Kobra

What Kobra does

Kobra is an Italian direct-to-consumer manufacturer of high-end electric scooters, distributed by GMG S.R.L. and headquartered in Montegranaro, Italy. The company was founded in 2020 and sells three product variants: the Kobra Smart (350W motor, up to 22% slope capability, up to 100 km range, starting at €2,890), the Kobra Climber (500W high-torque motor, up to 35% slope capability), and My Kobra, a bespoke customization program. The product line is built on proprietary electronics, mechanics, and firmware developed in collaboration with Triride, a 10-year veteran in electric mobility devices for people with disabilities whose user community of more than 15,000 Tririders served as the technology validation base.

The underlying platform combines a stainless-steel frame with integrated cushioning (registered with EUIPO as a Community Design), an electronic anti-lock braking system (E-ABS), an Adaptive Cruise Control that modulates power across gradients and recharges the battery, and an Automatic Regen System that recovers energy on throttle release. A native smartphone application for rider control and configuration is in development. The go-to-market is fully direct-to-consumer through kobrascooter.com and a series of test drive events staged in major Italian cities, supported by organic social (Facebook, Instagram) and email newsletter marketing. Revenue is generated entirely through one-time hardware sales, with no enterprise channel, third-party retail, or recurring software revenue disclosed.

Name

Kobra

Legal name

GMG S.R.L.

Website

https://kobrascooter.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Electric Scooters (Personal Electric Mobility)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Scooters (Stand-Up) (CRACASAB)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), Scootershare (Dockless E-Scooters) (TLAFAMAG)

Keywords

• Electric scooters
• Urban mobility vehicles
• Personal electric transport
• E-mobility scooters
• Micro-mobility vehicles

Headquarters

HQ city

Montegranaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Scooter Sales: One-time hardware sales of electric scooters (Kobra Smart, Climber, and custom My Kobra models) with prices starting from €2,890. Revenue is generated through direct consumer purchases via the company website and at test drive events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kobra designs, manufactures, and sells premium electric scooters for urban and personal mobility, offering three models — Smart (with Adaptive Cruise Control), Climber (high-performance incl. 80 km/h top speed), and My Kobra (customizable). Each model is equipped with proprietary in-house developed technology including E-ABS, regenerative braking, and a stainless steel frame, built in Kobra's Montegranaro workshop.

Product overview

Kobra is an Italian electric e-scooter manufacturer offering three distinct product models: the Smart (city-focused with 350W Light motor, 22% max slope, Street mode, up to 100km range), the Climber (high-performance with 500W High Torque motor, 35% max slope, Street/Sport modes), and My Kobra (fully customizable configuration). All products are developed with proprietary technology including E-ABS, Adaptive Cruise Control, and Automatic Regen System, and are backed by 10 years of R&D from parent company Triride.

Differentiator

Problem solved

Functional benefit

Products and services

• Kobra Smart The Kobra Smart is an electric scooter equipped with Adaptive Cruise Control and Kobra's proprietary electronic systems (E-ABS, regenerative braking), targeting urban commuters who want cruise-control-style convenience on a premium, made-in-Italy personal mobility device.
• Kobra Climber The Kobra Climber is a high-performance electric scooter — including a top speed of 80 km/h — built for riders who need hill-climbing capability and stronger performance than a standard urban e-scooter, while retaining Kobra's proprietary safety tech (E-ABS, Automatic Regen System).
• My Kobra My Kobra is Kobra's customizable electric scooter offering, designed for buyers who want a personalized scooter — including a customizable handlebar and aesthetic choices — built to their preferences in the company's Italian workshop, while still incorporating Kobra's core proprietary technology (E-ABS, Adaptive Cruise Control, regenerative braking, stainless steel frame).

Quantifiable outcome

• 100 km range per charge
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TriridecoreStrategic or Co-development PartnerKobra was born from collaboration with Triride, an Italian company that has worked for 10 years in electric mobility for people with disabilities. All Kobra's electronics, mechanics, and technology originate from Triride's experience, designed for extreme safety and great performance. The 10-year R&D partnership with Triride's community of 15,000+ users validated the technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NIU Technologies: Listed Chinese maker of smart electric scooters and mopeds with a premium industrial-design positioning. Comparable as a premium e-mobility hardware brand combining proprietary electronics, app connectivity, and design-led branding — the same playbook Kobra is pursuing at smaller scale.
• Triride: Italian manufacturer of electric mobility devices for people with disabilities. Directly comparable because Triride is the technology origin for Kobra — same electronics, mechanics, and battery systems — but Triride specializes in disability add-on/handcycle devices while Kobra targets mainstream stand-up e-scooter consumers.
• Askoll: Italian electric scooter and e-bike manufacturer. Comparable as a fellow Italian-made premium e-mobility brand competing for the same Made-in-Italy consumer narrative and European retail channels.

Others

• Lime: Global shared-mobility operator (scootershare + bikeshare). Comparable only at the category level — Lime is a fleet customer/operator of stand-up e-scooters rather than a retail competitor, but it shapes consumer expectations for scooter hardware and could be a future B2B buyer of Kobra units.

Broad incumbents

• Segway-Ninebot: Global leader in personal electric mobility with a broad lineup of stand-up e-scooters, kick scooters, and shared-mobility hardware. Comparable as the dominant direct competitor in the same product category (consumer stand-up e-scooters) and the reference point for volume, pricing, and distribution scale.
• Xiaomi (Mi Electric Scooter): Mass-market consumer e-scooter brand distributed globally through Xiaomi's ecosystem. Comparable because the Mi Scooter line defines the value-tier benchmark that Kobra must differentiate against on safety, design, and Italian craftsmanship.
• Yadea: World's largest electric two-wheeler manufacturer with broad product lines spanning e-bikes, e-scooters, and e-mopeds. Comparable as a high-volume incumbent that defines the manufacturing-cost baseline of the category Kobra competes in.
• Ducati (Urban e-Mobility line): Italian premium motorcycle brand that has licensed an urban e-mobility line including e-scooters. Comparable because it competes in the premium Italian-designed stand-up e-scooter segment and benefits from a strong Made-in-Italy brand premium — a direct narrative rival to Kobra.

Emerging players

• InMotion: Personal electric mobility brand offering stand-up e-scooters, unicycles, and e-bikes with proprietary battery management and app integration. Comparable as an app-connected performance e-scooter player overlapping Kobra on software/safety differentiation.
• Vsett: Premium-performance stand-up e-scooter brand targeting enthusiast riders with high-wattage motors and long-range batteries. Comparable because it competes head-to-head in the performance-tier e-scooter segment where Kobra Climber is positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kobrascooter
• Instagraminstagram.com/kobrascooter
• LinkedInlinkedin.com/company/kobra-scooter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kobra