AquaSonic
AquaSonic is a Los Angeles-based oral care brand that designs and manufactures ADA-accepted sonic electric toothbrushes, water flossers, whitening products, and replacement parts, selling direct-to-consumer and through Amazon, Walmart, Target, Walgreens, Best Buy, and TikTok Shop.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What AquaSonic does
AquaSonic is a Los Angeles-based oral care brand founded in 2018 by Arsalan Rahbarpoor that manufactures and sells electric toothbrushes, water flossers, teeth-whitening products, and replacement parts. The company launched on Amazon with a single black electric toothbrush at $39.95 to undercut legacy brands charging $80–$300, and has since built a multi-product portfolio across Black Series, Vibe Series, Duo Series, Icon Series, Home Dental Center, and Elite lines. Core technology centers on sonic vibration motors delivering 40,000–50,000 brush strokes per minute, wireless charging bases, ADA-accepted clinical designs, and multi-mode operation (Clean, Soft, Whitening, Massage), with water flossers offering adjustable pressure settings up to 10 levels and tanks up to 600ml. Several toothbrush models carry American Dental Association (ADA) Acceptance certification, and the company markets itself as dentist-recommended.
AquaSonic operates a direct-to-consumer e-commerce site at aquasonic.com and distributes through Amazon, Walmart, Target (nationwide stores plus Target.com since 2023), Walgreens, Best Buy, and TikTok Shop, claiming 5M+ happy customers and 100,000+ reviews. Pricing spans $19.95 entry-level (Icon) to $79.95–$119.95 premium combos (Home Dental Center Pro), with recurring revenue from replacement brush heads ($9.95–$14.95), flosser tips, chargers, and toothpaste. The company appears to be privately held and founder-owned, with no disclosed institutional funding rounds and 51–100 employees. Transition to brick-and-mortar retail required dedicated manufacturing production lines and inventory planning extended from 3–6 months to 7–12 months. The company has stated plans to expand beyond oral care into broader health, wellness, and everyday essentials categories, with active retailer conversations for 2026 and early 2027 launches.
AquaSonic firmographics
Firmographics- Name
- AquaSonic
- Legal name
- AquaSonic
- Website
- https://aquasonic.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AquaSonic is a Los Angeles-based oral care brand that designs and manufactures ADA-accepted sonic electric toothbrushes, water flossers, whitening products, and replacement parts, selling direct-to-consumer and through Amazon, Walmart, Target, Walgreens, Best Buy, and TikTok Shop.
- Ownership category
- akta.pro rank
AquaSonic industry classification
Industry- Product category
- Consumer Oral Care Products
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Electric Toothbrushes & Power Brush Heads (CRABAFAC)
- akta.pro secondary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
AquaSonic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Electric Toothbrush Sales: One-time hardware sales of electric toothbrushes across multiple product lines including Black Series, Vibe Series, Duo Series, Icon Series, and Elite Series
- Water Flosser Sales: One-time hardware sales of water flossers including Aqua Flosser Standard, Icon Water Flosser, Aqua Flosser Professional, and Elite Flosser
- Replacement Parts and Accessories: Sales of replacement brush heads, replacement tips for water flossers, replacement chargers, and fluoride-free toothpaste as recurring consumables
- Teeth Whitening Products: Sales of Professional Teeth Whitening Strips and whitening kits for at-home teeth whitening
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Black Series Sonic Whitening Toothbrush - Entry-level flagship model |
| One time/ perpetual license | Pay-as-you-go | Vibe Series Sonic Whitening Toothbrush - Vibrant design option |
| One time/ perpetual license | Pay-as-you-go | Home Dental Center Pro - Premium combo system |
| One time/ perpetual license | Pay-as-you-go | Black Series Pro Sonic Toothbrush - Advanced professional model |
| One time/ perpetual license | Pay-as-you-go | Icon Rechargeable Power Toothbrush - Budget-friendly option |
| One time/ perpetual license | Pay-as-you-go | Icon Water Flosser - Portable oral irrigator |
| One time/ perpetual license | Pay-as-you-go | Aqua Flosser Professional - Professional-grade water flosser |
| One time/ perpetual license | Pay-as-you-go | Professional Teeth Whitening Strips |
| Unit Pricing | Pay-as-you-go | Replacement Brush Heads |
| Other | Pay-as-you-go | Volume Discounts |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
AquaSonic product offering
Product offeringCore offering
AquaSonic designs, manufactures, and sells sonic electric toothbrushes, water flossers, home dental center combo systems, teeth whitening strips, fluoride-free toothpaste, and replacement brush heads/tips. Products are ADA Accepted and sold direct-to-consumer via aquasonic.com and through major US retailers and marketplaces (Amazon, Walmart, Target, Walgreens, Best Buy, TikTok Shop).
Product overview
AquaSonic is a modern oral care brand offering a portfolio of connected and standalone oral care products designed and crafted in Los Angeles. The core product line centers on rechargeable electric toothbrushes using sonic technology (40,000-50,000 vibrations per minute) across multiple series: Black Series (flagship whitening), Vibe Series (vibrant design), Duo Series (dual-user with shared base), Icon Series (entry-level), Home Dental Center (toothbrush + flosser combos), and Elite (premium tier). Complementing the toothbrushes are water flossers including Aqua Flosser Standard, Icon Water Flosser, Aqua Flosser Professional/PRO, Elite Flosser, and Precision Cordless Water Flosser. The portfolio extends to teeth whitening products (Professional Teeth Whitening Strips) and oral hygiene support (Day & Night Fluoride-Free Toothpaste). All toothbrushes are ADA accepted and dentist recommended. Replacement parts include Standard, ProFlex, and Icon brush heads plus flosser tips and replacement chargers. The company sells through its own e-commerce platform and retail channels including Amazon, Walmart, Target, Walgreens, Best Buy, and TikTok Shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Black Series Sonic Whitening Toothbrush Flagship sonic whitening electric toothbrush for general consumers seeking ADA Accepted, dentist-recommended daily brushing at an accessible price point. Features 40,000+ vibrations per minute, four tailored brushing modes, a wireless charging glass, and a travel case.
- Black Series Pro Sonic Toothbrush Professional-grade sonic electric toothbrush with 50,000 vibrations per minute, five brushing modes, and a smart vibrating timer. ADA Accepted, dentist recommended, targeted at consumers upgrading to a higher-performance model.
- Vibe Series Sonic Whitening Toothbrush Vibrant design sonic whitening electric toothbrush delivering full sonic cleaning with multiple intensity modes and ergonomic comfort. ADA Accepted, available in multiple color options including Satin Rose Gold, Charcoal Metallic, and Optic White.
- Icon Rechargeable Power Toothbrush Entry-level rechargeable electric toothbrush with multiple cleaning modes and waterproof design. Targets first-time electric toothbrush buyers and budget-conscious consumers switching from manual brushes.
- Duo Series Sonic Toothbrush with Wireless Recharging Base Two-brush high-performance sonic toothbrush set with a shared wireless charging base. ADA Accepted, designed for couples or families wanting a hygienic, space-saving shared sink solution.
- Duo Series Pro Sonic Toothbrush with UV Sanitizing Base Premium two-user sonic toothbrush set with UV sanitizing dock for hygienic storage. Features five modes, wireless charging for two users, and ADA Acceptance.
- Home Dental Center Pro All-in-one countertop system combining the Black Series Pro electric toothbrush (50,000 vibrations per minute, 5 modes) with an advanced cordless water flosser featuring a 600ml water tank and 10-level adjustable pressure dial. Premium satin rubber and anodized metallic finishes.
- Home Dental Center Countertop home dental station combining an electric toothbrush with a water flosser in a space-saving design, targeted at users seeking a single integrated brushing-and-flossing setup.
- Elite Ultra-Whitening Power Toothbrush Flagship premium whitening electric toothbrush with multiple tailored brushing modes, wireless charging, 40,000 vibrations per minute, built-in smart timers, and a travel-ready case. Targeted at consumers wanting the highest-tier sonic whitening experience.
- Aqua Flosser Standard Best-selling cordless water flosser with adjustable pressure modes and a long-lasting rechargeable battery. ADA Accepted for proven plaque removal results. Sold direct and on Amazon.
- Icon Water Flosser Compact, lightweight, travel-ready cordless water flosser in a portable design. Available in multiple colors; targeted at travelers and budget-conscious flosser buyers.
- Aqua Flosser Professional Clinical-level performance water flosser with variable water pressure settings and multiple jet tips, positioned for users with braces, crowns, bridges, and hard-to-reach interdental areas.
- Elite Flosser Rechargeable Water Flosser with 4 Tips Premium portable and cordless water flosser with four interchangeable tips and four operating modes. Targeted at consumers wanting a high-end flosser with multiple user/dentistry configurations.
- Precision Rechargeable Cordless Water Flosser Compact, rechargeable cordless water flosser designed for on-the-go oral care. Target use case is portable interdental cleaning outside the home bathroom.
- Aqua Flosser PRO Advanced water flosser with multiple color options and enhanced pressure settings for customized cleaning, marketed within the AquaSonic ecosystem.
- Professional Teeth Whitening Strips At-home professional-grade teeth whitening strips with clinically tested ingredients designed to lift stains from coffee, wine, and daily discoloration. Sold to consumers seeking low-cost at-home whitening.
- Day & Night Fluoride-Free Toothpaste Fluoride-free toothpaste formulated for separate day and night use as part of a complete oral care routine, sold alongside the AquaSonic electric toothbrush and flosser ecosystem.
- Standard Replacement Brush Heads ADA Accepted replacement brush heads with secure locking fit, color-coded rings, and high-polish nylon tips for gentle whitening and enamel protection. Recurring consumable sold to refresh existing AquaSonic electric toothbrushes.
- ProFlex Replacement Brush Heads Eight-pack replacement brush heads compatible with AquaSonic Pro series toothbrushes. High-density bristles marketed for deep cleaning between teeth and along the gumline.
- Icon Replacement Brush Heads Color-coded replacement brush heads for AquaSonic Icon series toothbrushes, made with BPA-free materials, sold as a recurring consumable for family or individual use.
- Aqua Flosser Replacement Tips Replacement jet tips for the Aqua Flosser Standard and Professional water flosser models, sold as a recurring consumable.
- Icon Water Flosser Replacement Tips Replacement tips for the Icon Water Flosser with multiple color-coded options, sold as a recurring consumable.
- Replacement Charger Replacement wireless charging unit for AquaSonic electric toothbrushes, available in white and black color options, sold as a replacement accessory.
Quantifiable outcome
- 40,000 to 50,000 vibrations per minute for deep cleaning and plaque removal
- +3 more outcomes
Companies that use AquaSonic
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
AquaSonic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AquaSonic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TargetcoreAquaSonic expanded into Target stores with the launch of its AquaSonic Precision Rechargeable Electric Toothbrush in hundreds of locations nationwide. The product, priced at $39.99 and available in rose gold and black, is sold alongside the brand's existing online presence on Target.com that began in 2023. This represents a key step in AquaSonic's omnichannel growth strategy, enabling the brand to reach new consumers who prefer in-store shopping.
- WalmartcoreWalmart is a major retail partner in AquaSonic's multi-channel growth strategy, providing brick-and-mortar retail distribution alongside Amazon, Target, Walgreens, Best Buy, and TikTok Shop.
- WalgreenscoreWalgreens is a national pharmacy chain partner in AquaSonic's brick-and-mortar retail expansion strategy, complementing other major retail chains.
- Best BuycoreBest Buy is a consumer electronics retailer partner in AquaSonic's multi-channel distribution strategy, providing access to technology-oriented consumers in retail stores.
- TikTok ShopcoreTikTok Shop is a social commerce partner enabling AquaSonic to reach younger consumers through TikTok's e-commerce platform, integrating shopping with content discovery.
- AmazoncoreAmazon was AquaSonic's initial launch platform for its black electric toothbrush at $39.95, and remains a key e-commerce marketplace partner in the multi-channel strategy.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
AquaSonic competitors and assessment
Company assessmentDirect peers
- Snow Teeth Whitening: Snow is a DTC oral care brand built around whitening strips and kits that has expanded into sonic toothbrushes and other oral care devices. Comparable in channel mix (DTC + Amazon + retail), pricing strategy (mid-tier premium), and adjacent-product bundling around whitening.
- Quip: Quip is a DTC subscription electric toothbrush brand built on affordable, design-led devices and a recurring replacement-head model. Direct competitor on positioning (premium-feel at accessible prices), DTC channel strategy, and consumables flywheel.
- BURST Oral Care: BURST is a DTC and retail electric toothbrush brand with sonic vibration technology, whitening products, and replacement-part subscriptions. Closely comparable business model — Amazon-first launch, multi-channel retail expansion, and influencer-led marketing — at similar price points to AquaSonic.
- Waterpik: Waterpik is the dominant water-flosser brand and AquaSonic's most direct competitor in the oral irrigator category. Both target the same consumer with countertop and cordless water flossers at overlapping price points, and both are listed as key global ultrasonic flosser manufacturers.
- usmile: usmile is explicitly listed alongside AquaSonic as a key global ultrasonic flosser manufacturer and is a design-led sonic toothbrush brand targeting younger consumers. Comparable in product positioning (premium aesthetic at mid-tier prices) and in emphasis on whitening-focused brush features.
Broad incumbents
- Oral-B (Procter & Gamble): Oral-B is the largest incumbent in power toothbrushes and is listed alongside AquaSonic as a top manufacturer in the global ultrasonic flosser market. Comparable in retail distribution and product breadth but operates with the R&D, marketing, and capital resources of P&G.
- Colgate-Palmolive: Colgate-Palmolive is one of the named top global ultrasonic flosser manufacturers and a broad incumbent in oral care (toothpaste, manual and power brushes, floss). Comparable in retail distribution across the same mass channels AquaSonic serves, but at vastly greater scale and with deep CPG marketing budgets.
- Philips Sonicare: Philips' sonic electric toothbrush line is the closest direct sonic-technology peer to AquaSonic and is named alongside it as a top global ultrasonic flosser manufacturer. Comparable in core product (sonic vibration toothbrushes) and channel (mass retail and DTC) but at the premium end ($80–$300).
Emerging players
- Suri: Suri is a sustainable-design sonic electric toothbrush brand with a brush-head subscription, targeting design-conscious and eco-aware consumers. Comparable in sonic product specs and DTC-first positioning, though smaller and more niche than AquaSonic's mass-retail orientation.
- Goby (formerly Goby Essentials): Goby is a premium DTC sonic toothbrush brand with a brush-head subscription model. Comparable in product category and replacement-parts motion, but a smaller scale and narrower distribution footprint than AquaSonic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AquaSonic social profiles
Digital presenceAquaSonic compliance and trust
Trust signalCompliance1 record
AquaSonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
AquaSonic leadership team
Management profileNumber of profiles
Profiles1 record
AquaSonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AquaSonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AquaSonic
What does AquaSonic do?
AquaSonic designs, manufactures, and sells sonic electric toothbrushes, water flossers, home dental center combo systems, teeth whitening strips, fluoride-free toothpaste, and replacement brush heads/tips. Products are ADA Accepted and sold direct-to-consumer via aquasonic.com and through major US retailers and marketplaces (Amazon, Walmart, Target, Walgreens, Best Buy, TikTok Shop).
Is AquaSonic a public or private company?
AquaSonic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AquaSonic founded?
AquaSonic was founded in 2018. It employs 51 to 100 people.
How does AquaSonic make money?
Four revenue lines are on record. Electric Toothbrush Sales are the primary driver. The others are water Flosser Sales, replacement Parts and Accessories and teeth Whitening Products.
Who are AquaSonic's main competitors?
Direct peers on record are Snow Teeth Whitening, Quip, BURST Oral Care, Waterpik and usmile. Broad incumbents are Oral-B (Procter & Gamble), Colgate-Palmolive and Philips Sonicare. Emerging players are Suri and Goby (formerly Goby Essentials).
Does AquaSonic have an API?
No public API is recorded for AquaSonic.
What industry is AquaSonic in?
AquaSonic's product category is Consumer Oral Care Products. Its primary akta.pro industry code is CRABAFAC, Electric Toothbrushes & Power Brush Heads, with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 339114 and its SIC code is 3634.