Goodwill Industries of NY & NJ

Name

Goodwill Industries of NY & NJ

Legal name

Goodwill Industries of Greater New York and Northern NJ, Inc.

Website

https://goodwillnynj.org

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Thrift Retail and Workforce Development Services

NAICS

Clothing and Clothing Accessories Retailers (458110), Vocational Rehabilitation Services (624310)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

akta.pro secondary industries

Donation Pickup & Reuse Hauling (HSAKALAI), Off-Price Department Stores (Apparel-Led) (CRAEABAB)

Keywords

• Thrift retail stores
• Workforce development services
• Vocational rehabilitation programs
• Nonprofit staffing services
• Sustainable fashion resale

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Store Revenue: Revenue generated from the sale of donated clothing, household goods, and other items at thrift stores. Proceeds directly fund job training, employment placement, and support services for individuals with disabilities and other barriers to employment.
2. GoodTemps Staffing Services: Temporary staffing division that places individuals, including those with disabilities, in jobs at private companies and city/state agencies. Generates revenue through staffing fees from employer clients.
3. Financial Donations: Monetary donations from individuals and organizations that fund mission services including employment programs, job training, and community support initiatives.
4. Makers' Market Etsy Store: Online marketplace selling merchandise designed and produced by entrepreneurs with disabilities at the Makerspace facility, supporting entrepreneurial opportunities.

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Goodwill NYNJ operates a network of 40+ thrift retail stores and donation centers across New York and Northern New Jersey, selling donated clothing, accessories, shoes, and household goods at affordable prices. Retail proceeds fund an extensive portfolio of workforce development services including job training, vocational rehabilitation, supported employment, and job placement for individuals with disabilities and other barriers to employment. The organization also operates GoodTemps, a nonprofit staffing agency that places approximately 700-750 individuals weekly into temporary and permanent positions at private companies and city/state agencies.

Product overview

Goodwill Industries of NY & NJ operates as a social enterprise with a dual business model: retail operations (thrift stores, online shopping, donation services) that fund workforce development programs. The core retail products include Goodwill Stores, Shop Online, GoodTemps staffing agency, and the GoodFinds Insider loyalty program. The organization funds an extensive portfolio of workforce programs including Bridge to Technology (tech training with Per Scholas), Jobs-Plus (NYCHA residents), Homeless Veterans' Reintegration Program, PROS (mental health services), Supported Employment (SEMP), Make Your Job! (entrepreneurship via Makerspace), and Youth Pathways. Additional offerings include vocational rehabilitation, educational partnerships with Parsons and FIT, and specialty programs like the Etsy-based Makers' Market for disability entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• GoodTemps: Goodwill's nonprofit staffing agency providing temporary and permanent job placement services, placing over 500 workers daily, most of whom are people with disabilities
• Makers' Market at Goodwill
• GoodFinds Insider
• Make Your Job!

Products and services

• Goodwill Thrift Stores Retail thrift stores selling donated clothing, accessories, shoes, home goods, and household items at affordable prices across 40+ locations in New York and Northern New Jersey. Revenue directly supports workforce development programs.
• GoodTemps Staffing Agency

Quantifiable outcome

• 4,498 people with disabilities supported through training, employment, and retention services in 2024
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

21 partnerships are on record, tiered minor and core.

• American ExpressminorGTM or Marketing Partner · 1 May 2024AMEX colleagues in NYC and NJ area donated time and resources to help gather and sort clothing at Goodwill donation centers.
• Per ScholascoreStrategic or Co-development Partner · 19 January 2021Bridge to Technology partnership providing tech skills training. Per Scholas delivers the technology curriculum covering hardware, software virtualization, OS, networking, and troubleshooting. Goodwill NYNJ provides wraparound supports including transportation, housing, and financial planning. Goal to enroll 100 participants in the pilot program.
• TaskRabbitminorGTM or Marketing Partner · 20 September 2019Partnership to make it easier for New Yorkers to donate new and pre-owned items. TaskRabbit provides task runners to help with donation logistics.
• WeWorkminorGTM or Marketing Partner · 26 June 201910 WeWork NYC locations held 2-week donation drive collecting clothing and shoes to benefit Goodwill NYNJ.
• DeloitteminorGTM or Marketing Partner · 7 June 201922 Deloitte employees volunteered during #ImpactThatMatters Day with 50 participants from Youth Pathways and Limited English Proficiency programs.
• Price.comcoreTechnology or Integration · 2 April 2019Strategic partnership to deliver more shopping options to customers and increase online sales. Expanded to sustainable fashion events during NY Fashion Week.
• GooglecoreStrategic or Co-development Partner · 21 February 2019Ongoing collaboration including tech skills training sessions at Goodwill facilities, Curated PopUp Shop at Chelsea Market, and employee volunteer programs. Google employees provide tech literacy and resume workshops.
• Parsons School of Fashion (The New School)coreStrategic or Co-development Partner · 6 June 2018Collaboration providing BFA senior students access to Goodwill's production department materials for upcycled thesis collections. Semester-long project culminating in Parsons Fest fashion show.
• SUNY Fashion Institute of Technology (FIT)coreStrategic or Co-development Partner · 16 January 2018Career in Retail Pathway training program - 7-week training for Goodwill retail employees at FIT campus. Second cohort launched in 2018.
• A Pea in the PodminorGTM or Marketing Partner · 16 February 2017Donate deal partnership for expectant mothers - donate jeans to Goodwill and get 25% off new maternity jeans at A Pea in the Pod stores.
• Rutgers NJ MakerSpace AssociationcoreStrategic or Co-development Partner · 7 July 2016Collaborative partner in the Make Your Job! project providing technical support and expertise for the Makerspace initiative supporting entrepreneurs with disabilities.
• Rutgers Center for Urban Entrepreneurship and Economic Development (CUEED)coreStrategic or Co-development Partner · 7 July 2016Technical support partner for Make Your Job! program helping individuals with disabilities start their own businesses.
• NYC Human Resources Administration (HRA)coreStrategic or Co-development PartnerJoint administration of Jobs-Plus program in NYC alongside NYCHA, Department of Consumer Affairs/Office of Financial Empowerment, and Mayor's Office for Economic Opportunity.
• NYCHAcoreStrategic or Co-development PartnerPartner in Jobs-Plus program serving residents of Monroe, Sack Wern, Clason Point, and Soundview Houses NYCHA developments.
• Neighborhood Trust Financial PartnersminorImplementation/ SI/ Consulting PartnerFacilitates The Employer Solution financial wellness program providing services to improve financial health of Goodwill employees.
• NYS Office of Mental HealthcoreStrategic or Co-development PartnerGovernment partner delivering employment services including PROS (Personalized Recovery Oriented Services) programs.
• NYS Office for Persons with Developmental DisabilitiescoreStrategic or Co-development PartnerGovernment partner providing employment services for individuals with developmental disabilities.
• NYC Department of Health and Mental HygienecoreStrategic or Co-development PartnerGovernment partner in delivering behavioral health and employment services.
• NJ Department of Vocational Rehabilitation ServicescoreStrategic or Co-development PartnerNew Jersey government partner for vocational rehabilitation and employment services.
• Soldier (Community Partner)minorStrategic or Co-development PartnerCommunity partner specialized in tackling homelessness among veterans. Connected Larry Thompson to housing voucher through US Veterans Administration.
• NYC Road RunnersminorGTM or Marketing PartnerPartnership to collect runners' cast-off clothing at NYC Half Marathon and United Airlines Half Marathon events.

Scale indicators9 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• ThredUp: Online resale platform that competes for the same secondhand apparel donors via Clean Out Kits and for the same value-conscious thrift shoppers; a strategic threat to Goodwill NYNJ's donation supply and retail traffic.
• TJX Companies: Owner of TJ Maxx, Marshalls, HomeGoods; off-price apparel and home-goods discounter competing directly for Goodwill NYNJ's value-conscious shoppers across the same NY/NJ metro geography (also a corporate donor partner).
• Goodwill Industries International: The national umbrella network of 162-165 Goodwill agencies of which Goodwill NYNJ is a member; provides brand standards, shared services, and the 'New Lives' national campaign that Goodwill NYNJ localizes.

Direct peers

• SourceAmerica (AbilityOne): Nonprofit focused on employment for people with disabilities via federal contracting (AbilityOne program); directly comparable mission segment around disability employment and vocational rehabilitation services.
• Habitat for Humanity ReStores: Nonprofit home-goods and furniture resale retail chain funding affordable housing programs; structurally similar donation-to-retail funding mechanism with a comparable dual mission/thrift model.
• National Industries for the Blind (NIB): Nonprofit creating employment for people who are blind through manufacturing and service contracts; relevant disability-employment peer in the supported-employment ecosystem Goodwill NYNJ operates in.
• Salvation Army: Operates thrift stores and donation pickup nationwide using proceeds for social programs including adult rehabilitation and workforce reentry; the closest comparable nonprofit thrift + mission model with overlapping donor base.
• Volunteers of America: National nonprofit providing workforce development, housing, and behavioral health services with overlapping program mix (veterans reentry, behavioral health) and similar funding model reliant on government contracts and donations.

Emerging players

• Per Scholas: Tech-training nonprofit partnered with Goodwill NYNJ on Bridge to Technology; comparable mission of workforce development for underrepresented populations through employer-aligned skill programs.
• Year Up: National workforce development nonprofit providing training and corporate placement for young adults facing economic barriers; overlaps with Goodwill NYNJ's Youth Pathways and Jobs-Plus participant segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodwillnynj
• Facebookfacebook.com/GoodwillNyNj
• Instagraminstagram.com/goodwillnynj
• LinkedInlinkedin.com/company/goodwill-nynj

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of NY & NJ