What Carl Group does

Carl Group (legal entity Carl Konferenz- & Eventtechnik GmbH & Co., Hamburg) is a privately held, full-service event technology provider organized under a multi-sub-brand house of brands. Founded in 1994 (per the company timeline) and operating for over 30 years, the group delivers integrated solutions for live, virtual, and hybrid events targeting corporate enterprises, medical education, sports/fitness organizers, government and trade associations, and publicly listed companies requiring compliant virtual or hybrid general meetings. Its service units include Carl Technic (lighting, sound, video, stage, and exhibition stand equipment), Carl OnScreen (content production, webcast platforms, interactive and visual tools), Carl Speaker (speaker sourcing and coaching), Carl Projects (end-to-end event planning), and the 2024-founded CARL MED GmbH subsidiary focused on medical congresses and continuing education.

The technological backbone consists of two multifunctional digital TV studios (~40m² each) in Hamburg with LED walls, green screen, professional cameras, lighting, and audio — used for both client productions and direct streaming to YouTube, Facebook, Instagram, LinkedIn, and customer landing pages. The platform layer combines an in-house Digital Event Platform (main-stage streams plus breakout video conference rooms), integrations with Zoom, Microsoft Teams, Webex, GoToMeeting, Skype, Mentimeter, TEDME, and SendOnScreen, real-time graphics via Ventuz and an On Air Graphics System, and a 3D virtual venue offering through AllSeated exVo with Matterport scanning. Two proprietary AI products — AI EventNavigator (multilingual guest assistant with structured-data integration) and AI EventSummarizer (automated multi-format event summarization) — extend the platform's value into post-event content and engagement.

Revenue is generated through quote-based, project-specific professional services rather than standardized product tiers. Pricing is custom per event with dedicated project management; revenue streams include event technology rental and operation, streaming studio services, fixed installations of AV systems in corporate/hospitality venues, and AI-enabled event solutions. Customer acquisition runs primarily through direct enterprise sales supported by the company website, social channels, a CleverReach newsletter, virtual studio tours (Matterport), and trade-show presence; recurring relationships with marquee clients (Porsche, Audi, Mercedes-Benz, Shell, Beiersdorf, TUI, Generali, RBB, mdr, HYROX, Handelskammer Hamburg, Hamburg Sustainability Conference) support a project-based, repeat-customer GTM anchored in DACH and a growing cross-Europe footprint across sports, automotive, media, financial services, government, and life-sciences verticals.

Name

Carl Group

Legal name

Carl Konferenz- & Eventtechnik GmbH & Co.

Website

https://carl-group.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Carl Group is a Hamburg-based, full-service event technology provider offering live, virtual, and hybrid event solutions — including streaming studios, AV production, fixed installations, and proprietary AI event tools — to enterprise clients across the DACH region and broader Europe.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Event technology services
• Live event production
• Virtual event streaming
• Hybrid event solutions
• Conference technology

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Technology Services: Project-based services including lighting, sound, video, and staging equipment rental and operation for corporate events, conferences, congresses, and trade shows. Services are customized per event with dedicated project management.
2. Streaming Studio Services: Virtual and hybrid event production from Carl Group's Hamburg studios including live streaming, video production, and digital platform access. Offered as full-service packages or modular solutions.
3. Fixed Installation Services: Permanent installation of video, lighting, and audio technology in corporate meeting spaces, conference rooms, and hospitality venues. Includes technical conception, calculation, planning, and execution.
4. AI Solutions for Events: AI-powered event assistance and summarization tools provided as additional services for event organizers seeking enhanced participant engagement and content accessibility.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Carl Group is a full-service event technology provider delivering video, audio, lighting, and digital streaming solutions for virtual, hybrid, and live events, supported by in-house streaming studios in Hamburg and dedicated project management. The company also offers fixed AV installations, multimedia content production, AI-powered event tools, and end-to-end event planning for corporate clients across Germany and Europe.

Product overview

Carl Group is an established event technology company with over 30 years of experience providing comprehensive solutions for live communication across virtual, hybrid, and in-person formats. The company operates as a multi-unit organization offering integrated services: Carl Technic provides event technology including lighting, sound, video, and stage equipment for corporate events; Carl OnScreen delivers multimedia content production, webcast platforms, interactive tools, and visual showcasing; Carl Speaker arranges speakers and provides coaching; Carl Projects handles global event planning and implementation; and Carl MED (founded 2024) specializes in medical education and congress solutions. The company also offers AI-powered event solutions including AI EventNavigator (intelligent event assistant) and AI EventSummarizer (automated content summarization). Core streaming services include fully equipped TV studios, professional production capabilities, and a digital event platform for hybrid conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Carl Technic: Event technology unit providing technical solutions for corporate events, including lighting, sound, stages, media technology, and exhibition stand construction.
• Carl OnScreen
• Carl MED
• Carl Speaker
• Carl Projects
• Streaming Hub

Products and services

• Carl Technic Event Technology Services Full-service event technology rental and operation including lighting, sound, video, conference and IT equipment, and stage technology for high-quality corporate events, conferences, congresses, and trade shows.
• Carl OnScreen Content Production Services Multimedia content production service including webcast platforms, visual showcasing, interactive tools, video and post-production, and social media integration for event clients.
• Carl Streaming Studios / Streaming Hub Full-service virtual and hybrid event streaming solution featuring two multifunctional digital TV studios (approx. 40m² each), LED surfaces, green screen, secure streaming to all platforms, professional camera/audio/lighting, landing page creation, and recording with in-house media production.
• Fixed Installation Services Permanent installation of video, lighting, and audio technology in meeting and conference areas of companies, hotels, and other venues, including technical conception, calculation, planning, and execution.
• AI EventNavigator AI-powered intelligent event assistant that supports event guests before, during, and after events through virtual navigation, personalized information, recommendations, and intelligent online assistance answering complex questions in multiple languages; integrable via stand-alone solution, website, or WhatsApp.
• AI EventSummarizer AI-powered event summarization tool that delivers event summaries on demand including presentations, panels, interviews, and video content in multiple languages and formats (blog posts, social posts, articles, press releases, protocols).
• Virtual / Hybrid Event Platform Digital all-round platform for virtual and hybrid events providing all functions for meetings, workshops, conferences, employee events, and general meetings with live streaming on main stage and video conference rooms for decentralized breakouts.
• Webcast Platform Customized streaming solution for digital events with options for streaming to own website/intranet, social media platforms, CI-compliant landing pages, GDPR-compliant webcast platforms, and virtual reality experiences.
• Carl Speaker Speaker Arrangement Service Speaker arrangement service arranging speakers specifically for topics of Innovation, Future, Consumer, and Health, including availability checking, organizational details, training and coaching programs, and talent development.
• Carl Projects Event Planning Service Global event planning and implementation service for events of any kind and size, from perfect location to right technology and presentation, offering all-round carefree packages with top equipment, innovative software, and professional speakers.
• CARL MED Medical Education Event Services Medical education and congress solutions provided through CARL MED GmbH subsidiary, offering innovative solutions for medical training, further education, and congresses in hybrid, virtual, or on-site formats.
• AllSeated Digital Live Expo 3D virtual event platform using Matterport camera technology for 360-degree venue scanning, true-to-scale visualization, virtual experience on all devices including VR headsets, event planning in shared 3D space, participant management, and live networking.

Quantifiable outcome

• Enabled participation of 1,600+ attendees from 110+ countries at single conference
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature7 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Habegger: Habegger is a Swiss-headquartered full-service event technology company providing lighting, sound, video, rigging, and staging for corporate events, conferences, and live productions. Closely comparable in service mix, target customer (enterprise/association), and DACH-aligned geographic footprint.
• Gahrens + Battermann: Gahrens + Battermann is a German media technology and event services provider specializing in AV rental, conference technology, fixed installations, and digital event platforms. Directly comparable to Carl Group's Technic, OnScreen, and fixed installation offerings with similar DACH enterprise focus.
• Neumann&Müller: Neumann&Müller is a leading German event technology and event services company providing AV, conference, and event production across Germany and Europe. Closely comparable to Carl Group in geography, target customer (corporate enterprises), and full-service event technology offering.

Regional players

• Kindermann: Kindermann is a German event and presentation technology provider offering AV equipment, conference systems, and event production services. Comparable in German enterprise market focus and overlap on conference technology and fixed installation offerings.
• AVE Audio Visual Equipment: AVE is a German AV rental and event technology company providing conference, presentation, and event technology services. Directly comparable in DACH-centric service offering, though more narrowly focused on AV rental than Carl Group's full-service model.

Broad incumbents

• Production Resource Group (PRG): PRG is the world's largest event technology and production services company, offering AV, lighting, video, and rigging for corporate events, concerts, and broadcasts. Directly comparable to Carl Group's Carl Technic unit but at significantly larger global scale, with overlapping enterprise and broadcast customer base.
• MCI Group: MCI Group is a global events and association management company with strong presence in congress, conference, and meeting organization. Comparable through its event technology and content production capabilities, though it operates more broadly in PCO/association management than Carl Group's technology-led positioning.
• GL events: GL events is a major French-listed event services group providing event infrastructure, AV services, and venue management across Europe. Overlaps with Carl Group in event technology, exhibition services, and venue-related production for corporate and public events.

Emerging players

• Pico Group: Pico is an Asia-headquartered experiential marketing and event services firm with growing European presence, offering event technology, content production, and virtual/hybrid event capabilities. Comparable in integrated service model and growing investment in digital event platforms.

Others

• Allseated (Allseated exVo): Allseated is a 3D/virtual event space platform that Carl Group integrates as a technology partner. While not a direct competitor (it is a software vendor Carl Group resells/deploys), it is closely relevant as a peer in the virtual event and 3D venue technology stack that Carl Group bundles into its offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/carlgroupde
• LinkedInlinkedin.com/company/carl-group
• Facebookfacebook.com/carlevent

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carl Group