ARMIA

What ARMIA does

ARMIA (Active Refugee & Migrant Integration in Australia) is a community-based non-profit organisation established on 26 January 2015 by Protais Muhirwa and headquartered at 140 Mains Road, Sunnybank, Queensland. It operates as a drop-in centre and social enterprise delivering holistic, multicultural support to New Australians (refugees and migrants), people with disabilities, seniors, and other disadvantaged individuals, primarily across South East Queensland with charitable registration permitting operations throughout Australia. The organisation reports having served thousands of individuals over its decade of operation, supported by approximately 60 highly educated, multicultural volunteer professionals and a small paid headcount.

ARMIA's service portfolio comprises five core revenue-generating streams: (1) NDIS-registered 24/7 disability support services; (2) government-subsidised Home Care Packages at Levels 1–4, with approved annual budgets ranging from A$9,179.75 to A$53,268.10 per participant; (3) ARMIA Cleaning Services, a sub-brand offering domestic, commercial, deep, and end-of-lease cleaning; (4) vocational training including Certificate 3 in Individual Support and ESL classes delivered with TAFE Queensland; and (5) donations enabled by DGR Item 1 status. Complementary free or subsidised programs — adult/family/youth counselling, free legal advice, homework and academic tutoring, life-skills classes (sewing, gardening, cooking, computer), employment support, and community engagement — are funded through cross-subsidy from the core revenue streams and charitable giving. There is no proprietary technology platform; services are delivered in person at ARMIA House and in clients' homes, with top-of-funnel reach via website, Facebook, LinkedIn, YouTube, Instagram, X, and earned media coverage from ABC News and Catholic Leader.

Revenue is anchored in recurring, government-funded contracts through NDIS plan management and Home Care Package subsidies, supplemented by transactional cleaning fees, training course fees or government training funding (e.g., Skilling Queenslanders for Work), and donations. ARMIA holds ACNC charitable registration with PBI endorsement, GST Concession, Income Tax Exemption, FBT Rebate, and DGR Item 1 status, and maintains strategic partnerships with the Brisbane City Council, Queensland Government, TAFE Queensland, NDIS, Carers Queensland, Australian Red Cross, and Strategix Academy. The organisation has received recognition including the 7News Queensland Community Achievement Awards (2025), Acquisition International Non-Profit Organisation Awards (2026), and founder-level honours such as Top 10 Inspiring Leaders of 2024.

Name

ARMIA

Legal name

ARMIA PTY LTD

Website

https://armia.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ARMIA is a Brisbane-based, ACNC-registered non-profit founded in 2015 delivering NDIS disability support, government-subsidised home care, cleaning, vocational training, and free community programs to refugees, migrants, seniors, and people with disabilities in South East Queensland.

Ownership category

akta.pro rank

Product category

Community Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYBPAGAEAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYBPAGALAM

Disability Services & Assistive Solutions (Accessibility, Assistive Tech)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYHSABADAN

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home

Home & Personal Services/Elder Care & In-Home Care Services/Rehabilitation Therapy (PT/OT/SLP) In-Home

Keywords

• Disability support services
• Aged care services
• Community support programs
• Vocational training courses
• Multicultural settlement services

Headquarters

HQ city

Sunnybank

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. NDIS Service Provision: ARMIA is an NDIS registered provider offering comprehensive disability support services 24/7 to NDIS participants. Revenue is generated through government-funded NDIS plans allocated to participants for disability support services.
2. Home Care Packages: ARMIA provides Home Care Package services (Levels 1-4) subsidized by the Australian Government for seniors over 65 (or 50+ for Aboriginal/Torres Strait Islanders). Revenue is received through government-subsidized care packages based on individual care levels.
3. Cleaning Services: ARMIA Cleaning Services provides domestic and commercial cleaning services for homes and businesses, generating revenue through service fees charged to customers.
4. Training Courses: ARMIA provides vocational training courses including Certificate 3 in Individual Support, ESL classes, and other skill-building programs. Revenue may be generated through course fees or government training funding programs like Skilling Queenslanders for Work.
5. Donations and Fundraising: As a registered charity with DGR (Deductible Gift Recipient) status, ARMIA receives donations from individuals and organizations to fund free services for disadvantaged Australians.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

ARMIA is a registered non-profit social enterprise and NDIS-registered provider based in Sunnybank, Brisbane, that delivers 24/7 disability support, Home Care Packages (Levels 1–4) for seniors, domestic and commercial cleaning, free multicultural counselling, ESL and vocational training, homework tutoring, life-skills classes, free legal advice, and community engagement programs to New Australians and disadvantaged individuals. Its core products are people-delivered support services funded through NDIS plans, government-subsidised home care, fee-paying cleaning, donations, and select training/fee-for-service programs.

Product overview

ARMIA is a community-based non-profit organization offering a comprehensive suite of integrated social support services primarily focused on New Australians, refugees, migrants, and disadvantaged individuals in Brisbane. The organization operates as a drop-in centre providing holistic, multicultural support across multiple service areas: 24/7 NDIS disability support services, Home Care/Aged Care packages (Levels 1-4), cleaning services, free counselling, vocational training courses (Certificate 3 in Individual Support, ESL classes), employment support, legal advice, academic tutoring, and life skills programs. Rather than a single unified software product, ARMIA's offering comprises interconnected community service programs delivered by culturally competent staff, with services designed to address the full spectrum of needs from settlement support through to employment and independence.

Differentiator

Problem solved

Functional benefit

Brands

• ARMIA Cleaning Services: A division of ARMIA providing domestic and commercial cleaning services in Brisbane, offering regular, deep, and end-of-lease cleaning using eco-friendly products.

Products and services

• NDIS Support Services 24/7 comprehensive disability support services for NDIS participants, including daily task assistance, community participation, support coordination, assistive products and plan management, delivered through an NDIS-registered provider.
• Home Care/Aged Care Services Government-subsidised Home Care Packages (Levels 1–4) and Commonwealth Home Support Programme services for seniors, including personal care, nursing, transport, domestic assistance, meal preparation and allied health services.
• Cleaning Services Domestic and commercial cleaning services for Brisbane homes and businesses, including regular, deep and end-of-lease cleans using eco-friendly products and advanced techniques.
• Adult, Family and Youth Counselling Support Free, confidential, culturally appropriate counselling for individuals and families dealing with personal, academic or professional challenges including trauma, depression and stress.
• Training Courses Vocational training programs including Certificate 3 in Individual Support (disability and aged care), ESL English classes and hospitality courses leading to employment.
• Conversational English Classes (ESL Program) Practical conversational English classes for adults at beginner and higher levels, taught by qualified ESL teachers and integrated with community activities.
• Free Legal Advice One free hour of legal advice per client, with follow-up referrals to appropriate agencies based on case merits.
• Homework and Academic Support Free homework and academic tutoring for school, TAFE and university students, held twice weekly with access to computers and qualified teachers.
• Life Skills and Vocational Training Support Practical life-skills sessions such as sewing, gardening and cooking, combined with vocational training courses designed to lead to employment outcomes.
• Sewing Classes Professional sewing classes for beginners and advanced learners covering pattern alteration, fitting techniques and garment creation, held weekly at ARMIA House.
• Computer Classes Free basic computer training for beginners and seniors covering computer basics, desktop use, Windows, troubleshooting, Word and Outlook.
• Employment Support Job placement and workforce integration services that combat unemployment and underemployment through targeted training and job-readiness programs.
• Community Engagement Services Community integration programs that bring together religious groups, women's associations, youth groups and senior groups through workshops, seminars and social activities.
• GP and Mental Health Service Referrals Referral services connecting clients to GPs and mental health professionals, facilitated by ARMIA's culturally competent counselling team.

Quantifiable outcome

• Thousands of individuals empowered to rejoin the job market or start businesses over 10 years of operation

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Brisbane City CouncilcoreStrategic or Co-development PartnerLocal government partnership supporting community services and programs for Brisbane residents.
• Queensland GovernmentcoreStrategic or Co-development PartnerState government partnership supporting social enterprise initiatives and community development programs.
• TAFE QueenslandcoreStrategic or Co-development PartnerVocational education partnership for training courses including Certificate 3 in Individual Support and other skill-building programs.
• NDIS (National Disability Insurance Scheme)coreStrategic or Co-development PartnerRegistered NDIS provider offering comprehensive disability support services funded through individual NDIS plans.
• Carers QueenslandminorStrategic or Co-development PartnerPrior to founding ARMIA, founder Protais Muhirwa worked at Carers Queensland as CALD Program state-wide coordinator.
• Australian Red CrossminorStrategic or Co-development PartnerFounder Protais Muhirwa previously worked with Australian Red Cross supporting migrants before establishing ARMIA.
• Strategix Academy (Coopers Plains)minorStrategic or Co-development PartnerTraining partner location for Food Distribution Training and Forklift Licence courses.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bolton Clarke: Major Australian aged care and home care provider delivering Home Care Packages, Commonwealth Home Support Programme, and residential aged care services nationwide. Comparable to ARMIA's Home Care/Aged Care division as a much larger, established incumbent in the same funding streams.
• Australian Red Cross: Major humanitarian organization providing refugee and migrant support, emergency relief, and community programs across Australia. Comparable to ARMIA's migrant/refugee community integration mission and is also an established partner/employer of ARMIA's founder.
• Life Without Barriers: One of Australia's largest NDIS, aged care, and child protection service providers operating nationally. Directly overlaps with ARMIA's disability support and aged care service lines but serves a far larger participant base and offers broader geographic coverage.
• Settlement Services International (SSI): Large Australian nonprofit delivering refugee settlement, disability, aged care, employment, and community services to culturally and linguistically diverse communities. Directly comparable to ARMIA in mission (CALD-focused holistic support) but operates at much greater scale and geographic breadth across multiple states.
• KinCare: Large national provider of in-home aged care, Home Care Packages, and disability support services across Australia. Comparable to ARMIA's home care and NDIS offerings, but operates at significantly greater scale and with an employed clinician model.

Direct peers

• Leap in!: NDIS-focused Australian provider offering plan management, support coordination, and disability support services. Comparable to ARMIA's NDIS services arm as a similarly sized specialist operating in the same funding model and participant market.
• Spectrum Migrant Resource Centre: Victorian-based migrant and refugee settlement organization providing settlement, education, employment, and community services. Comparable to ARMIA's multicultural community and ESL/training programming as a community-based nonprofit serving CALD populations.
• Multicultural Australia (formerly AMEFA): Queensland-based community organization providing settlement, employment, training, and community development services for refugees, migrants, and people from multicultural backgrounds. Highly comparable to ARMIA in terms of CALD focus, Queensland geography, and integrated services including employment support and education.
• Home Care Assistance: Specialist provider of in-home aged care and Home Care Package services in Australia, focused on personalized care for seniors. Comparable to ARMIA's multicultural Home Care/Aged Care service line as a similarly specialized competitor in the same government-subsidized funding model.

Regional players

• Each Social: Victorian-based social enterprise providing disability, mental health, and community services. Comparable to ARMIA as a similarly mission-driven social enterprise with comparable service breadth, but primarily operating in Victoria rather than Queensland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/armia_2015?lang=en
• YouTubeyoutube.com/channel/UC-H2BxY2obD5vi2QDkBm6WQ
• Facebookfacebook.com/ARMIAHouse
• Instagraminstagram.com/armia.house
• LinkedInlinkedin.com/company/armia-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARMIA