SocialPubli.com
SocialPubli.com is a Madrid-based influencer marketing platform that connects brands and advertisers with a network of 500,000+ opt-in influencers across 30+ countries via proprietary SaaS tools and agency services, supporting campaigns across major social networks and blog platforms.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SocialPubli.com does
SocialPubli.com (legally SOCIALPUBLI S.L.) is a Madrid-headquartered, privately held influencer marketing platform incorporated in 2018 that operates across 30+ countries with a self-reported network of 500,000+ opt-in influencers and a cumulative track record of 10,000+ campaigns completed. The company combines proprietary SaaS technology with agency services, positioning itself as a hybrid tech-and-services platform for brands, advertisers, and content creators. Campaign execution spans Instagram, TikTok, X/Twitter, LinkedIn, Facebook, YouTube, Twitch, WhatsApp, and blogs.
The platform is built around six proprietary tools — Discover (AI-augmented influencer search and recommendation), Analyzer (audience demographics and KPI analytics), Brand Detector (AI-powered detection of prior influencer-brand relationships), Boost (content amplification), Results (performance-based pricing), and Advocacy (employee advocacy) — extended by a mobile application on iOS and Android and a separate talent management sub-brand called SPTalents. The offering is modular: enterprise advertisers can procure full-service agency execution while mid-market brands and individual influencers can self-serve through the platform.
SocialPubli generates revenue through a combination of campaign fees (including performance-based pricing via the Results module), marketplace commissions on transactions between brands and influencers, and payment-flow management with a $100 minimum payout threshold. Distribution combines a direct enterprise sales motion (with sales offices in Spain, Italy, and Mexico and named regional managers), a self-service / PLG motion for mid-market brands and creators, and channel partnerships with the major global advertising holding companies — Publicis, IPG, Havas, Omnicom, GroupM, and Ogilvy. Named enterprise clients include Coca-Cola, Air France, Amazon, McDonald's, Brugal, IKEA, Danone, Burger King, Vodafone, Sprinter, BMW, and Sony Music. The company has participated in Spain's ICEX-Next Export Initiation Program with European FEDER co-financing to support its international expansion.
SocialPubli.com firmographics
Firmographics- Name
- SocialPubli.com
- Legal name
- SOCIALPUBLI S.L.
- Website
- https://socialpubli.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SocialPubli.com is a Madrid-based influencer marketing platform that connects brands and advertisers with a network of 500,000+ opt-in influencers across 30+ countries via proprietary SaaS tools and agency services, supporting campaigns across major social networks and blog platforms.
- Ownership category
- akta.pro rank
SocialPubli.com industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer & Creator Marketing (BPAFAAAG), Influencer Strategy & Campaign Management (MPAAAHAA)
Keywords
Where SocialPubli.com is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
SocialPubli.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Campaign Fees (Performance/Results): Brands pay for influencer marketing campaigns. The 'Results' tool specifically enables performance-based pricing where advertisers pay only for outcomes obtained. Prices for sponsored mentions are generated through an algorithm considering influencer popularity and relevance metrics.
- Platform Commission: SocialPubli generates revenue by facilitating connections between advertisers and influencers, charging fees for campaign management and platform usage. Payment processing through PayPal with commission deductions on influencer withdrawals.
- Influencer Payout Management: The platform manages payment flows from advertisers to influencers, with a $100 minimum withdrawal threshold for influencers via PayPal or bank transfer (Spain only).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based campaign pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SocialPubli.com product offering
Product offeringCore offering
SocialPubli operates a proprietary influencer marketing SaaS platform that connects advertisers with more than 500,000 opt-in influencers across Instagram, TikTok, X, LinkedIn, Facebook, YouTube, Twitch, WhatsApp, and blogs in 30+ countries. The platform combines self-serve tools (Discover, Analyzer, Brand Detector, Boost, Results, Advocacy) with a managed agency service that handles campaign strategy, influencer vetting, content creation, and performance measurement for brands. Revenue is generated through performance-based campaign fees and marketplace commissions on transactions between advertisers and creators.
Product overview
SocialPubli is a comprehensive influencer marketing SaaS platform combining proprietary technology with agency services. The core platform connects advertisers with a network of over 500,000 opt-in influencers across Instagram, TikTok, Twitter/X, LinkedIn, Facebook, YouTube, Twitch, WhatsApp, and blogs. The platform operates on a modular architecture consisting of the core SocialPubli Platform enhanced by six specialized tools: Discover (AI-powered influencer search), Analyzer (analytics and KPIs), Brand Detector (competitive intelligence), Boost (content amplification), Results (performance-based pricing), and Advocacy (employee influencer programs). An Influencer Agency service layer combines this technology with human expertise for full-service campaigns. A mobile app extends platform access to influencers on iOS and Android devices. The company also operates SPTalents, a talent management subsidiary for premium influencer representation.
Differentiator
Problem solved
Functional benefit
Brands
- SPTalents: Influencer talent management entity mentioned in navigation
Products and services
- SocialPubli Platform Proprietary SaaS platform that connects advertisers with 500,000+ opt-in influencers and enables creation, management, and measurement of influencer marketing campaigns across Instagram, TikTok, X, LinkedIn, Facebook, YouTube, Twitch, WhatsApp, and blogs.
- Influencer Agency Services Full-service influencer marketing agency offering campaign strategy, influencer vetting, content creation, and campaign management by combining SocialPubli's platform technology with human expertise for advertisers.
- SPTalents Adjacent talent management subsidiary focused on representing and managing top content creators and influencers for exclusive brand partnerships and campaigns.
- SocialPubli Mobile App
Quantifiable outcome
- 500,000+ influencers on platform
- +3 more outcomes
Companies that use SocialPubli.com
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
SocialPubli.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
SocialPubli.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Publicis GroupecoreMajor global advertising network that works with SocialPubli for influencer marketing campaign distribution. Publicis represents numerous global brands and integrates SocialPubli's influencer platform into its media offerings.
- IPG (Interpublic Group)coreGlobal advertising and marketing holding company that leverages SocialPubli's influencer network for client campaigns across its agency brands.
- HavascoreInternational advertising and communications company that integrates SocialPubli's influencer marketing platform into its service offerings for brand clients.
- Omnicom GroupcoreMajor multinational media and communications company that distributes SocialPubli's influencer marketing services through its global agency network.
- GroupMcoreLeading global media investment company that incorporates SocialPubli's influencer platform into its media planning and buying services for advertising clients.
- OgilvycoreGlobal advertising and marketing communications network that utilizes SocialPubli for influencer marketing campaign execution for its brand clients.
- ICEX-Next Export Initiation ProgramminorSOCIALPUBLI S.L. has participated in the ICEX-Next Export Initiation Program, with support from ICEX and co-financing from European FEDER funds. This partnership supports the company's international expansion efforts.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SocialPubli.com competitors and assessment
Company assessmentDirect peers
- Klear: Influencer marketing platform focused on creator discovery, audience analytics, and campaign measurement. Comparable to SocialPubli's Analyzer and Discover tooling and to its performance-oriented positioning.
- IZEA: Influencer marketing technology and services company offering a SaaS marketplace (IZEAx) plus managed campaign services to global brands. Comparable to SocialPubli's marketplace-plus-agency model and enterprise customer focus.
- Traackr: Influencer marketing SaaS platform specializing in creator discovery, relationship management, and performance analytics for global brands. Comparable to SocialPubli's enterprise tools stack and multi-country positioning.
- Upfluence: Influencer marketing platform providing creator search, analytics, and campaign management plus affiliate tools for brands and agencies. Closely comparable to SocialPubli because of the dual platform-and-services positioning and global SMB-to-mid-market reach.
- Linqia: Influencer marketing platform and agency combining proprietary technology with managed services for brands and agencies. Closely comparable to SocialPubli's hybrid platform-plus-agency GTM and outcomes-based campaign model.
- Aspire (formerly AspireIQ): Influencer marketing SaaS platform with a creator marketplace and end-to-end campaign management tools serving enterprise and mid-market advertisers. Directly comparable to SocialPubli's platform-plus-tools model with emphasis on brand-to-creator workflows.
- Influencer Marketing Hub: Operates an influencer marketing platform/marketplace plus agency services connecting brands with creators across multiple social networks. Closely comparable to SocialPubli because both bundle a SaaS platform with managed campaign execution and publish industry research as a thought leadership channel.
- CreatorIQ: Enterprise influencer marketing SaaS platform serving large brands with influencer discovery, campaign management, and analytics. Highly comparable to SocialPubli's enterprise ambitions and proprietary Discover/Analyzer-equivalent tooling.
Emerging players
- HypeAuditor: AI-driven influencer analytics and fraud detection platform offering audience quality checks and competitor benchmarking. Comparable to SocialPubli's Analyzer and Brand Detector as an analytics overlay rather than full marketplace competitor.
Regional players
- Influencer Marketing Agency (IMA): Influencer marketing agency with strong European footprint and creator network, delivering managed campaigns for brands. Comparable to SocialPubli's EMEA-centric presence and full-service agency offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SocialPubli.com social profiles
Digital presenceSocialPubli.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialPubli.com leadership team
Management profileNumber of profiles
Profiles5 records
SocialPubli.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
SocialPubli.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialPubli.com M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialPubli.com
What does SocialPubli.com do?
SocialPubli operates a proprietary influencer marketing SaaS platform that connects advertisers with more than 500,000 opt-in influencers across Instagram, TikTok, X, LinkedIn, Facebook, YouTube, Twitch, WhatsApp, and blogs in 30+ countries. The platform combines self-serve tools (Discover, Analyzer, Brand Detector, Boost, Results, Advocacy) with a managed agency service that handles campaign strategy, influencer vetting, content creation, and performance measurement for brands. Revenue is generated through performance-based campaign fees and marketplace commissions on transactions between advertisers and creators.
Is SocialPubli.com a public or private company?
SocialPubli.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SocialPubli.com founded?
SocialPubli.com was founded in 2018. It employs 11 to 50 people.
Where is SocialPubli.com based?
SocialPubli.com is headquartered in Madrid, Spain, in the Europe region.
How does SocialPubli.com make money?
Three revenue lines are on record. Campaign Fees (Performance/Results) is the primary driver. The others are platform Commission and influencer Payout Management.
Who are SocialPubli.com's main competitors?
Direct peers on record are Klear, IZEA, Traackr, Upfluence, Linqia, Aspire (formerly AspireIQ), Influencer Marketing Hub and CreatorIQ. HypeAuditor is listed as an emerging player. Influencer Marketing Agency (IMA) is listed as a regional player.
Does SocialPubli.com have an API?
No public API is recorded for SocialPubli.com.
What industry is SocialPubli.com in?
SocialPubli.com's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 54181 and its SIC code is 7311.