Red's Best
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Red's Best firmographics
Firmographics- Name
- Red's Best
- Legal name
- WildFish LLC
- Website
- https://redsbest.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Red's Best industry classification
Industry- Product category
- Seafood Distribution and Retail
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (445250)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)
- akta.pro secondary industries
- Primary Seafood Processing (Heading/Gutting/Deheading; Icing) (AFANADAA), Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
Where Red's Best is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Red's Best business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Seafood Sales: Online retail sales of fresh seafood products to individual consumers with nationwide shipping and local Boston area delivery. Products include fish fillets, shellfish, sushi, and prepared seafood.
- Wholesale Distribution: Distribution partnerships with select premier wholesalers who resell Red's Best seafood to restaurants and chefs worldwide.
- Sushi Catering Services: Dock-to-Roll sushi catering for events and functions, using locally sourced fish prepared fresh daily.
- Fishermen Services: Unloading, trucking, marketing, and sales services for commercial fishermen. Services include quota management, NOAA reporting, and chain of custody maintenance.
- Deckhand Placement Program: Program connecting captains with qualified deckhands. Red's Best facilitates the connection but does not handle arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products sold by unit or weight |
| Unit Pricing | Pay-as-you-go | Sushi catering for events |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Red's Best product offering
Product offeringCore offering
Red's Best aggregates catches from small-boat New England fishermen and sells fresh, wild-caught seafood through multiple channels: a direct-to-consumer e-commerce shop with nationwide shipping and Boston-area local delivery/pier pickup; wholesale distribution to select premier global partners; a physical fish market at Boston Public Market; and Dock-to-Roll sushi catering. The company also provides commercial fishermen with unloading, trucking, quota management, NOAA reporting, and marketing/sales services.
Product overview
Red's Best is a seafood company founded in 2008 by Jared Auerbach, headquartered on the historic Boston Fish Pier in Boston, MA. The company operates as a vertically integrated seafood business connecting small-boat fishermen with consumers through proprietary technology and logistics. The core offering consists of fresh, wild-caught seafood sold through multiple channels: an e-commerce shop with nationwide shipping and Boston-area local delivery/pier pickup; wholesale distribution to select global partners; and a physical presence at the Boston Public Market & Eatery. Additional services include sushi catering prepared at their Boston Fish Pier facility using traditional Japanese techniques, and free services for commercial fishermen including quota management, NOAA reporting, unloading/trucking, and marketing. The company also operates a Deckhand Placement Program connecting captains with crew. All products are tracked through a proprietary traceability system that generates QR codes linking seafood to individual fishermen.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Seafood Products (D2C) Fresh, wild-caught New England seafood sold direct-to-consumer via e-commerce, including fish fillets (Atlantic Salmon, Cod, Haddock, Halibut, Swordfish, Tuna, Striped Bass, Black Seabass), shellfish (Sea Scallops, Littleneck Clams, Lobster Meat), and other items; every product is traceable to the contributing fisherman via QR code.
- Sushi Catering (Dock-to-Roll) Event sushi catering service using fish landed by New England fishermen and processed at Red's Best's Boston Fish Pier headquarters; sushi is made fresh daily with a rotating menu inspired by Atlantic seasonality and traditional Japanese techniques.
- Boston Public Market & Eatery Physical fish market and kitchen inside the Boston Public Market offering fresh local catch, a raw bar, grab-and-go salads and sandwiches, soups, and classic prepared foods; also offers curbside pickup from the Boston Fish Pier.
- Wholesale Distribution B2B distribution of Red's Best seafood to select premier wholesalers globally who represent the brand and supply high-end restaurants and chefs.
- Fishermen Services Suite of free services for commercial fishermen, sectors, and community-supported fisheries covering catch unloading, trucking, marketing, sales, quota management and annual catch entitlement monitoring via phone/web/satellite/email/SMS, and automated state and NOAA compliance reporting.
- Deckhand Placement Program Service connecting commercial fishing captains with qualified deckhands via an online application and matching pool; Red's Best facilitates the connection without handling hiring arrangements.
Quantifiable outcome
- Fish often days fresher than supermarket seafood at same price point
- +1 more outcomes
Companies that use Red's Best
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Red's Best technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Red's Best partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Harvard University Dining ServicescoreFresh Catch program ensures local fishermen can sell a full day's catch. Began in 2015 as part of Harvard's sustainability and local business support initiatives. Harvard's dining services directly sources seafood through Red's Best.
- Boston University Dining ServicescoreSustainable seafood partner since 2016. Dogfish program provides locally sourced seafood to university dining. Joint innovation in campus sustainable seafood sourcing.
- Classical High SchoolminorDogfish program providing sustainable seafood to school's dining services.
- Providence SchoolsminorDogfish program supplying sustainable seafood to Providence students.
- Children's HospitalminorHospital leads push to serve patients locally grown food, partnering with Red's Best for sustainable seafood.
- Syracuse University DiningminorFresh Fish Fridays program providing sustainable seafood to campus dining.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Red's Best competitors and assessment
Company assessmentDirect peers
- Inland Seafood: Inland Seafood is a mid-sized, multi-regional seafood distributor serving restaurants and retailers. Highly comparable to Red's Best in customer mix (chefs and institutional buyers), product breadth (fresh and frozen finfish/shellfish), and distribution-led business model, though it is larger and more geographically dispersed across the Southeast.
- Fortune Fish & Gourmet: Fortune Fish & Gourmet is a Midwest-based specialty seafood and gourmet foods distributor with comparable restaurant and institutional customer focus. Similar mid-sized, premium-positioning operator with sustainability credentials comparable to Red's Best.
- True World Foods: True World Foods is one of the largest U.S. specialty seafood distributors with a strong sushi/Japanese cuisine focus, including fresh fish for sushi counters and restaurants. Its Dock-to-Roll sushi catering and Japanese-technique positioning overlap meaningfully with Red's Best's premium sushi offering.
- Sam Rust Seafood: Sam Rust Seafood is a Mid-Atlantic seafood distributor serving restaurants, retailers, and institutions with both fresh and frozen offerings. Comparable to Red's Best in business model, customer segments, and reliance on regional port infrastructure.
- Stavis Seafoods: Stavis Seafoods is a Boston-area seafood wholesaler with deep New England roots and similar chef/restaurant customer base. One of the closest geographic and product-mix competitors to Red's Best, also focused on quality and traceability.
- Seattle Fish Company: Seattle Fish Company is a regional seafood distributor with strong restaurant/wholesale orientation and a commitment to sustainable sourcing. Like Red's Best, it combines traditional distribution with sustainability branding and traceability narratives targeting chefs and food service operators.
Broad incumbents
- Sysco: Sysco is the largest broadline foodservice distributor in the U.S., with a meaningful fresh and frozen seafood program. It overlaps with Red's Best on B2B institutional and restaurant supply, but does not focus on local, small-boat provenance.
- Fulton Fish Market: Fulton Fish Market is the historic New York wholesale seafood hub selling to chefs, retailers, and other distributors. Comparable to Red's Best as a wholesale seafood aggregation point but operates as a market/auction rather than a vertically integrated branded distributor.
- Pacific Seafood: Pacific Seafood is one of the largest vertically integrated seafood companies in North America, operating harvesting, processing, and distribution. It dwarfs Red's Best in scale and geographic reach but competes for the same restaurant and institutional customers with a sustainability story.
- US Foods: US Foods is a national broadline foodservice distributor with a sizable specialty seafood portfolio. Comparable as a competing supply channel for restaurants and institutions, though it operates at vastly greater scale and lacks Red's Best's local-fishermen narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red's Best social profiles
Digital presenceRed's Best financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red's Best leadership team
Management profileNumber of profiles
Profiles1 record
Red's Best funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red's Best M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red's Best
What does Red's Best do?
Red's Best aggregates catches from small-boat New England fishermen and sells fresh, wild-caught seafood through multiple channels: a direct-to-consumer e-commerce shop with nationwide shipping and Boston-area local delivery/pier pickup; wholesale distribution to select premier global partners; a physical fish market at Boston Public Market; and Dock-to-Roll sushi catering. The company also provides commercial fishermen with unloading, trucking, quota management, NOAA reporting, and marketing/sales services.
Is Red's Best a public or private company?
Red's Best is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red's Best founded?
Red's Best was founded in 2008. It employs 101 to 250 people.
Where is Red's Best based?
Red's Best is headquartered in Boston, United States, in the North America region.
How does Red's Best make money?
Five revenue lines are on record. Direct-to-Consumer Seafood Sales are the primary driver. The others are wholesale Distribution, sushi Catering Services, fishermen Services and deckhand Placement Program.
Who are Red's Best's main competitors?
Direct peers on record are Inland Seafood, Fortune Fish & Gourmet, True World Foods, Sam Rust Seafood, Stavis Seafoods and Seattle Fish Company. Broad incumbents are Sysco, Fulton Fish Market, Pacific Seafood and US Foods.
Does Red's Best have an API?
No public API is recorded for Red's Best.
What industry is Red's Best in?
Red's Best's product category is Seafood Distribution and Retail. Its primary akta.pro industry code is AFAIADAF, Shellfish Wholesale (Crustaceans & Mollusks), with a secondary code of AFANADAA, Primary Seafood Processing (Heading/Gutting/Deheading; Icing). Its NAICS code is 42446 and its SIC code is 2092.