent organization and co-founder of Mango V Foundation. As a nationally registered public charity under the Ministry of Civil Affairs, it provides regulatory oversight, legal compliance supervision, and institutional credibility. All Mango V Foundation donations are managed through the Foundation's banking system and compliance framework.
• Hunan Broadcasting Film & Television Group / Hunan TV (湖南广播影视集团有限公司（台）)flagshipStrategic or Co-development PartnerHunan Broadcasting System is the founding media partner of Mango V Foundation, providing the foundation's primary media platform, celebrity access, brand recognition, and audience reach. The foundation leverages Hunan TV programs (我是歌手, 变形计, 爸爸去哪儿, etc.) to drive charitable campaigns and public engagement.
• Tencent Charity (腾讯公益)coreGTM or Marketing PartnerTencent's Gongyi platform serves as one of Mango V Foundation's primary digital donation channels, enabling micro-donations from hundreds of millions of WeChat Pay and QQ users. The partnership includes dedicated project pages on Tencent's platform.
• Alipay Charity (支付宝公益)coreGTM or Marketing PartnerAlipay's charity platform provides Mango V Foundation with access to its over 1 billion active users for making charitable donations, with dedicated project pages integrated into Alipay's Gongyi interface.
• Sina Weibo Micro Public Welfare (新浪微公益)coreGTM or Marketing PartnerSina Weibo's micro public welfare platform enables Mango V Foundation to run viral social media charity campaigns, leveraging Weibo's social graph for organic reach and donor engagement.
• Wanda Group (万达集团)majorGTM or Marketing PartnerWanda Group partnered with Mango V Foundation on the Children's Public Welfare Concert '我们的歌' (Our Song) initiative. Wanda Group provided charitable funding while Mango V Foundation handled on-the-ground execution for rural school music education programs. The project embodies the 'Music + Public Welfare, City + Village' charitable concept.
• Great Wall Fund (长城基金)majorGTM or Marketing PartnerGreat Wall Fund designated donations through Mango V Foundation to establish Happy Music Classrooms in Liangshan Yi Autonomous County, Sichuan Province. In 2023, two Happy Music Classrooms were set up at Shanshu Primary School in Leibo County, benefiting 637 students, with additional art education programs.
• Lei Jia (雷佳)majorGTM or Marketing PartnerRenowned soprano Lei Jia personally funded the establishment of three Happy Music Classrooms in Sichuan Danba, Guizhou Danzhai, and Hunan Anhua. She personally conducted 'China Folk Songs First Class for Children' sessions, teaching children about Chinese folk music traditions and heritage.
• Mango Digital Intelligence / Mango Welfare Platform (芒果数智 / 芒果公益平台)coreTechnology or IntegrationMango Digital Intelligence co-founded the Mango Welfare Platform (芒果公益平台) with Mango V Foundation, providing the digital infrastructure for charitable donations, project management, and donor engagement. The platform powers the foundation's online charity operations.
• Hunan TV / Mango TV (芒果TV)coreChannel Partner/ Reseller/ DistributorHunan TV and Mango TV serve as Mango V Foundation's primary media distribution channels, broadcasting charity segments, featuring beneficiaries on shows like the Mid-Autumn Gala, and promoting foundation campaigns to millions of viewers.
• China Charity Federation (中华慈善总会), China Charity Alliance (中国慈善联合会), China Philanthropy Research Institute (中国公益研究院)majorStrategic or Co-development PartnerThese national-level charity organizations co-organized the Children's Public Welfare Concert '我们的歌' with Wanda Group and Mango V Foundation, providing organizational support and credibility for the rural children's music education initiative.
• Happygo (快乐购)minorChannel Partner/ Reseller/ DistributorHappygo (Happigo), a home shopping channel also under Hunan Broadcasting System, serves as a retail partner for Mango V Foundation's charitable merchandise and promotional activities.
• Blue Moon (蓝月亮)minorGTM or Marketing PartnerBlue Moon sponsored the 2024 Hunan TV Mango TV Mid-Autumn Night Gala, during which rural children's performances were featured as part of Mango V Foundation's Happy Music Classroom program, providing a prestigious stage for beneficiary children.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments1 record

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Frequently asked questions about Mango V Foundation