SalesGuru
SalesGuru is a South African sales and sales-management training company that delivers a proprietary methodology (the SalesGuru Selling System and Management & Coaching System), ten industry-specific vertical programs, assessments, coaching, and the annual Sales Leadership Convention to enterprise sales teams across 41 countries.
- Company typePrivate
- Founded2006
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SalesGuru does
SalesGuru (legally Sales Guru Publishing (PTY) LTD, registered in South Africa in 2006, Reg No 2006/008480/07) is a sales and sales-management training company headquartered in Johannesburg (Regent Hill Office Park, Lone Hill) that delivers a proprietary training methodology to enterprise sales organizations and individual sales professionals. Its core intellectual property is a two-part framework: the SalesGuru Selling System, which covers the full sales cycle from mindset and planning through prospecting, discovery, closing, and account management, and the SalesGuru Management & Coaching System, which structures how sales managers coach and develop their teams. This base methodology is productized into twelve named program modules (including The Mindset of a SalesGuru, Plan like a SalesGuru, Prospect like a SalesGuru, Unlock the Sale, Virtual Selling, The Winning Sales Formula, Sales for Non-Sales People, and Coach the Coach) and tailored further into ten industry-specific vertical programs spanning Financial Services, Logistics, Pharmaceuticals, Telecommunications, Insurance, IT, Industrial, Motor Industry, Hospitality, and Office Automation. The company also offers candidate and incumbent sales-force assessment instruments.
The business model is professional services revenue across five streams: customized in-person corporate training programs (quoted, typically multi-year), open-enrollment public courses, one-on-one executive coaching, paid keynote presentations, and an annual flagship event (the Sales Leadership Convention, positioned as Africa's largest one-day sales leadership gathering, ticketed at R7,950 with early-bird and bulk discounts). Delivery is direct enterprise field sales targeted at HR, Learning & Development, and sales leadership buyers. Named enterprise clients include AstraZeneca, a Big 4 South African bank, Access World (a 16-country, 3-year rollout), Sanlam, Sage, Mimecast, Aspen, AON, Audi, Oracle, Mercedes-Benz, Vodacom, ClubMed, Discovery, and Sasol, with the company claiming cumulative reach of 136,000+ salespeople across 2,300 companies in 41 countries. SalesGuru is privately held, founder-led by CEO Mark Keating, B-BBEE Level 2 certified (enabling South African clients to claim 125% of skills development spend), and operates with no disclosed external funding, no API or software platform, and no AI/ML product features — its competitive position rests on trainer quality, branded methodology, and the flagship annual event rather than on a scalable technology stack.
SalesGuru firmographics
Firmographics- Name
- SalesGuru
- Legal name
- Sales Guru Publishing (PTY) LTD
- Website
- https://salesguru.co.za
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SalesGuru is a South African sales and sales-management training company that delivers a proprietary methodology (the SalesGuru Selling System and Management & Coaching System), ten industry-specific vertical programs, assessments, coaching, and the annual Sales Leadership Convention to enterprise sales teams across 41 countries.
- Ownership category
- akta.pro rank
SalesGuru industry classification
Industry- Product category
- Sales Training and Coaching Services
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Sales Management & Coaching (Frontline Leadership) (EDABABAI)
- akta.pro secondary industries
- Solution Selling & Value-Based Selling (EDABABAD), Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)
Keywords
Where SalesGuru is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
SalesGuru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Corporate Sales Training Programs: Customized in-person training programs delivered to corporate sales teams, typically sold as packaged programs to enterprise clients
- Public Courses: Open enrollment sales courses available to individuals and smaller teams
- Sales Leadership Convention: Annual one-day event with tickets sold at R7950 per person with early bird and bulk discounts available
- Keynote Speaking: Keynote presentations by SalesGuru experts at corporate events and conferences
- Coaching Services: One-on-one executive coaching and Coach the Coach programs for sales leaders and managers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Convention Ticket - R7950.00 per person |
| Subscription | Multi-year contract | Corporate Training Programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
SalesGuru product offering
Product offeringCore offering
SalesGuru designs and delivers customized sales and sales management training programs to enterprise clients and individual professionals. Its offerings span the SalesGuru Selling System methodology, the Management & Coaching System, industry-specific curricula, sales force assessments, public courses, the Annual Sales Leadership Convention, and keynote speaking engagements across 41 countries.
Product overview
SalesGuru is a sales and sales management training company offering a comprehensive portfolio of training programs, assessments, events, and keynote presentations. The core offerings include The SalesGuru Selling System covering the full sales cycle (mindset, planning, prospecting, discovery, closing, and account management), and the SalesGuru Management & Coaching System for developing sales leadership capabilities. Industry-specific training programs address Financial Services, Logistics, Pharmaceutical, Telecommunications, Insurance, IT, Industrial, Motor Industry, Hospitality, and Office Automation sectors. The company also provides sales assessments for existing staff and new candidates, hosts the Annual Sales Leadership Convention, and delivers public courses and keynote presentations. All offerings are delivered by a team of master sales trainers and consultants across 41 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- The SalesGuru Selling System Foundational sales methodology covering the full sales cycle from mindset, planning, and prospecting through discovery, closing, and account management for sales professionals.
Quantifiable outcome
- 28% higher win rates with dynamic coaching programs
- +4 more outcomes
Companies that use SalesGuru
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
SalesGuru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SalesGuru partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
SalesGuru competitors and assessment
Company assessmentEmerging players
- SalesHood: Sales coaching and enablement SaaS platform that delivers modern digital coaching, peer learning and content programs to enterprise sales teams. Adjacent competitor to SalesGuru's coaching services and a relevant proxy for the digital direction the industry is heading.
- Mindtickle: Digital sales readiness platform combining training, role-play, coaching and analytics for enterprise sales teams. Emerging competitor to the in-person, services-only delivery model that SalesGuru relies on, and a structural threat as enterprise buyers shift to software-enabled reinforcement.
Direct peers
- Richardson Sales Performance: Sales training and performance company built around the Consultative Selling and Solution Selling methodologies. Closely comparable to SalesGuru's Selling System and Unlock the Sale content, and similarly sells to enterprise sales teams and sales leaders.
- Force Management: Sales transformation and methodology firm focused on enterprise sales force enablement and sales leader development. Comparable to SalesGuru's Management & Coaching System and its enterprise, multi-year program structures such as the Access World 16-country engagement.
- Sandler Training: Global sales training franchise built around the proprietary Sandler Selling System and sales management methodology. Directly comparable to SalesGuru's Selling System and Management & Coaching System offerings, serving enterprise sales teams with both methodology training and reinforcement coaching.
- RAIN Group: Sales training and consulting firm offering proprietary sales methodologies, coaching and consulting engagements. Directly comparable to SalesGuru's customized enterprise training and SalesGuru Management & Coaching System, with similar GTM into sales leaders and L&D buyers.
- Dale Carnegie Training: Established sales, leadership and professional development training franchise with a global delivery network. Comparable to SalesGuru's blended sales-skills and management coaching portfolio, particularly its enterprise custom training and public course delivery model.
- ValueSelling Associates: Sales training firm specializing in value-based and solution selling methodologies delivered to B2B sales organizations. Comparable to SalesGuru's value/discovery-focused content (Unlock the Sale) and its enterprise consulting/training delivery.
Broad incumbents
- Korn Ferry (Sales Effectiveness): Global organizational consulting firm with a dedicated sales effectiveness practice offering sales training, talent assessment and sales force optimization. Comparable to SalesGuru's training plus assessment offering (Sales Force Evaluation, Sales Candidate Assessment) but within a much larger HR/consulting portfolio.
- BTS Group (including Challenger): Global professional services firm combining sales force transformation, leadership development and the Challenger sale methodology. Broadly comparable to SalesGuru's combined selling and management training portfolio but operates at much larger scale across multiple capability areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SalesGuru social profiles
Digital presenceSalesGuru compliance and trust
Trust signalCompliance1 record
SalesGuru financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesGuru leadership team
Management profileNumber of profiles
Profiles1 record
SalesGuru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesGuru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesGuru
What does SalesGuru do?
SalesGuru designs and delivers customized sales and sales management training programs to enterprise clients and individual professionals. Its offerings span the SalesGuru Selling System methodology, the Management & Coaching System, industry-specific curricula, sales force assessments, public courses, the Annual Sales Leadership Convention, and keynote speaking engagements across 41 countries.
Is SalesGuru a public or private company?
SalesGuru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesGuru founded?
SalesGuru was founded in 2006. It employs 11 to 50 people.
Where is SalesGuru based?
SalesGuru is headquartered in Johannesburg, South Africa, in the Africa region.
How does SalesGuru make money?
Five revenue lines are on record. Corporate Sales Training Programs are the primary driver. The others are public Courses, sales Leadership Convention, keynote Speaking and coaching Services.
Who are SalesGuru's main competitors?
Emerging players on record are SalesHood and Mindtickle. Direct peers are Richardson Sales Performance, Force Management, Sandler Training, RAIN Group, Dale Carnegie Training and ValueSelling Associates. Broad incumbents are Korn Ferry (Sales Effectiveness) and BTS Group (including Challenger).
Does SalesGuru have an API?
No public API is recorded for SalesGuru.
What industry is SalesGuru in?
SalesGuru's product category is Sales Training and Coaching Services. Its primary akta.pro industry code is EDABABAI, Sales Management & Coaching (Frontline Leadership), with a secondary code of EDABABAD, Solution Selling & Value-Based Selling. Its NAICS code is 61143 and its SIC code is 8741.