Xplor
- Company typePrivate
- Founded-
- HeadquartersPlaya Del Carmen, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Xplor does
Xplor is an all-inclusive adventure park in Riviera Maya, Mexico, operating daytime (Xplor) and nighttime (Xplor Fuego) experiences built around natural cenotes, underground rivers, jungle terrain, zip-lines, amphibious vehicles, and proprietary attractions like the Toboganxote 5-in-1 waterslide and Underground Expedition cavern route. The park is operated by Experiencias Xcaret Parques, S.A.P.I. de C.V., a subsidiary of Mexican tourism conglomerate Grupo Xcaret, which also runs sister parks (Xcaret, Xel-Há, Xoximilco, Xenses, Xenotes, Xichén) and three hotels (Hotel Xcaret México, Hotel Xcaret Arte, La Casa de la Playa) under an integrated "All-Fun Inclusive" ecosystem.
The core product is an all-inclusive day pass priced at $169 per adult ($143-$152 online advance), bundling unlimited access to seven zip-line circuits, two amphibious vehicle courses, stalactite river swimming, underground rafting, Hammock Splash, Toboganxote, Underground Expedition, buffet lunch, snacks, beverages, locker, and parking. Technology stack centers on certified safety hardware (Petzl harnesses/helmets/ropes/pulleys, John Deere amphibious vehicles, ASTM-F2376-certified waterslide by The Fun Lab), sensor-triggered automated photo capture linked to entry bracelets, and a digital ticketing platform supporting 15+ currencies, social login (Facebook/Google/Apple), PayPal Credit installments, and mobile apps on iOS/Android. Safety and hygiene credentials include ACCT zip-line certification, ASTM-F2376, Distintivo H (SECTUR), and TUI/First Choice safety certificates.
The business model is direct-to-consumer transactional ticketing, sold through the official websites (xplor.travel, xcaret.com), a 12+ country contact center, WhatsApp/Messenger/web chat, on-site ticket booths, Grupo Xcaret hotels, and global tour operators. Revenue streams include admission tickets (75-85% of revenue likely), Photo Pass ($99.99 add-on valid across up to 5 parks), transportation ($32 round trip), multi-park bundle premiums, and on-site gift shop and premium F&B sales. Marketing is concentrated on SEO, TripAdvisor reputation (4.8/5 across 30,859 reviews, Hall of Fame), email/newsletter, seasonal promotional codes (SUMMER26, PAQ3XP24), and a dedicated Mexican-resident segment (PROMOMEX). Primary customers are international tourists visiting Cancun and Riviera Maya, supplemented by Mexican residents and Grupo Xcaret hotel guests.
Xplor firmographics
Firmographics- Name
- Xplor
- Legal name
- Experiencias Xcaret Parques, S.A.P.I. de C.V.
- Website
- https://xplor.travel
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Xplor industry classification
Industry- Product category
- Adventure Theme Park
- NAICS
- Amusement and Theme Parks (713110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)
- akta.pro secondary industry
- Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)
Keywords
Where Xplor is headquartered
LocationHeadquarters
- HQ city
- Playa Del Carmen
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Xplor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Park Admission Tickets: Xplor generates primary revenue through all-inclusive day-pass tickets sold at regular ($169 USD) and discounted online advance-purchase prices ($152.10 USD for 7+ days, $143.40 USD for 21+ days advance). Xplor Fuego (nighttime park) tickets are priced at regular $139 USD and online $125.10 USD. Children aged 5-11 receive a 25% discount. Admission is optional with or without transportation add-on ($32 USD round trip).
- Photo Pass Packages: Optional add-on photo packages sold at $99.99 USD per person, capturing all photographs from the visit across all parks purchased (up to 5 parks). Photos are downloadable 24 hours after the visit for up to 30 days in high definition. Sold separately from admission tickets.
- Multi-Park Combination Packages: Bundled packages combining two or more Grupo Xcaret parks or tours (e.g., Xplor + Xcaret, Xplor + Xel-Há, Xplor + Xoximilco, Xplor + Chichén Itzá Deluxe, Xplor + Xenotes) offered at 20% discount off combined regular prices. Packages are available with or without transportation and span multiple days.
- Transportation Add-On: Optional round-trip transportation service from hotels in Cancun and Riviera Maya added at the time of ticket purchase for $32 USD (Xplor) or $32 USD (Xplor Fuego), departing between 7:00 a.m. and 9:00 a.m. depending on hotel location.
- On-Site Ancillary Sales: Revenue from gift shops (Triquicueva, Hasta la Vista) selling souvenirs including T-shirts, water shoes, caps, sunscreen; and on-site food and beverage (beyond the included buffet and snacks) including premium items, additional meals, and specialty beverages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Xplor All-Inclusive Day Pass — Regular Price |
| One time/ perpetual license | Pay-as-you-go | Xplor All-Inclusive Day Pass — Online Advance Purchase (7-20 days) |
| One time/ perpetual license | Pay-as-you-go | Xplor All-Inclusive Day Pass — Online Advance Purchase (21+ days) |
| One time/ perpetual license | Pay-as-you-go | Xplor Fuego All-Inclusive Night Pass — Regular Price |
| One time/ perpetual license | Pay-as-you-go | Xplor Fuego All-Inclusive Night Pass — Online Advance Purchase |
| Unit Pricing | Pay-as-you-go | Xplor Child Discount (5-11 years) |
| Unit Pricing | Pay-as-you-go | Transportation Add-On (Round Trip) |
| Unit Pricing | Pay-as-you-go | Photo Pass Add-On |
| One time/ perpetual license | Pay-as-you-go | Multi-Park Combination Packages (2+ parks/tours) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Xplor product offering
Product offeringCore offering
Xplor operates two all-inclusive adventure parks in Riviera Maya, Mexico: Xplor (daytime) and Xplor Fuego (nighttime). Admission includes unlimited access to zip-lines (two circuits of seven totaling 2.4 miles), John Deere amphibious vehicle courses, underground stalactite river swimming and rafting, the proprietary Toboganxote 5-in-1 waterslide, the Hammock Splash hammock zip-line, the Underground Expedition cavern adventure, plus buffet meals, snacks, beverages, lockers, and parking.
Product overview
Xplor is an all-inclusive adventure park portfolio operated by Grupo Xcaret in Riviera Maya, Mexico, consisting of two distinct parks: Xplor (daytime) and Xplor Fuego (nighttime). The core daytime Xplor park offers seven zip-line circuits, amphibious vehicle jungle tours, underground river swimming and rafting through cenotes and caves, Hammock Splash (hammock zip-line into cenote), the Toboganxote 5-in-1 waterslide, and Underground Expedition cavern exploration—all included in an all-inclusive admission. Xplor Fuego provides the same activity set under torch light from 5:30 p.m. to 11:00 p.m., with a BBQ ribs buffet. The parks operate Monday to Saturday, require closed-toe/water shoes, and have minimum age requirements of 5 years. Xplor also offers multiple combination packages pairing with other Grupo Xcaret parks (Xcaret, Xel-Há, Xoximilco) and tours (Xenotes, Xichén), plus optional Photo Pass and Transportation add-ons. The park is recognized as the most visited zip-line park globally.
Differentiator
Problem solved
Functional benefit
Brands
- Toboganxote: A 5-in-1 waterslide attraction that combines four different types of descent on a raft for four people, ending in a wave pool. It is located at Xplor park.
Products and services
- Xplor (Daytime Adventure Park) All-inclusive daytime adventure park in Riviera Maya offering two seven-zip-line circuits (2.4 miles total, tallest zip-lines in Riviera Maya), two amphibious vehicle courses, underground stalactite river swimming, underground rafts, Hammock Splash (hammock zip-line into cenote), Underground Expedition cavern adventure, and the Toboganxote 5-in-1 waterslide. Includes unlimited snacks, non-alcoholic beverages, buffet lunch, locker for two, rest areas, dressing rooms, WiFi, ATM, shops, and free parking. Operating Monday to Saturday, 9:00 a.m. to 5:00 p.m.
- Xplor Fuego (Nighttime Adventure Park) All-inclusive evening adventure park offering torch-lit jungle and cave exploration. Features zip-lines, amphibious vehicles, underground rivers, rafts, Hammock Splash, Toboganxote, and a ring-of-fire ceremony at sunset. Includes BBQ ribs buffet with vegetarian options and unlimited non-alcoholic beverages. Operating Monday to Saturday, 5:30 p.m. to 11:00 p.m.
- Xplor Admission (All-Inclusive Day Pass) All-inclusive day pass to Xplor park including all activities, unlimited snacks and non-alcoholic beverages, buffet lunch, locker for two, rest areas, WiFi, ATM, shops, and free parking. Photo packages and transportation sold separately.
- Xplor Fuego Admission (All-Inclusive Evening Pass) All-inclusive evening pass to Xplor Fuego including all nighttime activities, BBQ ribs buffet with vegetarian options, and unlimited non-alcoholic beverages (coffee, hot chocolate, flavored waters). Photo packages and transportation sold separately.
- Photo Pass Photo package service using automatic cameras (movement-sensitive and visitor-activated) placed at zip-lines, caves, and water activities. Photos linked to entry bracelets and helmets; available for download 24 hours after visit, accessible for 30 days in high definition. Includes photos from up to 5 Grupo Xcaret parks.
- Transportation Service (Round Trip) Round-trip transportation service from Cancun and Riviera Maya hotels or designated meeting points to parks. Includes pickup scheduling and official Grupo Xcaret vehicles. Optional add-on at time of ticket purchase.
- Xplor + Xenotes Package Two-day adventure package combining Xplor (zip-lines, amphibious vehicles, Toboganxote, stalactite rivers, buffet) with Xenotes tour (expedition to four cenotes featuring rappelling, swimming, kayaking, zip-lines, and picnic).
- Xplor + Xcaret Package Two-day package combining Xplor adventure with Xcaret park (natural and cultural attractions, underground rivers, Plus Areas, and buffet lunch).
- Xplor + Xel-Há Package Two-day package combining Xplor (zip-lines, amphibious vehicles, Toboganxote, stalactite rivers) with Xel-Há All-Inclusive (snorkeling, Scenic Lighthouse waterslide, food and beverages).
- Xplor + Xoximilco Package Two-day package combining Xplor daytime adventure with Xoximilco nighttime Mexican floating party on trajineras with open bar, live music, and sampling dinner.
- Xplor + Chichén Itzá Deluxe Package Two-day package combining Xplor with guided tour to Chichén Itzá archaeological site including cenote swim and meal at La Casona de Valladolid.
- Xplor Fuego + Xcaret Package Two-day package combining Xplor Fuego nighttime adventure with Xcaret daytime park including natural beauty and Mexican culture.
- Xplor Fuego + Xel-Há Package Two-day package combining Xplor Fuego nighttime adventure with Xel-Há All-Inclusive (unlimited food and drinks).
- Xplor Fuego + Xenotes Package Two-day package combining Xplor Fuego nighttime adventure with Xenotes tour (small group cenote expedition).
- Xplor Fuego + Xoximilco Package Two-day package combining Xplor Fuego nighttime adventure with Xoximilco Mexican party (open bar, trajineras, live music).
- Xplor Fuego + Xichén Deluxe Package Two-day package combining Xplor Fuego nighttime adventure with Xichén Deluxe tour to Chichén Itzá.
Quantifiable outcome
- World's most visited zip-line park with 30,859 aggregate reviews at 4.8/5.0 rating
- +2 more outcomes
Companies that use Xplor
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Xplor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Xplor partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Xplor competitors and assessment
Company assessmentDirect peers
- Selvatica: Riviera Maya adventure park specializing in zipline circuits, ATV rides, and cenote experiences. Most direct competitor to Xplor's zip-line and jungle adventure offering in the same Cancun/Playa del Carmen corridor, targeting the same international tourist segment.
- Aquaworld Cancun: Major Cancun water sports and activities operator offering snorkeling, jet skis, parasailing, and boat tours. Competes for the same tourist activity spend in Cancun hotel zone, with broader water activity menu but less concentrated all-inclusive adventure park model.
- Xenotes: Grupo Xcaret-operated cenote expedition tour featuring rappelling, kayaking, and zip-lining across four cenotes. Sister tour product within the same Grupo Xcaret ecosystem, frequently bundled with Xplor in 2-day adventure packages.
- Xel-Há: Sister Grupo Xcaret park operating as an all-inclusive natural aquarium and water activity park. Directly comparable on all-inclusive day-pass pricing, water-based activities (snorkeling, waterslides), and bundled multi-park availability with Xplor.
- Garrafón Reef Park: Cancun-area reef park offering snorkeling, kayaking, and zipline into ocean. Operates the all-inclusive day-pass model targeting Riviera Maya tourists similar to Xplor, and serves as a substitute activity for travelers choosing water/ocean-focused adventures.
- Ventura Park Cancun: Cancun-based amusement and water theme park offering rides, slides, and family attractions. Competes for the same all-inclusive day-pass tourist segment in Cancun hotel zone, though with more traditional amusement park positioning versus Xplor's natural adventure focus.
- Xoximilco: Nighttime Grupo Xcaret park offering Mexican floating fiesta on trajineras with open bar. Operates in same evening day-part as Xplor Fuego, shares Grupo Xcaret distribution, and is offered as a cross-sell bundle with both Xplor and Xplor Fuego.
- Xcaret: Flagship sister park within Grupo Xcaret offering all-inclusive natural and cultural attractions in Riviera Maya. Most directly comparable peer as it shares the same parent, customer base (Cancun/Riviera Maya tourists), all-inclusive pricing model, and multi-park cross-sell infrastructure.
Broad incumbents
- Atlantis Paradise Island: Caribbean resort destination combining hotel accommodation with water park, marine exhibits, and adventure activities. Operates a comparable integrated resort-adventure model targeting Caribbean international tourists, though at larger scale and with casino/resort components.
- Walt Disney Theme Parks: Global amusement and theme park operator running the gold-standard all-inclusive theme park experience model. While operating at vastly larger scale and in different geographies, Disney sets the benchmark for premium day-pass pricing, bundled food, and integrated resort-park experiences that Xplor mirrors.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Xplor social profiles
Digital presenceXplor compliance and trust
Trust signalCompliance9 records
Xplor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xplor leadership team
Management profileNumber of profiles
Xplor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xplor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xplor
What does Xplor do?
Xplor operates two all-inclusive adventure parks in Riviera Maya, Mexico: Xplor (daytime) and Xplor Fuego (nighttime). Admission includes unlimited access to zip-lines (two circuits of seven totaling 2.4 miles), John Deere amphibious vehicle courses, underground stalactite river swimming and rafting, the proprietary Toboganxote 5-in-1 waterslide, the Hammock Splash hammock zip-line, the Underground Expedition cavern adventure, plus buffet meals, snacks, beverages, lockers, and parking.
Is Xplor a public or private company?
Xplor is a private company. It is classified as corporate owned and is currently operating.
When was Xplor founded?
Xplor was founded in -1. It employs 51 to 100 people.
Where is Xplor based?
Xplor is headquartered in Playa Del Carmen, Mexico, in the Latin America region.
How does Xplor make money?
Five revenue lines are on record. Park Admission Tickets are the primary driver. The others are photo Pass Packages, multi-Park Combination Packages, transportation Add-On and on-Site Ancillary Sales.
Who are Xplor's main competitors?
Direct peers on record are Selvatica, Aquaworld Cancun, Xenotes, Xel-Há, Garrafón Reef Park, Ventura Park Cancun, Xoximilco and Xcaret. Broad incumbents are Atlantis Paradise Island and Walt Disney Theme Parks.
Does Xplor have an API?
No public API is recorded for Xplor.
What industry is Xplor in?
Xplor's product category is Adventure Theme Park. Its primary akta.pro industry code is THAJABAC, Zipline, Ropes Courses & Aerial Adventure Parks, with a secondary code of THAAAAAC, Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy). Its NAICS code is 713110 and its SIC code is 7900.