Thermen Holiday

What Thermen Holiday does

Thermen Holiday operates a single-location sauna and wellness resort at Pr. Beatrixlaan 10 in Schiedam, Netherlands, part of the Randstad metropolitan region. The resort is owned by International Wellness Resorts BV (IWR) and operates under the BeWellness umbrella brand alongside 12 sister resorts across the Netherlands and Belgium. Core offerings include day entry (from EUR 46.00 per person) and evening entry (from EUR 36.00) granting access to sauna facilities such as Japanese Sauna, Kelo Sauna, Hobbit Sauna, Filmsauna, and Grot Sauna, alongside baths, relaxation rooms, and on-site restaurant service. The product portfolio extends to packaged arrangements (Wellness Relax, Wellness Relax Deluxe, Spa Culinair, All Inclusive ranging EUR 71-EUR 142), seven distinct massage treatments, nine wellness rituals, prepaid bath cards (Badenkaarten) in 5/10/20/50-visit denominations, and Wellness Giftcards (EUR 10-EUR 150) redeemable at participating BeWellness resorts.

The company runs an asset-heavy hospitality operation employing 101-250 staff, including in-house trainers delivering N.G.S.-certified massage and sauna master courses through the on-site WellnessInstituut. Underlying technology is limited to a proprietary online reservation and booking platform (reserveren.thermenholiday.nl) plus a wristband-based in-resort payment system for food, beverages, and treatments; no public API, AI capabilities, or documented integrations exist. The company serves adult (18+) wellness consumers through direct-to-consumer channels, complemented by hotel partnerships (Van der Valk Rotterdam, Hotel Grand Canal Delft, Fine Hotels & Suites) for staycation guests and retail distribution of gift cards via Jumbo, Plus, Jan Linders, and Primera.

Revenue mechanics span one-time entry fees and package sales, F&B via wristband transactions, prepaid recurring bath card subscriptions, gift card sales, and equipment rental (robes, towels, slippers). Marketing relies on the company website, email newsletter, seasonal campaigns (Wereldse Wellness Weken, Summer Bath Card), and BeWellness group-wide cross-promotion. Customer segmentation targets individual adult wellness seekers, leisure/occasion visitors, frequent Badenkaart holders, and staycation tourists. The resort is actively operating, running continuous hiring, seasonal promotional campaigns, and partner-led distribution buildouts.

Name

Thermen Holiday

Legal name

Thermen Holiday

Website

https://thermenholiday.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Thermen Holiday is a single-location sauna and wellness resort in Schiedam, Netherlands, offering day and evening entry, massage treatments, wellness rituals, and packaged arrangements to adult consumers, operating under the BeWellness brand alongside other IWR-affiliated resorts across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Sauna and Wellness Resort Services

NAICS

All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spa Resorts (THAGAMAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

Keywords

• Sauna wellness resort
• Wellness day packages
• Massage and beauty treatments
• Wellness rituals
• Multi-visit bath cards

Headquarters

HQ city

Schiedam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Day and Evening Entry Fees: Core revenue from selling day passes (vanaf 10:00 uur) and evening passes (vanaf 16:30 uur) for access to sauna and wellness facilities.
2. Treatments and Massages: Revenue from spa treatments including massages (relaxation, Balinese, anti-stress, wellness massage), rituals, and beauty treatments offered as add-ons to entry tickets.
3. Wellness Packages/Arrangements: Bundled packages combining entry with treatments, meals, or experiences such as Wellness Relax, Wellness Relax Deluxe, Spa Culinair, and All Inclusive packages.
4. Food and Beverage: Restaurant sales including drinks, snacks, lunches, and dinners during the wellness visit, charged via wristband system.
5. Bath Cards (Badenkaarten): Prepaid multi-visit cards offering discounted access for regular visitors, available in various denominations (5, 10, 20, 50 visits).
6. Wellness Giftcards: Gift certificates and gift cards sold in amounts from €10 to €150, providing another revenue stream and customer acquisition channel.
7. Equipment Rental: Rental of robes, towels, and sale of slippers for guests who do not bring their own.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Thermen Holiday operates a single sauna and wellness resort in Schiedam, Netherlands, selling day and evening entry passes that grant access to a diverse portfolio of saunas, baths, relaxation rooms, and complimentary guided rituals. The resort layers four packaged arrangements (Wellness Relax, Wellness Relax Deluxe, Spa Culinair, All Inclusive) combining entry with massage treatments and dining, an à la carte menu of seven massage modalities and nine wellness rituals, multi-visit bath cards for regular guests, and Wellness Giftcards redeemable across the BeWellness network, supported by an on-site restaurant and a wristband-based payment system.

Product overview

Thermen Holiday operates as a single-unit sauna and wellness resort in Schiedam, Netherlands, offering a comprehensive range of wellness services organized around several core product categories. The primary offering consists of day and evening entry tickets (Dagentree and Avondentree) providing access to diverse sauna facilities including Japanese Sauna, Kelo Sauna, Grot Sauna, Filmsauna, Puntsaunas, Hobbitsauna, and various bath facilities. These core entry products are complemented by four packaged arrangements—Wellness Relax (with 25-minute treatment), Wellness Relax Deluxe (with 50-minute treatment), Spa Culinair (with dining), and All Inclusive—each bundling entry with culinary and treatment elements. The treatment portfolio includes seven distinct massage types (Relaxation, Balinese, Anti-stress, Wellness, Hotstone, Magnesium, and Indian Head massages), plus nine wellness rituals (Verona, Ceylon, Banja, Sakura, Snoezel, Crystal Harmony, Sound Bowl, Muscle Relieve, and Tanning). Seasonal specials such as the Summer Glow Scrub Massage and Indian Head Massage Special provide time-limited offerings. Supporting products include Bath Cards (multi-visit memberships offering 15% treatment discounts) and the Wellness Giftcard (€10-€150 gift certificates). The resort also houses the WellnessInstituut, an N.G.S.-certified training institute offering massage and sauna master courses. Thermen Holiday belongs to the BeWellness group, an umbrella brand managing 13 wellness resorts across the Netherlands and Belgium under Classic, Deluxe, and Exclusive tiers.

Differentiator

Problem solved

Functional benefit

Brands

• BeWellness: Overkoepelend merk dat streeft naar de ultieme wellnesservaring. BeWellness omvat diverse wellnessresorts onderverdeeld in Classic, Deluxe en Exclusive categorieën.
• WellnessInstituut

Products and services

• Day Entry (Dagentree) Full-day access to all sauna and wellness facilities starting from 10:00, including use of all saunas, baths, relaxation rooms, and complimentary sauna rituals based on availability. Priced from €46.00 per person.
• Evening Entry (Avondentree) Evening access to the wellness resort from 16:30, allowing guests to enjoy sauna and bath facilities for an evening relaxation experience. Priced from €36.00 per person.
• Wellness Relax Arrangement Day entry combined with a choice of 25-minute treatment (Relaxation, Balinese, Anti-stress, Hotstone, Indian Head, Wellness, or Magnesium massage). Priced at €71.00 per person.
• Wellness Relax Deluxe Arrangement Day entry combined with a choice of 50-minute treatment (Relaxation, Balinese, Anti-stress, Hotstone, Magnesium, or Wellness massage). Priced at €105.00 per person.
• Spa Culinair Arrangement Day entry including coffee or tea with cake, a filled sandwich of choice until 17:00, and a main course of choice for dinner. Priced at €74.00 per person.
• All Inclusive Arrangement Full-day access including coffee/tea with cake, filled sandwich until 17:00, dessert, three non-alcoholic drinks, and a 25-minute treatment of choice. Priced at €142.00 per person.
• Wellness Treatments and Massages À la carte menu of massage and beauty treatments including Relaxation Massage (25/50 min, €47.00), Wellness Massage (50 min, €84.00), Anti-stress Massage (25/50 min, €47.00), Balinese Massage, Hotstone Massage, Magnesium Massage (25 min), Indian Head Massage (25 min, €50.00), and Summer Glow Scrub Massage (€47.95).
• Wellness Rituals Group and individual ritual sessions including Verona Ritual (45 min, €17.00), Sound Bowl Ritual (20 min, €8.00), Snoezel Ritual (60 min, €17.95), Muscle Relieve Ritual (50 min, €21.00), Crystal Harmony Ritual, Ceylon Ritual, Banja Ritual, Sakura Ritual, and Tanning Session (12 min, €15.00).
• Bath Cards (Badenkaarten) Prepaid multi-visit membership cards offering discounted access to the wellness resort, available in 5-visit (€155 regular / €110 summer), 10-visit (€295 regular / €245 evening), 20-visit (€540), and 50-visit (€1,200) denominations. Cardholders skip reservation requirements and receive 15% off treatments.
• Wellness Giftcard Gift card available in amounts from €10 to €150, redeemable at Thermen Holiday and other participating BeWellness resorts, sold as e-card or physical card online, at reception, and via retail partners (Jumbo, Plus, Jan Linders, Primera).
• WellnessInstituut (Massage and Wellness Training) N.G.S.-certified training institute offering courses and programs in sports and wellness massage, injury prevention, sauna master courses, allround wellness courses, and Hamam worker training, located at the Thermen Holiday resort in Schiedam.
• On-site Restaurant (Food and Beverage) On-site restaurant serving drinks, snacks, lunches, and dinners during the wellness visit, charged via the wristband-based payment system for guest convenience.

Quantifiable outcome

• Relaxation and stress relief - sauna visits help open pores, improve circulation, and promote sweating
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• International Wellness Resorts (IWR)coreOthersParent company of Thermen Holiday. IWR operates multiple wellness resorts across the Netherlands and Belgium including Elysium, Hezemeer, SpaPuur, SpaSense, SpaWell, Thermen Barendrecht, Veluwse Bron, Zwaluwhoeve, and international locations (Bali Therme, Gut Sternholz in Germany). IWR is responsible for processing guest data and overall brand strategy.
• BeWellnesscoreOthersOverarching brand that encompasses Thermen Holiday and other wellness resorts, organized into Classic, Deluxe, and Exclusive tiers. BeWellness provides marketing, booking infrastructure, and brand consistency across member resorts. Core values include sustainability, authenticity, hospitality, collaboration, and relaxation.
• WellnessInstituutminorStrategic or Co-development PartnerEducational partner offering massage and wellness training courses at Thermen Holiday location. Provides N.G.S. certified massage training, sauna master courses, allround wellness courses, and Hamam worker training. Helps develop skilled wellness professionals for the industry.
• Wellness GiftcardcoreChannel Partner/ Reseller/ DistributorGift card program accepted at Thermen Holiday and other participating BeWellness resorts. Cards available in amounts from €10 to €150, sold online and through retail partners (Jumbo, Plus, Jan Linders, Primera). Also offers fixed-arrangement Wellness Giftcard Specials.
• Hotel Grand Canal DelftminorGTM or Marketing PartnerPartner hotel recommended for overnight stays near Thermen Holiday. Offers combined wellness-stay packages for guests visiting from outside the immediate area.
• Van der Valk Hotel RotterdamminorGTM or Marketing PartnerPartner hotel near Thermen Holiday, recommended for guests seeking overnight accommodation combined with wellness visits. Part of the Van der Valk hotel chain.
• Fine Hotels & SuitesminorGTM or Marketing PartnerCollection of unique, monumental hotels offering accommodation near Thermen Holiday. Properties include Stadsvilla Mout (10 min), Stadsvilla Mozaic (24 min), and Casa Julia (17 min from resort).
• Alzheimer NederlandminorOthersCharitable partner supported by Thermen Holiday as their designated good cause (goede doel). The resort collects donations for Alzheimer's research and support. Part of BeWellness resorts' annual charitable initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fontana Bad Nieuweschans: Wellness complex in the north of the Netherlands combining saunas, baths, and a hotel. Broader incumbent serving similar wellness and overnight-stay use cases as Thermen Holiday.
• Thermae 2000: One of the largest Dutch wellness resorts, located in Valkenburg with saunas, baths, treatments, and hotel rooms. Established incumbent competing for the same Randstad-adjacent day-trip and overnight guests.

Direct peers

• SpaPuur: IWR/BeWellness sister property offering saunas, baths, and treatments with similar packages. Direct same-network peer for the Dutch wellness day-tripper.
• Thermen Barendrecht: Another BeWellness/IWR sauna and wellness resort in the Randstad region with overlapping day-entry, treatment, and package offerings. Direct same-network competitor.
• Elysium: Sister wellness resort under the BeWellness/IWR group, offering a comparable mix of saunas, baths, treatments, and packages. Direct same-network competitor for the same Dutch adult wellness customer.
• Zwaluwhoeve: IWR/BeWellness wellness resort in Hierden with full-service sauna, beauty, and overnight options. Sister property targeting a similar adult wellness audience.
• SpaWell: IWR/BeWellness member resort offering comparable sauna, bath, and treatment experiences. Direct same-network competitor with shared marketing infrastructure.
• Veluwse Bron: BeWellness/IWR flagship wellness resort in the Veluwe region with hotel and water-park components. Comparable in scale, product breadth, and target demographic, and listed on the Thermen Holiday 'Our resorts' page.
• Bali Therme: IWR/BeWellness wellness resort in Germany with a Balinese-themed sauna and bath concept. Operates the same group playbook internationally and competes for the same wellness customer archetype.

Regional players

• Sauna & Wellness De Vier Winden: Independent Dutch sauna and wellness center in the Randstad region with comparable day-pass, treatment, and ritual offerings. Regional direct competitor drawing from the same metropolitan customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThermenHoliday
• LinkedInlinkedin.com/company/thermen-holiday

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thermen Holiday