Waterford

What Waterford does

Waterford Counseling & Psychological Services is a privately-held mental health group practice founded in 2018 and headquartered in Aurora, Illinois. The practice delivers evidence-based psychotherapy across a broad specialty portfolio — child therapy, teen therapy, couples therapy, individual therapy for anxiety, depression and trauma, plus LGBTQ therapy, therapy for women, therapy for men, grief counseling, ADHD testing, and movement-based wellness services — through three physical offices (Aurora, Oswego and Crest Hill) and statewide telehealth in Illinois. A signature offering is a Specialized Trauma Track providing at least two sessions per week, combining EMDR, Brainspotting, Internal Family Systems and Trauma-Focused CBT with trauma-sensitive yoga, mindfulness training, and Alpha/Theta neurofeedback, delivered in part through a 1,300-1,500 sq ft Activity Center used for play therapy and child/teen engagement.

The clinical model is delivered by a multidisciplinary bench of 25+ licensed clinicians (Psy.D., LCSW, LCPC, LPC, and related credentials) covering adult, adolescent, child, couples and family modalities, supported by a small office operations team. The practice operates as a hybrid payor mix: it is in-network with nine major insurance carriers (Aetna, Beacon Health, Optum Health, United Healthcare, Anthem, Cigna, BCBS PPO, Perspectives, plus Medicare and Tricare) and also accepts self-pay at published fee-for-service rates ranging from $80 for brief sessions to $180 for an initial assessment. Patient acquisition is sales-led but executed through SEO-driven location and specialty landing pages, an insurance verification tool, an educational blog, and insurance network participation; in-person and online scheduling are both available.

Revenue mechanics are fee-for-service billed per session (self-pay collected at session start, insurance claims submitted on the patient's behalf) — there are no disclosed subscription contracts, no enterprise customers, and no disclosed funding, parent company, or investor ownership. The practice is led by Dr. Gary Coleman, Psy.D. and management staff Amy Coleman (Office Manager & Intake), Karen O'Toole (Billing) and LouAnn Daraban (Office Assistant), and is actively recruiting additional clinicians to support the Crest Hill location's expansion.

Name

Waterford

Legal name

Waterford Counseling & Psychological Services

Website

https://waterfordcounselingservices.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterford Counseling & Psychological Services is a privately-held Illinois mental health group practice operating three offices and statewide telehealth, delivering evidence-based therapy — including child, teen, couples, trauma (EMDR/Brainspotting/IFS), neurofeedback and ADHD testing — to individuals, couples and families, accepting nine major insurance plans plus self-pay.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Mental Health Counseling & Psychotherapy Services (EDALAFAB), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health counseling
• Psychological testing services
• Trauma therapy services
• Couples and family therapy
• Child and adolescent therapy

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Therapy Session Fees: Fee-for-service therapy sessions billed directly to patients. Session types include initial assessments, individual sessions of varying lengths, and couples/family sessions. Payment due at beginning of each session.
2. Insurance Billing: In-network provider for multiple insurance plans including Aetna, Beacon Health, Optum Health, United Healthcare, Anthem, Cigna, Perspectives, BCBS PPO, Medicare, and Tricare. Practice submits insurance claims on behalf of patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Waterford Counseling & Psychological Services is a private group mental health practice delivering individual, couples, family, and child/adolescent psychotherapy across three Illinois offices and via telehealth. Core services include therapy for anxiety, depression, trauma, EMDR, LGBTQ concerns, grief, ADHD testing, and a specialized intensive trauma track combining EMDR, Brainspotting, IFS, and Trauma-Focused CBT with neurofeedback and trauma-sensitive yoga, supported by a 1,300–1,500 sq ft Activity Center.

Product overview

Waterford Counseling & Psychological Services is a mental health counseling practice offering a unified suite of therapy services rather than a software platform. The core offerings include individual therapy for children, teens, adults, couples, and families across multiple specialties: Child Therapy, Teen Therapy, Couples Therapy, Depression Therapy, Anxiety Therapy, Trauma Therapy, EMDR Therapy, Therapy for Women, Therapy for Men, LGBTQ Therapy, Grief Counseling, and ADHD Testing. These services are delivered through in-person sessions at three Illinois locations (Aurora, Oswego, Crest Hill) and via Telehealth. The practice also operates dedicated support services including an Activity Center (1,300-1,500 sq ft space for play therapy, yoga, and interactive interventions) and Wellness Services (movement-based therapies including yoga and Zumba). A specialized intensive trauma track offers a combination of EMDR, Brainspotting, Internal Family Systems, Trauma-Focused CBT, and neurofeedback with multiple sessions per week.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Therapy Therapy services for children, utilizing play therapy and interactive activities to help young clients engage in the therapeutic process in a developmentally appropriate way.
• Teen Therapy Therapy services designed specifically for teenagers addressing issues such as anxiety, depression, social challenges, and academic stress.
• Couples Therapy Marriage and couples counseling focused on improving communication, resolving conflicts, and strengthening relationships.
• Depression Therapy Evidence-based treatment for depression including cognitive-behavioral approaches and other therapeutic modalities.
• Anxiety Therapy Therapeutic services for anxiety disorders, including generalized anxiety, social anxiety, and panic disorders.
• Trauma Therapy Specialized trauma treatment utilizing EMDR, Brainspotting, Internal Family Systems, and Trauma-Focused CBT approaches.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy, an evidence-based approach for treating trauma and PTSD.
• Therapy for Women Specialized therapy services addressing issues commonly faced by women including relationship concerns, self-esteem, and life transitions.
• Therapy for Men Specialized therapy services addressing issues commonly faced by men including masculinity concerns, emotional expression, and relationship challenges.
• LGBTQ Therapy Affirming therapy services for LGBTQ+ individuals addressing coming out, identity, relationships, and discrimination-related concerns.
• Grief Counseling Bereavement and grief counseling to help individuals cope with loss including death, divorce, job loss, and major life transitions.
• ADHD Testing Comprehensive ADHD evaluations and testing services for children, teens, and adults including clinical interviews and cognitive assessments.
• Wellness Services Movement-based and holistic wellness treatments including yoga, exercise therapy, Zumba, and mindfulness training combined with traditional psychotherapy.
• Specialized Trauma Track An intensive trauma treatment program featuring at least two sessions per week, combining EMDR therapy, Brainspotting, Internal Family Systems, Trauma-Focused CBT, trauma-sensitive yoga, mindfulness training, and Alpha/Theta neurofeedback.
• Telehealth Services Online/virtual therapy appointments available for clients, allowing remote access to counseling services across all specialties.
• Activity Center A dedicated 1,300–1,500 sq ft space for therapeutic activities including play therapy, yoga, games, and movement-based interventions for children and teens.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Psychology Today (private practice directory): Major therapist discovery and directory platform used by practices like Waterford to acquire patients via SEO and provider profiles. Included as an enabling ecosystem participant that competes for the same patient-acquisition funnel.
• Rush Copley Medical Center (behavioral health services): Hospital-affiliated outpatient behavioral health program where Waterford's Aurora office is co-located. Comparable regional referral source for patients needing therapy, anxiety/depression treatment, and trauma care in the same Fox Valley market.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform operating multi-specialty group practices with insurance billing and telehealth across many U.S. states. Comparable to Waterford in core therapy services, payer mix, and in-person-plus-telehealth delivery, but at vastly larger scale.

Emerging players

• Brightside Health: Online mental health provider delivering therapy and psychiatry with insurance acceptance, including specialized programs for anxiety and depression. Comparable to Waterford in insurance-led GTM, telehealth delivery, and behavioral health focus on anxiety/depression.
• Talkiatry: Tech-enabled psychiatric and therapy group practice accepting insurance and offering in-person plus virtual visits. Same outpatient mental health delivery model and insurance-led GTM motion as Waterford, with a stronger emphasis on psychiatry and digital patient acquisition.

Direct peers

• Charlie Health: Virtual intensive outpatient program for teens and young adults focused on mental health and substance use, including trauma-focused modalities. Comparable to Waterford's teen therapy, trauma track intensity, and insurance-based billing model.
• Pathlight Behavioral Health / LightOn Anxiety & Depression Center: Specialized intensive outpatient programs for anxiety, depression, and trauma using evidence-based modalities such as CBT, DBT, and EMDR. Comparable to Waterford's Specialized Trauma Track in offering structured, multi-session intensive care rather than standard weekly therapy.

Regional players

• Evolve Therapy Center: Midwest-based group practice offering child, teen, adult, couples, and family therapy with in-person plus telehealth services and a multidisciplinary clinical team. Closest direct peer in scale and region to Waterford's suburban Illinois group-practice model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waterfordcounselingservices
• LinkedInlinkedin.com/company/waterford-counseling-and-psychological-services-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterford