Well Habit World

What Well Habit World does

Well Habit World is a Melbourne-based wellness education social enterprise that develops and delivers wellness literacy, habit change, and peer coaching training under a proprietary methodology called the Well Habit Mountain. The methodology is structured around five interconnected levels — Body, Safety, Connect, Mind, and Shine — inspired by Maslow's Hierarchy of Needs, and operationalized through a five-step habit change process branded as the WELL STEP acronym (Gather knowledge, Be Self Aware, Get Motivated, Explore Options, Well Step Goal). The company's intellectual property is codified in a content library of roughly a dozen books and workbooks led by the 750-page Well Habit Your Life flagship, complemented by coaching frameworks used across school, healthcare, and consumer settings.

The company monetizes through three primary streams: one-time book and workbook sales priced between $25 and $85; instructor-led 4-week peer coach training courses delivered via Zoom at $390-$550 for educators, recovery coaches, and NDIS providers; and individual one-on-one coaching services. Distribution runs primarily through a direct-to-consumer e-commerce storefront on wellhabitworld.com, the Thinkific online course platform, and direct sales to Australian schools, universities, and healthcare institutions including Swinburne University, Melbourne Grammar School, YWCA, Thrive Re Consulting, and Safe Space Health. Sub-brands Wellschool (free learning platform), Wellcircle (evidence-based 8-session peer coaching program for depression and anxiety), Ethical Nomads (co-living volunteer model), and Zero Hero Project (climate-action extension) broaden the mission surface.

Operationally, Well Habit World runs from a co-living home in Melbourne that doubles as the headquarters and a living laboratory for its wellness principles, supported by international volunteers and Airbnb guests. The company is privately held and bootstrapped by founder Eva Migdal, with no disclosed institutional funding, no M&A activity, and an operating team of 11-50 that includes scientific advisors such as Prof. Ashley Bush (CSO of Cooperative Research Centre for Mental Health). No AI/ML, API, or proprietary technology platform is disclosed; the Well Habit App remains listed as 'Coming soon'.

Name

Well Habit World

Legal name

Well Habit World

Website

https://wellhabitworld.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Well Habit World is a Melbourne-based wellness education social enterprise that sells books, workbooks, and peer coaching training courses built on its proprietary Well Habit Mountain methodology, serving schools, healthcare institutions, recovery coaches, and individual consumers primarily in Australia.

Ownership category

akta.pro rank

Product category

Wellness Education and Coaching

akta.pro primary industry

Lifestyle & Habit Change Coaching (HSADAGAB)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Behavior Change & Motivational Coaching (HSADAGAF), Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Wellness education services
• Peer coaching training
• Habit change programs
• Wellness literacy resources
• Behavioral health coaching

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Book and Workbook Sales: Sale of wellness books and workbooks covering Body, Safety, Connect, Mind, Shine topics and general wellness guides. One-time purchase model with physical and digital products.
2. Training Programs: Instructor-led training courses for educators and recovery coaches delivered via Zoom over 4-8 weeks with live classes, peer coaching practice, and materials included.
3. Individual Coaching Services: One-on-one coaching services supporting individuals in self-awareness, goal setting, and habit change through three-step process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Well Habit World designs and sells wellness education products and services built around a five-level Well Habit Mountain model (Body, Safety, Connect, Mind, Shine) and a five-step habit change process (WELL STEP). Its core commercial offerings include a flagship wellness book, topic-specific workbooks, the Peer Coach Skill Training Manual, and live training programs for educators and recovery coaches. The company also delivers individual coaching, school wellness curriculum implementations, and the evidence-based Wellcircle program for anxiety and depression management.

Product overview

Well Habit World is a wellness education company offering a portfolio of books, training programs, coaching services, and digital tools centered on the Well Habit methodology. The core offering is the Well Habit Your Life book (550-750 pages) supplemented by five specialized topic workbooks (Body, Safety, Connect, Mind, Shine) and the Well Habit Gym series. Professional training includes Peer Coach & Wellness Essentials programs for Educators ($550) and Recovery Coaches ($390), plus the Peer Coach Skill Training Manual. Services span individual coaching, school curriculum programs, and the Wellcircle depression management program. Digital offerings include the Wellschool free learning platform, Well Habit Quiz assessment tool, and a forthcoming Well Habit App.

Differentiator

Problem solved

Functional benefit

Brands

• Wellcircle: A Peer Coaching Wellness Program for Managing Anxiety and Depression - an evidence-based lifestyle and strategy change program where groups affected by depression join together using peer coaching.
• Ethical Nomads
• Zero Hero Project

Products and services

• Well Habit Your Life Book A flagship comprehensive wellness guide book (currently 750 pages) using metaphors to simplify interconnected wellness ideas and presenting a simple five-step approach to habit change. Targeted at general consumers seeking personal wellness transformation.
• Well Habit to Connect Workbook A 135-page interactive softcover workbook focused on developing wellness skills for connecting well with others through self-regulation, assertiveness, communication, playfulness, passion, love, and connecting with nature. Priced at $25.00 per copy.
• Well Habit Your Body Workbook A 150-page interactive workbook for developing wellness habits in breathing, sleeping, nutrition, and exercise using the Well Habit Mountain metaphor. Priced at $25.00 per copy.
• Well Habit Your Safety Workbook A 170-page interactive workbook focused on wellness skills for stress management, boundaries, trust, support, and self-care. Priced at $25.00 per copy.
• Well Habit Your Mind Workbook A 135-page softcover workbook focused on wellness skills in curiosity, mindfulness, positivity, organisation, and acceptance.
• Well Habit to Shine Workbook A workbook focused on wellness skills for creativity, contribution, gratitude, purpose, and changemaking.
• Well Habit Gym – Learning Boundary Skills A 30-page coaching guidebook that teaches boundary skills using the Five Step Well Habit model and SMART-ASS goal setting, designed for classroom or home learning. Priced at $25.00 per copy.
• Well Life – Guiding you to Wellbeing Workbook A collaborative wellness guide developed with Thrive Re Consulting, grounded in evidence-based psychological and behavioral theories for recovery and workplace wellness. Priced at $75.00 per copy.
• Peer Coach Skill Training Manual A training manual providing fundamental skills for peer coaching within group training programs, including wellness frameworks and design thinking tools. Priced at $55.00 per copy.
• Peer Coach & Wellness Essentials Training for Educators A 4-week live online training program for educators to build coaching skills and strategies to guide students towards self-directed wellness, including practical peer coaching activities and online curriculum. Priced at $550 for the full course with reduced fees for unemployed or pensioners.
• Peer Coach & Wellness Essentials Training for Recovery Coaches A structured 4-week coaching training program for healthcare workers, carers, and NDIS Psychosocial Recovery Coaches to guide clients to wellness using 13 coaching skills and wellness gap identification. Originally $550, on sale at $390.
• Individual Coaching One-on-one coaching support delivered in three steps: self-awareness using the Well Habit Model, goal setting, and reflection/redesign for personal wellness transformation. Targeted at individual consumers seeking personal habit change.
• Well Habit School Curriculum School wellness curriculum training for students and teachers in wellness literacy, communication skills, peer coaching, and frameworks for change using a systems thinking approach. Targeted at educational institutions such as Melbourne Grammar School, Bentleigh Secondary College, and Swinburne University.
• Wellcircle Program An evidence-based peer coaching wellness program for managing anxiety and depression, run in 8 sessions over 2-3 months using four main tools: wellness literacy, coaching skills, evidence-based strategies, and peer-supported community. Reported research shows over 70% success rates.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Swinburne UniversitycoreStrategic or Co-development PartnerCollaborated on student projects creating peer coach client manuals. Developed Certificate IV of Peer Mental Health program together. Students participated in design thinking workshops for curriculum development.
• YWCAcoreStrategic or Co-development PartnerPartnered on wellness literacy programs including the YWCA Mentor-Mentee program. Collaborative curriculum development for youth wellness education.
• Thrive Re ConsultingcoreStrategic or Co-development PartnerCollaboration on Well Life Training program - allied health professionals bringing wellness and coaching to people with health or illness related challenges.
• Melbourne Grammar SchoolminorChannel Partner/ Reseller/ DistributorImplemented Well Habit wellness curriculum for students.
• Safe Space HealthminorStrategic or Co-development PartnerPartnered on wellness training and facilitation programs.
• Bentleigh Secondary CollegeminorChannel Partner/ Reseller/ DistributorImplemented Well Habit wellness curriculum for students.
• Cooperative Research Centre for Mental HealthminorStrategic or Co-development PartnerProf. Ashley Bush serves as Chief Scientific Officer, bringing neuroscience expertise to program development.
• RMIT UniversitycoreStrategic or Co-development PartnerEva Migdal designed and taught the Wellness Coaching course in RMIT University's Master of Wellness program from 2010-2018.
• Diabetes VictoriaminorStrategic or Co-development PartnerEva Migdal served as Health Coach with Diabetes Victoria government funded Life Program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Calm: Global consumer wellness app offering meditation, sleep, and mental health content, with Calm Business and Calm Health for institutional buyers. Competes for the same individual and workplace wellness budget as Well Habit World's training and coaching offerings, with vastly greater content and brand reach.
• Headspace: Global scaled meditation and mindfulness app with a Headspace for Education and Headspace for Work vertical. Much larger, venture-backed, but addresses the same end-user need (wellness literacy, mental health habit change) that Well Habit World targets via its books, app, and training programs.

Direct peers

• Potential Project: Global workplace mindfulness and wellbeing training provider that Well Habit World team member Sharee Johnson is accredited with. Comparable in delivering structured wellbeing programs to organizations and is one of the established competitors for the workplace segment Well Habit World targets.
• The Resilience Doughnut: Australian-developed resilience and wellbeing training model used in schools and workplaces, with licensed practitioners and a published framework. Mirrors Well Habit World's approach of selling a teachable methodology plus practitioner training into institutions.
• Smiling Mind: Australian not-for-profit offering mindfulness and wellbeing education programs for schools, workplaces, and individuals via app and curriculum. Closely comparable to Well Habit World's school and workplace wellness education focus, including similar Australian institutional partnerships and a free digital learning layer.
• Wellness Coaching Australia: Australian wellness coaching training and accreditation body offering nationally recognized qualifications for wellness coaches. Direct competitor for the Peer Coach & Wellness Essentials Training for Educators and Recovery Coaches courses.
• Mindful in May: Founded by Elise Bialylew, who is listed as part of the Well Habit World team, Mindful in May is an Australian global mindfulness meditation fundraiser and training program. Directly comparable in mission (wellness literacy and behavior change) and in founding-team overlap.
• Happify: Digital mental wellness platform combining evidence-based activities, coaching, and self-help programs for anxiety, depression, and habit change. Overlaps with the Wellcircle program and the broader peer-coaching/wellness-literacy value proposition.

Others

• Mindbody: Large wellness business software platform serving fitness studios, salons, and wellness practitioners with booking, payments, and content. Not a direct competitor but adjacent infrastructure that wellness coaching businesses, including Well Habit World's individual coaching arm, may adopt as they professionalize.

Emerging players

• Bloom Wellbeing: Australian workplace wellbeing provider offering workshops, coaching, and EAP-style programs to corporate clients. Comparable to Well Habit World's workplace segment and a relevant emerging competitor for institutional contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@WellSchool
• Facebookfacebook.com/groups/158050940932667
• LinkedInlinkedin.com/company/wellschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Habit World