Club Pellikaan

What Club Pellikaan does

Club Pellikaan operates a network of seven premium family-oriented sports and wellness clubs across the Netherlands — Almere, Amersfoort, Apeldoorn, Breda, Goirle, Maastricht, and Tilburg — serving approximately 501–1,000 employees and tracing its heritage to 1947. Its core offering is an all-in-one membership bundling fitness equipment (including EGYM smart strength machines with personal chip armbands and auto-adjusted resistance), group exercise classes (BODYPUMP, HYROX, hot yoga, Reformer Pilates, spinning, boxing), mind-body activities, racket sports (tennis, padel, squash), aquatic facilities (pool, swim lessons via EasySwim and partner schools), wellness amenities (sauna, steam bath, whirlpools), Kidsclub childcare, and on-site F&B (The Coffee Club). The product stack is differentiated by the EGYM circuit, The Check-in body-composition and BioAge measurement system, The Field outdoor training area, and bundled partner access such as Jumping Jack (Almere) and padel academies.

The business model is recurring subscription revenue with three primary tiers — Lifestyle 2-year (€90 per 4 weeks in Tilburg), Result 1-year (€110), and Flex monthly-cancellable (€130) — with location-based pricing variation (Almere €75–€120, Maastricht €105–€150, Breda €155 per 4 weeks at the 2-year lifestyle tier). Family memberships add partners and children aged 0–17 at incremental fees. Ancillary revenue streams include swimming lessons (€65–€83.50 per month depending on location), third-party-operated padel/tennis coaching, and F&B from The Coffee Club. Go-to-market is direct-to-consumer via the website (lid worden / register pages), social media (Instagram, Facebook, TikTok), free club tours, and self-service through the Club Pellikaan booking app; there is no enterprise or B2B channel evidenced. Pricing varies meaningfully by club, reflecting local market positioning (Almere lacks pool/wellness, Breda lacks racket sports), and member retention is anchored by multi-year commitments and the breadth of activities each family member engages with.

Name

Club Pellikaan

Legal name

Club Pellikaan

Website

https://clubpellikaan.nl

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Club Pellikaan is a Dutch private operator of seven premium family sports clubs across the Netherlands, offering all-in-one memberships that bundle fitness, group classes, padel/tennis, swimming, wellness, and Kidsclub childcare under one subscription.

Ownership category

akta.pro rank

Product category

Health & Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Family fitness clubs
• Wellness and spa services
• Group exercise classes
• Racket sports facilities
• Swimming instruction services

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Club Pellikaan generates revenue primarily through recurring membership subscriptions. Memberships include unlimited access to all facilities (fitness, group lessons, wellness, racket sports) under one roof for a fixed monthly price. The membership model offers multiple tiers (Lifestyle 2-year, Flex monthly cancellation, Result 1-year) with pricing varying by location. Family memberships allow adding partners and children at additional rates.
2. Swimming Lessons: Separate revenue stream from swimming lessons for children and adults. Swimming lessons are available without club membership and charged at different rates per location (e.g., Breda: €83.50/month for children and adults, Goirle: €81/month, private lessons at €65). Baby/toddler swimming for non-members costs €32.50 per session in Apeldoorn.
3. The Coffee Club (Horeca): On-site cafe and restaurant serving coffee (from Cook & Boon beans), smoothies, protein shakes (Personal Protein WPC 80/WPI 90), food items including poffertjes, fries, pita falafel, and other snacks. Revenue from food and beverage sales to members and visitors.
4. Sports Lessons and Training: Additional revenue from tennis lessons, padel training, and other sports coaching services. These are not included in the membership and are charged separately per club. External partners (Padela, BOB Tennis, TennisCollege, Padelschool Club Pellikaan) provide some of these lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Club Pellikaan sells recurring memberships granting individuals and families unlimited access to its 7 Dutch club locations, covering fitness equipment, group classes (BODYPUMP, Reformer Pilates, hot yoga, spinning, boxing, HYROX), racket sports (tennis, padel, squash), swimming pools, and wellness facilities. Paid add-on services include swimming lessons (children and adults), private tennis and padel coaching, on-site cafe and coworking (The Coffee Club), and kids' club childcare bundled into family memberships. The model bundles a full-service family sports and wellness experience under a single monthly subscription.

Product overview

Club Pellikaan is a premium family sports club offering an all-in-one membership model across 7 locations in the Netherlands (Almere, Amersfoort, Apeldoorn, Breda, Goirle, Maastricht, and Tilburg). The product portfolio centers on an integrated fitness and wellness platform combining fitness facilities with group exercise classes, racket sports (tennis, padel, squash), mind-body activities (yoga, hot yoga, Reformer Pilates, meditation), combat sports (boxing), aquatic activities (swimming pool, swimming lessons, aquarobics), and outdoor training (The Field). Supporting services include childcare (Kidsclub, kidslessen, Jumping Jack), a cafe (The Coffee Club), and digital training tools (EGYM, The Check-in body measurements). The offering is structured around tiered memberships (Lifestyle 2-year, Flex monthly, Result 1-year) with family plans, all providing unlimited access to core facilities and classes. Some services have location-specific availability: wellness and swimming are not available in Almere, and racket sports are not available in Breda.

Differentiator

Problem solved

Functional benefit

Brands

• The Coffee Club: On-site cafe and coworking space offering coffee, smoothies, protein shakes, and light meals for members.
• The Field
• The Check-in
• EasySwim

Products and services

• Club Pellikaan Membership
• Swimming Lessons (EasySwim)
• Tennis and Padel Coaching
• The Coffee Club
• Jumping Jack Access (Almere)
• Sport BSO Teamplayers Before/After-School Care
• Sportconnexions Padel Matchmaking

Quantifiable outcome

• First month free with most membership promotions
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Get FlexiblecoreChannel Partner/ Reseller/ DistributorExternal swimming school providing swimming lessons at Club Pellikaan Amersfoort. Get Flexible delivers group and private swimming lessons for children and adults in the club's pool facility. Also offers private lessons for children with disabilities (autism, learning difficulties).
• Zwemschool DolfijncoreChannel Partner/ Reseller/ DistributorExternal swimming school providing swimming lessons at Club Pellikaan Apeldoorn. Zwemschool Dolfijn delivers group swimming lessons, baby/toddler swimming, and private lessons at the club.
• EasySwimcoreTechnology or IntegrationSwimming methodology and certification program used at Club Pellikaan clubs in Breda, Tilburg, Goirle, and Maastricht. The EasySwim method emphasizes water safety, swimming proficiency (A, B, C diplomas), and enjoyment. Children learn using special swim vests and progress through colored levels (Red, White, Blue, Orange, Yellow).
• Jumping JackminorChannel Partner/ Reseller/ DistributorTrampoline and freerunning facility adjacent to Club Pellikaan Almere. Family members receive unlimited access to jumping, freerunning lessons, and jump tricks lessons. Includes mini jump sessions for children under 5 with parent/guardian.
• PadelaminorChannel Partner/ Reseller/ DistributorPadel academy providing training services at Club Pellikaan Amersfoort. Padela teaches padel rules, techniques, and scoring to beginners and intermediate players.
• BOB Tennis, Padel & Club ServicesminorChannel Partner/ Reseller/ DistributorPadel and tennis academy providing professional coaching at Club Pellikaan Tilburg. BOB Tennis offers padel lessons to improve members' game techniques.
• TennisCollege FlevolandminorChannel Partner/ Reseller/ DistributorPadel training provider at Club Pellikaan Almere. TennisCollege Flevoland teaches padel rules, techniques, and scoring at the club location.
• Marij PerryminorChannel Partner/ Reseller/ DistributorIndividual padel instructor providing training services at Club Pellikaan Maastricht. Marij Perry teaches padel rules, techniques, and scoring to club members.
• Padelschool Club Pellikaan GoirleminorChannel Partner/ Reseller/ DistributorPadel school operating at Club Pellikaan Goirle location. Provides padel training for members wanting to learn or improve their padel game.
• SportconnexionsminorGTM or Marketing PartnerSports matchmaking platform partner for padel and tennis ladders. Sportconnexions helps Club Pellikaan members find opponents and playing partners of similar skill levels through club ladders in Almere, Amersfoort, Maastricht, Goirle, and Tilburg.
• Sport BSO TeamplayersminorChannel Partner/ Reseller/ DistributorBefore/after-school care partner at Club Pellikaan Breda. Sport BSO Teamplayers offers swimming lessons during BSO (childcare) hours on Wednesday mornings and Friday afternoons, providing convenient scheduling for working parents.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Fit For Free: Dutch low-cost fitness chain focused on budget memberships with limited amenities. Competes for fitness-only customers in the same Dutch geography who may otherwise consider Club Pellikaan.

Broad incumbents

• The Gym Group: UK-listed low-cost fitness chain with broad geographic footprint. Comparable as a multi-location fitness operator with subscription membership economics, though positioned at the value end.
• Life Time Group: US-listed large-format premium health and wellness club chain with family positioning, group fitness, racquet sports, pools and on-site amenities. Comparable by format and target member profile, although operating in North America rather than Europe.
• Virgin Active: Global premium health club operator with extensive wellness, group fitness, and family programming. Comparable as a scaled premium fitness brand targeting family and individual premium members.
• David Lloyd Leisure: UK-headquartered premium family sports club operator with racquet sports, swimming, wellness, and kids clubs. Closest international analogue to Club Pellikaan's all-in-one family sports proposition.
• RSG Group (including McFIT): European fitness group operating multiple brands including McFIT and John Reed across Europe. Comparable as a multi-brand operator with subscription fitness, group classes, and wellness offerings.

Direct peers

• SportCity: Premium Dutch multi-location fitness chain offering group classes, personal training, and kids activities. Closest like-for-like premium family fitness competitor in the Netherlands.
• Basic-Fit: Largest low-cost fitness operator in Europe, headquartered in the Netherlands. Operates a multi-location gym chain in the same geography as Club Pellikaan, competing for fitness memberships, though at a value rather than premium all-in-one family positioning.
• HealthCity: Premium Dutch fitness chain with multiple clubs across major Dutch cities. Competes directly with Club Pellikaan in the premium mid-market segment with comparable group fitness and wellness offerings.

Emerging players

• TrainMore: Dutch boutique fitness chain focused on strength training and small-group coaching. Targets a younger, urban demographic in the Netherlands and represents the boutique segment competing for premium fitness share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clubpellikaannl
• Instagraminstagram.com/clubpellikaan
• TikToktiktok.com/@clubpellikaan
• LinkedInlinkedin.com/company/club-pellikaan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Pellikaan