What Wyder's does

Wyder's is a craft hard cider brand founded in 1993 on the U.S. West Coast, positioning itself among the earliest entrants of the first wave of the American craft cider movement. The company produces a deliberately tight four-SKU fruit-forward portfolio: Pear (ABV 4%), Prickly Pineapple (apple cider blended with prickly pear cactus and pineapple juices, ABV 5%), Raspberry (light-bodied, dry sparkling finish, ABV 4%), and Reposado (barrel-aged, tequila-inspired, ABV 6.9%). All products are packaged in 12oz cans and 6-packs. There is no proprietary underlying technology stack beyond a standard DTC e-commerce storefront and store-locator web tool; the production and supply-chain infrastructure is provided by the parent entity.

Wyder's operates as a brand within the Vermont Hard Cider Company, LLC portfolio (parent: Vermont Cider Co.), headquartered legally in Middlebury, Vermont. The company generates revenue through a multi-channel GTM: direct-to-consumer e-commerce via the wyders.com shop, on-premise accounts (bars), off-premise retail, and third-party wholesale distributors (routed through the Vermont Cider Co. / Smartfish Group distributor portal). Marketing is centered on a lean digital footprint — Instagram organic social, the brand's product and locator website, and SEO/local search — with occasion-driven messaging targeting social gatherings, beach events, music festivals, casual dining, and themed nights such as Taco Tuesday.

The target customer is the 21+ adult craft beverage consumer seeking fruit-forward alternatives to mainstream beer and wine, with food-pairing and lifestyle positioning intended to differentiate the brand in a crowded cider category. There is no disclosed venture or private-equity funding, no public-listing status, and no M&A activity recorded. Concentration risk and unit economics at the brand level are not publicly disclosed.

Name

Wyder's

Legal name

Vermont Hard Cider Company, LLC

Website

https://wyders.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Wyder's is a craft hard cider brand founded in 1993 on the U.S. West Coast, producing a four-SKU fruit-forward portfolio (Pear, Prickly Pineapple, Raspberry, Reposado) sold via DTC e-commerce, retail, bars, and wholesale under parent entity Vermont Cider Co.

Ownership category

akta.pro rank

Product category

Craft Hard Cider

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

Keywords

• Craft hard cider
• Fruit-flavored ciders
• Alcoholic beverages
• Cider production
• Craft beverage manufacturing

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hard Cider Sales: Wyder's generates revenue through the sale of craft hard ciders in various pack sizes including 12oz cans and 6-packs. Products are sold through direct e-commerce, retail stores, bars, and wholesale distributors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Wyder's manufactures and sells craft hard cider, specializing in fruit-forward varieties including Pear, Prickly Pineapple, Raspberry, and Reposado. Founded in 1993, the brand produces alcoholic cider beverages distributed through retail, on-premise, and direct-to-consumer channels.

Product overview

Wyder's is a craft hard cider company that has specialized in eclectic fruit-forward ciders since 1993. The company offers a portfolio of four distinct cider products: Pear (ABV 4%), Prickly Pineapple (ABV 5%), Raspberry, and Reposado (ABV 6.9%). These ciders are available in 12oz cans and 6-pack formats. Wyder's products are distributed through retail locations and bars, with an online shop for direct purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Wyder's Pear Cider A craft hard cider flavored with pear, intended for adult consumers seeking fruit-forward alternatives to apple cider.
• Wyder's Prickly Pineapple Cider A craft hard cider infused with prickly pineapple flavor, positioned for adult consumers looking for tropical, fruit-forward alcoholic beverage options.
• Wyder's Raspberry Cider A craft hard cider made with raspberry, marketed toward consumers seeking fruit-forward alcoholic cider options.
• Wyder's Reposado Cider A barrel-aged craft hard cider expression intended for adult consumers seeking a more refined, craft-style cider offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vermont Cider CocoreOthersVermont Cider Co is the parent company and legal entity behind the Wyder's brand. Wyder's website copyright and legal notices reference Vermont Hard Cider Company, LLC located in Middlebury, VT. The brand operates as part of the Vermont Cider Co portfolio.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Woodchuck Hard Cider: Vermont-based craft hard cider brand with a multi-flavor portfolio sold through retail and on-premise. Operates in the same craft fruit-forward cider niche as Wyder's and shares a similar Vermont heritage.
• Crispin Cider: Craft hard cider brand (historically independent, now under Tennent's/Molson Coors) with a fruit-forward portfolio including pear and specialty flavors. Closely comparable to Wyder's in product positioning and craft-cider identity.
• Angry Orchard: The largest US hard cider brand, owned by Boston Beer Company. Directly comparable to Wyder's as a national fruit-forward cider producer targeting similar on-premise and retail occasions.
• 2 Towns Ciderhouse: Oregon-based craft cidery with an extensive fruit-forward and specialty cider lineup, sold through wholesale, retail, and DTC. Comparable to Wyder's as an independent craft producer with quirky flavor profiles.
• Bold Rock Hard Cider: Regional craft cider producer based in the Appalachian region with multiple fruit-infused SKUs distributed nationally through retail and bars. Closely comparable to Wyder's in scale, product strategy, and channel mix.
• Schilling Cider: Pacific Northwest craft cidery producing eclectic fruit-forward ciders distributed nationally via retail and DTC. Mirrors Wyder's craft positioning, flavor experimentation, and channel strategy.

Broad incumbents

• Stella Artois Cidre: Premium cider offering from AB InBev leveraging the Stella Artois brand and parent distribution muscle. Competes with Wyder's in on-premise and retail cider sets despite its global parent.
• Strongbow: Global hard cider brand owned by Heineken with significant US distribution. Competes in the same cider category as Wyder's but operates at vastly larger scale with broader portfolio backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/wyderscider
• Xx.com/wyderscider
• LinkedInlinkedin.com/company/wyders-cider

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyder's