S & S Accounting and Business Services

What S & S Accounting and Business Services does

S & S Accounting and Business Services (also trading as SNS Accounting) is an Australian privately held accounting and business advisory firm founded in 2004 and headquartered in Haymarket, Sydney. The firm delivers professional services across tax preparation and planning, bookkeeping, payroll (including STP compliance), business consulting, self-managed superannuation fund (SMSF) setup and administration, corporate governance, company registration, trust establishment, and AML/CTF compliance for regulated industries. It serves two primary customer segments — individual taxpayers and small-to-medium businesses — with a stated client base of more than 4,000 across all Australian states and territories.

The firm's technical footprint is built on third-party cloud accounting platforms (Xero and MYOB), complemented by proprietary digital onboarding forms, a secure online client portal for document exchange and progress tracking, and an agent/referrer network that extends distribution beyond its 9 physical branch offices (NSW, ACT, QLD, WA, TAS, VIC). Revenue is generated entirely through professional services fees — fixed pricing for trust/SMSF setup (e.g., A$1,515 for SMSF with corporate trustee) and quote-based billing for ongoing tax, bookkeeping, payroll, and compliance work. No software-as-a-service subscription layer or external funding is involved; the firm is family-owned and managed, with Goba Katuwal as Principal alongside related-party management.

Name

S & S Accounting and Business Services

Legal name

S & S Accounting & Business Services

Website

https://accountingsns.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Accounting and Tax Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211), Other Accounting Services (541219)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

akta.pro secondary industries

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF), Expense Management & T&E Audit (Employee Expenses, Corporate Cards) (BPAAAGAE), Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD)

Keywords

• Tax preparation services
• Bookkeeping and payroll
• SMSF administration
• Business advisory services
• BAS and GST compliance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tax Preparation and Planning: Tax return preparation and planning services for individuals and businesses, including lodgement and compliance
2. Bookkeeping Services: Professional bookkeeping services to maintain accurate financial records
3. Payroll Services: Comprehensive payroll solutions including STP compliance, superannuation, and IAS lodgements
4. Business Consulting: Strategic business advice and consulting services
5. SMSF Services: Self-managed superannuation fund setup, compliance, and investment guidance services
6. Trust and Company Setup: Establishment of trusts, companies, and corporate structures with registration services
7. Corporate Governance: Regulatory compliance and governance standards services
8. AML/CTF Compliance Services: Anti-Money Laundering and Counter-Terrorism Financing compliance assessments and program development

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

S & S Accounting and Business Services is an Australian multi-office accounting firm that provides tax preparation and planning, bookkeeping, payroll (including STP and superannuation), SMSF setup and administration, business consulting, trust and company registration, BAS/GST lodgement, tax audit support, and AML/CTF compliance services to individuals and small-to-medium businesses. Service delivery is supported by a client portal, online intake forms, and cloud accounting integrations with Xero and MYOB.

Product overview

S & S Accounting and Business Services is a multi-service accounting firm offering a comprehensive suite of financial services. The core offering includes Accounting & Tax Services, Bookkeeping, Payroll Services, Business Consulting, and SMSF Services. These are supplemented by Cloud Solutions, Corporate Governance, Company Registration, Trust Services, AML/CTF Compliance Services, BAS/GST Services, Tax Audit Support, and a Client Portal. The firm operates across Australia with multiple branch offices and provides both in-person and digital service delivery through its client portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting & Tax Services Comprehensive accounting and tax preparation, planning, and compliance services for individuals and businesses, delivered by CPA- and FCPA-qualified accountants and lodged with the ATO.
• Bookkeeping Services Professional bookkeeping services to maintain accurate and up-to-date financial records for businesses, integrated with Xero and MYOB cloud platforms.
• Payroll Services Comprehensive payroll solutions including Single Touch Payroll (STP) compliance, superannuation calculations, IAS (Instalment Activity Statement) lodgements, and ongoing payroll administration for Australian employers.
• Business Consulting Strategic business advice and advisory services to help organisations grow, improve operations, and navigate commercial decisions.
• SMSF Services Complete self-managed superannuation fund setup, ongoing compliance, investment guidance, and administration for retirement planning, with publicly disclosed setup fees (e.g., $1,515 for SMSF with Corporate Trustee).
• Cloud Solutions Modern cloud-based accounting solutions leveraging Xero and MYOB integrations to deliver enhanced efficiency and accessibility in financial management for clients.
• Corporate Governance Regulatory compliance and governance advisory services to ensure businesses meet statutory obligations and maintain governance standards.
• Company Registration Fast and efficient company registration with ASIC (Australian Securities and Investments Commission), including ongoing compliance management and annual statement lodgement.
• Trust Services Establishment and administration of trusts including family trusts, unit trusts, discretionary trusts, property trusts, investment trusts, and testamentary trusts, with publicly disclosed setup fees (e.g., $1,380 Bare Trust with Corporate Trustee; $2,143 Unit/Family Trust setup).
• AML/CTF Compliance Services Anti-Money Laundering and Counter-Terrorism Financing compliance services including program development, risk assessments, and KYC procedures for regulated industries such as real estate agents, lawyers and conveyancers, accounting firms, jewellers and gold bullion dealers, remittance companies, and digital currency exchanges.
• BAS/GST Services Business Activity Statement (BAS) and GST compliance preparation and lodgement services for Australian businesses.
• Tax Audit Support Professional representation and support for clients during ATO audits, reviews, and dispute processes.

Quantifiable outcome

• Cut SMSF costs by up to 60%
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Chartered Accountants Australia and New ZealandcoreOthersProfessional accounting body membership providing credibility, professional standards, and industry recognition. The firm is a member of this peak professional body.
• CPA AustraliacoreOthersProfessional accounting body membership providing credibility, professional standards, and industry recognition. The firm is a member of this peak professional body.
• Tax Practitioners BoardcoreOthersRegulatory body registration required for tax agent services. The firm is registered to provide tax agent services.
• Institute of Public AccountantscoreOthersProfessional accounting body membership providing credibility, professional standards, and industry recognition.
• XerocoreTechnology or IntegrationCloud accounting software partnership. Firm is a Xero Certified Advisor providing cloud-based accounting solutions to clients.
• MYOBcoreTechnology or IntegrationCloud accounting software partnership. Firm is a MYOB Partner providing cloud-based accounting solutions to clients.
• City ExpressminorChannel Partner/ Reseller/ DistributorAssociate company providing remittance services. Listed as an associate company in the network. Firm has helped City Express with AML/CTF compliance.
• SNS LegalminorStrategic or Co-development PartnerAssociate company providing legal services. Listed as an associate company in the SNS network for integrated service offerings.
• CEMT TravelminorOthersAssociate company providing travel services. Listed as an associate company in the SNS network.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• HLB Mann Judd: Australian accounting and advisory network with multi-state offices providing tax, audit, SMSF, and business services to SMBs and individuals.
• Kelly+Partners: Australian accounting and advisory firm operating hub-and-branch model across multiple states, serving SMBs and high-net-worth clients with SMSF and tax services.
• RSM Australia: Mid-tier Australian accounting, tax, and business advisory network with multi-state offices; directly comparable multi-service offering for SMBs and individuals.
• Pitcher Partners: Mid-tier Australian accounting, audit, tax, and advisory firm serving SMEs and individuals with multi-office presence; comparable service mix.
• Crowe Australasia: Accounting, audit, tax, and advisory firm serving SMBs in Australia and globally, with similar SMB-focused service portfolio.
• William Buck: Australian accounting and advisory network offering tax, business advisory, and SMSF services to SMBs and individuals with multi-office delivery.
• Findex: Large Australian accounting and advisory firm with regional office footprint offering bookkeeping, tax, SMSF, and business advisory to SMBs.

Broad incumbents

• BDO Australia: Major full-service accounting and advisory network in Australia with global BDO backing; broader portfolio but overlapping SMB tax, accounting, and SMSF services.
• MYOB: Australia-leading accounting SaaS platform and partner ecosystem enabling direct bookkeeping/payroll for SMBs; an incumbent software partner and indirect competitor to traditional compliance services.

Emerging players

• eTax Accountants: Online-first Australian tax return and accounting service targeting individuals and small businesses; competes with S&S's digital onboarding and tax preparation offerings at the lower-fee end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SDFinanceGroup/shorts
• Facebookfacebook.com/Snsaccounting
• LinkedInlinkedin.com/company/s-s-accounting-and-business-services/posts/?feedView=all
• Instagraminstagram.com/s_and_s_accounting/?hl=en
• TikToktiktok.com/@snsaccountingandbusiness

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S & S Accounting and Business Services