myStorage
myStorage is the German self-storage brand of Safestore, renting subscription-based storage units from 1 m² to 23 m² to private individuals and small businesses across roughly 9-10 German cities via online, phone, and in-person channels.
- Company typePrivate
- Founded2014
- HeadquartersSchwenningen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What myStorage does
myStorage is the German self-storage brand operated by Safestore, a European self-storage group whose ultimate parent, Safestore Holdings plc, is listed on the London Stock Exchange and runs additional national brands in the UK, France, Netherlands, Belgium, Spain and Italy. The company rents physical storage units ranging from 1 m² (student lockers) to 23 m² (large household or small-business inventory) to two horizontal segments: private individuals in life transitions such as moving, renovating or traveling, and commercial customers storing inventory, equipment, or archived documents.
The underlying technology stack is deliberately light: a website with an online reservation flow, a Lagerraumrechner (storage-size calculator), 24/7 video surveillance, and customer-access hours from 6:00 to 22:00. There is no native mobile app, no public API, and no AI-enabled features in evidence; the core value proposition rests on physical real estate, location density, and brand trust signals such as a 4.8/5 Google Reviews score and a 95%+ ProvenExpert rating. Industry-association memberships (VDSS, Fedessa) provide compliance and credibility markers but are not exclusive.
Revenue is generated through subscription-based recurring monthly rentals, priced on a tiered schedule by unit size, with a current '50% Rabatt' (50% discount) promotion and a 'Tiefpreisgarantie' (lowest-price guarantee). Go-to-market is direct-to-consumer across online (website/SEO), phone (inside sales consultation), and in-person (facility visit) channels. Approximately 9-10 German cities are served — Berlin, Bonn, Düsseldorf, Fürth, Heidelberg, Mannheim, Neu-Ulm, Nürnberg, Reutlingen and Stuttgart — providing regional coverage of major metropolitan areas in western and southern Germany.
myStorage firmographics
Firmographics- Name
- myStorage
- Legal name
- Safestore
- Website
- https://mystorage.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- myStorage is the German self-storage brand of Safestore, renting subscription-based storage units from 1 m² to 23 m² to private individuals and small businesses across roughly 9-10 German cities via online, phone, and in-person channels.
- Ownership category
- akta.pro rank
myStorage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE)
Keywords
Where myStorage is headquartered
LocationHeadquarters
- HQ city
- Schwenningen
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
myStorage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Self-Storage Unit Rental: Recurring rental of physical storage units to private and commercial customers. Customers pay subscription fees based on unit size and rental duration. Pricing is tiered by storage unit size from 1 m² to 23 m².
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small units (1-3 m²) for individual items and small apartments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
myStorage product offering
Product offeringCore offering
myStorage operates self-storage rental facilities across nine German cities, offering storage units ranging from 1 m² to 23 m² for both private and commercial customers. The service includes 24/7 online booking, a storage calculator tool, and secure facilities with continuous video surveillance. The brand is operated as part of the broader Safestore European self-storage group.
Product overview
myStorage is a self-storage platform operated by Safestore, offering secure storage units in Germany through a unified service. The portfolio consists of two primary offerings: Private Lagerung (private storage) for individuals and Gewerbliche Lagerung (commercial storage) for businesses. Supporting these core services are Verpackungen (packing materials) and Möbel einlagern (furniture storage/decluttering). Storage units range from 1 m² to 23 m², with free 24/7 video surveillance and customer access from 6:00 to 22:00 daily. Customers can reserve units online, by phone, or in-person across nine German locations.
Differentiator
Problem solved
Functional benefit
Brands
- myStorage: German self-storage brand operated by Safestore offering private and commercial storage solutions
Products and services
- myStorage Self-Storage Units
Quantifiable outcome
- 95%+ customer satisfaction rating on ProvenExpert platform
- +2 more outcomes
Companies that use myStorage
Customer profileSegments2 records
Ideal customer profiles2 records
myStorage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
myStorage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Verband Deutscher Selfstorage Unternehmen (VDSS)coreSafestore is a member of VDSS, the German Self-Storage Association. This membership signifies compliance with national industry standards for security and customer protection, and aligns the company with quality standards established by the German self-storage industry.
- Fedessa (European Self Storage Association)coreSafestore is a member of Fedessa, the European standard-setting organization for self-storage. Fedessa establishes minimum requirements for security and customer protection across European self-storage operators.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
myStorage competitors and assessment
Company assessmentDirect peers
- Boxi24 Selfstorage: German self-storage operator with city-center locations, broad unit-size ranges, and online booking. Competes head-to-head with myStorage in the same B2C and SMB segments across German cities.
- Citybox: German self-storage operator with online booking and a range of unit sizes. Directly comparable to myStorage in target customers (individuals + SMBs) and German urban geography.
- MyPlace SelfStorage: One of the largest self-storage operators in Germany with multiple urban locations offering 1–25+ m² units to private and business customers. Directly comparable in product offering, customer segments, and country footprint to myStorage.
- Pickens Selfstorage: Germany-based self-storage chain offering private and commercial units with digital booking and security features. Closely overlaps myStorage on product, customer type, and German geographic focus.
Emerging players
- Storebox: Austrian-headquartered self-storage startup with a fully digital, flexible-rental model that has begun expanding into Germany. Comparable in product architecture (1 m² lockers up to large units) and target customer segments.
Broad incumbents
- Shurgard Self-Storage: Largest publicly listed European self-storage REIT (owned by Public Storage), operating hundreds of facilities across multiple EU countries including Germany. Competes with myStorage on premium urban locations but with substantially broader geographic scale.
- Big Yellow Group: London-listed UK self-storage REIT with premium urban positioning. Comparable in business model and recurring-revenue profile, though primarily UK-focused with limited direct German overlap.
- Public Storage: Largest publicly listed US self-storage REIT and parent of Shurgard. Operates a portfolio thousands of facilities strong; serves as a key strategic shareholder/operator of European peers like Shurgard that compete with myStorage.
- Extra Space Storage: Major US-listed self-storage REIT with thousands of locations and a growing European footprint. Comparable in business model (recurring rental of standardized units) though not active in Germany today.
- Safestore Holdings plc: Listed parent group of myStorage and operator of 200+ self-storage facilities across the UK, France, Netherlands, Belgium, Spain, Italy, and Germany under multiple country brands. Operates myStorage as its German vehicle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
myStorage financial estimates
Financial estimateRevenue estimate
Valuation estimate
myStorage leadership team
Management profileNumber of profiles
Profiles1 record
myStorage subsidiaries and ownership
Company hierarchySubsidiaries5 records
myStorage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myStorage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myStorage
What does myStorage do?
myStorage operates self-storage rental facilities across nine German cities, offering storage units ranging from 1 m² to 23 m² for both private and commercial customers. The service includes 24/7 online booking, a storage calculator tool, and secure facilities with continuous video surveillance. The brand is operated as part of the broader Safestore European self-storage group.
Is myStorage a public or private company?
myStorage is a private company. It is classified as corporate owned and is currently operating.
When was myStorage founded?
myStorage was founded in 2014. It employs 1 to 10 people.
Where is myStorage based?
myStorage is headquartered in Schwenningen, Germany, in the Europe region.
How does myStorage make money?
One revenue line is on record: self-Storage Unit Rental.
Who are myStorage's main competitors?
Direct peers on record are Boxi24 Selfstorage, Citybox, MyPlace SelfStorage and Pickens Selfstorage. Storebox is listed as an emerging player. Broad incumbents are Shurgard Self-Storage, Big Yellow Group, Public Storage, Extra Space Storage and Safestore Holdings plc.
Does myStorage have an API?
No public API is recorded for myStorage.
What industry is myStorage in?
myStorage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.