ENDLICH

What ENDLICH does

ENDLICH s.r.o. is a privately held Czech limited liability company that operates an online retail business selling super-premium nutritional supplements and equipment for horses, dogs, and cats. The company functions as an authorized Czech retailer of Thoroughbred Remedies Manufacturing Ltd. (TRM), an Irish super-premium pet supplement brand with documented use in Group 1 racing and Olympic-level show jumping, and also carries complementary brands including Celtic Cubs, jabs, Plusvital, USG, Epona, and Zarasyl. ENDLICH launched its own proprietary SKU, Endlich FINEPOO (a probiotic diarrhea remedy), representing an initial move beyond pure resale into private label. The customer base is direct-to-consumer pet owners in the Czech Republic, supported by phone (737514314) and email ([email protected]) consultation on product selection and dosing.

The product catalogue of approximately 28 SKUs spans joint nutrition (TRM STRIDE family in powder, HA, MP, and Plus formulations), digestive health (TRM Canigest, TRM DIAZORB), performance and energy supplements (TRM Kurasyn, Maxi-Top, Bioactive Booster, IronXcell, SpeedXcell, Muscle UP, Vita-E-Plus), skeletal development (Calphormin, Chelated Copper Gel), liver and recovery support (Hepatrition, Neutracid, Hemorex), coat and skin (OMEGLO, EQUIZAL), and grooming and wound-care tools (EPONA Tiger's Tongue, Turf Masters shampoo, Zarasyl, JABS V-TEX). The storefront runs on the Shoptet e-commerce SaaS platform, with prices listed in Czech Koruna and a parallel EUR currency option. Marketing is content-led via the 'Tipy, triky & praktické rady' blog and organic social channels on Facebook (ENDLICHsro), Instagram (_endlich_), and Twitter/X (ENDLICH38475220).

ENDLICH's revenue model is direct e-commerce product sales on a one-time pay-as-you-go basis, with no subscription or recurring billing disclosed. Products are sold at listed retail unit prices ranging from roughly 100 CZK for a single sachet to over 2,800 CZK for multi-pack TRM STRIDE bundles, with occasional volume discounts. No external funding, parent company, subsidiaries, M&A activity, or headcount figures are disclosed, and no financial metrics are publicly reported; the company operates entirely on its owned e-commerce channel within the Czech domestic market.

Name

ENDLICH

Legal name

ENDLICH s.r.o.

Website

https://endlich.cz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

ENDLICH s.r.o. is a Czech direct-to-consumer e-commerce retailer of super-premium pet supplements and equipment, primarily serving horse, dog, and cat owners in the Czech Republic as an authorized reseller of the Irish TRM brand.

Ownership category

akta.pro rank

Product category

Pet Nutritional Supplements Retail

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

Keywords

• Pet supplements retail
• Equine nutritional supplements
• Animal joint care products
• Pet e-commerce retailer
• Horse dog cat supplements

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: ENDLICH generates revenue through the direct online sale of pet supplements and equipment to consumers. Products are sold as one-time purchases at listed retail prices in CZK or EUR currencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ENDLICH s.r.o. is an authorized Czech online retailer of super-premium pet nutritional supplements and equipment, primarily reselling the TRM (Thoroughbred Remedies Manufacturing Ltd.) brand for horses, dogs, and cats. The company sells joint care, digestive, performance, skin/coat, and calming supplements, plus grooming and wound-care equipment, via its Shoptet-powered e-commerce site endlich.cz. ENDLICH also offers its own small private-label line (Endlich FINEPOO) and provides direct customer consultation on product selection and dosing via phone and email.

Product overview

ENDLICH s.r.o. is a Czech e-commerce retailer specializing in super-premium pet supplements and equipment for horses, dogs, and cats. The product portfolio centers on the TRM (Thoroughbred Remedies Manufacturing Ltd.) brand — an Irish manufacturer of super-premium supplements — which ENDLICH serves as the authorized distributor. Key product lines include TRM STRIDE (joint health for horses in multiple formats: powder, HA with hyaluronic acid, MP maintenance, and STRIDE Plus for dogs), TRM Canigest (probiotic diarrhea remedies for dogs and cats), TRM Kurasyn (bioactive curcumin/hyaluronic acid supplements for both horses and dogs), and the TRM performance/nutrition range (Vita-E-Plus, Calphormin, Muscle UP, SpeedXcell, etc.). ENDLICH also carries its own branded product (Endlich FINEPOO, a probiotic diarrhea remedy), plus complementary brands Epona, Zarasyl, and JABS for grooming, skincare, and wound care. The company sells exclusively through its Shoptet-powered e-commerce platform and provides customer consultation on product selection and dosing.

Differentiator

Problem solved

Functional benefit

Products and services

• TRM STRIDE Joint Supplement Line (powder, HA liquid, MP maintenance, STRIDE Plus for dogs) Next-generation intensive joint nutrition product family for horses and dogs covering initial therapy, hyaluronic-acid liquid formulation, long-term maintenance, and a canine-specific variant with chondroitin sulfate, glucosamine HCl, MSM, and hyaluronic acid.
• TRM Canigest / TRM Canigest Combi (Probiotic Digestive Paste) Probiotic paste for acute and chronic diarrhea in dogs and cats combining two probiotic strains (Enterococcus Faecium, Lactobacillus Acidophilus), prebiotics (FOS, MOS), pectin, kaolin, and glutamine peptides.
• TRM Kurasyn Canine (Curcumin and Hyaluronic Acid Mobility Supplement) Highly bioavailable curcumin and hyaluronic acid supplement for dogs supporting joints and overall mobility, suitable for older dogs with musculoskeletal issues and active breeds.
• TRM KURASYN 360x and KURASYN PB (Equine Curcumin and Boswellia Supplements) Equine performance and recovery supplements containing bioactive curcumin with hyaluronic acid or boswellia, designed for extreme physical exertion, training, competition, joint health maintenance, and post-injury recovery.
• TRM OMEGLO (Coat, Skin and Joint Oil Supplement) Oil-based supplement for pets supporting healthy coat, skin, and proper joint function.
• Endlich FINEPOO 32ml (Own-Brand Probiotic Diarrhea Remedy) ENDLICH's own private-label diarrhea remedy for dogs and cats of all sizes, containing two probiotic strains for rapid and effective relief from acute and chronic diarrhea.
• TRM Maxi-Top Equine 1.5kg (Amino Acid Performance Supplement) Rich BCAA amino acid source feed supplement for horses designed to support athletic performance and muscle development.
• TRM EQUIZAL 400ml (Protective Barrier Cream) Natural protective barrier cream with zinc, lanolin, beeswax, and tea tree oil that soothes and hydrates skin.
• TRM DIAZORB (Equine Digestive Supplement) Nutritional supplement for digestive tract disorders in foals and adult horses.
• TRM Bioactive Booster (Equine Energy Booster) Energy booster providing horses with sufficient energy during races, competitions, and other sporting events.
• TRM IronXcell 3.75l (Iron and Vitamin B Tonic) Iron and vitamin B tonic supplement for horses.
• TRM Neutracid 1.2l / 3.75l / 10l (Acid Neutralizer) Supplement that neutralizes toxic acids (especially in muscles) and replaces beneficial bases in the horse organism using sodium citrate.
• TRM Muscle UP 450ml / 960ml (Gamma Oryzanol Athletic Supplement) Natural sterol Gamma Oryzanol supplement in extra strong 1200mg per 15ml form for athletic horses.
• TRM SpeedXcell 3.75l (Vitamins and Minerals Tonic) Source of necessary vitamins and minerals for health and peak condition in horses.
• TRM HEPATRITION (Liver Function Supplement) Supplement for maintaining proper liver function in horses.
• TRM Vita-E-Plus 30x50g (Antioxidant Supplement) Feed supplement combining antioxidant effects of vitamins E and C and selenium with lysine and B vitamins, designed to prevent metabolic myopathies in training horses.
• TRM Calphormin 3kg / 10kg / 20kg (Skeletal Development Supplement) Feed supplement providing intensive calcification and optimal skeletal development for horses; contains maximum absorbable calcium, phosphorus, macrominerals, trace elements, amino acids, sodium zeolite, and bioavailable silicon compound.
• TRM Chelated Copper Gel (Degenerative Disease Prevention) Syrup-based feed supplement preventing degenerative diseases (DOD, shin bang) in horses, combining chelated copper with amino acids for superior intestinal absorption.
• TRM Hemorex 1.5kg (Bleeding Disorder Supplement) Solution for bleeding disorders in horses.
• EPONA Tiger's Tongue Horse Groomer Specially designed grooming sponge that removes dirt and sweat, mimics a cat's tongue, cleans water buckets, provides stimulating massage, and leaves no dust.
• TRM Grooming Comb Carving and trimming comb for all breeds and coat types that leaves the coat full and healthy with a quality appearance.
• Turf Masters Horse Shampoo (Pro-Whitening, Fresh Mint, Citronella & Eucalyptus, Tea Tree) Highly concentrated horse shampoo with extra conditioner, available in whitening, fresh mint, citronella & eucalyptus, and tea tree variants.
• Zarasyl Equine 200ml (Wound Healing Barrier Cream) Easy-to-apply protective barrier cream containing patented amorphous silicone with orthosilicic acid for healthy connective tissue growth, for topical use on horses.
• JABS V-TEX Animal Dressing (Medicinal Wound Cover) Medicinal dressing used as a wound cover for inflammatory injuries, abscesses (including hooves), and swelling, applicable hot, cold, or dry on horses and dogs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Thoroughbred Remedies Manufacturing Ltd. (TRM)coreChannel Partner/ Reseller/ DistributorENDLICH s.r.o. is an authorized retailer of super-premium supplements from the Irish brand TRM (Thoroughbred Remedies Manufacturing Ltd.). TRM is known for producing high-quality nutritional supplements with proven success at elite equestrian competitions including Group 1 racing and Olympic-level show jumping. ENDLICH offers the complete range of TRM products for horses, dogs, and cats.
• Celtic CubsminorChannel Partner/ Reseller/ DistributorCeltic Cubs is one of the brands sold through ENDLICH's e-commerce platform, alongside TRM, jabs, Plusvital, and USG brands.
• jabsminorChannel Partner/ Reseller/ Distributorjabs is one of the pet product brands sold through ENDLICH's e-commerce platform, alongside TRM, Celtic Cubs, Plusvital, and USG brands.
• PlusvitalminorChannel Partner/ Reseller/ DistributorPlusvital is one of the pet product brands sold through ENDLICH's e-commerce platform, alongside TRM, Celtic Cubs, jabs, and USG brands.
• USGminorChannel Partner/ Reseller/ DistributorUSG is one of the pet product brands sold through ENDLICH's e-commerce platform, alongside TRM, Celtic Cubs, jabs, and Plusvital brands.
• EponaminorChannel Partner/ Reseller/ DistributorEpona is a brand sold through ENDLICH, including products like the Tiger's Tongue Horse Groomer.
• ZarasylminorChannel Partner/ Reseller/ DistributorZarasyl is a brand sold through ENDLICH, offering equine topical products including Zarasyl equine cream for wound healing.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zooplus: Europe's largest online pet retailer, operating across multiple countries including Czech Republic. Overlaps with ENDLICH on pet supplements and accessories but offers a much broader assortment at scale and competes on price and breadth rather than premium-niche expertise.
• Bitiba (Zooplus subsidiary): Czech-facing discount online pet retailer owned by Zooplus. Comparable as a Czech online pet retailer but with a value-oriented positioning versus ENDLICH's premium niche.

Others

• Plusvital: Irish equine nutritional supplement brand whose products are also sold through ENDLICH. Comparable as an upstream supplier/partner operating in the same premium horse supplement category, with potential overlap as Plusvital expands its own DTC channels.
• Thoroughbred Remedies Manufacturing (TRM): Irish manufacturer of super-premium equine and companion animal supplements whose products form the core of ENDLICH's offering. Comparable as the principal brand partner and a potential direct competitor should TRM expand its own DTC e-commerce into Czech Republic.

Emerging players

• Equine America (UK): UK-based equine supplement and care brand with growing international distribution. Comparable to ENDLICH's premium equine supplement positioning and a potential alternative brand partner or competitor for the same end customer.
• Vet-Shop.cz: Czech online retailer of veterinary diets, supplements and health products for animals. Comparable as a Czech e-commerce specialist in animal health and wellness with overlap on supplement SKUs sold by ENDLICH.

Direct peers

• Pethome.cz: Czech online pet supplies retailer offering food, supplements, and accessories for dogs, cats and small animals. Comparable to ENDLICH as a domestic Czech e-commerce pet retailer, though with a broader mass-market assortment rather than premium equestrian focus.
• Equisport.cz: Czech e-commerce retailer focused on equestrian supplies, tack, and horse care products. Directly comparable as a Czech online specialist serving horse owners, overlapping with ENDLICH's equestrian supplement and equipment lines.
• Superzoo.cz: Czech online pet store selling food, supplements, cosmetics and accessories. Directly comparable as a Czech-language online pet retailer competing for the same Czech consumer wallet.

Regional players

• Horse24: European online equestrian retailer offering tack, supplements and care products. Comparable product categories to ENDLICH's horse-focused range, but primarily serves German-speaking markets rather than Czech.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/endlich38475220
• Facebookfacebook.com/ENDLICHsro
• Instagraminstagram.com/_endlich_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENDLICH