Winshuttle

SAP Process Automation Softwarewinshuttle.com

Company typePrivate
Founded2003
HeadquartersBothell, United States
Headcount251–500
GTM typeB2B
OfferingSoftware

What Winshuttle does

Winshuttle, founded in 2003 and headquartered in Bothell, Washington, developed Excel-based software products that enable business users to create, update, migrate, and extract data directly within SAP systems without programming expertise. Its core offering centered on two products — Automate Studio (formerly Winshuttle Studio), an Excel-to-SAP solution for mass data operations including master data creation, pricing changes, and ECC-to-S/4HANA migrations, and Automate Evolve (formerly Winshuttle Evolve), a platform for digitizing complex enterprise SAP processes such as product launches, vendor onboarding, G/L account creation, and plant maintenance with built-in data stewardship. Both products are SAP-certified solutions and the platform automates billions of SAP transactions annually across customers in manufacturing, retail, finance, government, healthcare, insurance, oil & gas, telecommunications, utilities, and other verticals; named enterprise customers include Chamberlain, Halliburton, ConAgra, Pactiv, Keurig Dr Pepper, and Columbia Sportswear.

Winshuttle firmographics

Firmographics

Name: Winshuttle
Website: https://winshuttle.com
Company type: Private
Founded year: 2003
Operating status: Acquired
Headcount range: 251–500 employees
Ownership category
akta.pro rank

Winshuttle industry classification

Industry

Product category: SAP Process Automation Software
NAICS: Software Publishers (513210), Computer Systems Design and Related Services (5415)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

SAP process automation
Excel SAP integration
ERP data migration
SAP master data management
S4HANA migration tools

Where Winshuttle is headquartered

Location

Headquarters

HQ city: Bothell
HQ country: United States
HQ region: North America

Markets served

Winshuttle business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

Software Licenses and Subscriptions: Enterprise software licensing model for Automate Studio and Automate Evolve products. Sales are quote-based with pricing determined by organization size, transaction volumes, and deployment scope. The company offers SAP-certified solutions as part of its portfolio.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Quote-based enterprise pricing

Distribution channels3 records

Marketing channels5 records

Winshuttle product offering

Product offering

Core offering

Winshuttle provides SAP-certified software that enables business users to create, update, migrate, and extract SAP data directly from Excel, and a platform to digitize and automate complex enterprise SAP processes such as product launches, vendor onboarding, G/L account creation, and plant maintenance. The products are sold as enterprise subscriptions priced per organization, and are delivered through direct sales and the SAP partner ecosystem.

Product overview

Winshuttle (now part of Precisely) offers a two-product portfolio for SAP process automation: Automate Studio (formerly Winshuttle Studio) serves as the premier Excel-to-SAP solution enabling business users to create, update, migrate, and extract SAP data directly from familiar Excel interfaces; Automate Evolve (formerly Winshuttle Evolve) extends this capability to enterprise-wide digitization and automation of complex SAP business processes across the organization. Both products are SAP-certified and leverage over 20 years of Winshuttle's SAP automation expertise.

Differentiator

Problem solved

Functional benefit

Brands

Automate Studio: The premier Excel-to-SAP solution for business users, enabling creation, updating, migration, and extraction of SAP data directly from Excel.
Automate Evolve

Products and services

Automate Studio Premier Excel-to-SAP solution for business users that enables creating new SAP master data (materials, vendors, customers), updating mass SAP data (material updates, pricing changes, account hierarchies), migrating data from legacy systems or during SAP upgrades (ECC to S/4HANA), and extracting SAP data into Excel for reporting and transformations.
Automate Evolve Platform designed to digitize and automate complex SAP data processes across organizations, including product launches, vendor onboarding, G/L account creation, and plant maintenance, with built-in data stewardship capabilities and out-of-the-box SAP integration for rapid deployment.

Quantifiable outcome

Automates billions of SAP transactions annually for customers

Companies that use Winshuttle

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Winshuttle technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature2 records

Winshuttle partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

SAPcoreTechnology or IntegrationSAP Partner with certified solutions for secure, reliable automation. Winshuttle products are official SAP-certified solutions and part of SAP's process automation ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Winshuttle competitors and assessment

Company assessment

Broad incumbents

Informatica: Informatica is a leader in data integration, master data management, and data quality, overlapping with Precisely's broader Data Integrity Suite that now houses Winshuttle. It competes for SAP data management and governance budgets that often sit adjacent to Winshuttle's automation deals.
Precisely (parent): Precisely is the parent company that acquired Winshuttle in 2021 and houses it within its Data Integrity Suite. While not an external competitor, Precisely's broader portfolio (data quality, MDM, location intelligence) competes in adjacent enterprise data management categories where Winshuttle's automation capabilities overlap.
Microsoft Power Automate: Microsoft Power Automate is a broad workflow and RPA platform with SAP connectors that competes for the same business-user-friendly automation budget. As a hyperscaler incumbent bundled with Microsoft 365, it pressures Winshuttle on price and platform breadth for non-SAP-specific scenarios.

Direct peers

UiPath: UiPath is a leading enterprise RPA and process automation platform that increasingly targets SAP-centric automation use cases. It competes directly with Winshuttle for SAP process automation budgets, especially for unattended/attended bot scenarios and S/4HANA migration projects.
SAP Build Process Automation: SAP's own low-code process automation offering (formerly SAP iRPA / SAP Build) is bundled into the SAP ecosystem and directly addresses the SAP process automation use case Winshuttle serves. As the platform owner, SAP can prioritize native capabilities that compete with Winshuttle at the procurement level.
Automation Anywhere: Automation Anywhere offers an RPA + AI platform that is commonly evaluated alongside Winshuttle for SAP data creation, update, and migration workflows. Both target enterprise business users seeking to automate transactions and master-data tasks without deep ABAP development.

Emerging players

SnapLogic: SnapLogic is an integration platform with pre-built SAP Snap patterns for automating data flows between SAP and cloud systems. It overlaps with Winshuttle's data extraction, transformation, and migration scenarios for enterprise SAP customers.
WorkFusion: WorkFusion provides AI-driven process automation targeted at financial operations and SAP-heavy back-office workflows. It overlaps with Winshuttle's Automate Evolve use cases around vendor onboarding, G/L account creation, and master data stewardship in regulated industries.
Boomi: Boomi (owned by Francisco Partners, formerly Dell) provides iPaaS and process automation with SAP connectors. It competes with Winshuttle's data migration and integration use cases, particularly around ECC-to-S/4HANA and broader SAP-to-cloud data flows.
Appian: Appian is a low-code process automation platform with strong SAP integrations and a process mining capability. It is frequently evaluated alongside Winshuttle for end-to-end SAP workflow digitization, particularly in financial services and government verticals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Winshuttle financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Winshuttle leadership team

Management profile

Number of profiles

Profiles6 records

Winshuttle funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Winshuttle M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winshuttle

What does Winshuttle do?

Is Winshuttle a public or private company?

Winshuttle is a private company. It is classified as private equity controlled and is currently acquired.

When was Winshuttle founded?

Winshuttle was founded in 2003. It employs 251 to 500 people.

Where is Winshuttle based?

Winshuttle is headquartered in Bothell, United States, in the North America region.

How does Winshuttle make money?

One revenue line is on record: software Licenses and Subscriptions.

Who are Winshuttle's main competitors?

Broad incumbents on record are Informatica, Precisely (parent) and Microsoft Power Automate. Direct peers are UiPath, SAP Build Process Automation and Automation Anywhere. Emerging players are SnapLogic, WorkFusion, Boomi and Appian.

Does Winshuttle have an API?

Yes. Precisely offers MCP-enabled APIs as part of its data product offerings. The APIs support pre-linked data and MCP (Model Context Protocol) integration for building agentic AI applications. A Developer Portal is available at developer.cloud.precisely.com for API access. Developer documentation is at developer.cloud.precisely.com.

What industry is Winshuttle in?

Winshuttle's product category is SAP Process Automation Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 513210 and its SIC code is 7372.