WillMore

What WillMore does

WillMore is a Moscow-based ERP consulting firm founded in 2004 that specializes in the implementation, customization, and support of Microsoft Dynamics NAV (Navision) for Russian small and mid-market enterprises. The company operates as a Microsoft Gold Certified Partner and a two-time inductee of the Microsoft President Club (top 5% of Microsoft partners globally), and is certified by the Institute of Professional Accountants of Russia for accounting compliance. Its core offering covers the full Microsoft Dynamics NAV lifecycle — business process analysis, configuration, integration with external systems, user training, version upgrades, and managed support under SLA — supplemented by a proprietary warehouse module, WillMore Warehouse Advanced, and QlikView-based business intelligence implementation services. Migration to Microsoft Dynamics 365 Business Central is offered as a structured upgrade path for the installed NAV base.

The firm monetizes through four streams: ERP implementation services billed by seniority tier at RUB 3,000 (Junior), RUB 4,000 (Middle), RUB 4,500 (Senior), and RUB 5,000 (Architect) per hour; technical and consulting support delivered on-demand or under long-term SLAs; license resale as a Microsoft-certified partner; and strategic ERP development consulting. WillMore's go-to-market is sales-led and enterprise-focused, executed through direct sales from a single Moscow office with no channel or third-party reseller network, supported by a corporate website (willmore.ru and en.willmore.ru) and light social media presence. Project delivery is performed by small, senior teams of 1-3 multi-disciplinary specialists drawn from a workforce of 11-50 employees, all with 7-16 years of Microsoft Dynamics NAV experience.

WillMore serves small and mid-sized companies across manufacturing, wholesale, retail, logistics, and financial services, addressing manual process inefficiencies, fragmented ERP environments, and the need for management transparency. The client-facing posture differentiates the firm on a "demonstrate before you license" consulting model, in which the firm uses its own licenses to validate functionality for prospects before the client purchases. Named enterprise customers include FM, KM, M2M Telematika, and Progression, and the firm reports "dozens of completed projects" over its operating history, though detailed customer concentration, revenue, and headcount trend data are not publicly disclosed.

Name

WillMore

Legal name

WillMore

Website

https://willmore.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

WillMore is a Moscow-based Microsoft Gold Certified Partner, founded in 2004, that implements, customizes, and supports Microsoft Dynamics NAV ERP and QlikView BI for small and mid-sized enterprises in manufacturing, wholesale, retail, and logistics across the Russian-speaking market.

Ownership category

akta.pro rank

Product category

ERP Implementation Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• ERP consulting services
• Microsoft Dynamics NAV
• ERP implementation
• Business intelligence solutions
• Warehouse automation software

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ERP Implementation Services: Comprehensive implementation of Microsoft Dynamics NAV including business process analysis, system configuration, customization, integration with external services, and user training. Revenue is generated through professional services billed by seniority level (Junior, Middle, Senior, Architect).
2. Technical and Consulting Support: Technical and consulting support for Microsoft Dynamics NAV users including incident resolution, bug fixing, system operation consulting, functionality updates, integration maintenance, and business process change assistance. Provided on-demand or under long-term SLA contracts.
3. Microsoft Dynamics NAV License Sales: Sale of Microsoft licenses from Microsoft as a certified partner. Licensing is purchased by clients at the stage of moving the system into production operation, after the initial demonstration phase.
4. ERP Development Consulting: Strategic consulting on ERP solution development based on Microsoft Dynamics NAV, covering system architecture, process automation, integrations, and digital business transformation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

WillMore is a Microsoft Gold Certified consulting firm that sells Microsoft Dynamics NAV licenses and delivers full-cycle ERP implementation, customization, integration, and ongoing technical support. The firm also resells and implements QlikView for business intelligence, migrates clients to Microsoft Dynamics 365 Business Central, and licenses its proprietary WillMore Warehouse Advanced add-on for advanced warehouse automation.

Product overview

WillMore is a Microsoft Gold Certified Partner specializing in consulting, implementation, and support of Microsoft Dynamics NAV and QlikView. The company's product portfolio centers on Microsoft Dynamics NAV (Navision), an integrated ERP system for automating core business processes including finance, sales, purchasing, inventory, manufacturing, and project management. For business intelligence, the company offers QlikView, a platform enabling data consolidation and visual analysis. Additionally, WillMore has developed its own proprietary solution, WillMore Warehouse Advanced, built on Microsoft Dynamics NAV for advanced warehouse automation. The company also provides migration services to Microsoft Dynamics 365 Business Central. Key service offerings include implementation, technical support, system analysis and audit, service maintenance, custom development, version migration, and ERP development consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics NAV Implementation Full-cycle implementation of Microsoft Dynamics NAV including business process analysis, system configuration, customization, integration with external services, and user training, delivered to enterprise clients.
• Microsoft Dynamics NAV Technical Support Technical and consulting support for Microsoft Dynamics NAV users including incident resolution, bug fixing, system operation consulting, functionality updates, integration maintenance, and business process change assistance, available on-demand or under long-term SLA contracts.
• Navision System Analysis and Audit Comprehensive analysis of current Microsoft Dynamics NAV configurations to evaluate system efficiency, identify bottlenecks, and provide optimization recommendations covering business processes, performance, data quality, and integrations.
• Navision Service Maintenance Comprehensive service maintenance of Microsoft Dynamics NAV including monitoring, preventive maintenance, performance optimization, backup control, and preparation for system updates to ensure stable and uninterrupted operation.
• Custom Development and Functionality Enhancement Development of new modules and customization of existing Microsoft Dynamics NAV functionality, including reporting setup, process automation, and integration with CRM, WMS, online stores, and banking systems.
• Version Migration and Updates Migration to new versions of Microsoft Dynamics NAV and migration to Microsoft Dynamics 365 Business Central, including data migration, customization adaptation, testing, and user training for secure and controlled transitions.
• ERP Development Consulting Strategic consulting on ERP solution development based on Microsoft Dynamics NAV covering system architecture, process automation, integrations, and digital business transformation.
• WillMore Warehouse Advanced Proprietary warehouse automation solution built on Microsoft Dynamics NAV for advanced inventory management, automated data collection, item tracking, and warehouse logistics optimization, targeting companies with complex warehousing operations.
• Microsoft Dynamics NAV License Resale Sale of Microsoft Dynamics NAV licenses from Microsoft as a certified partner, purchased by clients when moving the system into production after the initial demonstration phase.

Quantifiable outcome

• Companies using Commerce Gateway achieve 50% time savings in procurement and sales document exchange processes.
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

One partnership is on record.

• Microsoft CorporationcoreTechnology or IntegrationWillMore is a Gold Certified Partner of Microsoft in the direction of corporate business systems. The company specializes in consulting, comprehensive implementation, and support of Microsoft Dynamics NAV and Microsoft Dynamics 365 Business Central. This partnership enables WillMore to resell Microsoft licenses and deliver certified implementation services. Due to its activity, WillMore entered Microsoft President Club twice — a group uniting the top 5% of Microsoft partners globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• MAYKOR: MAYKOR is a Russia-focused IT services and outsourcing provider serving enterprise and SMB clients across regions. While more weighted toward IT outsourcing and infrastructure, it overlaps with WillMore on Microsoft-based business application services for Russian enterprises.

Broad incumbents

• Softline: Softline is a large international IT services and software licensing distributor with deep presence in Russia and CIS. As a Microsoft partner it competes both on license resale and on enterprise application/ERP services, overlapping with WillMore's go-to-market in the Russian market.
• Croc Incorporated: Croc is one of the largest Russian IT infrastructure and systems integration firms, offering enterprise application, cloud and managed services. It competes with WillMore at the upper end of the Russian enterprise market for ERP, business applications and digital transformation mandates.
• Jet Infosystems: Jet Infosystems is a large Russian IT services and systems integrator with broad enterprise application, ERP and custom software capabilities. While much larger and more diversified than WillMore, it competes for the same Dynamics NAV/BC and ERP implementation budgets in Russian enterprises.
• EPAM Systems: EPAM is a global digital platform engineering and consulting firm with a long-standing delivery presence in Russia/Belarus. While its core is custom software and digital engineering rather than Dynamics NAV, it overlaps with WillMore on enterprise transformation and ERP-adjacent consulting for large multinational clients with Russian operations.

Direct peers

• Navicon: Navicon is a Russian consulting firm and Microsoft Dynamics partner delivering ERP, CRM and BI implementations to Russian enterprises. Like WillMore, it competes for Dynamics NAV/BC, BI and consulting work in the same Russian mid-market and enterprise segments.
• 1C Company: 1C is the dominant Russian ERP/accounting software vendor and the primary on-prem alternative to Microsoft Dynamics NAV for Russian SMBs and mid-market firms. It directly competes with WillMore for Russian enterprise ERP implementation mandates, especially for firms that must comply with local accounting standards.
• GMCS: GMCS is a long-standing Russian Microsoft Dynamics partner focused on ERP, CRM and BI consulting for Russian enterprises. It directly competes with WillMore on Dynamics NAV/BC implementation, support and migration engagements in the same local market.
• Korus Consulting: Korus Consulting is a Russian ERP and CRM consulting firm with a focus on Microsoft Dynamics, 1C and other enterprise platforms. It competes with WillMore directly for Dynamics NAV/BC implementation and support mandates among Russian mid-market enterprises.
• AWARA IT: AWARA IT is a Microsoft Dynamics partner providing consulting and implementation of Dynamics 365 Business Central, NAV and related ERP/CRM solutions across Russia and CIS. It targets the same Dynamics implementation niche as WillMore and competes for similar Russian enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/willmore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WillMore