Talenz
Talenz is a Barcelona-based talent agency, founded in 2018 within the Mazzima group, offering integrated Social Media, PR, Management, and Community Monetization services to individual creators, influencers, and public figures in Spain.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Talenz does
Talenz is a Spanish talent agency that provides integrated representation services to individual content creators, influencers, public figures, and authors. Founded in 2018 and headquartered in Sant Cugat del Vallès (Barcelona area), the company operates as a brand within the Mazzima corporate group. Its service offering is organized around four pillars: Social Media strategy, Public Relations, Talent Management, and Community Growth, with the last encompassing e-commerce enablement (online stores, affiliate systems, merchandising design) and event-related services such as book signings and meet&greets.
Talenz positions itself as a modern alternative to traditional talent agencies, bundling communication strategy, PR placement, schedule and advertising management, and fan monetization under a single roof rather than requiring clients to coordinate across multiple vendors. The company does not operate a software product; service delivery is conducted through direct office consultations and ongoing client relationships, with a Barcelona office active and a Madrid office listed as forthcoming.
The business model is professional-services based: revenue is generated through fees and commissions on talent management, social media strategy, PR placements, and community monetization engagements. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and direct, supported by organic social presence on Instagram (@talenz) and Facebook, plus website CTAs. Operations are regional, confined to Catalonia and the planned Community of Madrid market, with no global footprint claimed. The company is privately held, employs 1-10 people, and discloses no revenue, funding history of significance, or named customer logos in the available source material.
Talenz firmographics
Firmographics- Name
- Talenz
- Legal name
- Talenz
- Website
- https://talenz.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Talenz is a Barcelona-based talent agency, founded in 2018 within the Mazzima group, offering integrated Social Media, PR, Management, and Community Monetization services to individual creators, influencers, and public figures in Spain.
- Ownership category
- akta.pro rank
Talenz industry classification
Industry- Product category
- Talent Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
- akta.pro secondary industry
- Talent Agency & Representation Services (HSACAHAK)
Keywords
Where Talenz is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Talenz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Talent Management Services: Management of talent schedules, advertising, and negotiation of opportunities for content creators and public figures. Revenue likely generated through service fees or commission arrangements.
- Social Media Strategy Services: Creation and execution of social media communication strategies for talent and brands.
- Public Relations Services: Media appearances, press coverage, speaking engagements, and event participation coordination for talent.
- Community Monetization: Online store creation, affiliate systems, merchandising design, event organization, book signings, meet&greets, and speaking engagements for talent.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Talenz product offering
Product offeringCore offering
Talenz is a talent agency that represents individual talents, content creators, and public figures, providing integrated services across social media strategy, public relations, schedule and advertising management, and community monetization (including online store creation, merchandising, events, and meet&greets). The agency positions itself as a modern alternative to traditional agencies, tailored for the new generation of digital-native talent.
Product overview
Talenz is a talent agency that operates as a unified service offering rather than a software platform. The company provides an integrated suite of services including Social Media strategy, Public Relations management, Talent Management, and Community Growth services. These services are designed to help talent clients build reputation, grow their audience, and monetize their personal brands through a combination of communication strategies, media relations, schedule management, and e-commerce/event support.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Strategy
- Public Relations
- Talent Management
- Community Growth
Companies that use Talenz
Customer profileSegments1 record
Ideal customer profiles1 record
Talenz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Talenz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mazzimaparent companyTalenz operates as a brand within the Mazzima corporate group. This parent-subsidiary relationship means Talenz benefits from corporate resources and brand association with Mazzima while maintaining its own talent agency identity and operations.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Talenz competitors and assessment
Company assessmentRegional players
- LLYC (Llorente y Cuenca): Leading Spanish-language PR, marketing, and corporate communications firm with deep presence in Spain and LATAM. Comparable to Talenz because it provides talent-adjacent PR, influencer communications, and brand reputation services for Spanish-speaking public figures and brands.
- Good Rebels: Spain-based digital marketing and communications agency with influencer and creator marketing capabilities. Comparable to Talenz because it serves Spanish brands and creators with social media strategy, PR, and content-led campaigns — overlapping with Talenz's core service lines.
Broad incumbents
- Creative Artists Agency (CAA): One of the world's largest talent and sports agencies with a growing creator economy practice. Comparable to Talenz because it represents content creators and digital talent with end-to-end management, brand deals, and PR — the same integrated model Talenz sells.
- WME (William Morris Endeavor): Global talent agency representing artists, creators, and digital personalities across entertainment verticals. Comparable to Talenz because its creator-focused division offers the same integrated management, PR, and brand partnership services to talent clients.
- United Talent Agency (UTA): Large global talent and entertainment agency representing creators, influencers, and digital personalities. Comparable to Talenz as a broad incumbent offering the full talent representation stack (management, PR, brand partnerships) that Talenz provides at a boutique scale.
Direct peers
- SocialPubli: Spanish-founded influencer marketing platform with native operations in Spain and LATAM. Comparable to Talenz because it offers influencer talent representation, campaign management, and brand-creator matchmaking for the same Spanish-speaking creator segment.
- SamyRoad: Spanish influencer marketing platform that helps brands and agencies run creator campaigns at scale. Comparable to Talenz as both serve the Spain/LATAM creator economy with influencer activation, talent sourcing, and campaign management services.
- Influencer Marketing Hub agencies (Spain): Network of influencer marketing agencies operating in Spain including players such as SocialPubli and Rebold. Comparable to Talenz because they offer end-to-end influencer talent management, PR and community monetization services targeting Spanish-speaking creators and brands.
- Vamp (now part of Fifty-five): Influencer marketing platform and agency operating in Spain and Europe. Comparable to Talenz because it connects brands with creators and provides talent management and campaign execution services for the influencer economy.
Emerging players
- Brandmanic: Emerging influencer and creator marketing agency serving Spanish and European markets. Comparable to Talenz as a similarly sized niche agency providing social media strategy, talent management, and brand monetization services to up-and-coming creators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Talenz social profiles
Digital presenceTalenz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talenz leadership team
Management profileNumber of profiles
Profiles1 record
Talenz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talenz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talenz
What does Talenz do?
Talenz is a talent agency that represents individual talents, content creators, and public figures, providing integrated services across social media strategy, public relations, schedule and advertising management, and community monetization (including online store creation, merchandising, events, and meet&greets). The agency positions itself as a modern alternative to traditional agencies, tailored for the new generation of digital-native talent.
Is Talenz a public or private company?
Talenz is a private company. It is classified as corporate owned and is currently operating.
When was Talenz founded?
Talenz was founded in 2018. It employs 1 to 10 people.
Where is Talenz based?
Talenz is headquartered in Singapore, Singapore, in the Asia region.
How does Talenz make money?
Four revenue lines are on record. Talent Management Services are the primary driver. The others are social Media Strategy Services, public Relations Services and community Monetization.
Who are Talenz's main competitors?
Regional players on record are LLYC (Llorente y Cuenca) and Good Rebels. Broad incumbents are Creative Artists Agency (CAA), WME (William Morris Endeavor) and United Talent Agency (UTA). Direct peers are SocialPubli, SamyRoad, Influencer Marketing Hub agencies (Spain) and Vamp (now part of Fifty-five). Brandmanic is listed as an emerging player.
Does Talenz have an API?
No public API is recorded for Talenz.
What industry is Talenz in?
Talenz's product category is Talent Management Services. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation, with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 7114 and its SIC code is 7311.