What Xel-Ha does

Xel-Há is a commercial natural aquatic theme park located on the Riviera Maya coast of Quintana Roo, Mexico, situated at km 240 of the Chetumal–Puerto Juárez federal highway in the municipality of Tulum. The park is built around a natural inlet where underground rivers meet the Caribbean Sea and offers unlimited snorkeling as its anchor experience alongside more than 20 attractions spanning water activities (cenotes, river floating, aquatic zip-lines, cliff jumps), adventure activities (Sea Trek underwater walking, Adrenalina speedboat, Zip-Bike, Power Xnorkel), children's attractions, and nature experiences (Scenic Lighthouse at 131 ft / 40 m, jungle trails, mangrove walk, 270+ native plant species nursery). The site also houses four restaurants (Xula Vista, La Cocina del Pueblo, La Terraza, Jardin Corona), four bars, and 18 souvenir stores.

The park operates on a tiered direct-to-consumer admission model anchored by Xel-Há All-Inclusive ($139 USD, full-day with meals, domestic open bar, unlimited snorkeling, and included activities), Xel-Há Total (starting at $162.99 USD, All-Inclusive plus one premium optional activity), Xel-Há Afternoon ($99 USD, 1:00 PM–6:00 PM), and the Tour Xel-Há–Tulum combined archaeological/park package ($179.10 USD online, $199 regular). Revenue is augmented by optional paid activities ($40–$85 USD each), Photo Pass ($99.99 USD for unlimited professional photos across Grupo Xcaret parks), round-trip transportation from Cancun, Playa del Carmen, and Riviera Maya hotels, advance-purchase discounts (10–15%), and multi-park combination packages. Customers access the park via the official e-commerce website (16+ currency support), customer service phone lines serving 12+ countries, on-site ticket booths, and Grupo Xcaret sales booths at Cancun and Playa del Carmen bus terminals.

The operating entity is Experiencias Xcaret Parques, S.A.P.I. de C.V., a subsidiary of Grupo Xcaret, a diversified Mexican tourism conglomerate that also runs Xcaret, Xplor, Xplor Fuego, Xoximilco, Xenses, Xenotes, and the Hotel Xcaret México / Hotel Xcaret Arte / La Casa de la Playa properties. Cross-park bundling is the principal distribution lever. The park reported TripAdvisor Travelers' Choice recognition and 59,655 Google reviews with a 4.8 rating, and operates sustainability programs including a long-running sea-turtle conservation partnership with Flora, Fauna & Cultura de México A.C. (since 1996), 70% solid-waste recovery, and reforestation producing 130,000+ native plants per year. The company is private and does not disclose revenue.

Name

Xel-Ha

Legal name

Experiencias Xcaret Parques, S.A.P.I. de C.V.

Website

https://xelha.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Xel-Há is a private natural aquatic theme park in Quintana Roo, Mexico, operated by Grupo Xcaret subsidiary Experiencias Xcaret Parques. It offers tiered all-inclusive admission (snorkeling, meals, open bar, 20+ attractions) to international and domestic tourists visiting the Riviera Maya.

Ownership category

akta.pro rank

Product category

Aquatic Theme Park

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Theme park operations
• Ecotourism experiences
• Adventure park attractions
• All-inclusive admission
• Snorkeling park services

Headquarters

HQ city

Quintana Roo

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Park Admission Tickets: One-time admission tickets to Xel-Há natural park with various tiers (All-Inclusive, Total, Afternoon, Tour packages). Revenue generated from individual and group bookings with advance purchase discounts of 10-25%.
2. Optional Activities: Additional fee-based activities including Sea Trek, Adrenalina speedboat, Zip-Bike, Stingray Encounter, Manatee Encounter, Spa treatments, Fish Therapy, and Power Xnorkel. Prices range from $40-85 USD per activity.
3. Photo Pass Packages: Professional photo packages capturing visitor experiences throughout the park, sold as single-price packages covering groups of 3-10 people across multiple parks. Online price at $99.99 USD.
4. Transportation Services: Round-trip transportation add-on from Cancun, Playa del Carmen, and Riviera Maya hotels. Provided as optional add-on during ticket purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Xel-Há is a natural water park located in Riviera Maya, Quintana Roo, Mexico, offering unlimited snorkeling in a natural inlet where underground rivers meet the Caribbean Sea. The park provides all-inclusive day admissions (with food, beverages, and access to 20+ attractions) plus optional paid adventure activities such as Sea Trek, Adrenalina speedboat rides, Zip-Bike, and Stingray/Manatee encounters. It operates as part of Grupo Xcaret's integrated park and tour ecosystem with bundled multi-park packages and optional hotel transportation.

Product overview

Xel-Há is a natural water park and ecological theme park operated by Grupo Xcaret, located in Riviera Maya, Mexico. The company offers a tiered product architecture centered on admission tickets with varying levels of inclusions. The core offerings include Xel-Há All-Inclusive (primary full-day admission with unlimited snorkeling, meals, beverages, and attractions), Xel-Há Total (All-Inclusive plus one optional activity), and Xel-Há Afternoon (half-day afternoon admission). Optional add-ons include Photo Pass for professional photography and various optional paid activities such as Sea Trek, Adrenalina speedboat rides, and Spa treatments. The park features four restaurants (Xula Vista, La Cocina del Pueblo, La Terraza, Jardin Corona) and four bars. Multi-park combination packages are available pairing Xel-Há with other Grupo Xcaret properties including Xplor, Xenotes, Xplor Fuego, Xcaret, and Chichén Itzá. The park operates from 8:30 AM to 6:00 PM daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Xel-Há All-Inclusive

Quantifiable outcome

• 59,655 verified visitor reviews with 4.8 average rating on Google

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Flora, Fauna & Cultura de México A.C.coreStrategic or Co-development PartnerNon-profit organization that operates the Sea Turtle Conservation Program at Xel-Há. Since 1996, this program has successfully reintroduced millions of hatchlings to the sea, supported by Grupo Xcaret. This partnership demonstrates Xel-Há's commitment to environmental conservation and marine species protection.
• Save the ChildrenminorOthersSocial responsibility partnership supporting playrooms in the municipalities of Tulum and Solidaridad in the Riviera Maya, providing children's programs and community support.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xcaret Park: Flagship Grupo Xcaret park located in Riviera Maya offering all-inclusive natural and cultural attractions (underground rivers, aviary, archaeological trail). Direct sibling operating under the same Grupo Xcaret umbrella with shared booking platform, bundled packages, and identical customer base.
• Garrafon Reef Park: Cozumel-based reef/water activity park offering snorkeling, kayaking, and zip-lines in a similar natural Caribbean setting. Most comparable Mexican Caribbean water-based nature park competing for the same Riviera Maya/Cozumel tourist itineraries.
• Xplor Park: Grupo Xcaret adventure park combining zip-lines, underground rivers, amphibious vehicles, and stalactite swims. Direct sibling bundled with Xel-Há (Xel-Há + Xplor Package) and sharing the same Riviera Maya visitor pool and DTC booking engine.
• Ventura Park: Cancun-based amusement and water park complex targeting the same family tourist segment in the Cancun hotel zone. Competes directly with Xel-Há for day-trip spend from resort guests in the Cancun–Riviera Maya corridor.

Broad incumbents

• Discovery Cove: SeaWorld-operated premium all-inclusive day resort in Orlando featuring snorkeling, Sea Trek-style helmet walks, and marine animal encounters. Closest US analog to Xel-Há's all-inclusive premium-priced marine/nature day experience.
• Atlantis Paradise Island: Large-scale Caribbean resort destination integrating water park attractions (Aquaventure), marine experiences, and aquarium encounters. Operates at much larger scale but shares the all-inclusive Caribbean water-based attraction model and family tourist customer.

Regional players

• Scuba Libre Cozumel: Dive/snorkel tour operator on Cozumel offering reef experiences and marine excursions. Regional Caribbean competitor for snorkeling-focused tourist spend though focused on boat-based tours rather than a fixed-park model.
• Sian Ka'an Biosphere Reserve Tours: Eco-tourism operators within the Sian Ka'an reserve near Tulum offering nature excursions, lagoon tours, and Mayan canal experiences. Competes for the eco-conscious visitor segment seeking nature-based Riviera Maya activities.

Others

• Xel-Há competitor parks operated byGrupo Xcaret: Other Grupo Xcaret parks (Xenotes, Xplor Fuego, Xenses, Xoximilco) are bundled with Xel-Há and share the same DTC platform; included as ecosystem peers to reflect internal portfolio cannibalization and cross-sell dynamics.

Emerging players

• Aquaworld Cancun: Cancun water sports operator offering jet ski, parasailing, snorkel tours, and dolphin encounters from the hotel zone. Competes for activity-level tourist spend that overlaps with Xel-Há's optional add-on experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/XelHaPark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xel-Ha