StepOne

What StepOne does

StepOne is a Casablanca-headquartered audiovisual solutions provider and e-commerce retailer operating in Morocco. The company sells interactive touchscreen displays (65-86 inch, 4K Ultra HD from brands such as Hisense, MAXHUB, and Newline), LED display walls (indoor and outdoor with COB and GOB technologies), bezel-to-bezel video wall systems, wireless BYOD videoconferencing equipment, IP phones, security cameras, mobile stands, and accessories. StepOne also rents large-format screens, LED displays, and AV equipment for events and temporary installations. The company serves a diversified customer base across five verticals — Education, Retail, BTP/Construction, Corporate/Business, and Events/Hospitality — with named enterprise clients including KITEA, Le Mall du Carrousel, Farmasi, CIH Bank, COE, Alsa, and CCCA.

The underlying technical platform is a curated multi-vendor hardware portfolio rather than proprietary technology. StepOne's differentiated offerings center on COB (Chip on Board) and GOB (Glue on Board) LED technologies for enhanced durability and image quality, bezel-to-bezel LCD video wall configurations in 2x2, 3x3, 4x3 or custom layouts, and BYOD-compatible wireless videoconferencing solutions with integrated cameras and microphones. Pricing is unit-based in Moroccan Dirham (Hors Taxe), ranging from a few hundred DH for accessories to over 340,000 DH for premium LED solutions, with quote-based pricing for custom installations.

StepOne's business model combines three revenue streams: one-time hardware product sales (interactive screens, LED displays, video walls, IP phones, security cameras, mobile stands), equipment rental services for events and conferences, and professional installation/after-sales technical support. Distribution is direct-to-customer via the stepone.ma e-commerce storefront, supplemented by phone and WhatsApp sales support, with nationwide delivery across Casablanca, Rabat, Marrakech, Tanger, Fès, and Agadir. The company is an authorized MAXHUB partner in Morocco and operates with 11-50 employees, reporting 500+ satisfied clients across multiple sectors.

Name

StepOne

Legal name

StepOne

Website

https://stepone.ma

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

StepOne is a Casablanca-based audiovisual solutions provider and e-commerce retailer selling interactive displays, LED screens, video walls, and videoconferencing equipment to enterprises and consumers across education, retail, construction, and events sectors in Morocco.

Ownership category

akta.pro rank

Product category

Audiovisual Equipment and Digital Display Solutions

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Big-Box Electronics Parts/Components & DIY Maker Retail (CRACAAAL)

akta.pro secondary industry

Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ)

Keywords

• Interactive display solutions
• Audiovisual equipment supply
• LED video walls
• Videoconferencing systems
• Digital signage hardware

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of interactive screens, LED displays, video walls, mobile stands, IP phones, security cameras, and related AV equipment to businesses and consumers in Morocco
2. Equipment Rental Services: Rental of large-format screens, LED displays, video walls, and audiovisual equipment for events, conferences, and temporary installations throughout Morocco
3. Installation and Technical Services: Professional installation, configuration, and after-sales support services for purchased equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

StepOne sells and rents interactive touchscreen displays, LED display walls, video walls, videoconferencing systems, IP phones, mobile stands, and security cameras to businesses and consumers across Morocco. The company also provides professional installation, configuration, and after-sales support as part of a turnkey audiovisual solution offering.

Differentiator

Problem solved

Functional benefit

Brands

• MAXHUB: Official MAXHUB partner in Morocco providing advanced interactive screens, video conferencing, audiovisual, and digital signage solutions.

Products and services

• Interactive Touchscreen Displays 4K Ultra HD interactive touchscreens with multi-point touch technology sold to businesses and consumers in Morocco for classrooms, boardrooms, and collaboration spaces.
• Digital Signage Displays Professional digital signage screens (43-55 inches, 4K) designed for 24/7 continuous use in retail, malls, and public spaces.
• LED Display Walls Large-format indoor and outdoor LED display walls using COB/GOB technologies for high image quality and durability, sold to retail, corporate, and event buyers.
• Video Wall Systems Bezel-to-bezel LCD video wall configurations with centralized control for control rooms, public spaces, and large visual installations.
• Wireless Videoconferencing Systems BYOD-compatible wireless videoconferencing solutions with integrated cameras and microphones for meeting rooms and remote collaboration.
• IP Phones and Telephony Accessories IP phones, softphones, and headsets for unified communications and call center teams.
• Mobile Stands and Monitor Supports Mobile and fixed stands, mounts, and supports for screens up to 100 inches.
• Communication Accessories and Energy Accessories and power solutions sold alongside the communication and telephony product lines.
• Gaming Accessories Console and gaming accessories marketed to Moroccan consumers.
• Headsets Headset and audio accessories for consumer and corporate use.
• Anti-Theft Solutions for Stores Anti-theft systems for retail stores and similar commercial environments.
• Road Safety Solutions Road safety products for traffic control and roadway applications.
• Audiovisual Equipment Rental Services Rental of large-format screens, LED displays, video walls, and audiovisual equipment for events, conferences, and temporary installations across Morocco.
• Installation and Technical Support Services Professional installation, configuration, and after-sales maintenance services for audiovisual and digital display equipment purchased from StepOne.

Quantifiable outcome

• 500+ satisfied clients across Morocco
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MAXHUBcoreChannel Partner/ Reseller/ DistributorStepOne is an official authorized partner of MAXHUB in Morocco, specializing in supplying advanced solutions for interactive screens, videoconferencing, audiovisual systems, and digital signage. This partnership provides direct access to the latest innovations and training, ensuring cutting-edge solutions for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ALSO Group: European logistics and distribution platform for AV, IT, and communications equipment with vendors overlapping StepOne's portfolio. Comparable as a much larger, multi-country distributor that could expand into Morocco and undercut StepOne.
• MAXHUB: Global manufacturer of interactive flat panels, LED displays, and videoconferencing solutions that is StepOne's primary OEM partner. Comparable as the upstream brand whose product roadmap and direct channel decisions directly shape StepOne's positioning.
• Ingram Micro: Global IT and AV distribution giant offering pro AV, displays, and unified communications resale with substantial MENA presence. Comparable as a broad incumbent whose scale, financing, and breadth pose indirect competitive pressure on StepOne's enterprise deals.
• Crestron Electronics: US-based manufacturer of integrated AV control, room scheduling, and digital signage solutions with global certified integrator channel. Comparable as an upstream OEM whose integrator network competes with StepOne for project specification and bargaining power.
• CDW Corporation: Large US B2B technology solutions provider specializing in workplace, AV, and unified communications hardware sales plus integration services. Comparable as a direct analogue of StepOne's B2B sales + installation model but at vastly larger scale.
• Arrow Electronics: Global technology distribution and solutions company providing enterprise computing, AV, and communications equipment. Comparable as a broad incumbent whose value-added distribution services and enterprise reach represent the natural ceiling for StepOne's growth.
• TD SYNNEX: Global IT distributor (formed via Tech Data + SYNNEX merger) offering pro AV, collaboration, and digital signage solutions across multiple geographies. Comparable as a broad incumbent whose vendor relationships and enterprise reach mirror StepOne's value proposition at much greater scale.
• Exertis: European B2B technology distribution specialist (part of DCC Technology) offering AV, display, and unified communications products. Comparable as a broad incumbent with similar vendor mix and enterprise reseller model that could enter Morocco via its global network.
• Insight Enterprises: Global B2B IT and AV solutions provider offering hardware procurement, integration, and managed services. Comparable as a broad incumbent whose hybrid sales-services model mirrors StepOne's go-to-market and serves enterprise customers with similar needs.

Direct peers

• Hiperdist: Morocco-based AV and IT distribution company specializing in professional displays, interactive screens, and digital signage solutions. Directly competes with StepOne in the Moroccan B2B AV market with overlapping vendor portfolios and enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/stepone
• Facebookfacebook.com/SteponeSARL
• LinkedInlinkedin.com/company/stepone-corporate
• Instagraminstagram.com/stepone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StepOne