What Rxotulsa does

Rxotulsa is a family-owned wholesale optical laboratory headquartered in Broken Arrow, Oklahoma, founded in 1991 by Eddie Jones and Keith Heckenkemper. The company designs, manufactures, and finishes prescription lenses for independent eye care practices and optical retailers, with a stated 98%+ of orders produced in-house through digital surfacing, an on-site anti-reflective coating laboratory, and specialized edging equipment from MEI and Santinelli. Its service portfolio includes single vision, progressive, bifocal, and specialty lenses, photo-chromic lenses (Transitions), blue-light filters, anti-reflective coatings (Crizal), custom tinting, migraine and headache relief lenses (Avulux, Neurolens, FL-41, amplifEYE Relief), Chemistrie magnetic clips, and a frames-database archiving service that allows lens generation without the physical frame on site.

The business sells exclusively through a wholesale, B2B channel model: independent practices submit orders via industry-standard digital platforms — SpecCheck, VisionWeb, Eyefinity, and RX Wizard — and Rxotulsa ships finished lenses back to the practice. Pricing is quote-based and not publicly disclosed; revenue is generated per order through lens processing, surfacing, coating application, edging, and finishing services, with no consumer-facing e-commerce channel.

Rxotulsa monetizes its portfolio primarily by aggregating and applying partner-brand lens technologies rather than developing them, with eight core lens-brand alliances (Varilux, Hoya, Crizal, Transitions, Shamir, IOT, Unity by VSP, and Horizons Optical) that provide access to premium progressive designs, AI-personalized lenses, and photochromic platforms. The lab's competitive positioning is built on personal service and turnaround time advantages versus corporate labs, supported by a leadership team that has largely been in place for 10–25+ years.

Name

Rxotulsa

Legal name

rxotulsa

Website

https://rxotulsa.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Rxotulsa is a family-owned wholesale optical laboratory in Broken Arrow, Oklahoma, that designs, manufactures, and finishes prescription lenses for independent eye care practices and optical retailers across the regional market.

Ownership category

akta.pro rank

Product category

Optical Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Wholesale optical lab
• Lens manufacturing
• Optical lens finishing
• Prescription lens edging
• Anti-reflective coatings

Headquarters

HQ city

Broken Arrow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Optical Laboratory Services: Rxotulsa generates revenue through processing and manufacturing optical lenses for independent eye care professionals and optical practices. The company produces finished lenses with various treatments including anti-reflective coatings, photochromic technology, and specialized edging services. Orders are submitted through digital platforms and finished products are distributed to eyecare practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rxotulsa is a wholesale optical laboratory that processes and manufactures prescription lenses for independent eye care professionals and optical practices. Over 98% of orders are produced in-house using digital surfacing technology, anti-reflective coating, precision edging, and custom tinting. The lab partners with major lens brands including Varilux, Hoya, Crizal, Transitions, Shamir, IOT, Unity, and Horizons Optical to offer finished lenses distributed back to eyecare practices.

Product overview

Rxotulsa is a family-owned wholesale optical lab founded in 1991, offering a comprehensive portfolio of lens manufacturing and finishing services. The core offering includes lens designs (Single Vision, Progressive, Bifocal, Specialty), Anti-Reflective Coatings (including Crizal), Blue Light Filters, Photochromics (including Transitions), Chemistrie Clips, and specialized services such as Frames Database Archiving, Specialized Edging, and Custom Tinting. Rxotulsa also provides specialized migraine and headache relief solutions. The lab partners with major optical brands including Varilux (progressive lenses), Unity (AI-powered progressive lenses), Horizons Optical, Hoya, IOT, and Shamir to offer a wide range of lens technologies. With over 98% of orders produced in-house using digital surfacing technology, Rxotulsa maintains quality control and competitive turnaround times for independent eye care practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Lens Designs Precision-crafted lens solutions including Single Vision, Progressive, Bifocal, and Specialty Lenses from digital brands such as Varilux, Unity, Horizons Optical, Hoya, IOT, and Shamir for independent eye care practices.
• Anti-Reflective Coatings Premium no-glare lens treatments with anti-static properties and multi-layer construction that minimize reflections, improve light transmission, and provide scratch resistance. Includes Crizal Sapphire HR and other advanced AR coatings applied on-site.
• Photochromics Light-adaptive lenses that automatically adjust tint based on UV exposure, offering seamless transition between indoor and outdoor environments. Includes Transitions brand lenses.
• Blue Light Filters Advanced filters that block harmful blue light from digital screens to reduce eye strain, fatigue, and potential long-term damage while maintaining clear vision and color perception.
• Chemistrie Clips Innovative magnetic clip-on accessories that attach to existing lenses, offering interchangeable sun protection and style without needing separate prescription sunglasses.
• Migraine and Headache Relief Lenses Specialized lens solutions including amplifEYE Relief (spectral filtration), Avulux (migraine and light sensitivity), FL-41 Tint, and Neurolens (contoured prism for eye misalignment correction).
• Frames Database Archiving Secure digital storage of frame shapes in Rxotulsa's mainframe system, enabling lens generation, coating, and edging without requiring physical frames on-site for improved turnaround time.
• Specialized Edging Precision lens edging services using MEI Bispheras, MEI Racer, MEI EasyFit, and Santinelli Lex equipment for High Wrap, Milled Wrap, and Drill Mount Frames with various edge profiles.
• Custom Tinting Customizable tint intensity and color options for lenses to enhance visual comfort, reduce glare, improve contrast, and assist color blind patients.
• Digital Surfacing Advanced digital lens manufacturing technology enabling precision surfacing of lenses in-house for improved quality control and faster turnaround times.
• Varilux Progressive Lenses Partnership with Varilux providing progressive lens technology including the Varilux XR series powered by behavioral AI for instant sharpness and exceptional adaptability. Varilux invented the first progressive lens in 1959.
• Unity Progressive Lenses AI-powered progressive lenses combining advanced optical engineering with artificial intelligence. Unity V3 Elite uses predictive algorithms and Unity Via Elite VR incorporates virtual reality technology for next-generation fitting.
• Horizons Optical Lenses Advanced digital lens designs including Mimesys (personalized progressive lenses using Gaze Analyzer technology), ErgoPath ergonomic office lenses, ClearView Technology, ThinMax Technology, and Binocular Balance Technology.
• Hoya Vision Lenses Progressive and single vision lenses from Hoya including Sensity photochromic lenses, Super HiVision Meiryo EX4 coatings, and occupational/computer lenses designed for modern digital lifestyle needs.
• IOT Lenses Freeform lens designs featuring Camber Steady Plus Progressive, Endless Steady Progressive, and Essential Steady Progressive. Includes Endless AI platform using feedback from over 100,000 wearers and Neochromes photochromic technology.
• Shamir Lens Technologies Custom-designed optical lenses including Autograph Intelligence and Autograph II+ progressives adapting to Visual Age, single vision lenses with EyePoint Technology, and Attitude III sport/sun lenses.
• Crizal Anti-Reflective Coatings Industry-leading anti-reflective coating technology providing clearer, cleaner, and more durable lenses with double-sided UV protection. Includes Crizal Sapphire HR premium coating with superior scratch and smudge resistance.
• Transitions Lenses Light-adaptive photochromic technology including Transitions Signature GEN 8, XTRActive (darkens behind windshield), and Drivewear (combined with polarization) for automatic adaptation to changing light conditions.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• CrizalcoreTechnology or IntegrationPartnership with Crizal, the industry leader in anti-reflective coating technology. Crizal coatings provide clearer, cleaner, and more durable lenses with anti-static properties, multi-layer construction, reduced reflections, and UV protection. Rxotulsa applies Crizal coatings with precision and quality inspection.
• Transitions OpticalcoreTechnology or IntegrationPartnership with Transitions Optical, the global standard for light-adaptive photochromic technology. Transitions lenses automatically adjust to changing light conditions. Rxotulsa offers the complete range including Transitions Signature GEN 8, XTRActive, and Drivewear lenses.
• VariluxcoreTechnology or IntegrationPartnership with Varilux, the pioneer and global leader in progressive lens technology (invented first progressive lens in 1959). Rxotulsa offers the complete range of Varilux designs including the Varilux XR series powered by behavioral AI. Varilux is the #1 recommended progressive lens brand worldwide.
• Unity (by VSP)coreTechnology or IntegrationPartnership with Unity, combining advanced optical engineering with AI to create progressive lenses. Rxotulsa offers Unity V3 Elite (AI-powered), Unity Via II, Unity Via Elite II, and Unity Via Elite VR (first progressive lens powered by virtual reality technology for fitting).
• Horizons OpticalcoreTechnology or IntegrationPartnership with Horizons Optical, a global leader in lens design innovation. Rxotulsa offers Horizons Optical's progressive and single vision designs featuring Mimesys (Gaze Analyzer and Morphing Technology), ErgoPath ergonomic office lenses, ClearView Technology, ThinMax Technology, and Binocular Balance Technology.
• Hoya VisioncoreTechnology or IntegrationPartnership with Hoya Vision, a global leader in optical innovation. Rxotulsa offers Hoya's progressive lenses, single vision lenses, anti-reflective coatings (Super HiVision Meiryo EX4), photochromic Sensity lenses, polarized and mirror options, and computer/occupational lenses.
• IOT (Innovaative Optical Technologies)coreTechnology or IntegrationPartnership with IOT, a global specialist in free form lens design, AI, and photochromic technology. Rxotulsa offers IOT progressive lenses including Camber Steady Plus, Endless Steady, Essential Steady; Endless AI platform for personalized lens selection; and Neochromes photochromic technology.
• ShamircoreTechnology or IntegrationPartnership with Shamir, a world leader in custom-designed optical lenses. Rxotulsa offers Shamir's Autograph Intelligence and Autograph II+ progressive lenses, single vision lenses (Autograph III SV, Autograph II Single Vision), occupational/computer lenses (Autograph II Office), and sun/sport lenses (Attitude III).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PFO Global: PFO Global is an independent wholesale optical lab providing digital lens surfacing, AR coatings, and specialty lens products to independent eye care practices — directly comparable to Rxotulsa in business model and customer base.
• Luzerne Optical Laboratories: Luzerne Optical Laboratories is a regional wholesale optical lab serving independent ECPs with lens processing, finishing, and coating services. Closely mirrors Rxotulsa's regional B2B wholesale lab positioning and product mix.
• Walman Optical: Walman Optical is one of the largest independent wholesale optical laboratories in the U.S., serving independent ECPs with lens manufacturing, finishing, and coating services — directly comparable to Rxotulsa's B2B wholesale lab model, though at significantly greater scale.
• Cherry Optical Lab: Cherry Optical Lab is an independent wholesale optical laboratory offering digital surfacing, AR coating, and edging services to independent eye care practices — the closest comparable independent lab to Rxotulsa in operating model and customer profile.

Broad incumbents

• VSP Optics: VSP Optics is the wholesale lens manufacturing and lab operation of VSP Vision Care, owner of the Unity lens brand (a key Rxotulsa partner). Operates national-scale lab capacity serving VSP network providers and competes with Rxotulsa for ECP lab relationships.
• EssilorLuxottica: EssilorLuxottica is the global leader in ophthalmic lenses and frames, operating the largest wholesale optical lab network (Essilor) in the U.S. and owning key Rxotulsa brand partners (Varilux, Crizal, Transitions). A dominant incumbent and indirect competitor through its partner/supplier position.
• Hoya Vision Care: Hoya Vision Care is a global lens manufacturer with U.S. wholesale lab operations and a key brand partner of Rxotulsa. Operates as both a supplier and competitor through its own lab network serving independent ECPs.
• Shamir Optical Industry: Shamir Optical Industry is a global designer and manufacturer of progressive and custom optical lenses and a Rxotulsa brand partner. Operates its own lab/distribution channels, partially overlapping with Rxotulsa's service offering.
• Visionworks (VSP-owned retail): Visionworks is a large national optical retailer with vertically integrated lab capabilities, owned by VSP. Represents the scaled retail-plus-lab model that competes with independent ECPs Rxotulsa serves, indirectly pressuring Rxotulsa's customer base.

Others

• IOT (Innovative Optical Technologies): IOT is a global specialist in free-form lens design, AI-powered lens personalization, and photochromic technology, and a key technology partner of Rxotulsa. As an enabling technology supplier, IOT competes indirectly by offering lens designs that labs apply — affecting Rxotulsa's product positioning rather than directly competing for the same ECP customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rxotulsa
• LinkedInlinkedin.com/company/rxotulsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rxotulsa