Concept Usine
- Company typePrivate
- Founded2008
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Concept Usine does
Concept Usine is a French direct-to-consumer e-commerce retailer of affordable indoor and outdoor furniture, founded in 2008 and headquartered in Toulouse with a contract-fulfilled warehouse operation in Montech. The company sells exclusively through its own Shopify-based online storefront (concept-usine.com), with no physical retail locations or third-party marketplace presence, and serves French-speaking consumers across France, Belgium, Luxembourg, Monaco, and Andorra in EUR. The product catalog spans outdoor categories (garden lounge and dining sets in teak, steel, and woven resin; bioclimatic aluminum pergolas; offset and LED parasols; motorized and double-slope awnings; hammocks, hanging chairs, loungers; infrared saunas) and indoor categories (convertible and corner sofas in velvet, corduroy, and linen; cloud-style and storage beds; TV units, dressings, entry furniture, desks, and lighting), with individual prices ranging from approximately €39.90 to €1,899.90.
Concept Usine firmographics
Firmographics- Name
- Concept Usine
- Legal name
- Concept Usine
- Website
- https://concept-usine.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Concept Usine industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
Keywords
Where Concept Usine is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Concept Usine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Furniture and home goods retail: Concept Usine generates revenue through direct one-time sales of furniture and home furnishings to consumers. Products are sold at factory-direct prices, with no subscription component. Revenue is transactional, based on individual purchase orders. The company also offers payment in 2, 3, or 4 installments through Alma, which may include financing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases with installment payment options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Concept Usine product offering
Product offeringCore offering
Concept Usine is a France-based e-commerce retailer that sells indoor and outdoor furniture (salons de jardin, pergolas, garden storage chests, sun loungers, braseros, garden greenhouses, and suspended seating) directly to consumers at factory-direct prices. The company operates solely through its online Shopify storefront and ships across France and Europe with free delivery on most items.
Product overview
Concept Usine is a French e-commerce furniture retailer offering affordable home furnishings and outdoor living products at factory prices. The product portfolio encompasses two main categories: outdoor products (garden furniture sets, bioclimatic pergolas, parasols, awnings, outdoor loungers, hammocks, hanging chairs, infrared saunas) and indoor furniture (convertible sofas in various styles including cloud, corduroy velvet, linen; beds with storage including cloud beds, storage beds, platform beds; TV units, coffee tables, armchairs, desks, lighting). The company positions itself as a direct-to-consumer manufacturer enabling 'prix usine' (factory prices), with key product lines including SIFNOS/CORFU/RHODES/PAROS bioclimatic pergolas, CESARE offset parasols, garden dining sets in teak (KAJANG, LUBOK) and steel (BERGAME), convertible sofa collections (BRIGHTON, ADARE, COPENHAGUE, COSY, SALFORD, NOHO, SALISBURY), cloud-style beds (OMAHA, DALLAS, TAMPA, PLANO), and wellness products (NARVIK infrared sauna). The offering spans complete outdoor spaces (furniture, shade structures, awnings) and interior rooms (living room, bedroom, office, dining).
Differentiator
Problem solved
Functional benefit
Products and services
- SIFNOS Pergola Bioclimatique 4x3m Bioclimatic aluminum pergola measuring 4x3m with adjustable slats, designed for outdoor patio and terrace shade use by individual consumers.
- Table de Jardin Extensible SOLENE Extendable outdoor dining table designed for garden and patio use, targeted at residential consumers hosting outdoor meals.
- Set de Jardin en Aluminium
Companies that use Concept Usine
Customer profileSegments1 record
Ideal customer profiles1 record
Concept Usine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Concept Usine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlmaminorAlma provides installment payment processing services, enabling Concept Usine customers to pay for orders in 2, 3, or 4 monthly installments. Available for orders over €50. This partnership enables flexible payment options without requiring traditional credit checks.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Concept Usine competitors and assessment
Company assessmentBroad incumbents
- BUT: French furniture retailer with both physical showrooms and an online store. Competes with Concept Usine in mid-market furniture across similar categories, with omnichannel reach and stronger brand recognition in France.
- IKEA: Global furniture retailer with growing e-commerce operations. Competes in affordable ready-to-assemble furniture across similar categories, though IKEA operates its own manufacturing and retail store network.
- Wayfair: Global online furniture and home goods marketplace with massive assortment and logistics scale. Competes with Concept Usine in furniture e-commerce broadly, but at far greater scale and brand awareness.
- Made.com: Originally a UK/European online-only furniture brand with similar design-led, mid-market positioning. Now part of Next, but historically the closest analog to Concept Usine's e-commerce-first affordable design model.
Direct peers
- Maisons du Monde: French home furnishings and furniture retailer with both online and physical stores. Overlaps significantly on product categories (sofas, beds, outdoor furniture, decor) and customer demographic, though at higher price positioning and omnichannel.
- Vente-unique.com: French online furniture retailer specializing in affordable furniture and home furnishings sold direct to consumers across Europe. Operates a similar value-positioning, e-commerce-only model with broad indoor and outdoor furniture assortment.
- Westwing: European home and living e-commerce platform with curated furniture and home accessories assortment. Targets similar design-conscious consumers seeking premium-feeling products at accessible prices.
- Miliboo: French online furniture brand selling contemporary indoor furniture (sofas, beds, tables) direct to consumers. Comparable product categories, target customer segment, and e-commerce-first distribution model.
- home24: European online furniture and home furnishings retailer operating across multiple European markets. Same broad assortment (indoor + outdoor furniture) and pure-play e-commerce model, though at materially larger scale.
Emerging players
- Drawer: French online furniture brand specializing in contemporary sofas and home furnishings sold direct to consumers. Operates at smaller scale than Concept Usine but with similar target customer and product positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Concept Usine social profiles
Digital presenceConcept Usine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concept Usine leadership team
Management profileNumber of profiles
Concept Usine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concept Usine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concept Usine
What does Concept Usine do?
Concept Usine is a France-based e-commerce retailer that sells indoor and outdoor furniture (salons de jardin, pergolas, garden storage chests, sun loungers, braseros, garden greenhouses, and suspended seating) directly to consumers at factory-direct prices. The company operates solely through its online Shopify storefront and ships across France and Europe with free delivery on most items.
Is Concept Usine a public or private company?
Concept Usine is a private company. It is classified as unknown and is currently operating.
When was Concept Usine founded?
Concept Usine was founded in 2008. It employs 11 to 50 people.
Where is Concept Usine based?
Concept Usine is headquartered in Toulouse, France, in the Europe region.
How does Concept Usine make money?
One revenue line is on record: furniture and home goods retail.
Who are Concept Usine's main competitors?
Broad incumbents on record are BUT, IKEA, Wayfair and Made.com. Direct peers are Maisons du Monde, Vente-unique.com, Westwing, Miliboo and home24. Drawer is listed as an emerging player.
Does Concept Usine have an API?
No public API is recorded for Concept Usine.
What industry is Concept Usine in?
Concept Usine's product category is Furniture Retail. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor). Its NAICS code is 4491 and its SIC code is 5700.