ZC Rubber
ZC Rubber (Zhongce Rubber Group) is China's largest tire manufacturer and a Top 9 global producer, selling PCR, TBR, OTR and specialty tires under six brands across 200+ countries, serving OEMs, commercial fleets and consumer replacement markets.
- Company typePublic
- Founded1958
- HeadquartersHangzhou, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ZC Rubber does
ZC Rubber (Zhongce Rubber Group Co., Ltd.), founded in 1958 and headquartered in Hangzhou, China, is the largest tire manufacturer in mainland China and a Top 9 global tire company. The company operates six principal consumer/commercial tire brands — WESTLAKE, CHAOYANG, ARISUN, GOODRIDE, TRAZANO and TIANLI — spanning passenger car (PCR), truck and bus (TBR), SUV/light truck, off-the-road (OTR), agricultural, industrial, solid, bicycle, motorcycle and ATV tires, with products marketed in more than 200 countries and regions. Manufacturing spans ten factories in mainland China and Thailand, with construction-stage facilities in Indonesia (Semarang) and Mexico (Saltillo) and an Anji factory dedicated to motorcycle, e-bike tires and inner tubes. Product technology includes the EV PRO line with ZUPER SILENT noise reduction and BPOT contact-area design, Z-series winter tires, run-flat ZRT technology, and the proprietary PSCT and BWT tire construction methods, complemented by a Smart Tire connected-tire telematics product launched in 2017.
Revenue is generated primarily through hardware sales of tires to OEMs (FAW Jiefang, SAIC Maxus, Dongfeng, Toyota, Leapmotor, BYD, Linde) and via a global distributor/dealer channel of 80+ distributors plus the proprietary ZC Auto Space retail chain (605 stores in China). Ancillary revenue streams include aftermarket repair/maintenance through Auto Space and O2O online sales via the Tmall platform. Production is enhanced by a 5G-enabled Future Factory v2.0 in Hangzhou and the Alibaba Cloud ET Industrial Brain AI system for rubber compounding, while a wholly-owned recycling subsidiary provides closed-loop waste-tire processing. Other shareholder-relevant events include the 2022 acquisition of TUTRIC (TIANLI) and the June 2025 IPO on the Shanghai Stock Exchange.
ZC Rubber firmographics
Firmographics- Name
- ZC Rubber
- Legal name
- Zhongce Rubber Group Co., Ltd.
- Website
- https://zc-rubber.com
- Company type
- Public
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ZC Rubber (Zhongce Rubber Group) is China's largest tire manufacturer and a Top 9 global producer, selling PCR, TBR, OTR and specialty tires under six brands across 200+ countries, serving OEMs, commercial fleets and consumer replacement markets.
- Ownership category
- akta.pro rank
ZC Rubber industry classification
Industry- Product category
- Tire Manufacturing
- NAICS
- Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Tires & Inner Tubes (3011)
- akta.pro primary industry
- Passenger Car Tires Manufacturing (IMANAKAA)
- akta.pro secondary industries
- Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Light Truck/SUV Tires Manufacturing (IMANAKAB), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI), Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where ZC Rubber is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
ZC Rubber business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tire Manufacturing and Sales: Primary revenue from manufacturing and selling a full range of tires including passenger car, truck and bus, off-the-road, industrial, agricultural, bicycle, motorcycle, and ATV tires to more than 200 countries worldwide
- Aftermarket Services: Revenue from ZC Auto Space retail chain stores offering tire repair, car maintenance, road assistance, and related automotive services through 605 retail stores in China
- E-commerce and O2O Services: Online tire sales through Alibaba platforms including Tmall, combined with offline installation services through Autospace stores and flagship stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Goodride Solmax 1 received ADAC test recognition with average price of 120 Euros in European market |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
ZC Rubber product offering
Product offeringCore offering
ZC Rubber manufactures and sells a full range of tires across passenger car (PCR), truck and bus radial (TBR), off-the-road (OTR), agricultural, industrial, solid, bicycle, motorcycle, and ATV categories, marketed globally under six brands (WESTLAKE, CHAOYANG, ARISUN, GOODRIDE, TRAZANO, TIANLI) in more than 200 countries. Beyond tires, the company operates an automotive aftermarket service network (ZC Auto Space) with over 600 stores in China and supplies original equipment to global vehicle manufacturers such as FAW Jiefang, Toyota, BYD, and Leapmotor.
Product overview
ZC Rubber (Zhongce Rubber Group Co., Ltd.) is a diversified tire manufacturing group headquartered in Hangzhou, China, ranked Top 9 globally in 2023. The company operates a multi-brand portfolio consisting of six consumer/commercial tire sub-brands — WESTLAKE, CHAOYANG, ARISUN, GOODRIDE, TRAZANO, and TIANLI — spanning passenger car tires (PCR), truck and bus tires (TBR), SUV/light truck, off-the-road (OTR), agricultural, industrial, solid, bicycle, and motorcycle tires. These brands are sold to more than 200 countries worldwide. Beyond tire products, ZC Rubber offers an automotive aftermarket service network under the Auto Space brand (605 retail stores in China) and a digital supply chain platform (ZC Cloud Store). Manufacturing is supported by AI-powered smart factory systems (Alibaba Cloud ET industrial brain), a 5G digital factory (Future Factory v2.0), and global production bases in China, Thailand, Indonesia, and planned facilities in Mexico. The company also operates a tire recycling subsidiary and holds various environmental and quality certifications.
Differentiator
Problem solved
Functional benefit
Brands
- WESTLAKE: Premium passenger car and commercial tire brand serving global markets
- CHAOYANG
- ARISUN
- GOODRIDE
- TRAZANO
- TIANLI
- YARTU
- ZC Auto Space
Products and services
- WESTLAKE Tires Premium tire brand under ZC Rubber covering passenger car, truck, bus, and commercial vehicle tires. Flagship passenger car tires include ZuperAce Z-007; truck tires include Gen II series, AZ599, AD716, AZ579, AZ577; winter tires include SW 606, SW 608, SW 618; commercial tires include CR976A.
- CHAOYANG Tires Tire brand under ZC Rubber covering passenger, SUV, light truck, motorcycle, and commercial vehicle tires. Notable products include AT557 (OE for SAIC Maxus), Arisun 1 A/T (OE for Dongfeng Mengshi M-Hero 917), SU318, and SA57 summer tire.
- ARISUN Tires Premium tire brand under ZC Rubber, launched in 2012, focused on truck and bus tires with high value and operational efficiencies for North American fleets. Expanding to include passenger car, SUV, light truck, and specialty trailer tires. Products include AT570, AD778, AS600, AW788, AL373, AS673, AT501.
- GOODRIDE Tires Tire brand under ZC Rubber targeting wholesale and large chain retailers. Flagship product is Solmax 1, which received TÜV SÜD Mark and ADAC test recognition. Includes CM998, CM998H, and run-flat SA37 tire.
- TRAZANO Tires Tire brand within the ZC Rubber portfolio.
- TIANLI Tires Specialized tire brand under ZC Rubber (acquired 2022) covering agricultural, forestry, construction, mining, earthmoving, port and sand service tires. Established in 1985, the first Chinese brand to develop agricultural radial tires. Products include AGRI KING (VF technology), LAND CARE, BACKTRACK RADIAL SUPREME (BRS), DEFENDER row crop, GRASS KING FLOTATION (G-K-F), SAND TIRE-1.
- ZC Auto Space Aftermarket Service Network Aftermarket service brand offering tire repair, car maintenance, and roadside assistance across a chain of 605 stores in China. Features standardized operation manuals, SOP, and the ZC Cloud Store digital supply chain platform. Includes Zhongce Tire Insurance 3.0 covering tire bulge, free tire repair, 5-year warranty, and QR code per tire.
- Xia Series Truck and Bus Radial Tires Premium truck and bus radial tire series for the Chinese market (meaning 'Hero' in Chinese), developed on ZC Rubber PSCT technology and Hybrid Formula. Includes five lines: CM998H and EZ861H (regional haul), AS89, AZ81, AT85 (long haul), AS3.0/AZ3.0/AD3.0 (ultra-fuel-efficient), EV63-EV69 (electric trucks), and AZ87/AT83 (car haulers).
- EV PRO Passenger Car Tire Lineup ZC Rubber's first EV passenger car tire lineup for the Chinese market. Features ZUPER SILENT technology (noise-absorbing compound, 3D silent bolts, soundproof chamber), BPOT technology (5% larger contact area at high speeds), Gen II Hybrid Silane compound for mileage, and velvet sidewall design.
- Z-series Winter Tires Winter tire series sold in Europe, including Z-401 (all-season), Z-507 (winter), and Z-506 (studded, IceMaster Spike). SW 618 won winter tire testing, matching or exceeding top European tires on snow.
- SA37 Run-Flat Tire (ZRT) First run-flat tire from ZC Rubber using ZRT technology, launched in Middle East and Africa. Available in 5 sizes (205/55R16, 225/45ZR17 XL, 225/50R17 XL, 225/55R17 XL, 245/45ZR18). Features silica compound for lower rolling resistance, advanced carcass structure, and reinforced sidewall allowing continued operation up to 80 km at 80 km/h after puncture.
- SmartWay Verified Fuel-Efficient Tires Fuel-efficient tires verified by the U.S. EPA SmartWay program, including Westlake AT566, Arisun AT570, Arisun AD778, AS600, AD737, AT500, AS673, Westlake CR989, CR960A, CM980, CM983, and CR915. Verified models reduce NOx emissions and improve fuel consumption by over 3% when used on all five axles of a line-haul class-8 tractor trailer.
- Smart Tire System (Connected Tire Platform) Connected tire technology launched at the SEMA show for fleet management and tire monitoring. Provides tyre pressure monitoring and telematics integration capability for commercial fleet operators.
- X-Elite Series Truck Tires Newly launched X-Elite Series truck tires introduced for the Southeast Asia market in 2025.
- WESTLAKE Gen II Truck Tires and New ARISUN PCR Tires WESTLAKE Gen II truck tires and new ARISUN passenger car radial tires debuted at the SEMA Show 2024, representing next-generation commercial and passenger car product offerings under the WESTLAKE and ARISUN brands.
Quantifiable outcome
- 5% efficiency improvement in rubber mixing through AI implementation
- +4 more outcomes
Companies that use ZC Rubber
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
ZC Rubber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ZC Rubber partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, flagship and core.
- Zenises GroupminorEuropean distributor partnership for Westlake tire products in Spain and surrounding markets.
- Red Bull DriftbrothersflagshipWestlake Performance Tyres joined Red Bull Driftbrothers as new tyre partner for drift racing team.
- DSVcoreReinforced strategic partnership with 10-year extension. ZC Rubber supplies tires to global logistics company.
- Arsenal Football ClubflagshipOfficial Global Tyre Partner with marketing presence at all Premier League, Emirates FA Cup and Carabao Cup games at Emirates Stadium for three years starting December 2023. Company leverages LED field ads, social media, player interactions, and exclusive events for distributors.
- LeapmotorcoreStrategic partnership with Zhejiang Leapmotor Technology Co Ltd for EV projects. ZC Rubber provides tires for C11, C01, and T03 models, collaborating on development of premium EV models using ZC Rubber flagship tires.
- BekaertcoreStrategic cooperation agreement signed at EU-China Summit with global top steel cord supplier for development of green tires with improved steel cord technology. High quality steel cords help reduce tire weight and rolling resistance.
- SEAS 24 HorasminorSupplied Westlake commercial truck and van tires to leading independent road assistance network in Spain through distributor Zenises Group, providing tire management and application support.
- Schmitz CargobullcoreOE customer relationship supplying trailer tires to European market leading trailer manufacturer.
- TIP Trailer ServicesminorWestlake tire cooperation in Scandinavia for trailer services.
- Al-RahalaminorDubai-based dealer partnership for Middle East and African market distribution.
- Alibaba GroupcoreO2O strategic partnership for e-commerce tire sales through Tmall platform with offline installation services and QR code tire tracking.
Scale indicators7 records
Recent moves15 records
Expansion highlights8 records
ZC Rubber competitors and assessment
Company assessmentDirect peers
- Shandong Linglong Tire: Chinese tire maker spanning passenger, truck, and specialty tires with OE relationships and overseas (Thailand/Serbia) plants, mirroring ZC's OE-plus-export and offshore-capacity strategy.
- Triangle Tyre: Chinese full-range tire manufacturer (PCR, TBR, OTR) targeting global replacement and OE markets, competing directly with ZC's brands on similar customers and segments.
- Giti Tire: Singapore-headquartered, China-rooted tire maker with broad PCR/TBR portfolio and global distribution, a close competitor to ZC in value/mid-tier export markets.
- Sailun Group: Major Chinese tire manufacturer with a full PCR/TBR/OTR portfolio, global export focus, and overseas plants; directly competes with ZC across the same value-to-mid product tiers and markets.
- Zhongce competitor Cheng Shin / Maxxis: Taiwanese manufacturer (Cheng Shin Rubber) producing passenger, motorcycle, bicycle and specialty tires globally, overlapping strongly with ZC's multi-category two-wheel and PCR offerings.
Broad incumbents
- Bridgestone: World's largest tire manufacturer with full-line and OTR/agri portfolios; a premium global incumbent ZC competes with in OE and replacement channels worldwide.
- Michelin: Premium global tire major across passenger, commercial, OTR and agricultural segments; the benchmark incumbent ZC targets when up-trading and seeking European/US validation.
- Hankook Tire: Large established global tire maker with strong OE and replacement presence; a higher-tier incumbent ZC competes against, especially as ZC pushes upmarket and into OE.
- Goodyear Tire & Rubber: Major US-based global tire producer across consumer and commercial categories, a key incumbent in the North American markets ZC is expanding into via Mexico.
Regional players
- Apollo Tyres: India-headquartered full-range tire manufacturer (passenger, truck, OTR) serving emerging and European markets; comparable model but anchored in a different home geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
ZC Rubber social profiles
Digital presenceZC Rubber compliance and trust
Trust signalCompliance11 records
ZC Rubber financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZC Rubber leadership team
Management profileNumber of profiles
Profiles9 records
ZC Rubber subsidiaries and ownership
Company hierarchySubsidiaries7 records
ZC Rubber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZC Rubber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZC Rubber
What does ZC Rubber do?
ZC Rubber manufactures and sells a full range of tires across passenger car (PCR), truck and bus radial (TBR), off-the-road (OTR), agricultural, industrial, solid, bicycle, motorcycle, and ATV categories, marketed globally under six brands (WESTLAKE, CHAOYANG, ARISUN, GOODRIDE, TRAZANO, TIANLI) in more than 200 countries. Beyond tires, the company operates an automotive aftermarket service network (ZC Auto Space) with over 600 stores in China and supplies original equipment to global vehicle manufacturers such as FAW Jiefang, Toyota, BYD, and Leapmotor.
Is ZC Rubber a public or private company?
ZC Rubber is a public company. It is classified as public and is currently operating.
When was ZC Rubber founded?
ZC Rubber was founded in 1958. It employs 5,001 to 10,000 people.
Where is ZC Rubber based?
ZC Rubber is headquartered in Hangzhou, China, in the Asia region.
How does ZC Rubber make money?
Three revenue lines are on record. Tire Manufacturing and Sales are the primary driver. The others are aftermarket Services and E-commerce and O2O Services.
Who are ZC Rubber's main competitors?
Direct peers on record are Shandong Linglong Tire, Triangle Tyre, Giti Tire, Sailun Group and Zhongce competitor Cheng Shin / Maxxis. Broad incumbents are Bridgestone, Michelin, Hankook Tire and Goodyear Tire & Rubber. Apollo Tyres is listed as a regional player.
Does ZC Rubber have an API?
No public API is recorded for ZC Rubber.
What industry is ZC Rubber in?
ZC Rubber's product category is Tire Manufacturing. Its primary akta.pro industry code is IMANAKAA, Passenger Car Tires Manufacturing, with a secondary code of IMANAKAC, Commercial Truck & Bus Tires Manufacturing. Its NAICS code is 326211 and its SIC code is 3011.