Public Coffee Roasters

What Public Coffee Roasters does

Public Coffee Roasters GmbH is a Hamburg-based specialty coffee roaster founded in 2014, operating an integrated model spanning green-coffee sourcing, hand-roasting, retail cafés, e-commerce, B2B subscriptions, and coffee education. The company sources single-origin and blend coffees directly from farms across Ethiopia, Guatemala, Brazil, Colombia, Tanzania, India, Honduras, Peru, Sumatra, and Vietnam, and roasts them at an 800 sqm facility in Rahlstedt using three Probat drum roasters (12kg, 25kg, 75kg) with monthly throughput of up to 5 tonnes. Quality control follows Cup of Excellence cupping protocols under a production lead who serves as an international coffee judge.

The commercial model combines direct-to-consumer e-commerce (WooCommerce-powered shop selling espresso blends Starlight, Moonlight, and Black Pearl, filter sets, compostable Nespresso-compatible capsules, single-origin SKUs, tea, accessories, and branded merchandise), two retail cafés in Hamburg-Neustadt and Eimsbüttel, and a multi-line B2B portfolio covering office coffee subscriptions, full-service corporate cafés, hospitality wholesale to restaurants and hotels, mobile barista catering for events, and team-building coffee tastings. Pricing spans one-time purchases (sets from €27.55-€736.25), recurring subscriptions, and project-based services, with €28-€55 typical for gift sets and capsule assortments.

The business is privately held with founder/management ownership (Managing Director Argin Keshishian, Co-founder Arameh Keshishian leading roastery and branding), 50 employees across more than 10 nationalities with 65% women in leadership, and no external PE/VC backing disclosed in available sources. Distribution is concentrated in Hamburg and Germany with shipping infrastructure configured across approximately 27 European countries, and enterprise client references include Google, Adobe, ARKET, Unilever, TUI fly, About You, OMR, Bild, and WAVE Investments.

Name

Public Coffee Roasters

Legal name

PCR Public Coffee Roasters GmbH

Website

https://publiccoffeeroasters.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Public Coffee Roasters is a Hamburg-based specialty coffee roaster founded in 2014 that sources single-origin coffees directly from origin farms, hand-roasts them on Probat drum roasters, and sells through e-commerce, two retail cafés, B2B office subscriptions, event catering, hospitality wholesale, and a coffee academy (Kaffee Akademie Hamburg).

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Direct trade coffee
• B2B office coffee
• Espresso blends retail
• Coffee subscription service

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Coffee Sales: Direct sales of roasted specialty coffees, espresso blends, filter coffees, capsules, and single-origin coffees through e-commerce website and two café locations.
2. Subscription/Coffee Abo: Monthly coffee subscription delivering hand-roasted specialty coffees. Also available for office and business customers.
3. B2B Coffee Solutions: Coffee supply partnerships with offices, companies, cafés, restaurants, and hotels. Includes equipment consultation and staff training.
4. Professional Services: Barista catering for events, coffee course training, team building experiences, and company café operations.
5. Accessories and Merchandise: Sale of coffee accessories (grinders, filters, espresso machines, drippers) and branded merchandise.
6. Wholesale/Tea: Sale of specialty teas including Earl Grey, Rooibos, green tea, oolong, white tea, and fruit teas.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Public Coffee Roasters is a Hamburg-based specialty coffee roastery that sources green coffee directly from farms (Ethiopia, Guatemala, Brazil, Colombia, Tanzania, India, Honduras, Peru, Sumatra, Vietnam), hand-roasts it in-house on three Probat drum roasters (12kg, 25kg, 75kg), and sells the finished roasted coffee — espresso blends (Starlight, Moonlight, Black Pearl), single-origin filter coffees, and Nespresso-compatible compostable capsules — through its own e-commerce store, two Hamburg cafés, B2B subscriptions, and mobile barista catering. Adjacent offerings include teas, brewing accessories (Hario, Bodum, AeroPress, Bialetti), gift sets, branded merchandise, coffee tastings/team-building, and barista courses run via the Kaffee Akademie Hamburg.

Product overview

Public Coffee Roasters is a Hamburg-based specialty coffee roastery offering a diverse portfolio of products and services. Core products include three espresso blends (Starlight, Moonlight, Black Pearl), single-origin filter coffees (such as Sitio Toca da Jaguara), and compostable Nespresso-compatible capsules (Dark Temptation, Orang Utan, Tender Temptation Decaf). The company sells teas, accessories (Hario V60, Bodum, AeroPress, cleaning products), and branded merchandise. Gift sets range from starter espresso/filter sets (Easy Espresso Set, Easy Filter Set, Handfilter Set) to premium professional equipment bundles (Full Home Equipment Set). Seasonal offerings include the Coffee Advent Calendar. Services include office coffee subscriptions, corporate café installations, hospitality coffee bar solutions, mobile barista catering, teambuilding tastings, and barista training via the Kaffee Akademie Hamburg. The company operates two café locations in Hamburg and sources specialty coffees directly from farms in Ethiopia, Guatemala, Brazil, Colombia, Tanzania, India, Honduras, Peru, Sumatra, and Vietnam, with emphasis on Rainforest Alliance certification and organic/sustainable practices.

Differentiator

Problem solved

Functional benefit

Brands

• Kaffee Akademie Hamburg: Coffee academy established at the former roastery location on the Elbe houseboat, offering barista courses, coffee tastings, and coffee preparation education.

Products and services

• Espresso Blend Starlight A 100% Arabica espresso blend combining Brazil Alta Mogiana (natural, Yellow Bourbon), Ethiopia Sidamo (washed, Heirloom), and Guatemala Coban (washed, Bourbon/Caturra, 1200–1800m). Tasting notes of creamy milk chocolate with light dark-chocolate and hazelnut. Sold in 250g format to home-brewing consumers and offices.
• Espresso Blend Moonlight A low-acid, bold espresso blend of Colombian Huila (washed, Caturra/Typica, Rainforest Alliance certified) and Indian Monsooned Malabar AA (natural/monsooned, S795 hybrid). Tasting notes of dark chocolate, honey, nuts, and gingerbread. Available in 250g and 1kg packs from €10.20, with a subscription option, serving home brewers and offices.
• Espresso Blend Black Pearl A three-origin espresso blend combining Tanzania Utengule (natural Bourbon, 1400m), Guatemala Coban (washed Bourbon/Caturra, 1200–1800m), and Brazil Alta Mogiana (natural Yellow Bourbon, 1000–1200m). 100% Arabica, with dark chocolate, honey, and hazelnut notes for home espresso preparation.
• Sitio Toca da Jaguara (single-origin filter coffee) A limited-edition single-origin Brazilian filter coffee from Sitio Toca da Jaguara, produced by Natália Moreira Brito. Yellow Catuai variety grown at 1,420m, extended-fermentation natural processing, with tasting notes of honeydew melon, pear, and jasmine blossom, packed in 250g for home filter brewing.
• Compostable Coffee Capsules (Kompostierbare Kaffeekapseln) 100% compostable, bio-based coffee capsules made from wood fibers and plant starch (GMO-free, ISCC PLUS certified), aluminum- and plastic-free, compatible with Nespresso machines. Variants include Dark Temptation (70% Arabica/30% Robusta), Orang Utan (Sumatra Arabica from the Orang Utan Coffee Project), and Tender Temptation Decaf (CO2-decaffeinated Peru, Bio and Fair Trade). Targeted at home consumers using Nespresso machines who want a sustainable single-serve option.
• Filter Kaffee Set Klassiker Gift set bundling three premium filter coffees: Flor del Rosario (Guatemala, washed/sundried, milk chocolate notes), Huila (Colombia, Rainforest Alliance, dark chocolate and caramel), and La Paz (Honduras, organic Catuai, creamy dark chocolate). Priced at €28.75 (down from €31.90), available as one-time purchase or subscription. Targets home filter coffee drinkers and gift buyers.
• Espresso Set Mix Gift set of three espresso varieties — Starlight (creamy milk chocolate), First Love (berry, nutty, toffee), and Moonlight (dark chocolate and honey) — in 100% recyclable packaging. Priced at €27.55 (down from €30.60), available as one-time purchase or subscription. Targets home espresso drinkers and gift buyers.
• Easy Filter Kaffee Set Starter set pairing a Bodum CHAMBORD 0.35L French press with Orang Utan Sumatra filter coffee from the Gayo Highlands (notes of pecan, sweet orange, star anise). Includes support for the Orang Utan Coffee Project rainforest and orangutan conservation program. Aimed at consumers new to hand-prepared filter coffee.
• Easy Espresso Set Starter set pairing a Bodum CHAMBORD espresso maker (0.18L, 3 cups) with the Starlight espresso blend, enabling simple, low-acid home espresso preparation for new espresso drinkers.
• Handfilter Set A pour-over filter coffee preparation set including a Hario V60 Glass Handfilter 01, 100 V60 paper filters, a Hario V60 Range Server 360ml, and Flor del Rosario Guatemala coffee. Brews up to 2 cups. Targeted at home filter enthusiasts.
• Handfilter Deluxe Set A premium pour-over preparation set including a Hario Mini Mill ceramic hand grinder, Hario V60 Glass Handfilter 02, V60 paper filters, and La Paz Honduras coffee. Brews up to 4 cups. Targeted at advanced home filter brewers.
• Full Home Equipment Set A complete home espresso bundle including a SAGE espresso machine (1300–1600W, 1.9L tank, 3-second heat-up), Smart Grinder Pro (60 settings, stainless steel burrs), Black Pearl espresso, and accessories. Priced at €736.25 (down from €775.00). Targets home baristas seeking a professional-grade espresso setup.
• Kaffee Adventskalender 2026 (Coffee Advent Calendar 2026) A limited-edition 2026 seasonal product containing 24 sachets (12 varieties x 2, 10g each) of specialty coffee sourced from top farms in Ethiopia, Honduras, Peru, Guatemala, Colombia, and Costa Rica. Each sachet has a QR code linking to brew-guide videos presented by the company's international judge. Available on pre-order with delivery from 15 November 2026 at €53.20 (reduced from €59.90). Targets gift and specialty-coffee enthusiast buyers for the 2026 Advent period.
• Tea range (Earl Grey Darjeeling Black Knight, Pink Panther fruit tea, Green Forest green tea, Yellow Tiger herbal tea, Black Forest Oolong, Red Bird Rooibos, Juicy Mango white tea) A curated tea range including Earl Grey Darjeeling Black Knight, Pink Panther fruit tea, Green Forest green tea, Yellow Tiger herbal tea, Black Forest Oolong, Red Bird Rooibos, and Juicy Mango white tea. Priced from €9.90 per 20-bag pack, with subscription options on selected teas. Targeted at retail consumers seeking specialty teas that complement the coffee range.
• Coffee Accessories (Zubehör) A broad assortment of coffee preparation accessories from €5.20 to €45.90, including AeroPress, Bialetti Moka Express, Hario V60 ceramic and glass drippers, Hario paper filters, Bodum CHAMBORD French presses, Hario scales, hand grinders, tampers, milk pitchers, and Cafiza/Rinza/Grindz cleaning products. Sold to home brewers and offices to enable use of the company's coffee.
• Branded Merchandise Public Coffee Roasters branded merchandise made from organic cotton and produced using renewable energy, including Public Jutebeutel (€12), Public Turnbeutel (€10), Unisex Hoodie 'What Would Jesus Brew?' (€45), and the Public Unisex Sweatshirt (€35). Sold through the e-commerce shop to brand-loyal consumers and gift buyers.
• Retail Café Operations (Wexstraße 28 and Lappenbergsallee 43) Two retail cafés in Hamburg serving the company's roasted specialty coffees alongside bakery items — Wexstraße 28 in Neustadt (opened 14 April 2014, ~20 indoor and 10 outdoor seats) and Lappenbergsallee 43 in Eimsbüttel (opened 2022 with an integrated bakery producing vegan cakes, cookies, raw balls, and granola; ~25 indoor and 12 outdoor seats). Operates as a brand-experience and direct sales touchpoint for consumers in Hamburg.
• Office Coffee Subscription (Kaffee Abo für Büros) A recurring monthly coffee subscription for offices, delivering hand-roasted specialty coffees to workplaces. Includes consultation on machines and equipment, with fully automated solutions available. Sold B2B to companies such as Carl Group, About You, United Shipping Group, Dornbusch, and WAVE Investments, with Argin Keshishian as the direct sales contact.
• Corporate Café Solutions (Café im Unternehmen) A turnkey corporate café offering from planning through operation, providing a custom in-house café in client company headquarters staffed by Public Coffee Roasters personnel and offering sustainable, healthy food and drink. Delivered to enterprises such as ARKET, Unilever, Niemerszein, and TUI fly (for an in-flight La Paz coffee product), with Dibbern X PCR as a co-branded fine bone china filter product.
• Hospitality Coffee Bars (Kaffeebars für Gastronomie) A coffee program for cafés, restaurants, and hotels covering bean selection, equipment advice, and barista training, with ongoing support. Reference customers include 60 seconds to napoli, Tigre, Frittenwerk, HACO, Julius Brantner, Restaurant Philipps, Restaurant Stüffel, and Hobenköök Restaurant Markthalle.
• Mobile Barista Event Catering (Barista Catering) A mobile barista catering service for corporate events, marketing conferences, trade shows, festivals, and cultural happenings. Provides a portable coffee stand with or without espresso machines, requiring only a Starkstrom (high-voltage) power connection. Past clients include Google, Adobe, OMR, Ströer, Bild, and Yahoo.
• Team Building Coffee Tastings (Teambuilding) A team-building tasting experience run by Public Coffee Roasters, following Cup of Excellence regulations to teach groups of 4–8 participants about coffee origins, processing, and flavor profiles through guided cupping sessions. Sold to companies and event organizers.
• Coffee Tastings (Verköstigungen) Entry-level coffee tastings for small groups of 4–8 participants, structured around Cup of Excellence standards with theoretical background and practical tasting exercises. Booked via [email protected]. Sold to both consumer and corporate groups through Kaffee Akademie Hamburg.
• Barista Courses (Kaffee Akademie Hamburg) Barista training courses delivered at Kaffee Akademie Hamburg (the company's former roastery location on Elbe), covering espresso preparation, latte art, and coffee fundamentals. Sold to both consumer learners and professional baristas, booked via kaffeeakademie.hamburg.

Quantifiable outcome

• 50 employees with representation from more than 10 nationalities
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Carl GroupminorStrategic or Co-development PartnerOffice coffee subscription customer. Part of reference list for business coffee solutions.
• About YouminorStrategic or Co-development PartnerOffice coffee subscription customer. Part of reference list for business coffee solutions.
• United Shipping GroupminorStrategic or Co-development PartnerOffice coffee subscription customer. Part of reference list for business coffee solutions.
• GoogleminorStrategic or Co-development PartnerBarista catering service for corporate events. Displayed in event services reference gallery.
• AdobeminorStrategic or Co-development PartnerBarista catering service for corporate events. Displayed in event services reference gallery.
• OMRminorStrategic or Co-development PartnerBarista catering for marketing conference. Displayed in event services reference gallery.
• ARKETminorStrategic or Co-development PartnerCompany café design and operation partnership. Displayed in company café solutions reference gallery.
• UnileverminorStrategic or Co-development PartnerCompany café solution partnership. Displayed in company café solutions reference gallery.
• TUI flyminorStrategic or Co-development PartnerCollaborative product development - La Paz filter coffee developed for in-flight service. Innovative airline coffee product.
• DibberncoreStrategic or Co-development PartnerCo-branded product partnership - 'Dibbern X PCR Fine Bone China Kaffee Filter'. Collaborative specialty coffee accessory.
• DornbuschminorStrategic or Co-development PartnerOffice coffee subscription customer. Part of reference list for business coffee solutions.
• MahlkönigminorStrategic or Co-development PartnerCoffee equipment partner featured in office solutions references.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Barn Coffee Roasters: Berlin-based third-wave specialty coffee roaster operating multiple cafés and a strong DTC subscription business. Closely comparable model: in-house roasting, premium direct-trade positioning, café + e-commerce, B2B office supply.
• Bonanza Coffee Roasters: Berlin specialty roaster with cafés, wholesale and B2B programs. Direct competitor in the German third-wave segment, with similar direct-trade sourcing, education content, and barista training offerings.
• Elbgold Kaffeerösterei: Hamburg-headquartered specialty roaster with multiple cafés, retail and B2B programs. Direct local competitor in the same city, with overlapping customer base and similar third-wave sourcing philosophy.
• Coffee Circle: Berlin-based DTC specialty coffee brand with subscription model and B2B supply. Direct peer on the e-commerce subscription mechanism and direct-trade positioning; similar scale in employees and capacity.
• Andraschko Kaffeerösterei: Berlin specialty roaster operating roastery café and DTC sales. Comparable mid-sized third-wave operator with cafés and B2B/wholesale programs targeting the same premium segment.
• Five Elephant Coffee: Berlin-based specialty roaster and café operator with active DTC and wholesale arms. Comparable third-wave positioning and similar product breadth (espresso, filter, capsules) targeting German specialty consumers.
• Nord Coast Coffee Roastery: Hamburg-based specialty roaster with cafés and DTC focus. Same-city competitor with overlapping café, wholesale and direct-trade positioning; useful for local market benchmarking.

Broad incumbents

• Tchibo: Hamburg-headquartered German coffee mass-market incumbent with broad retail, capsule and food-store presence. Not a direct specialty competitor but a relevant incumbent shaping German coffee pricing and consumer expectations.
• Nespresso (Nestlé): Global capsule coffee incumbent that defines the single-serve machine format Public Coffee Roasters' compostable capsules are compatible with. Important for category dynamics, IP licensing and competitive benchmarking in pods.
• Lavazza: Large European coffee incumbent active in espresso, capsules and foodservice. Relevant as a broad incumbent competing for the same B2B hospitality and office customers in Germany and Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/publiccoffeeroasters
• Instagraminstagram.com/publiccoffeeroasters/?hl=de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Coffee Roasters