Waterco

Name

Waterco

Legal name

Waterco Limited

Website

https://waterco.us

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Water treatment equipment
• Pool filtration systems
• Centrifugal water filters
• Aquaculture filtration
• Water pumps and sanitisation

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Treatment Equipment Sales: Sale of filtration systems, pumps, sanitisation equipment, and water treatment products to residential, commercial, and industrial customers globally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Waterco designs, manufactures, and sells water filtration, pumping, sanitisation, and heating equipment for residential, commercial, industrial, and municipal applications. Its core range includes MultiCyclone centrifugal pre-filters, cartridge and media filters, fibreglass pressure vessels, Glass Pearls filter media, variable-speed and commercial pumps, Hydroxypure chlorine-free oxidation systems, and aquaculture solutions such as Oxygen Cones. Products are sold across more than 40 countries through regional offices, manufacturing plants, and channel partners serving pool and spa, water treatment, and aquaculture sectors.

Product overview

Waterco is a global water treatment equipment manufacturer offering an integrated portfolio of filtration, pumping, sanitization, and heating products across three main verticals: Pool & Spa, Water Treatment, and Aquaculture. The product ecosystem centers around proprietary MultiCyclone centrifugal filtration technology for pre-filtration, combined with diverse media filters (cartridge, fiberglass, bead, sand/glass pearl) and commercial/industrial pumps. The company also provides specialized systems like Hydroxypure (chlorine-free treatment) and Oxygen Cones for aquaculture, supported by complementary accessories including valves, skimmers, and water levelers. Waterco operates manufacturing facilities globally and serves residential, commercial, and industrial customers across over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Swimart: Pool and spa retail brand
• Zane
• Watershoppe
• Davey
• MultiCyclone
• Hydroxypure
• Britestream LED
• Waterking

Products and services

• MultiCyclone Centrifugal Filters Pre-filtration devices using centrifugal filtration technology that capture up to 80% of incoming dirt load before the main filter, with no moving parts or filter media to clean or replace. Used for residential pools, commercial pools, and aquaculture applications.
• Cartridge Filters Cartridge-based filtration systems for removing debris and particles from water in residential and commercial pools and spas.
• Media Filters Filtration systems using filter media such as sand, glass pearls, or other media materials for pool, spa, and water treatment applications.
• Variable Speed Pumps Energy-efficient pumps with variable speed settings for residential and commercial pools and spas, including the Infinium Pump ECO V series.
• Commercial Pumps High-capacity pumps designed for commercial pool, spa, and water treatment applications, including Hydrostar Pumps for large commercial swimming pools.
• Davey Water Transfer Pumps Water transfer pumps from the Davey brand, an iconic Australian manufacturer with 90+ years of expertise, sold globally through Waterco's distribution network including the MENA region.
• Hydroxypure System Chlorine-free water treatment system using hybrid ozone and hydrogen peroxide (Perox) Advanced Oxidation Process for pools, spas, and water features, endorsed by the National Asthma Council Sensitive Choice program.
• Waterking Inline Tablet Feeder Chlorination system for automated chlorine tablet dispensing in residential and commercial pools and spas.
• ElectroChlor Salt Chlorinators Automatic salt chlorination systems for maintaining chlorine levels in pool water.
• Micron Fibreglass Filters Fibreglass-wound filter vessels available in top and side mount configurations, featuring proprietary fish bone lateral system and nozzle plate laterals for uniform flow during filtering and backwashing.
• Hydron Fibreglass Filters Split tank fibreglass gel-coated vessels designed for challenging installation environments in commercial water treatment applications.
• Commercial Centrifugal Filters MultiCyclone PRO centrifugal filtration devices rated at 690 kPa for commercial water treatment sector pre-filtration.
• Cartridge & Bag Filters Trimline housings with top-loading design and easy-locking ring system for commercial cartridge and bag filter applications.
• Glass Pearls Filter Media Pure glass filter media offering filtration level comparable to diatomaceous earth, filtering particles larger than 3 microns, with spherical shape reducing backwash water requirements to 20% of sand filters.
• Commercial Filter Media Filter media including zeoplus, garnet, glass anthracite, activated carbon, ion exchange resins, and iron removal media for commercial water treatment applications.
• Residential Water Filters Point-of-Entry (POE) water filters including cartridge filter, media filtration, and automated systems for whole-house residential filtration.
• Drinking Water Purifiers Residential water purifiers including Gemini under-sink purifiers and Stoneware gravity water purifier for drinking water filtration.
• Bead Media Filters Bead media filters for aquaculture applications, including Micron S and SM series and thermoplastic bead media filters.
• Oxygen Cone Specially designed oxygen saturation device for aquaculture that increases oxygen levels in water up to 100%, enabling higher fish stock densities.
• Aquaculture Heating Heating systems for aquaculture applications to maintain optimal water temperatures for aquatic environments.
• Britestream LED Lights LED lighting solutions for pools and spas, available in various models including surface mount and niche installations.
• Vitale Mineral Plus New mineral treatment product for pools and spas, awarded New Product of the Year at 2025 SPASA Northern Territory Awards.
• MultiCyclone DUO Innovative centrifugal filtration product recognised for both Product of the Year and Innovative Product awards at 2025 SPASA Awards.

Quantifiable outcome

• MultiCyclone captures up to 80% of incoming dirt load, reducing filter maintenance and saving backwash water
• +8 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• DaveycoreStrategic or Co-development Partner · 1 January 2023Iconic Australian water transfer pump manufacturer with over 90 years of expertise. Acquired by Waterco in 2023, uniting 133-year legacy of innovation. Strengthens Waterco's footprint in Davey water transfer pump sales across Middle East and North Africa.
• Fountains Direct (UK)coreChannel Partner/ Reseller/ DistributorUK fountain company specializing in design, installation and maintenance of commercial and domestic fountains. Installed Hydroxypure system at Hurlingham Walk and other key UK projects including Muslim Burial Ground in Woking.
• Marine AquaculturecoreImplementation/ SI/ Consulting PartnerZoo and aquarium exhibit installation and maintenance company. Specialist partner providing integrated solutions for various zoos in Europe and Australia including ZSL London Zoo penguin pool and Blackpool Zoo sea lion enclosure.
• Amiad Water SystemscoreStrategic or Co-development PartnerIndustry leader in potable water treatment engaged by Mareeba Shire Council for Chillagoe arsenic filtration plant. Waterco provided fiberglass filters as key component. Long-standing working relationship with strong reputation for quality and consistency.
• Midell WatercoreStrategic or Co-development PartnerBrisbane-based CSG water solutions company providing sustainable water treatment for coal seam gas operations. Using Waterco filters with ion exchange media for sustainable water treatment in Moura, Queensland.
• AquasoniccoreChannel Partner/ Reseller/ DistributorAquaculture manufacturer and distributor based at Wauchope near Port Macquarie, NSW. Partnered with Waterco for industrial water solutions including pumps, sand, cartridge, and bag filters. Delivered Oxygen Cone solution for Marianvale Murray Cod Fish Farm.
• Aqua-Chem Inc / MatrixmajorStrategic or Co-development PartnerGlobal water solutions provider contracted for Russky Island desalination plant. Awarded Waterco contract for 12 Micron MD10,000 horizontal filters for seawater reverse-osmosis desalination plant in Eastern Russia.
• Sotrad WaterminorStrategic or Co-development PartnerInternational water treatment equipment developer serving rural African communities. Waterco provided T400 thermoplastic sand filters with glass pearl media for clean water projects in Mozambique, Comoro Islands, Uganda, and Ghana.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fluidra: Fluidra is a Spanish-listed global pool and wellness equipment manufacturer with a broad portfolio of filtration, pumps, water treatment, and residential pool products. It is among the most direct competitors to Waterco in the pool and spa segment globally.
• Pentair: Pentair is a global water treatment and pool equipment manufacturer with overlapping filtration, pump, and sanitization product lines serving residential, commercial, and industrial customers. It is the most directly comparable peer to Waterco across pool equipment and broader water solutions.
• Pentair Aquatic Eco-Systems (Aquaculture): A division of Pentair focused on aquaculture and aquarium life support systems, competing head-to-head with Waterco's aquaculture filtration, bead media, heating, and oxygenation product lines serving fish farms, hatcheries, and zoos.
• Hayward Industries: Hayward is a leading global manufacturer of pool and spa equipment, including pumps, filters, heaters, and sanitization systems targeting both residential and commercial pool markets. It directly competes with Waterco in filtration, variable-speed pumps, and chlorination.

Broad incumbents

• Xylem: Xylem is a large US-listed water technology company focused on pumps, filtration, and treatment for utilities, industrial, and commercial customers. It overlaps with Waterco's industrial/municipal water treatment and pump business at a much larger scale.
• Culligan Water: Culligan is a global water treatment company providing residential and commercial filtration, softening, and purification solutions. It overlaps with Waterco's residential and commercial water treatment segment, particularly whole-house and point-of-use filtration.
• Veolia Water Technologies: Veolia Water Technologies is a leading provider of municipal and industrial water treatment solutions including desalination and filtration. It overlaps with Waterco on industrial/municipal projects such as the desalination and arsenic removal deployments in the case studies.
• Watts Water Technologies: Watts manufactures plumbing, flow control, and water treatment products for residential, commercial, and industrial applications. It is comparable to Waterco on plumbing-grade water filtration, treatment equipment, and B2B channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/waterco_limited
• Facebookfacebook.com/WatercoUSA
• LinkedInlinkedin.com/company/waterco-usa-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterco