OpenBoard
OpenBoard is a small Malaysian web-based classifieds marketplace serving the Klang Valley region, enabling individual users, freelance service providers, and small employers to post and browse listings across eleven categories including goods, services, and jobs.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What OpenBoard does
OpenBoard is a small web-based classifieds marketplace platform operating in Malaysia, primarily serving the Klang Valley region. Founded circa 2021, the platform enables individual users, freelance service providers, and small local employers to post and browse listings across eleven categories: Marketplace, Services, Jobs, Property, Vehicles, Businesses, Requests, Events, Community, Deals, and News. The platform is positioned as a horizontal local classifieds site, with location-based filtering across Klang, Cheras, Kuala Lumpur, Subang Jaya, Puchong, Petaling Jaya, and Shah Alam. Listed items span used furniture and electronics, freelance services (plumbing, cleaning, aircond repair, graphic design), and entry-level jobs (Customer Service Executive, Admin Clerk, Retail Assistant, Part-Time Barista). The firmographic tagline ("Instant liquidity for entrepreneurs. Long-term equity for investors") does not align with the actual peer-to-peer classifieds functionality observed on the site.
The underlying technology is a straightforward web-based classifieds system with category navigation, search filtering, and a user account system (login/register). No mobile application, public API, SDK, or proprietary technical feature is documented; the platform operates as a self-serve website at openboard.xyz. There are no disclosed AI capabilities, integrations with third-party services, or technical differentiators. The system relies entirely on organic discovery and direct navigation, with marketing limited to organic search/SEO.
The revenue model is not publicly disclosed, though marketplace commissions or listing fees are inferred from the platform structure. As of data capture, the platform showed only 21 active listings across all categories, with six of eleven categories (Property, Vehicle, Deals, Community, News, Events) showing zero inventory. The Jobs category had 7 listings, Marketplace had 8, and Services had 6. Approximately five distinct user handles accounted for the visible supply. No funding rounds, investors, management team, or corporate structure are documented; the company is privately held with 1-10 employees and operates without disclosed financials, partnerships, or regulatory registrations.
OpenBoard firmographics
Firmographics- Name
- OpenBoard
- Legal name
- OpenBoard
- Website
- https://openboard.xyz
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OpenBoard is a small Malaysian web-based classifieds marketplace serving the Klang Valley region, enabling individual users, freelance service providers, and small employers to post and browse listings across eleven categories including goods, services, and jobs.
- Ownership category
- akta.pro rank
OpenBoard business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Listing Fees: Platform facilitates transactions between buyers and sellers. Revenue likely generated through listing fees or commissions on completed transactions, though specific terms not publicly disclosed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
OpenBoard product offering
Product offeringCore offering
OpenBoard operates a web-based classifieds marketplace platform enabling individual users and small businesses in Malaysia's Klang Valley region to post and browse listings across 11 categories including marketplace goods, services, jobs, property, vehicles, businesses, requests, events, community, deals, and news. The platform connects local buyers, sellers, service providers, employers, and job seekers via self-serve listing pages with location-based filtering.
Product overview
OpenBoard is a unified classifieds marketplace platform that connects buyers and sellers across diverse categories including marketplace, services, jobs, property, vehicles, businesses, requests, events, community, deals, and news. Operating in the Klang Valley region of Malaysia, the platform allows users to register, login, and post listings across these categories with location-based filtering for areas such as Klang, Cheras, Kuala Lumpur, Subang Jaya, Puchong, Petaling Jaya, and Shah Alam.
Differentiator
Problem solved
Functional benefit
Products and services
- OpenBoard Marketplace Platform
Companies that use OpenBoard
Customer profileSegments3 records
Ideal customer profiles3 records
OpenBoard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OpenBoard partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
OpenBoard competitors and assessment
Company assessmentDirect peers
- Craigslist: Original horizontal classifieds platform with category-based listings and self-serve posting. Closely aligned business model and category structure (marketplace, services, jobs, community) to OpenBoard.
- Mudah.my: Malaysia's largest horizontal classifieds platform covering Marketplace, Services, Jobs, Property, and Vehicles. Directly comparable in geographic focus, category mix, and target user base to OpenBoard.
- Carousell: Leading regional C2C marketplace across Southeast Asia including Malaysia. Operates a horizontal classifieds model with mobile-first distribution; directly comparable product and target user to OpenBoard.
Broad incumbents
- Quikr: Horizontal classifieds platform operating across South and Southeast Asia. Comparable in multi-category structure and C2C marketplace model, providing a relevant regional benchmark for scale and monetization.
- Gumtree: Established horizontal classifieds platform operating across multiple geographies. Comparable in category breadth and self-serve posting model, serving as a relevant template and competitor.
- Facebook Marketplace: Embedded marketplace within Facebook's social graph. Operates horizontal classifieds in Malaysia with effectively zero customer acquisition cost, representing the dominant incumbent OpenBoard must contend with.
- OLX: Global horizontal classifieds platform with historical presence in emerging markets including Southeast Asia. Operates a similar multi-category marketplace model and competes for the same buyer-seller user base.
Regional players
- iProperty: Malaysian property classifieds platform focused on residential and commercial listings. Comparable as a vertical-specific peer to OpenBoard's Property category within the same geographic market.
- JobStreet: Leading job listings platform in Malaysia. Comparable to the Jobs category within OpenBoard and represents the dominant incumbent in that specific vertical within the same geography.
- PropertyGuru: Malaysia's primary property listings platform. Comparable to OpenBoard's currently empty Property category and represents the established incumbent for that vertical in-market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
OpenBoard social profiles
Digital presenceOpenBoard financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenBoard leadership team
Management profileNumber of profiles
OpenBoard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenBoard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenBoard
What does OpenBoard do?
OpenBoard operates a web-based classifieds marketplace platform enabling individual users and small businesses in Malaysia's Klang Valley region to post and browse listings across 11 categories including marketplace goods, services, jobs, property, vehicles, businesses, requests, events, community, deals, and news. The platform connects local buyers, sellers, service providers, employers, and job seekers via self-serve listing pages with location-based filtering.
Is OpenBoard a public or private company?
OpenBoard is a private company. It is classified as unknown and is currently operating.
When was OpenBoard founded?
OpenBoard was founded in 2021. It employs 1 to 10 people.
How does OpenBoard make money?
One revenue line is on record: listing Fees.
Who are OpenBoard's main competitors?
Direct peers on record are Craigslist, Mudah.my and Carousell. Broad incumbents are Quikr, Gumtree, Facebook Marketplace and OLX. Regional players are iProperty, JobStreet and PropertyGuru.
Does OpenBoard have an API?
No public API is recorded for OpenBoard.