Bricomarché

What Bricomarché does

Bricomarché is a French do-it-yourself and home-improvement retail chain operating physical stores nationwide together with a full e-commerce storefront (bricomarche.com). The company is operated by SAS Equipement de la Maison under Groupement Les Mousquetaires, a diversified retail cooperative that also runs Intermarché, Netto, Bricorama, Bricocash and Roady. The assortment spans 18+ categories including outdoor living (pools, spas, garden furniture, BBQs, sheds), garden maintenance, construction materials, joinery, tools, kitchen, bathroom, paint, plumbing, electrical, flooring, decoration/lighting, hardware, and pet supplies. The company differentiates through seven exclusive product brands (BestGreen, Nuance, Mc Kenzie, Jardibest, Mode de vie, Coteka, PerfectLine) plus a GO/ON budget line, and operates the BRICO+ free loyalty program offering accumulated euros and discount coupons.

The business model is omnichannel retail: primary revenue is one-time sale of physical goods through owned physical stores and the owned e-commerce site, supplemented by marketplace sellers (Concept Usine, OVIALA, Habitat et Jardin) for extended assortment such as bioclimatic pergolas. Fulfillment options include in-store Click & Collect within two hours, home delivery, vehicle rental for large purchases, and a 3x/4x interest-free installment plan. A dedicated B2B portal via racetools.fr (Mon espace PRO / Racetools Pro) serves professional tradespeople and contractors with professional-grade pricing and account management. Additional services include LOXAM-branded equipment rental embedded in stores, an artisan installation matchmaking service, gift cards, and branded partnerships with Somfy (home automation), Legrand-Dooxie (electrical), and Master Lock (security).

Customer segmentation is horizontal across price tiers, with the primary segment being individual DIY consumers (bricoleurs) undertaking home renovation, garden and outdoor projects, and property maintenance. A secondary professional tradespeople segment is served through the Racetools Pro portal and bulk-pricing motions. Ownership is cooperative: stores are operated by independent entrepreneur-members (gérants) under shared branding, procurement, and services. The company has not disclosed revenue, has not raised public funding, and does not expose public APIs or development platforms; geographic footprint is exclusively France.

Name

Bricomarché

Legal name

SAS Equipement de la Maison

Website

https://bricomarche.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bricomarché is a French DIY and home-improvement retail chain selling tools, building materials, garden and outdoor living products through nationwide physical stores and an e-commerce platform, serving individual DIY consumers and professional tradespeople under the Les Mousquetaires cooperative.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Bricomarché generates revenue through the sale of DIY hardware, home improvement products, tools, building materials, garden equipment, and outdoor living products across physical retail stores and online channels. The company operates as a cooperative member of the Les Mousquetaires group.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Bricomarché is a French DIY and home improvement retail chain selling tools, building materials, garden equipment, paint, kitchen and bathroom fixtures, outdoor living products, and pet supplies through a network of physical stores and an e-commerce platform. The company also offers services including Click & Collect, home delivery, equipment rental via LOXAM, professional installation, installment payment, gift cards, vehicle rental, and a dedicated B2B portal for tradespeople.

Product overview

Bricomarché is a French DIY and home improvement retail chain operating under the Groupement Les Mousquetaires. The company offers a comprehensive e-commerce platform alongside physical stores, providing a broad portfolio of home improvement products organized into major categories: outdoor/amenagement exterieur (pools, garden furniture, BBQs, sheds), heating and air filtration, garden maintenance, construction materials, joinery, tools, kitchen, bathroom, paint and hardware, storage solutions, plumbing, electrical, floor/wall coverings, decoration/lighting, hardware, and pet supplies. Bricomarché differentiates through exclusive sub-brands including BestGreen (garden equipment), Nuance (paint), Mc Kenzie (tools), Jardibest (gardening), Mode de vie (lifestyle), Coteka (accessories), and PerfectLine (bathroom fixtures), plus budget brand GO/ON. Services include Click & Collect (2-hour pickup), home delivery, LOXAM equipment rental, 3x/4x installment payment, professional installation, gift cards, vehicle rental, and a dedicated professional portal (Racetools Pro). The loyalty program (BRICO+) offers euros accumulation and 10% discount coupons.

Differentiator

Problem solved

Functional benefit

Brands

• BestGreen: Exclusive brand for garden maintenance and outdoor equipment
• Nuance
• Mc Kenzie
• Jardibest
• Mode de vie
• Coteka
• BRICO+

Products and services

• BestGreen

Quantifiable outcome

• Up to 20% loyalty advantages on specific categories
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• LOXAMcoreStrategic or Co-development PartnerLOXAM is a equipment rental partner offering tool and equipment rental services through Bricomarché stores. This partnership provides customers access to professional-grade tools and machinery for short-term projects without purchase commitment.
• Les Mousquetaires GroupcoreOthersBricomarché is a member of the Groupement Les Mousquetaires cooperative, sharing infrastructure, purchasing power, and brand framework with other retail brands including Intermarché, Netto, Bricorama, Roady, and others. This cooperative structure provides collective buying power and shared services.
• Concept UsineminorChannel Partner/ Reseller/ DistributorConcept Usine supplies outdoor living products including bioclimatic pergolas through the Bricomarché marketplace, expanding the product assortment for exterior installations.
• OVIALAminorChannel Partner/ Reseller/ DistributorOVIALA provides bioclimatic pergolas and outdoor structures through the Bricomarché marketplace, serving customers seeking premium outdoor living solutions.
• Habitat et JardinminorChannel Partner/ Reseller/ DistributorHabitat et Jardin supplies garden furniture, outdoor structures, and outdoor living products through the Bricomarché marketplace, complementing the core outdoor assortment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/bricomarche_fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bricomarché