Eat-2-Grow Food

What Eat-2-Grow Food does

Eat-2-Grow Food is a UAE-headquartered social enterprise founded in 2024 by former BBC war cameraman Pete Henderson that manufactures and distributes ready-to-eat fortified food bars for humanitarian relief. The bars combine dates, oats, peanut butter, soy protein, spirulina, and seeds into a formulation with an 18-month shelf life that is FDA-approved and Halal-certified, enabling deployment into both developed-market disaster zones and developing-country food programs. Operations are anchored at the company's Ras Al Khaimah headquarters with satellite offices in London and Dubai, and production is conducted through a co-manufacturing partnership with DoFreeze at Dubai Industrial City, providing up to 300,000 bars per day of capacity on an asset-light basis.

The company operates a vertically adjacent spirulina microfarm at Gwebi Agricultural College in Zimbabwe to secure supply of its key nutritional ingredient, and runs a Track Your Impact transparency app that allows donors and partners to trace shipments from production to recipient. By January 2026 the company had delivered 170,000+ bars across 27+ countries via 15+ NGO and government partners including the Cares Organization (USA), United Way South Africa, Jordan Hashemite Charity Organization, Hope for Ukraine, Texas Division of Emergency Management, and Lions Clubs International Jamaica. Distribution channels include humanitarian NGO partnerships, faith-based organizations, government emergency-management agencies, an ambassador program spanning 40+ countries, and tiered per-bar donations starting at approximately $2 with enterprise container shipments priced at $400,000.

Revenue mechanics blend individual donor purchases, institutional grants, and large container contracts, with funding from partners such as the National Christian Foundation. The organization explicitly aligns with eight of the UN Sustainable Development Goals, with a primary focus on SDG 2: Zero Hunger, and has fielded crisis-response deployments for events including the 2025 Texas floods and Gaza relief using a chocolate-coated bar variant. The team remains small at 1-10 employees but is supplemented by a deep advisor bench covering algae science, food nutrition, sustainability, UNICEF experience, and US strategy.

Name

Eat-2-Grow Food

Legal name

Eat-2-Grow Food

Website

https://e2gfood.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Eat-2-Grow Food is a UAE-based social enterprise producing ready-to-eat fortified food bars (dates, oats, spirulina, soy protein) for humanitarian relief, distributed via 15+ NGO and government partners across 27+ countries, with a Track Your Impact transparency app and spirulina microfarm operations.

Ownership category

akta.pro rank

Product category

Humanitarian Emergency Nutrition Food

NAICS

Other Snack Food Manufacturing (311919), Community Food Services (624210)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Health/Protein Snack Bars Manufacturing (AFAKAIAN)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Food Assistance & Food Banks (BPAGAEAA), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Emergency nutrition bars
• Humanitarian food aid
• Ready-to-eat food bars
• Spirulina microfarms
• Trackable food donations

Headquarters

HQ city

Ras Al Khaimah

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. FOOD Bar Sales: Direct sales of nutritious FOOD bars to consumers, NGOs, charities, and organizations. Bars priced at $2 each for individual purchase, with bulk pricing for pallets and containers. Revenue generated through e-commerce transactions via website and Track Your Impact app.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eat-2-Grow Food (E2G FOOD) manufactures and distributes high-protein, nutrient-rich ready-to-eat FOOD bars for humanitarian food relief and emergency nutrition. The bars, made from dates, oats, nuts, spirulina, and fortified vitamins/minerals, are sold directly to individual donors (starting at $2) and in bulk to NGOs, charities, and governments for distribution to vulnerable communities and first responders. The company also operates spirulina microfarms for long-term community nutrition and a Track Your Impact app providing real-time donation tracking.

Product overview

E2G FOOD operates as a humanitarian food relief company offering three interconnected product lines: (1) E2G FOOD Bars - ready-to-eat emergency nutrition bars in two formats (120g standard at 500kcal/30g protein, and 60g chocolate-coated at 250kcal/15g protein), made with dates, oats, nuts, spirulina, and fortified with vitamins/minerals; (2) Track Your Impact App - a mobile and web platform enabling real-time tracking of food bar deliveries from factory to community with photo updates; and (3) Spirulina Microfarms - community-built farms producing spirulina powder (60-70% protein) to support local nutrition, enterprise, and education. The portfolio addresses both immediate emergency relief needs and long-term sustainable food security.

Differentiator

Problem solved

Functional benefit

Products and services

• Track Your Impact App Mobile app and web-based platform that enables users to purchase E2G FOOD bars from $2 and track their delivery in real-time from factory to end community with photos and updates. Available on Apple App Store and Google Play.
• E2G FOOD Bar (120g Standard) Ready-to-eat emergency nutrition bar made with dates, oats, nuts, spirulina, and vitamin/mineral fortification. Each 120g bar provides 500kcal, 30g protein, 20g fat, 49g carbohydrates, and 5.7g fibre. No cooking or water required, 18-month shelf life, FDA-approved and Halal-certified, suitable for ages 5+.
• E2G FOOD Bar (60g Chocolate-Coated) Chocolate-coated version of the E2G FOOD nutrition bar. Each 60g bar provides 250kcal, 15g protein, 10g fat, 27g carbohydrates, and 3g fibre. Culturally adapted for children and families, with the chocolate coating warmly received in Gaza distributions.
• Spirulina Microfarms Community-built, climate-friendly spirulina farms producing nutrient-dense spirulina powder. Each microfarm provides 5,000 weekly servings of 5g spirulina powder (200,000 servings per year). Grown on non-arable land with solar power and recycled water, harvested every 4-5 days. Empowers communities through enriched diets, livelihoods, education, and local ownership.
• Bulk FOOD Bar Orders Bulk purchasing options for E2G FOOD bars including: 10 boxes (360 bars) for $900, Half Pallet (5,000 bars) for $10,000, Full Pallet (10,000 bars) for $20,000, and Container (200,000 bars) for $400,000. Available for global humanitarian relief programmes.

Quantifiable outcome

• 170,000+ FOOD bars delivered as of January 2026
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• The Cares OrganizationcoreStrategic or Co-development PartnerUS-based 501(c)(3) public charity and Harvard alumni-led organization. Featured E2G FOOD in their 'Food for Impact' programme, enabling US-based tax-deductible donations. Partnered for Zimbabwe spirulina microfarm development. Mobilized donors and partners for Texas flood relief response.
• United Way South AfricacoreStrategic or Co-development PartnerSouth African charity organization. Partnered for Mandela Day initiatives, distributing FOOD bars to vulnerable communities with dignity and innovation. Executive Director Queen Mokonoto praised the TrackYourImpact app for allowing donors to witness contributions in real-time.
• Gulzad FoundationcoreChannel Partner/ Reseller/ DistributorAfghanistan-based charity distributing FOOD bars to communities in Kabul. Local partner facilitating delivery and community distribution.
• Jordan Hashemite Charity OrganizationcoreChannel Partner/ Reseller/ DistributorJordan-based charity organization for Gaza relief. Received 15,000 nutrient-dense FOOD bars including chocolate-coated version adapted for cultural preferences of children and families.
• Cebuana Lhuillier Foundation Inc.coreStrategic or Co-development PartnerPhilippines-based CSR arm of PJ Lhuillier Group. Partnership for disaster resilience including Tulong sa Pagbangon (TSP) fire relief programme. President & CEO Jean Henri D. Lhuillier serves as E2G Ambassador for Philippines.
• DoFreezecoreOEM/ Whitelabel/ Licensing PartnerManufacturing partner in Dubai Industrial City. Production facility with dedicated line capable of 300,000 FOOD bars per day. Facility recognized for innovation and quality manufacturing.
• Gwebi Agricultural CollegecoreStrategic or Co-development PartnerAgricultural college in Harare, Zimbabwe hosting the country's first spirulina microfarm. Partnership includes launch of course for students and building classrooms to fit 200 students.
• Hope for UkrainecoreChannel Partner/ Reseller/ DistributorHumanitarian organization delivering FOOD bars to families in eastern Ukraine regions. Has volunteers on ground across the country.
• 135 ClubcoreChannel Partner/ Reseller/ DistributorUkrainian organization personally delivering supplies to frontline soldiers. Founded by two extraordinary individuals who map dangerous routes to deliver aid. Delivered FOOD bars to troops in Sloviansk.
• Unilink TransportationsupportingChannel Partner/ Reseller/ DistributorTransportation company that delivered emergency FOOD bars to Texas communities within 24 hours during flood relief operations.
• Salvation Army Kerrville Kroc CentersupportingChannel Partner/ Reseller/ DistributorTexas-based Salvation Army location where FOOD bars were distributed to communities affected by floods.
• Lions Clubs InternationalsupportingChannel Partner/ Reseller/ DistributorGlobal service organization. Partnership for hurricane relief in Jamaica, distributing FOOD bars following devastating October 2025 hurricane.
• Kenneth Sharpe / WestPropcoreImplementation/ SI/ Consulting PartnerCEO of WestProp property development company in Harare, Zimbabwe. His team supports construction of the spirulina microfarm. Philanthropy fund ZimWorx, run in partnership with NCF, is catalyst for the Zimbabwe project.
• British Chamber of Commerce DubaisupportingGTM or Marketing PartnerBusiness chamber in Dubai. Executive Director Katie Holmes praised E2G FOOD as innovation and impact the chamber is proud to support, noting energy, transparency, and purpose.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• RXBAR: Protein-focused snack bar brand owned by Kellogg's/Mars. Comparable on clean-ingredient, high-protein bar positioning relevant to E2G's nutrition and spirulina-forward formulation.
• KIND Snacks: Mass-market better-for-you nutrition bar brand (now part of Mars). Comparable to E2G on product format (nut/fruit-based nutrition bars) and ingredient positioning, though serving a commercial retail customer rather than humanitarian channels.
• Clif Bar & Company: Large-scale nutrition and energy bar manufacturer owned by Mondelez. Comparable on health/protein snack bar product format and high-volume bar manufacturing expertise that could apply to E2G's humanitarian bar line.

Direct peers

• Insta Products Ltd: Kenya-based manufacturer of therapeutic and supplementary foods for malnutrition programs across East Africa. Comparable in product category (RUTF/nutrition bars) and humanitarian channel-driven distribution model.
• Project Peanut Butter: Operates factories in Ghana and Malawi producing RUTF for childhood malnutrition. Comparable to E2G as a social-enterprise nutrition manufacturer working with humanitarian NGOs and operating in sub-Saharan Africa.
• Valid Nutrition: Ireland/UK-based social enterprise producing ready-to-use therapeutic and supplementary foods for Africa, with local manufacturing in Malawi and other countries. Closely comparable to E2G in combining nutrition manufacturing with localized, partner-driven humanitarian distribution.
• MANA Nutrition: Manufactures fortified peanut-based ready-to-use therapeutic food for severely malnourished children globally. Comparable to E2G in mission (nutrition for vulnerable populations), production model, and distribution through NGO/Humanitarian partners.
• Edesia Nutrition: US-based manufacturer of Plumpy'nut and other ready-to-use therapeutic foods for global malnutrition programs. Directly comparable to E2G as an industrial producer of fortified nutrition products distributed through NGO and humanitarian channels.

Others

• Earthrise Nutritionals: One of the world's largest spirulina producers supplying ingredient to food and supplement brands. Comparable to E2G as a spirulina-focused entity and a potential supplier or partner for E2G's spirulina microfarm and bar programs.

Emerging players

• Laird Superfood: Plant-based functional food company built around superfood ingredients including spirulina. Comparable to E2G on novel use of spirulina as a differentiating nutritional ingredient in consumer products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat-2-Grow Food