Diabetes Australia Victoria

What Diabetes Australia Victoria does

Diabetes Victoria, legally registered as Diabetes Australia Victoria (ABN 71 005 239 510), is a nonprofit charitable organization founded in 1953 and headquartered in Carlton, Melbourne. It operates as the Victorian agent of the National Diabetes Services Scheme (NDSS), a federally mandated initiative administered by Diabetes Australia that provides subsidized diabetes supplies and support. The organization serves people living with all types of diabetes (Type 1, Type 2, gestational, LADA, and other forms), individuals at risk of developing Type 2 diabetes, families and caregivers, health professionals, multicultural and Aboriginal and Torres Strait Islander communities across Victoria. Its core programs include the Life! program (Australia's largest diabetes prevention initiative, funded by the Victorian Government since 2007 with over 75,000 participants), the Diabetes Care Plus clinic (operating nationally since 2023), the OzDAFNE five-day Type 1 education program, culturally tailored resources in 8+ languages, and a multi-tier membership program.

The organization monetizes through a diversified nonprofit revenue model: annual membership fees ($35-58/year across concession, family, full, and health professional tiers plus free digital and youth tiers), tax-deductible donations including regular giving and bequests, government funding (Victorian Government for Life!, Australian Government via NDSS), an affiliate retail partnership with Savers stores (25+ years), the Diabetes Essentials e-commerce shop, and clinic service fees from Diabetes Care Plus. Distribution occurs through direct membership, the NDSS network, a national clinic chain, retail partnerships, online platforms, and community events including the annual Diabetes Expo and United Energy Around the Bay fundraiser. Marketing and engagement span a website portal, email newsletters, podcast/video content, social media, community events, and health professional referrals.

Strategic positioning is anchored by regulatory designation (NDSS agency), DGR tax status, 70+ years of brand equity, and an integrated prevention-to-clinical-care ecosystem. The organization competes with other state-based diabetes bodies (Diabetes Australia, Diabetes WA) and national charities through its concentrated Victorian mandate and program scale rather than through technology differentiation. Leadership is provided by CEO Glen Noonan, with governance by a board and patronage by Her Excellency Prof. The Hon. Margaret Gardner AC.

Name

Diabetes Australia Victoria

Legal name

Diabetes Victoria

Website

https://diabetesvic.org.au

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Diabetes Victoria is a nonprofit charity and NDSS agency founded in 1953 that provides diabetes education, prevention, clinical care, and support services to over 500,000 Victorians living with or at risk of diabetes.

Ownership category

akta.pro rank

Product category

Chronic Disease Support Services

NAICS

Social Assistance (624), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Community Health & Prevention Program Funding (HLAJALAF), Public Health Program Grants Management & Administration (HLAJALAC)

Keywords

• Diabetes education
• Chronic disease prevention
• Health support services
• Membership programs
• NDSS agency services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees ranging from free digital membership to paid full membership ($57/year), concession ($35/year), family ($58/year), and youth membership (free up to age 21). Benefits include magazine subscriptions, clinic discounts, and partner offers.
2. Donations and Philanthropy: Tax-deductible donations including one-off donations, regular giving programs, major gifts, bequests/gifts in wills, and annual research appeals during tax time and Christmas.
3. NDSS Agency Services: Operating as the Victorian agent of the National Diabetes Services Scheme (NDSS), an initiative of the Australian Government administered by Diabetes Australia, providing subsidized diabetes supplies and support.
4. Retail Partnership with Savers: Longstanding partnership with Savers stores spanning over 25 years. Savers accepts donations on behalf of Diabetes Victoria and purchases donated items, with funds supporting diabetes research and community programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Diabetes Victoria is a nonprofit charitable organization that delivers diabetes education, prevention programs, and member support services for Victorians affected by or at risk of diabetes. Its core offerings include the Life! free healthy lifestyle prevention program funded by the Victorian Government, NDSS agency services providing subsidized diabetes supplies, the Diabetes Care Plus healthcare clinic, multilingual educational resources, and membership tiers with associated benefits such as clinic discounts and partner offers.

Product overview

Diabetes Victoria operates as a comprehensive diabetes support ecosystem comprising the main website portal providing information and membership services, the Diabetes Care Plus healthcare clinic (operating nationally), the Life! free prevention program funded by the Victorian Government, Diabetes Essentials e-commerce partner shop, educational programs including OzDAFNE and Building Blocks video series, an extensive NDSS-backed resource library, the Diabetes Life Podcast, donation and fundraising platforms, Community Calendar events, Member Hub portal, and seasonal awareness campaigns like National Diabetes Week and Diabetes Expo. The portfolio serves Victorians across the diabetes care spectrum from prevention through management, offered through membership tiers (free digital, paid full, youth, health professional) and direct service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Diabetes Care Plus: Healthcare clinic initiative providing quality care to people living with or at risk of diabetes, now operating nationally.
• Life! program

Products and services

• Life! Program A free healthy lifestyle program delivered by qualified dietitians and exercise physiologists to reduce the risk of developing Type 2 diabetes, heart disease, and stroke. Delivered in-person, online, or via telephone health coaching, with culturally tailored versions for Chinese, Vietnamese, Arabic, and Low Literacy English communities. Funded by the Victorian Government since 2007.
• Diabetes Care Plus A healthcare clinic initiative providing quality care to people living with or at risk of diabetes, operating nationally across Australia. Offers psychology services in person or via telehealth. Formerly known as the Diabetes Victoria Clinic. Full members receive 15% off clinic services.
• Diabetes Educational Programs

Quantifiable outcome

• Over 75,000 Victorians have joined the Life! program since 2007, making it Australia's largest diabetes prevention initiative
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, key and supporting.

• Savers StorescoreChannel Partner/ Reseller/ DistributorLongstanding partnership spanning over 25 years where Savers accepts donations on behalf of Diabetes Victoria and purchases donated items. Funds collected support vital diabetes research and community programs in Victoria.
• National Diabetes Services Scheme (NDSS)coreOthersDiabetes Victoria is the Victorian agent of the NDSS, an initiative of the Australian Government administered by Diabetes Australia, providing subsidized diabetes supplies and support services.
• Diabetes AustraliacoreStrategic or Co-development PartnerNational body administering the NDSS with the assistance of Diabetes Australia. Diabetes Victoria works collaboratively as part of the national diabetes organization network.
• Baker Heart and Diabetes Institute (ACBRD)keyStrategic or Co-development PartnerResearch partnership with the Australian Centre for Behavioural Research in Diabetes, contributing to diabetes research and innovation initiatives.
• DAFNE (Dose Adjustment for Normal Eating)keyStrategic or Co-development PartnerOzDAFNE program - a five-day structured education program for people with Type 1 diabetes covering carbohydrate counting and adjusting insulin doses.
• Life! program partnerscoreStrategic or Co-development PartnerProgram managed by Diabetes Victoria and funded by the Victorian Government since 2007, delivering Australia's largest diabetes prevention initiative.
• Diabetes Innovation Impact FoundationkeyStrategic or Co-development PartnerFoundation supporting innovation in diabetes care and research, aligned with Diabetes Victoria's mission to reduce the impact of diabetes.
• Diabetes WAsupportingStrategic or Co-development PartnerCollaboration on developing new resources to help people living with Type 2 diabetes understand and manage their medications.
• Diabetes Care PluscoreStrategic or Co-development PartnerDiabetes Victoria Clinic initiative now operating nationally as Diabetes Care Plus, providing quality diabetes care services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diabetes Australia: The national peak body for diabetes in Australia that administers the NDSS with state and territory support. Directly comparable as the umbrella organization Diabetes Victoria collaborates with and operates under.
• JDRF Australia: Leading Type 1 diabetes research and advocacy nonprofit in Australia with comparable fundraising, research grantmaking, and community support functions focused specifically on T1D.
• Heart Foundation: Australia's largest nonprofit focused on heart disease, with very similar funding model (donations, government grants, retail partnerships), membership, advocacy, and prevention programs targeting overlapping chronic disease populations.
• Cancer Council Australia: Australia's peak national nonprofit for cancer with state affiliates operating analogous member/donor-supported education, research funding, and prevention programs in a different disease vertical.

Regional players

• Diabetes WA: Western Australia's state-level diabetes peak body operating under the same NDSS agency model as Diabetes Victoria, with highly comparable membership, prevention, and education programs in a different geography.
• Diabetes Queensland: Queensland state-level diabetes organization offering similar NDSS agency services, education, and membership programs to Diabetes Victoria in another Australian jurisdiction.
• Diabetes UK: The leading UK diabetes charity providing nearly identical services (education, support, research funding, advocacy). Comparable as a peer operating the same model in a different national market.

Others

• Baker Heart and Diabetes Institute: Australia's leading medical research institute for heart and diabetes research. Comparable as a research partner and ecosystem participant, though its core activity is scientific research rather than direct consumer support.
• Healthdirect Australia: Government-funded national health information and advice service. Comparable as an adjacent health-support ecosystem participant that competes for diabetes-related consumer attention and helpline usage.

Broad incumbents

• American Diabetes Association: The largest US diabetes nonprofit, with a much broader national scale but highly comparable mission, programs, and funding mechanisms. Useful as a comparable for international fundraising scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diabetesvic
• YouTubeyoutube.com/@diabetesvictoria
• Facebookfacebook.com/diabetesaustraliavic
• LinkedInlinkedin.com/company/diabetesvictoria
• Pinterestdiabetesvic.org.au/?share=pinterest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetes Australia Victoria