Independent Economics

What Independent Economics does

Independent Economics is a London-headquartered independent international economics advisory firm founded in 2009 as Llewellyn Consulting by Dr. John Llewellyn (formerly Global Chief Economist at Lehman Brothers and 20-year OECD veteran) and Preston J. Llewellyn. The firm serves businesses, financial institutions, and governments through six practice areas: Macroeconomics and Financial Markets, Geopolitics, Strategic Risk & Resilience, Innovation & Sustainability, Artificial Intelligence, and Expert Witness and Litigation Support. It is structured as a UK LLP with a small 1-10 person core team in London supplemented by a global network of senior advisors and International Associates, and holds no external institutional investment or parent company.

The firm monetizes through three streams: (1) annual subscription products — MacroSeries (flagship integrated macroeconomic and financial market analysis), MacroSeries+ (adding dedicated discussion time), and RiskInsight (risk mitigation analysis) — (2) bespoke advisory, research, analysis, and report writing on a project or retainer basis, and (3) expert witness and litigation support from early case assessment through to Supreme Court representation. Pricing is quote-based and not publicly disclosed, with subscription billing on annual cadence and bespoke work on multi-year contracts. The GTM motion is sales-led and relationship-driven, targeting time-constrained senior decision-makers, asset managers, and government entities, supported by thought leadership publishing and senior advisor appearances in the Financial Times, The Guardian, CNBC, and Bloomberg. The core technology is expert human analysis delivered as publications and advisory engagements, not a software platform, and the firm has no API, SDK, or proprietary AI model assets.

Name

Independent Economics

Legal name

Independent Economics

Website

https://independent-economics.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent Economics is a London-based independent economics advisory firm serving senior business decision-makers, asset managers, and governments with macroeconomic analysis, geopolitical risk advisory, sustainability, AI strategy, and expert witness services via subscription products and bespoke research engagements.

Ownership category

akta.pro rank

Product category

Economic Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

International Affairs (9721)

akta.pro primary industry

Economic & Macroeconomic Research (BPAHALAD)

akta.pro secondary industry

Economic Research, Statistics & Policy Advisory (BPADAMAJ)

Keywords

• Macroeconomic research advisory
• Financial markets analysis
• Geopolitical risk advisory
• Expert witness services
• Subscription economic intelligence

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Products: MacroSeries is a flagship suite of integrated macroeconomic and financial market analysis for senior decision-makers. MacroSeries+ adds dedicated discussion time. RiskInsight provides risk analysis. These subscription products provide recurring revenue from corporate and institutional clients.
2. Bespoke Advisory Services: Custom research, analysis, and report writing engagements for companies, financial institutions, and governments. These are typically project-based or retainer engagements providing one-time or periodic revenue.
3. Expert Witness and Litigation Support: Legal advisory services including expert testimony, report writing, and litigation support. Services range from early case assessment through to Supreme Court level representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Independent Economics is a niche, independent international economics advisory firm selling subscription-based macroeconomic and financial-market research products (MacroSeries, MacroSeries+, RiskInsight) and bespoke advisory engagements to senior decision-makers. The firm also provides custom research, analysis, report writing, and expert witness and litigation support services covering macroeconomics, geopolitics, sustainability, AI strategy, and strategic risk and resilience, delivered by a London-based core team and a global senior advisor network.

Product overview

Independent Economics offers a subscription-based product suite called MacroSeries — its flagship integrated macroeconomic and financial market analysis platform — plus an enhanced MacroSeries+ tier that adds dedicated discussion time. The firm also provides RiskInsight as a complementary risk analysis product running alongside MacroSeries. Individual sub-products within MacroSeries include All Thought Leadership, This Week's Thought, Chart of the Week, Key Developments, This Week's Data, and The GEO Pack. In addition to these subscription offerings, the firm provides bespoke advisory services encompassing custom research, analysis, and report writing delivered by its global expert network.

Differentiator

Problem solved

Functional benefit

Products and services

• MacroSeries Flagship integrated suite of macroeconomic and financial market analysis delivered as a recurring subscription for time-constrained senior decision-makers in companies, financial institutions, and governments.
• MacroSeries+ MacroSeries subscription tier that adds dedicated discussion time, available quarterly, monthly, or more frequently, for senior clients to put specific questions to the team.
• RiskInsight Subscription product providing risk mitigation and opportunity maximisation analysis across strategic, financial, operational, reputational, and governance risk for boards and executives, running alongside MacroSeries.
• Bespoke Advice, Research, Analysis, and Report Writing Custom research engagements for companies, financial institutions, and governments, powered by the core team and global expert network and covering macroeconomics, geopolitics, international trade, and sustainability.
• Expert Witness and Litigation Support Legal advisory service for complex economic disputes ranging from early case assessment through to Supreme Court-level representation, including expert testimony and report writing.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Institute of Export & International TradecoreStrategic or Co-development PartnerThe Institute of Export & International Trade is listed as a partner organization. Terry Scuoler, Chairman of Independent Economics, also serves as Chair of the Institute of Export & International Trade.
• AshurstcoreImplementation/ SI/ Consulting PartnerAshurst Risk Advisory LLP is listed as a partner. Christopher Thackray, Chief Advisor of Governance, Risk & Resilience at Ashurst Risk Advisory, is an external contributor to Independent Economics providing perspectives on risk management through the Risk Insight Series.
• Resilience NexuscoreStrategic or Co-development PartnerResilience Nexus is listed as a partner organization. Dr. Kelly Culver, Head of Resilience at Independent Economics, co-founded Resilience Nexus alongside Peter Jones to help organizations build resilience strategies and navigate uncertainty.
• Best Practice AI (BPAI)coreStrategic or Co-development PartnerBest Practice AI is listed as a partner. Simon Greenman, Head of AI at Independent Economics, is a partner at Best Practice AI, advising executives on AI strategy, technology, and governance.
• MartellominorStrategic or Co-development PartnerMartello Global is listed as a partner organization, suggesting a collaborative relationship in global advisory services.
• Gatehouse Advisory PartnerscoreStrategic or Co-development PartnerGatehouse Advisory Partners is listed as a partner. Nick Greenstock, CEO and co-founder of Gatehouse Advisory Partners, serves as the geopolitics lead and focuses on working with governments, businesses, and civil society on critical geopolitical themes.
• CitySciencecoreStrategic or Co-development PartnerCityScience is listed as a partner. The firms are working together on strategic collaboration to support local authorities, government, and stakeholders to embed innovation and accelerate the UK's green transition.
• BWB EarthminorStrategic or Co-development PartnerBWB Earth is listed as a partner organization, indicating a collaborative relationship in sustainability and environmental advisory services.
• Bankers without BoundariescoreStrategic or Co-development PartnerStrategic collaboration with Bankers without Boundaries and CityScience to support local authorities, government and other stakeholders to embed innovation and accelerate the UK's green transition.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Variant Perception: Independent macro research firm providing subscription research on global economics and markets. Comparable as a boutique subscription-led research firm with similar target audience of institutional investors.
• TS Lombard: Independent global macroeconomic research firm offering subscription research and bespoke advisory services. Closely comparable business model — independent, subscription-led, asset-manager focus, with similar macro and geopolitical research offerings.
• Centre for Economics and Business Research: Independent economics and business research consultancy providing macroeconomic analysis, forecasting, and bespoke research. Comparable as a UK-based independent economics advisory serving corporate and government clients with similar subscription and bespoke engagement models.
• Lombard Street Research: Boutique independent macroeconomic research firm providing subscription research and bespoke advisory. Closely comparable as a small, senior-talent-led independent macro advisory targeting asset managers and senior decision-makers.
• Capital Economics: Independent macroeconomics research firm providing subscription research and bespoke advisory to corporates, asset managers, and governments. Directly comparable as a subscription-driven independent economics advisory serving similar senior decision-maker segments.
• Roubini Macro Associates: Independent global macroeconomic advisory firm led by economist Nouriel Roubini. Comparable as a senior-economist-led boutique providing macro research and advisory to institutional clients, with similar subscription and bespoke engagement model.
• Wigram Capital Advisors: Independent macro research firm offering subscription macroeconomic analysis and bespoke advisory to professional investors. Closely comparable niche positioning targeting asset managers and institutional clients.

Others

• Chatham House: International affairs think tank producing independent policy research on global economics and geopolitics. Comparable in thought leadership on macroeconomic and geopolitical issues, but operates as a nonprofit rather than commercial advisory.

Broad incumbents

• Oxford Economics: Large-scale economic forecasting and analysis firm providing macroeconomic research, consulting, and modeling. Comparable in core offering (independent macro analysis) but materially larger with broader product portfolio and global consulting practice.
• The Economist Intelligence Unit: Subscription-based economic and political forecasting division of The Economist Group. Comparable in delivering macroeconomic country and sector analysis to enterprise clients, but as part of a much larger publishing and advisory portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/independent-economics
• Xx.com/IndepEconomics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Economics