What Ronda does

Ronda S.A.S is a Colombian manufacturer of board games, puzzles, and educational toys founded in 1971 as Industrias Ronda Ltda. and headquartered in Tenjo, Cundinamarca. The company designs, prints, and produces a catalogue of 50+ game titles, including licensed products distributed under agreements with Disney (since 1971), Hasbro, Mattel, and Universal across Latin America. Ronda operates its own proprietary brand universe, Rondalandia, anchored by mascots Rondín, Amy, Olly, and Matt, and integrates each physical product with a mobile app companion through its Mundo Apps platform launched in 2017.

The business operates across two visible go-to-market motions. The core consumer business sells branded and licensed games through retail channels and regional distributors in 12+ Latin American countries, supported by affiliated distribution entities including Unitoys Colombia SAS, Unitoys Inc SA, and Melrose International within the GER Group formed in 2013. A complementary B2B unit, Proyectos Especiales, supplies custom games for corporate clients. More recent product development has extended the addressable market beyond children, notably through the 2025 Braille inclusion line for visually impaired consumers and a senior-focused 60+ puzzle line, signaling a deliberate broadening of demographic reach.

Ronda holds a privately held status and discloses no revenue, headcount trend, or external funding events. Recognition includes the 1991 Orden al Mérito Industrial and Walt Disney Excellence Awards in 1998 and 2004. The company is part of the GER Group, which consolidates Ronda with adjacent manufacturing, distribution, and innovation entities (Melrose International, Unitoys Colombia SAS, Unitoys Inc SA, Services World, Innova Factory).

Name

Ronda

Legal name

Ronda S.A.S

Website

https://ronda.com.co

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Ronda S.A.S is a Colombian toy and board game manufacturer founded in 1971, producing 50+ licensed and proprietary titles for retail distribution across 12+ Latin American countries, with complementary mobile apps and an expanding accessibility-focused product line.

Ownership category

akta.pro rank

Product category

Toys and Board Games Manufacturing

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

akta.pro secondary industries

Digital/Hybrid Board Games & Companion-App Enabled Games Retail (CRALALAO), Board Game & Puzzle Specialty Retailers (CRALALAA), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Board game manufacturing
• Puzzle manufacturing
• Educational toys
• Licensed character products
• Braille accessible games

Headquarters

HQ city

Tenjo

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Board Games and Puzzles: Sale of manufactured board games, puzzles, educational toys, and traditional games. Products include licensed branded items (Disney, Marvel, Hasbro, Mattel, Universal) and proprietary brands like Sabelotodo, Zombienation, Astucia Naval. One-time purchase model per product.
2. Licensed Product Manufacturing: Manufacturing and selling of products under licensing agreements with major entertainment brands. Rights acquired for Colombia and Latin America for production and commercialization of games, puzzles, and educational toys.
3. Special Projects / Custom Games: Exclusive development of custom games and toys for brand advertising purposes under the 'Proyectos Especiales' business unit established in 1998.
4. Complementary Mobile Applications: Free mobile applications that complement physical products. Apps provide additional content, minigames, and enhanced experiences. Users must own the physical product to access full content.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ronda S.A.S manufactures, distributes, and sells physical board games, puzzles, educational toys, baby products, and senior-focused games under its own brands and licensed characters (Disney, Marvel, Hasbro, Mattel, Universal). The company produces inclusive Braille-accessible games and complementary mobile apps that enhance physical products, distributing its portfolio across Colombia and 12+ Latin American countries through retail chains, wholesalers, and the Unitoys Store e-commerce platform.

Product overview

Ronda S.A.S is a Colombian toy and board game manufacturer with 51+ years of experience, producing a diverse portfolio of physical entertainment products. The company operates as a single-brand manufacturer with multiple product lines: (1) Core board games including strategy games (Zombienation 2080, Sabelotodo Fútbol, Mafia Ratoli), family games (Multijuegos de Tradición, Multijuegos 60+), and puzzle collections (Templos Sagrados, Rompecabezas); (2) Educational products (Edutoys – Habilidades y Destrezas) for child development; (3) Accessibility products (Línea de inclusión – Braille) featuring ABC Braille, 123 Braille, Poker Braille, Rummy Braille, and Astucia Naval Braille; (4) Senior-focused products (Adulto Mayor line) including Memorama 60+, Tertulia 60+, and adapted puzzles; (5) Licensed puzzle collections featuring Disney, Marvel, and Universal properties; and (6) Digital complements via Mundo Apps mobile applications. The company also maintains brand mascots (Rondín, Amy, Olly, Matt) across its Rondalandia universe. Products are distributed throughout Latin America with manufacturing facilities in Tenjo, Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• GER Group: Corporate group established in 2013 encompassing multiple companies including Melrose International, Unitoys Colombia SAS, Unitoys Inc SA, Services World, and Innova Factory.
• Rondalandia

Products and services

• Juegos (Games) Traditional board games and family entertainment products including strategy games, trivia games, and classic party games, sold across Colombia and Latin America.
• Didácticos (Educational Toys) Educational toys and learning games designed for child development, sensory stimulation, and school skill reinforcement.
• Rompecabezas (Puzzles) Jigsaw puzzles featuring licensed properties (Disney, Marvel, Universal) and original artwork collections including natural wonders, religious architecture, and world destinations.
• Bebés (Baby Products) Baby and infant-oriented games and toys for early childhood development.
• Zombienation 2080 Post-apocalyptic strategy game set in 2080 where players command elemental clans to survive nuclear devastation.
• Ilumicatis Adventure game where four cats must face Gatoráculo in a destiny-driven narrative.
• Multijuegos de Tradición Multi-game collection featuring 30+ traditional games combined in a single package for comprehensive family entertainment.
• Templos Sagrados 1000-piece puzzle collection featuring iconic world temples and religious architecture.
• Mafia Ratoli Strategy party game with three distinct gameplay modes for 2-6 players ages 12+.
• Sabelotodo Fútbol Football-themed trivia board game with two gameplay modes including a soccer-goal scoring variant.
• Astucia Naval Braille Accessible naval strategy game adapted with Braille elements, tactile components, and screen reader compatible mobile app.
• Línea de inclusión – Braille (Inclusion Line) Accessibility product line featuring Braille-adapted games for visually impaired users, including ABC Braille, 123 Braille, Poker Braille, Rummy Braille, and Astucia Naval Braille.
• ABC Braille Educational alphabet learning game with Braille integration for visually impaired children.
• 123 Braille Educational numerical learning game with Braille adaptation for counting and mathematics education.
• Poker Braille Card game with Braille adaptations allowing visually impaired players to participate alongside sighted players.
• Rummy Braille Tile-based card game adapted with Braille markings for accessible gameplay.
• Memorama 60+ Memory matching card game designed for seniors aged 60+ with accessible card sizes and themes.
• Tertulia 60+ Social conversation and word game designed for seniors aged 60+ promoting mental stimulation and social interaction.
• Multijuegos 60+ Multi-game collection containing Parqués, Escalera, Memoria, and Rompecabezas variants designed for seniors aged 60+.
• Rompecabezas Adulto Mayor Puzzles with larger pieces and accessible designs specifically developed for seniors.
• Edutoys – Habilidades y Destrezas Educational toys line focusing on skills and dexterity development including sensory experiments and mental challenges.
• Mundo Apps (Complementary Mobile Apps) Mobile applications complementing physical board game products, available on iOS and Android with offline functionality.
• Proyectos Especiales (Custom Branded Games) Exclusive development of custom games and toys for brand advertising purposes, offering clients bespoke branded promotional products.

Quantifiable outcome

• Products distributed in 12+ Latin American countries
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, strategic and regional.

• Grupo GER (Melrose International, Unitoys Colombia SAS, Unitoys Inc SA, Services World, Innova Factory)coreStrategic or Co-development Partner · 1 January 2013Corporate strengthening initiative that created a group of affiliated companies including Melrose International, Unitoys Colombia SAS, Unitoys Inc SA, Services World, and Innova Factory.
• El Regalito (Costa Rica)strategicChannel Partner/ Reseller/ Distributor · 1 January 2003Part of the Latin American alliance network created in 2003 to establish a distribution network across the region. Combined with Predica (Venezuela) and Ronda (Colombia).
• Argos Group Companies (Brazil, Chile, Argentina)strategicChannel Partner/ Reseller/ Distributor · 1 January 2003Alliance with Festcolor (Brazil), Argos S.A (Chile), and Argos Comercial S.A (Argentina) to create a Latin American distribution network.
• Predica (Venezuela)strategicChannel Partner/ Reseller/ Distributor · 1 January 2000Strategic partnership established to leverage synergies and develop the Venezuelan territory. Part of a broader Latin American alliance network including El Regalito (Costa Rica) and Ronda.
• HasbrocoreOEM/ Whitelabel/ Licensing Partner · 1 January 1997Licensing partnership for production and sale of Hasbro-branded games and toys in Latin American markets.
• MattelcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1997Licensing partnership for production and sale of Mattel-branded games and toys in Latin American markets.
• UniversalcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1997Licensing partnership for production and sale of Universal-branded games and toys in Latin American markets.
• Walt Disney CompanycoreOEM/ Whitelabel/ Licensing Partner · 1 January 1971Original licensing partnership established in the early days of the company. Ronda acquired rights for manufacturing and commercialization of Disney games, puzzles, and educational products for Colombia and Latin America. The partnership was ratified in 1997 and remains a cornerstone of Ronda's product portfolio.
• Casa Nader (Dominican Republic)regionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Ronda products in the Dominican Republic. Casa Nader operates through its La Isla distribution subsidiary with presence on Facebook and Instagram.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Spin Master: Global toy and entertainment company with diversified games, puzzles, and licensed products. Comparable in licensed entertainment-tie-in products and family-oriented portfolio, though broader in digital and entertainment IP.
• Hasbro: Global toy and game giant (Monopoly, Play-Doh, Magic). Also a Ronda licensor, so a partner-competitor: comparable in board games and puzzles but operates at much larger scale and owns the IP Ronda licenses.
• Mattel: Global toy company (Barbie, UNO, Scrabble). Also a Ronda licensor; comparable category overlap in family board games and puzzles but vastly broader product portfolio and global reach.

Direct peers

• Educa Borras: Spanish puzzle and board game maker with strong Latin American retail presence. Closely comparable on licensed puzzles (Disney, etc.), product categories, and Iberian-rooted LatAm go-to-market.
• Asmodee: World-leading board game publisher (Catan, Ticket to Ride, etc.). Directly comparable in board game publishing and global/regional distribution, though focused on hobby/adult games versus Ronda's family emphasis.
• Diset: Spanish educational game manufacturer (Vocabulario, etc.) owned by Educa Borras group. Comparable on educational/didactic toy category targeting children and families in Spanish-speaking markets.
• Clementoni: Italian educational games, puzzles, and science toys manufacturer. Comparable on educational toy category, licensed product strategy, and international distribution outside Anglo-Saxon markets.
• Ravensburger: Global board game and puzzle manufacturer with deep licensing partnerships and a similar premium product portfolio. Closely comparable on product mix (puzzles, family/strategy games) and brand-led retail positioning.

Regional players

• Argos S.A. (Chile): Chilean toy distributor and Ronda's alliance partner in the 2003 LatAm alliance. Comparable as a regional toy player in the same distribution and product category footprint.
• Festcolor (Brazil): Brazilian toy company and Rondla's alliance partner in the Latin American distribution network formed in 2003. Comparable as a regional toy player serving the same consumer categories in a key LatAm market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFKC3xwWe7wUW9ofyZJZjcQ
• Facebookfacebook.com/Ronda.SAS.Colombia
• Instagraminstagram.com/ronda.sas
• LinkedInlinkedin.com/company/rondas.a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ronda