Tennisschool Sport Events

What Tennisschool Sport Events does

Tennisschool Sport Events BV (operating as Sport-Events.nl) is a Dutch sports services intermediary founded in 1994 and headquartered in Uden, South Netherlands. The company specializes in supplying qualified tennis and padel trainers to sports clubs and organizations across the southern Netherlands, while acting as the legal employer for those trainers. Its core products are professional tennis and padel training services delivered through a network of 125+ trainers to 85+ partner clubs, plus two packaged service tiers — the All-in Pakket (full-service outsourcing including recruitment, administration, planning, sick-leave coverage, and risk management) and the Basispakket (basic training services). The company has expanded its offering to include KNLTB-accredited Personal Development (PO) courses used by trainers for license renewal and corporate padel clinics (e.g., TNO Helmond) for B2B engagement, and runs an internal Trainer Opleiding (16-hour pre-training with KNLTB certification pathway and job guarantee) to sustain its trainer pipeline.

The business model is a managed-services employer intermediation: Sport Events contracts with clubs, places and employs trainers, and handles payroll, contracts, scheduling, sick leave, and continuing education. Revenue is generated through service contracts with clubs (quote-based, not publicly disclosed for All-in and Basic packages) and ancillary fees of EUR 50 per workshop for external trainers attending PO courses. Go-to-market is sales-led and enterprise field-sales in nature, with two named account managers (Ben Dingemanse, Directeur/Accountmanager Ben Dingemanse; Accountmanager Henk Boekema) engaging club boards directly. Distribution is regional (South Netherlands only), delivered on-site at client clubs and at multiple PO course locations (Moergestel, Hilvarenbeek, Beek en Donk, Goirle), with marketing primarily organic via Instagram, Facebook, LinkedIn, and word of mouth through the existing trainer/club network.

The company is privately held with no disclosed venture capital, no parent company, no subsidiaries, and no proprietary technology platform or software product. Its principal strategic partnership is with KNLTB (Royal Dutch Lawn Tennis Association) for PO course accreditation. Headcount is reported at 51-100 direct staff, with 125+ contracted/affiliated trainers in the broader network.

Name

Tennisschool Sport Events

Legal name

Sport-Events.nl

Website

https://sport-events.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Tennisschool Sport Events BV is a Dutch sports services firm, founded 1994 and based in Uden, that acts as employer and intermediary supplying qualified tennis and padel trainers to 85+ clubs across South Netherlands, alongside KNLTB-accredited training courses and a trainer certification program.

Ownership category

akta.pro rank

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Training Services Outsourcing: Sport Events acts as employer and intermediary, providing trained tennis and padel instructors to clubs. Revenue generated through service contracts with clubs who pay for professional training management, trainer placement, and administrative support.
2. PO Course Fees (External Trainers): External trainers pay €50 per workshop to attend Personal Development (PO) courses. Internal trainers receive training free of charge as employer-provided benefit.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Tennisschool Sport Events supplies qualified tennis and padel instructors to tennis and padel clubs and organizations across South Netherlands, acting as the legal employer of the trainers. The company offers All-in and Basic service packages that handle trainer recruitment, scheduling, payroll, administration, sick-leave replacement, and ongoing professional development for partner clubs.

Product overview

Sport Events operates as a tennis and padel training service provider offering a coordinated portfolio of services to clubs/organizations and individual trainers. The core offerings consist of professional tennis and padel training services delivered through a network of 125+ trainers to 85+ partner associations. Two service packages are offered: the All-in Pakket (Complete Package) providing full organizational support including recruitment, administration, planning, and risk management; and the Basispakket (Basic Package) for essential training services. Supplementary offerings include PO Cursussen (Personal Development Courses) providing continuing education and license renewal points, and a Trainer Opleiding (Trainer Training Program) that qualifies aspiring trainers with guaranteed employment. The company acts as employer for trainers, handling payroll, contracts, and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Training Services Professional tennis training delivered by qualified trainers at tennis clubs and organizations across South Netherlands, covering all skill levels from youth to seniors.
• Padel Training Services Experienced padel trainers supplied to clubs and organizations, supporting the growing padel market with on-site coaching services.
• All-in Pakket (Complete Package) Full-service outsourcing package for tennis and padel associations including a single point of contact, recruitment and selection, sick-leave replacement, training policy advice, scheduling, communications, administration, activity development, risk coverage, and training materials.
• Basispakket (Basic Package) Entry-level service package providing essential training support for tennis and padel associations with core administrative assistance.
• PO Cursussen (Personal Development Courses) KNLTB-recognized personal development workshops for tennis and padel trainers covering tactics, movement skills, and visualization techniques. Workshops award PO points required for trainer license renewal.
• Trainer Opleiding (Trainer Training Program) 16-hour internal pre-training program preparing aspiring trainers for KNLTB-recognized tennis trainer certification, with a job guarantee for participants meeting the minimum age and playing-level requirements.
• Corporate Padel Clinics On-site padel clinic events organized for corporate clients (e.g., TNO Helmond), combining instruction, practice, and team-building activities.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KNLTB (Royal Dutch Lawn Tennis Association)coreStrategic or Co-development PartnerSport Events collaborates closely with KNLTB on Personal Development (PO) courses for tennis and padel trainers. Courses are officially recognized and provide PO points required for license renewal. Partnership ensures training content aligns with latest sport developments and KNLTB standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain, increasingly adding padel courts and training services. Comparable as a well-capitalized adjacency expanding into the padel training space where Sport Events operates.
• David Lloyd Leisure: International premium tennis and leisure club operator. Comparable as a scaled incumbent running tennis/padel training as part of a broader club portfolio, though operating its own paid staff model.
• Optisport: Dutch sports facility management company operating pools, ice rinks, and sports halls for municipalities. Comparable as a scaled operator managing sports personnel and programming on behalf of associations.
• Trainmore: Dutch fitness chain with facilities and coaching services. Comparable as a Dutch fitness operator with group training and coach-led services that compete for similar trainer talent.
• Club Pellikaan: One of the largest operators of sports facilities in the Netherlands, including tennis and padel clubs with trainer scheduling. Comparable as a larger incumbent offering integrated facility + training services.
• SportCity: Dutch fitness chain providing group training and racket sports programming. Comparable as a Dutch fitness incumbent with overlapping training and member-service offerings.

Direct peers

• Toptennis: Dutch tennis training provider serving clubs and individual players. Comparable as a direct tennis-only training services peer competing for the same clubs and trainers in the Dutch market.
• Just Padel: Dutch padel-focused training and club operator with multiple locations in the Netherlands. Directly comparable to Sport Events' padel training service line and serves the same volunteer-club pain point.
• Padel Plaza: Dutch padel club and training provider. Comparable as a regional padel training operator competing for the same club and trainer demand in the Netherlands.

Others

• KNLTB: Royal Dutch Lawn Tennis Association — Sport Events' strategic partner for PO courses and trainer certification. Relevant as the governing body whose licensing framework underpins Sport Events' trainer development pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TennisschoolSportEvents
• LinkedInlinkedin.com/company/tennisschool-sport-events-bv
• Instagraminstagram.com/sport_events.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennisschool Sport Events