Static-A

What Static-A does

Static-A is a privately held customer experience (CX) consulting and research firm founded in 2011 in Pakistan, with operating presence across South Asia, the Middle East, Africa, and Asia Pacific. It serves over 50 enterprise and mid-market brands across verticals including retail, fashion, banking, restaurants, hotels, automotive, FMCG, telecommunications, healthcare, and education, delivering mystery shopping audits, brand compliance audits, voice of customer (VOC) and voice of employee (VOE) programs, Net Promoter Score (NPS) measurement, social media analytics, and retail footfall and conversion analytics.

The company combines proprietary technology with consulting services. Its technology stack includes an omni-channel VOC and NPS platform with real-time dashboards and sentiment analysis, AI-powered people-counting sensors (claimed 98%+ accuracy) for retail footfall, the Feeldor field team tracking and task management system, a call center management suite, a 360-degree organizational feedback enterprise platform, social media analytics, and custom B2B/B2C web and mobile enterprise applications. On the consulting side, Static-A delivers CX assessments, strategy and journey mapping, experience and service design, CX governance, performance management, business intelligence analytics, business process re-engineering, and a differentiated ISO 9001:2015 QMS + CX implementation service. Training and certification programs, including CCXP preparation, are delivered in partnership with CXM Institute under the Static-A Trainings sub-brand.

Commercially, Static-A operates a sales-led, enterprise field sales model with bespoke project, retainer, and recurring measurement contracts priced per engagement rather than via standardized tiers. Revenue is generated across professional services (CX consulting and advisory), subscription/recurring measurement (ongoing mystery shopping, VOC/NPS, employee engagement), and subscription/recurring software (Feeldor, call center, footfall analytics, 360-degree feedback, social media analytics). Delivery is supported by a network of 5,000+ mystery auditors across 500+ cities in 30+ countries, complemented by in-house project developers, client managers, and analytics staff. The company has not disclosed external funding rounds and appears to be founder-owned and bootstrapped.

Name

Static-A

Legal name

Static-A

Website

https://static-a.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Static-A is a privately held Pakistan-founded CX consulting and research firm operating across South Asia, the Middle East, Africa, and Asia Pacific, delivering mystery shopping, VOC/NPS, employee experience, and brand compliance programs to 50+ enterprise and mid-market brands via proprietary analytics software and a 5,000-person field auditor network across 500+ cities.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Journey Strategy (MPAAAFAI), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ), Customer Experience (CX) & Service Excellence (EDABACAB)

Keywords

• Mystery shopping audits
• Customer experience consulting
• Voice of customer
• CX measurement solutions
• Brand compliance audits

Headquarters

HQ city

Pakistan (headquarters)

HQ country

Pakistan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. CX Consulting & Advisory Services: Customized consulting engagements for CX assessments, strategy, journey mapping, experience design, and organizational change management. These are bespoke, project-based or retainer engagements sold directly to enterprise and mid-market brands.
2. CX Measurement & Research Programs: Ongoing mystery shopping audits, voice of customer surveys, brand compliance audits, and employee engagement programs delivered as subscription or recurring measurement contracts with enterprise clients. Programs include survey distribution, data collection, analysis, and reporting dashboards.
3. CX & Retail Enterprise Software Applications: Sale and licensing of proprietary software including Feeldor (field team tracking), call center management software, 360-degree feedback enterprise systems, footfall analytics, and social media analytics tools. Provided as cloud-based SaaS or on-premise deployments.
4. CX Training & Certification Programs: Customer experience training workshops, certifications, and education programs delivered in collaboration with CXM Institute. Includes CCXP preparation, customer journey mapping workshops, CX metrics certifications, leadership programs, and customer-centric culture consulting.
5. ISO 9001:2015 QMS + CX Implementation Services: Integrated quality management system and CX implementation consulting engagements, including gap analysis, system design, implementation, internal/external audit support, and training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Static-A delivers customer experience measurement, research, and consulting services through mystery shopping audits, brand compliance audits, voice of customer/employee/social media programs, NPS measurement, retail footfall analytics, and brand/market research. The firm also develops and licenses proprietary CX software applications including Feeldor (field team tracking), call center management software, 360-degree feedback enterprise systems, and social media analytics tools, sold alongside consulting engagements to enterprise and mid-market brands.

Product overview

Static-A is a Customer Experience Measurement, Research, Strategy, and Consulting firm offering a comprehensive portfolio of CX solutions. Their offering combines consulting services, proprietary software products, and research methodologies. The core CX Tools include Mystery Shopping Audits, Brand Compliance Audits, Voice of Customers (VOC), Net Promoter Score (NPS), Voice of Employees, Voice of Social Media, CX & Business Excellence Metrics, Brand/Product/Market Research, Competition Insights & Benchmarking, and Retail Footfall & Conversion Analytics. Consulting & Advisory Services encompass CX Assessments/Strategy/Journey Mapping, CX Metrics/Analytics/Performance Management, and specialized programs including training and ISO 9001:2015 QMS+CX Implementation. Enterprise Software Products include Feeldor (field team tracking), 360-Degree Organizational Feedback Enterprise Systems, Call Center Management Software, Social Media Analytics Tools, and Custom B2B/B2C Web & Mobile Apps. These products work together to enable organizations to measure, analyze, and improve customer and employee experiences across all touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Feeldor: Technology solution for field team tracking and task management system designed by Static-A for driving company productivity and work efficiency of field staff, delivery agents, and fleets.
• Static-A Trainings

Products and services

• Mystery Shopping Audits Evaluates on-site store experiences, phone and contact center interactions, and website experiences through trained auditors using video, telephonic, and communicative mystery shopping methodologies.
• Brand Compliance Audits Compliance audit program assessing organizational adherence to brand guidelines across all locations, including dealership, franchise, sales, operations, and marketing compliance audits.
• Voice of Customers (VOC) Integrated customer survey and research system with omni-channel feedback collection, real-time dashboard reporting, sentiment analysis, text analytics, and post-data consulting for B2B and B2C organizations.
• Net Promoter Score (NPS) NPS feedback program for measuring customer loyalty and advocacy with multipurpose feedback loop management and action planning.
• Voice of Employees Employee engagement and experience survey program including satisfaction surveys, E-NPS, onboarding/exit surveys, appraisals, and workplace satisfaction assessments.
• Voice of Social Media Social media analytics tool tracking customer feedback and reviews across platforms with sentiment analysis and social reputation management.
• CX & Business Excellence Metrics KPI and metrics system for measuring customer loyalty, satisfaction, retail metrics, brand metrics, sales metrics, engagement metrics, retention metrics, and customer journey performance.
• Brand, Product, Business & Market Research Qualitative and quantitative market research services including brand tracking, customer segmentation, product demand research, and competitor analysis.
• Competition Insights & Benchmarking 360-degree competitive benchmarking analyzing competitor strengths, weaknesses, operations, marketing, pricing, and customer service across regions.
• Retail Footfall & Conversion Analytics AI-powered people counting technology measuring retail traffic with 98%+ accuracy, peak hours identification, conversion tracking, and customer movement pattern analysis.
• CX & Organization Assessments Customer experience scope and organizational assessment including customer service, customer-centric culture, performance management, leadership, and organizational health check assessments.
• CX Strategy & Frameworks Customer experience strategy development and implementation including CX vision, program development, insights collection, metrics framework, and governance.
• Customer Journey Mapping Methodology for mapping customer experience steps from customer perspective to identify and improve each touchpoint of the experience.
• Experience & Service Design Service design solutions creating seamless, engaging customer experiences through design thinking, process re-engineering, and customer-centric innovation.
• VOC and NPS Insights Data Strategy & Storytelling Consulting program for VOC and NPS data strategy including customer persona development, metric selection, visualization, loop management, and CRM/BI integration.
• Customer Loyalty & Reward Program Customer loyalty program design including SMS-based, App-based, Loyalty Card-based, and Wi-Fi Mobile-based reward systems with customer profiling and segmentation.
• CX, EX, Culture, Customer Service & Sales Trainings & Workshops Training programs including CX workshops, CCXP certifications, customer journey mapping workshops, CX metrics certifications, service excellence, sales performance, and design thinking trainings, delivered in collaboration with CXM Institute.
• CX Governance CX governance framework ensuring measurement, analysis, and action on customer experience metrics with change management and continuous improvement.
• CX & Operations Metrics, Measurements and KPI Developments Strategic and operational KPI development, KPI monitoring methodology, business rules, and customer feedback collection methods for CX measurement scorecards.
• Performance Management System & Benchmarking Organizational performance consulting including balanced scorecard development, management by objectives, and KPI creation with compensation program alignment.
• Employee Experience & Engagement Consulting Employee engagement consulting with cognitive, affective, and behavioral components for workplace environment and culture improvement.
• Business Intelligence Analytics & Consulting BI consulting from roadmap to full implementation covering data management, visualization, dashboards, and analytics across marketing, customer, ecommerce, financial, sales, HR, and operational domains.
• Business Process Re-Engineering Business process transformation using outside-in methodology with voice of customer data to redesign processes according to customer expectations.
• Business Process Manuals & SOPs Process documentation including checklists, workflows, procedures, organizational charts, policy manuals, and change management cases for consistency and training.
• ISO 9001:2015 QMS + CX Implementation Services Integrated quality management system combining ISO 9001:2015 with CX implementation principles for operational and customer excellence.
• Business Research, Feasibilities, Set-up & Innovation Services Business research and product innovation services from concept testing to feasibility studies, market research, project setup, and launch support.
• 360-Degree Organizational Feedback Enterprise Systems Enterprise feedback platform for multi-rater surveys, teamwork assessments, engagement surveys, and organizational culture analysis with visual reporting.
• Feeldor (Field Team Tracking & Task Management System) Proprietary field team tracking technology with live employee tracking, geo-tagging, territory planning, field reporting, and employee engagement for sales and operations performance.
• Call Center Management Software Call center management software for agent monitoring, campaign statistics, customer satisfaction metrics, call recording, and virtual help desk with real-time dashboards.
• Digital and Omni-Channel Customer Experience Tools E-digital CX solutions including e-commerce development, digital marketing, web/social analytics, marketing automation, chatbot services, and business intelligence.
• Social Media Analytics Tools Social media analytics platform aggregating data from Facebook, Instagram, Twitter, Pinterest with customizable metrics, dashboards, sentiment analysis, and campaign tracking.
• B2B & B2C Web & Mobile Enterprise Apps Customized mobile application development for B2B and B2C with multiplatform support (iOS, Android), mobile commerce, omni-channel e-commerce, and enterprise workflows.

Quantifiable outcome

• Organizations implementing Static-A's CX programs have demonstrated increased customer loyalty and retention, improved employee engagement scores, and measurable improvements in brand compliance across locations
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature7 records

Partnerships

One partnership is on record.

• CXM InstitutecoreStrategic or Co-development PartnerStatic-A has a collaboration with CXM Institute, described as one of the Finest Customer Experience Institutes in the World, particularly specialized in CX and EX education in the Asian continent. Through this partnership, Static-A clients receive specialized CX training courses and certification programs including Certified Customer Experience Professional (CCXP) preparation, in collaboration with CXM Institute's scientific and authentic course offerings.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medallia: Enterprise CX and experience management platform with text analytics, omni-channel feedback, and real-time dashboards. Directly comparable to Static-A's VOC platform and sentiment analysis capabilities, though Medallia focuses on software deployments rather than field audit delivery.
• Secret Shopper: Mystery shopping and customer experience measurement provider with a global auditor network. Comparable to Static-A in field-audit delivery, multi-city coverage, and brand compliance programs.
• Walker Information: CX research and advisory firm specializing in customer loyalty and NPS programs. Comparable to Static-A's NPS, loyalty, and CX consulting offerings, particularly for North American enterprise clients.
• Confero: Mystery shopping and customer experience research firm focused on retail and hospitality. Directly comparable to Static-A's mystery shopping audit business model and retail vertical focus.
• InMoment: CX intelligence platform combining software with strategic advisory services for VOC, NPS, and employee experience. Closely mirrors Static-A's integrated software-plus-consulting model in the CX measurement space.
• Service Strategies Corporation: Mystery shopping and customer experience measurement firm serving enterprise clients. Comparable to Static-A's core mystery shopping and brand compliance audit programs.
• Qualtrics: Experience management platform offering VOC, NPS, employee engagement, and CX analytics. Comparable to Static-A's VOC platform, NPS programs, and employee experience offerings, though Qualtrics is software-led versus Static-A's field-services-led model.

Broad incumbents

• Kantar: Global data, research, and consulting company with a major CX and brand measurement practice. Comparable to Static-A in CX measurement, brand tracking, and consumer insights delivery, but at significantly larger scale and broader geographic footprint.
• NielsenIQ: Global consumer intelligence and measurement firm with retail and brand research practices. Comparable to Static-A's market research and brand/product research offerings, but with substantially broader category coverage and scale.
• Ipsos: Global market research and customer experience measurement firm. Directly comparable as a CX research and consulting operator across multiple geographies, though Ipsos is substantially larger and broader in scope than Static-A.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Static-A