X-Store
X-Store is an online consumer electronics and IT retailer in Moldova, authorized to distribute ASUS, Lenovo, Dell, HP, Acer, and Apple products. It primarily serves Moldovan individual consumers, gamers, and small business buyers through its e-commerce platform, nationwide courier delivery, and 0% installment payment plans.
- Company typePrivate
- Founded2020
- HeadquartersChisinau, Moldova
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What X-Store does
X-Store ("X-STORE COMPANY" S.R.L.) is an online consumer electronics and IT retailer headquartered in Chișinău, Moldova, operating since 2020 as a direct-to-consumer e-commerce platform at xstore.md. The company is an authorized distributor of major global technology brands, including ASUS, Lenovo, Dell, HP, Acer, and Apple, and carries a multi-category catalog spanning laptops, desktop PCs and components, smartphones, tablets, gaming equipment, monitors, televisions, peripherals, audio/video gear, smart home devices, and accessories. A single physical location at str. Mesager 7 in Chișinău serves as headquarters, warranty service point, and customer pickup site; nationwide delivery is operated via in-house courier.
The business model is straightforward transactional retail: X-Store purchases inventory from authorized brand channels and resells to Moldovan consumers at publicly displayed prices denominated in Moldovan Lei. To drive conversion in a price-sensitive market, the company offers 0% installment payment plans of up to 60 months, free delivery above defined thresholds (300 MDL in Chișinău, 5,000 MDL nationally), and gift vouchers in fixed denominations. The platform supports a one-click quick-order flow and multi-channel customer engagement via phone, Viber, Telegram, WhatsApp, and Facebook Messenger, supplemented by email newsletter and active Facebook/Instagram presence. The site is localized in both Romanian and Russian.
X-Store's customer base is primarily individual Moldovan consumers — students, home users, gamers, and small business buyers — with secondary exposure to gaming and enthusiast segments (high-end RTX gaming hardware) and business buyers (ThinkPad, EliteBook, Latitude, ExpertBook lines). The company is privately held with no disclosed institutional investors, parent company, or acquisitions, and is administered by Antoseac Iurii. Operational scale is modest: a single office, a small team inferred from the absence of disclosed headcount, and no disclosed revenue, funding, or M&A activity. The competitive position rests on authorized-brand access, payment flexibility, and reliable nationwide delivery rather than technology differentiation.
X-Store firmographics
Firmographics- Name
- X-Store
- Legal name
- "X-STORE COMPANY" S.R.L.
- Website
- https://xstore.md
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- X-Store is an online consumer electronics and IT retailer in Moldova, authorized to distribute ASUS, Lenovo, Dell, HP, Acer, and Apple products. It primarily serves Moldovan individual consumers, gamers, and small business buyers through its e-commerce platform, nationwide courier delivery, and 0% installment payment plans.
- Ownership category
- akta.pro rank
X-Store industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
- akta.pro secondary industries
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)
Keywords
Where X-Store is headquartered
LocationHeadquarters
- HQ city
- Chisinau
- HQ country
- Moldova
- HQ region
- Europe
Offices1 record
Markets served
X-Store business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: X-Store generates revenue through direct retail sales of consumer electronics and IT products. The company sells laptops, PCs, components, smartphones, tablets, gaming equipment, peripherals, TVs, smart home devices, audio/video equipment, office equipment, and accessories through its online store. Revenue is earned as one-time transaction fees from product sales. The store also offers installment payment plans (0% rates up to 60 months) which may generate additional financial income or serve as a customer acquisition mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing with installment payment options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
X-Store product offering
Product offeringCore offering
X-Store is an online retail platform (xstore.md) selling branded consumer electronics and IT products directly to consumers in Moldova. The catalog spans laptops, desktop PCs and components, smartphones, tablets, gaming equipment, monitors, televisions, peripherals, printers, audio and photography gear, smart home devices, and accessories from global brands including Apple, ASUS, Lenovo, Dell, HP, Acer, Samsung, Xiaomi, MSI, and others. Orders are placed through the website, with options for courier delivery across Moldova, in-office pickup in Chișinău, and flexible payment including 0% installments up to 60 months.
Product overview
X-Store is an online electronics and IT retail store based in Chișinău, Moldova, offering a comprehensive portfolio of consumer electronics and computer hardware. The platform operates as a multi-category e-commerce retailer with products organized into distinct categories: laptops (including gaming laptops from ASUS ROG, Lenovo Legion, Acer Predator, HP Omen), desktop PCs and components (processors, graphics cards, RAM, storage, cases, power supplies, cooling systems), smartphones and tablets, Apple products (MacBook, iPhone, iPad, Apple Watch, AirPods), monitors and gaming monitors, televisions, gaming consoles (PlayStation 5, Steam Deck, Nintendo), PC peripherals (keyboards, mice, headsets), gaming chairs and furniture, printers and office equipment, robot vacuum cleaners, audio equipment (speakers, soundbars), photography/videography equipment, and smart home devices. The store also offers gift vouchers and services including software packages and device maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Laptopuri (Laptops) Portable computers for studies, work, internet browsing, multimedia, and gaming, available in multiple configurations, sizes, and brands (ASUS, Lenovo, Dell, HP, Acer, Apple, Xiaomi, Thunderobot).
- Laptopuri Gaming (Gaming Laptops) High-performance gaming laptops equipped with powerful processors, dedicated NVIDIA RTX GPUs (3050 through 5090), and improved cooling systems for modern games, streaming, video editing, and 3D modeling, from brands such as ASUS ROG, ASUS TUF Gaming, Lenovo Legion, Lenovo LOQ, Acer Nitro, Acer Predator, HP Victus, and HP Omen.
- Calculatoare PC (Desktop PCs) Desktop computers including gaming PCs, premium PCs, home & office PCs, All-in-One PCs, Mini PCs, and PCs for graphics and design, available from ASUS, Lenovo, Dell, HP, Acer, and Apple.
- Componente PC (PC Components) PC components including processors, motherboards, video cards, RAM, storage devices, cases, power supplies (PSU), cooling systems, and cables/controllers, sold individually and as component kits.
- Telefoane (Smartphones) Smartphones from Apple, Samsung, Xiaomi, Oppo, Huawei, Motorola, and OnePlus.
- Tablete (Tablets) Tablets from Apple, Samsung, Lenovo, Xiaomi, Blackview, and OnePlus, including graphics tablets.
- Monitoare (Monitors) Computer monitors including Full HD, 2K Quad HD, 4K Ultra HD, and curved monitors for general, professional, and gaming use.
- Televizoare (Televisions) Televisions from Samsung, LG, Hisense, Toshiba, KIVI, Sony, and Xiaomi in sizes from 32 to 100 inches.
- Console Gaming (Gaming Consoles) Gaming consoles including Sony PlayStation 5, Steam Deck, Asus ROG Ally, and Nintendo consoles, along with associated games.
- Periferice PC (PC Peripherals) PC peripherals including headphones, keyboards, mice, mouse pads, microphone sets, webcams, and collectible figurines.
- Scaune Gaming (Gaming Chairs) Gaming chairs from Cougar, DXRacer, ThunderX3, Razer, Noblechairs, AROZZI, and Helmet.
- Aspiratoare Robot (Robot Vacuums) Robot vacuum cleaners from Xiaomi, Roborock, Dreame, Samsung, Mova, Karcher, and Hobot.
- Imprimante & MFD (Printers and Multifunction Devices) Printers and multifunction devices including color, monochrome, laser, and inkjet printers from various brands.
- Apple MacBook Apple laptops including MacBook Air (13, 15), MacBook Pro (14, 16), and MacBook Neo (13) with various Apple Silicon processors.
- Apple iPhone Apple smartphones including iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 16 series, and iPhone 15 series.
- Apple iPad Apple tablets including iPad Air, iPad Pro, and iPad mini in various configurations.
- Apple Watch Apple smartwatches including Watch SE, Series 8, Series 9, Series 10, and Watch Ultra.
- Apple AirPods Apple wireless earbuds and audio products including AirPods 4 and Charging Case.
- Proiectoare & Ecrane (Projection Equipment) Projection equipment including projectors, projection screens, projector mounts, presenters, interactive panels, and professional displays.
- Boxe & Audio (Speakers and Audio) Audio speakers including PC speakers, portable speakers, PartyBox speakers, smart speakers, soundbars, and audio systems.
- Foto-Video (Photography and Videography) Photography and videography equipment including cameras from Canon, Nikon, Fujifilm, Panasonic, Polaroid; lenses; action cameras from GoPro, DJI, Insta360; tripods; and lighting filters.
- Ceasuri & Brățări Inteligente (Smart Watches and Fitness Bands) Smart watches and fitness bracelets including GPS watches for children.
- Smart Home Smart home devices including lighting systems and window cleaning robots.
- Accesorii (Accessories) Accessories including cables, power banks, headphones, phone cases, tablet cases, screen protectors, cooling stands, chargers, docking stations, laptop bags, and backpacks.
- Protecție Electrică & UPS (Electrical Protection and UPS) Electrical protection devices including uninterruptible power supplies (UPS), portable power stations, UPS batteries, and voltage stabilizers.
- Vouchere Cadou (Gift Vouchers) Gift vouchers available in denominations of 100, 200, 500, and 1000 Moldovan Lei (MDL).
- Servicii (Services) Services including software packages, cleaning, and preventive maintenance for purchased equipment.
Companies that use X-Store
Customer profileSegments3 records
Ideal customer profiles3 records
X-Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
X-Store partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ASUScoreX-Store is described as an authorized distributor of ASUS products in Moldova. The company carries a wide range of ASUS laptops (ROG, TUF Gaming, VivoBook, ZenBook, ExpertBook, ProArt), monitors, and components. ASUS Perfect Warranty promotions are featured on the website.
- LenovocoreX-Store is an authorized distributor of Lenovo products in Moldova. The store carries Lenovo laptops including Legion gaming series, LOQ, IdeaPad, ThinkPad, ThinkBook, Yoga, and V-series, as well as Lenovo monitors and accessories.
- DellcoreX-Store is an authorized distributor of Dell products in Moldova. The company carries Dell laptops including Latitude, Pro, Vostro, and brand PC lines, as well as Dell monitors and peripherals.
- HPcoreX-Store is an authorized distributor of HP products in Moldova. The store offers HP laptops including EliteBook, ProBook, Victus, OMEN, Pavilion, ZBook, and OmniBook series, as well as HP printers and accessories.
- AcercoreX-Store is an authorized distributor of Acer products in Moldova. The company carries Acer laptops including Nitro, Predator, Aspire, TravelMate, ConceptD, and related product lines.
- ApplecoreX-Store is an authorized distributor of Apple products in Moldova. The company carries Apple MacBook, iPhone, iPad, Apple Watch, AirPods, iMac, Mac mini, Mac Studio, and original Apple accessories. The store features dedicated Apple product sections and detailed product information.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
X-Store competitors and assessment
Company assessmentBroad incumbents
- Amazon: Global e-commerce incumbent offering consumer electronics with rapid international shipping. While not Moldova-native, it competes for cross-border online electronics purchases and benchmarks customer expectations on UX and delivery.
Direct peers
- eMag: Largest online retailer in Romania, selling consumer electronics, IT, appliances, and gaming gear via its own marketplace. Comparable to X-Store as a multi-category electronics e-tailer operating in a neighboring Eastern European market, frequently shipping into Moldova.
- PC Garage: Romanian online retailer focused on PC components, gaming systems, laptops, and peripherals. Closely mirrors X-Store's PC components, gaming PCs, and peripherals business lines.
- evoMAG: Romanian IT- and electronics-focused online retailer specializing in laptops, components, gaming hardware, and peripherals. Highly comparable in assortment and target customer to X-Store's core catalog.
- Flanco: Romanian multi-store electronics retailer carrying laptops, smartphones, TVs, gaming, and small appliances. Comparable product mix and consumer base, with cross-border reach into Moldova.
- Altex: Major Romanian electronics retailer with both online and physical store presence, offering laptops, smartphones, TVs, gaming, and appliances. Comparable product mix and customer base to X-Store and a cross-border competitor into Moldova.
- Boom.md: Moldovan consumer electronics and IT retailer operating online with a similar assortment of laptops, smartphones, and home electronics. The most direct in-country competitor to X-Store.
Emerging players
- OLX Moldova: Leading horizontal classifieds/marketplace in Moldova where consumers list and buy used and new electronics. Adjacent competitor for lower-priced and second-hand electronics demand that overlaps with X-Store's addressable market.
Regional players
- Enter Online: Regional electronics retailer serving Moldova and neighboring markets with a multi-category consumer electronics assortment. Comparable catalog and customer profile, with broader geographic footprint than X-Store.
- Cit Grup / iSpace (Moldova): Moldovan authorized Apple reseller and electronics distributor carrying iPhone, MacBook, iPad, and accessories. Directly comparable in authorized Apple distribution positioning, though with a narrower Apple-centric assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
X-Store social profiles
Digital presenceX-Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-Store leadership team
Management profileNumber of profiles
Profiles1 record
X-Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-Store
What does X-Store do?
X-Store is an online retail platform (xstore.md) selling branded consumer electronics and IT products directly to consumers in Moldova. The catalog spans laptops, desktop PCs and components, smartphones, tablets, gaming equipment, monitors, televisions, peripherals, printers, audio and photography gear, smart home devices, and accessories from global brands including Apple, ASUS, Lenovo, Dell, HP, Acer, Samsung, Xiaomi, MSI, and others. Orders are placed through the website, with options for courier delivery across Moldova, in-office pickup in Chișinău, and flexible payment including 0% installments up to 60 months.
Is X-Store a public or private company?
X-Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X-Store founded?
X-Store was founded in 2020. It employs 1 to 10 people.
Where is X-Store based?
X-Store is headquartered in Chisinau, Moldova, in the Europe region.
How does X-Store make money?
One revenue line is on record: retail Product Sales.
Who are X-Store's main competitors?
Amazon is listed as a broad incumbent. Direct peers are eMag, PC Garage, evoMAG, Flanco, Altex and Boom.md. OLX Moldova is listed as an emerging player. Regional players are Enter Online and Cit Grup / iSpace (Moldova).
Does X-Store have an API?
No public API is recorded for X-Store.
What industry is X-Store in?
X-Store's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers, with a secondary code of MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics). Its NAICS code is 4492 and its SIC code is 5734.