SpaPuur
SpaPuur is a single-site sauna and wellness resort in Tilburg, Netherlands, operated by International Wellness Resorts BV under the BeWellness Classic brand, serving adult consumers and (from 2026) families with day/evening entry tickets, prepaid bath cards, treatments, rituals, and on-site F&B.
- Company typePrivate
- Founded-
- HeadquartersTilburg, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SpaPuur does
SpaPuur is a single-site sauna and wellness resort located at Moerse Dreef 10, Tilburg, North Brabant, Netherlands, operating under the BeWellness Classic brand tier of parent company International Wellness Resorts BV (IWR). The resort is positioned as an accessible, hospitality-led wellness destination serving adult consumers seeking stress relief, thermal bathing, and self-care experiences, with a newly introduced family-day format for children aged 6+ during summer 2026. The facility comprises 12+ saunas segmented by temperature experience (beginner, intermediate, expert), thermal baths (caldarium, whirlpools, indoor/outdoor pool, plunge pools, foot bath), a hamam steam room, relaxation areas, and on-site Restaurant Puur, supported by a recently renovated indoor/outdoor pool.
The core product portfolio consists of day entry (€43) and evening entry (€33) tickets, prepaid Badenkaarten multi-visit cards (5–50 visits, €145–€1,150) with 15% treatment discounts, Wellness Giftcards (€10–€150) redeemable across the BeWellness network, and bundled arrangements (Wellness Relax from €67, Wellness Relax Deluxe from €102, All Inclusive €139, Spa Culinair from €70). Add-on services include a treatment menu (massages, facials, hamam rituals, €8–€84+) and guided group wellness rituals (Aufguss, sound bowl, snoezel, seasonal specials). Revenue is generated through a direct-to-consumer model combining on-site entry fees, treatment upsells, F&B wristband settlement, bath-set rentals, and gift-card sales distributed via retail partners Jumbo, Plus, Jan Linders, and Primera alongside the resort's own channels.
Operationally, SpaPuur employs approximately 21 staff, is actively recruiting across kitchen, wellness rituals, facility, and hospitality roles, and benefits from group-level functions under IWR (data processing, marketing, training pipeline via WellnessInstituut in Emst and Schiedam). Distribution is omnichannel direct: walk-in guests, the reserveren.spapuur.nl self-serve booking system, and the Wellness Giftcard retail distribution network. The resort runs recurring seasonal campaigns (Wereldse Wellness Weken, summer TREATMENTS promotion) and supports Stichting Alzheimer Nederland as its 2026 charitable cause. No public revenue or financial figures are disclosed.
SpaPuur firmographics
Firmographics- Name
- SpaPuur
- Legal name
- SpaPuur
- Website
- https://spapuur.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpaPuur is a single-site sauna and wellness resort in Tilburg, Netherlands, operated by International Wellness Resorts BV under the BeWellness Classic brand, serving adult consumers and (from 2026) families with day/evening entry tickets, prepaid bath cards, treatments, rituals, and on-site F&B.
- Ownership category
- akta.pro rank
SpaPuur industry classification
Industry- Product category
- Wellness Resort Services
- NAICS
- Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
- akta.pro secondary industries
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Spa Packages & Ritual Experiences (HSALAFAN)
Keywords
Where SpaPuur is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
SpaPuur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Day and Evening Entry: One-time entry fees for sauna and wellness facility access. Dagentree (from 10:00) and avondentree (from 16:30) with all facilities included. Base pricing with weekend and badkledingdag surcharges possible.
- Treatments and Rituals: Additional revenue from massages, facials, hamam treatments, and wellness rituals. Booked in combination with entry. Pricing from €8 to €84+ depending on treatment type and duration.
- Badenkaarten (Bath Cards): Prepaid multi-visit cards offering 5 to 50 visits at discounted rates. 5-badenkaart €145, 10-badenkaart €285, 20-badenkaart €520, 50-badenkaart €1150. Include 15% discount on treatments and no reservation required.
- Wellness Giftcard: Gift cards sold at resort reception, online, and through retail partners (Jumbo, Plus, Jan Linders, Primera). Amounts from €10 to €150. Also available as fixed-arrangement Wellness Giftcard Special.
- Food and Beverage: Restaurant Puur generates revenue from meals, drinks, and snacks during visit. All consumption charged to wristband, settled at checkout. Outside food/drink not permitted.
- Rental and Retail: Revenue from renting or selling wellness essentials: bathrobe rental €13.95, towel set rental €13.95, slippers purchase €13.95, complete bath set €27.50.
- Packages and Arrangements: Curated wellness packages combining entry with treatments, meals, or other perks. Examples: Wellness Relax (€67+), Wellness Relax Deluxe (€102+), All Inclusive (€139), Spa Culinair (€70+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Day entry - Full day access to all facilities |
| One time/ perpetual license | Pay-as-you-go | Evening entry - Access from 16:30 |
| Unit Pricing | Pay-as-you-go | 5-badenkaart - 5 day visits |
| Unit Pricing | Pay-as-you-go | 10-badenkaart - 10 day visits |
| Unit Pricing | Pay-as-you-go | 20-badenkaart - 20 day visits |
| Unit Pricing | Pay-as-you-go | 50-badenkaart - 50 day visits |
| Unit Pricing | Pay-as-you-go | Summer 5-badenkaart - Summer promotion |
| Unit Pricing | Pay-as-you-go | Bath set rental - Robe, towels, slippers |
| Unit Pricing | Pay-as-you-go | Relaxing skincare treatment |
| Unit Pricing | Pay-as-you-go | All Inclusive arrangement |
| Unit Pricing | Pay-as-you-go | Wellness Relax arrangement |
| Unit Pricing | Pay-as-you-go | Family day entry |
| Other | Pay-as-you-go | Reservation fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SpaPuur product offering
Product offeringCore offering
SpaPuur operates a single physical sauna and wellness resort in Tilburg, Netherlands, selling day and evening entry access to 12+ sauna types organized by temperature experience level, thermal baths, hamam steam room, and relaxation areas. Core revenue comes from entry tickets (Dagentree €43, Avondentree €33), prepaid Badenkaarten multi-visit cards (€145–€1,150), professional massages and facials (€8–€84+), guided wellness rituals, curated packages (Wellness Relax €67+, All Inclusive €139), and on-site dining at Restaurant Puur. Gift cards (€10–€150) are sold directly and through Dutch retail partners Jumbo, Plus, Jan Linders, and Primera.
Product overview
SpaPuur is a sauna and wellness resort in Tilburg, Netherlands, operated by International Wellness Resorts (IWR) under the BeWellness Classic brand. The resort offers a comprehensive wellness experience centered around diverse sauna facilities (organized by temperature experience for beginners through experts), heated and cold baths including caldarium, whirlpools, and contrast bathing pools, hammam steam rooms, relaxation areas, and an on-site restaurant. The product portfolio consists of day and evening entry tickets, multi-visit bath cards with treatment discounts, gift cards via the Wellness Giftcard system, and bundled arrangement packages combining entry with meals and treatments. Add-on services include professional massages and skincare treatments, plus guided wellness rituals performed in group settings. The resort also hosts special family days during school holidays.
Differentiator
Problem solved
Functional benefit
Products and services
- Dagentree (Day Entry) Full-day access to all sauna and wellness facilities from 10:00, including unlimited use of scrub salt, shower products, and the free belevingen program. Priced at €43 per person with check-in until 19:30. For adult wellness guests seeking a complete day of relaxation.
- Avondentree (Evening Entry) Evening access to all wellness facilities from 16:30, including saunas, thermal baths, and steam room. Priced at €33 per person, designed for guests who want a shorter wellness visit without a full-day commitment.
- Badenkaarten (Bath Cards) Prepaid multi-visit loyalty cards providing 5, 10, 20, or 50 day visits at €145, €285, €520, and €1,150 respectively, valid any day including weekends without surcharges, with no reservation required and a 15% discount on all treatments. Sold at resort reception and online during seasonal promotions.
- Wellness Giftcard (Saunabon) Gift certificates in amounts from €10 to €150 redeemable at SpaPuur and other BeWellness resorts, plus fixed-arrangement Wellness Giftcard Special packages. Sold at resort reception, online at wellnessgiftcard.nl, and at retail partners Jumbo, Plus, Jan Linders, and Primera.
- Massages en Behandelingen (Massages and Treatments) Professional treatment menu including Anti-stress massage, Magnesium massage, Indiase hoofdmassage (Indian head massage), Duo-wellnesstreatment, hamam experiences (Traditional, Marrakesh, Experience), Relaxing skincare (€84.95, 50-minute facial), Mini skincare, and Specific skincare with alginate masks. Pricing from €8 to €84+ depending on type and duration.
- Wellness Rituelen (Wellness Rituals) Guided group experiences in sauna or steam cabin including Aufguss (opgieting), Discovery Journey with TREATMENTS fragrances, Hot & Cold experiences, Eyes shut experiences, Klankschaalritueel (sound bowl), Snoezel ritueel, Muscle Relieve ritueel, and seasonal specials like Banja ritueel. Free daily belevingen program included with entry.
- Arrangementen (Wellness Packages) Curated wellness packages combining entry with treatments, meals, or other perks, including Wellness Relax (€67+ per person, day entry plus 25-minute treatment), Wellness Relax Deluxe (€102+), All Inclusive (€139, all-day access with dessert, 3 non-alcoholic drinks, and 25-minute treatment), and Spa Culinair (€70+).
- Familiedagen (Family Days) Special family-friendly entry days during school summer holidays where children aged 6+ with swim diplomas A&B are welcome in swimwear, featuring child-friendly wellness rituals and modified programming. Priced at €23 per person.
- Sauna- en Wellnessresort (Wellness Resort Facility) Full-service wellness resort in Tilburg, Netherlands offering diverse sauna facilities (Bio, Himalaya, Turks stoombad, Infraroodsauna, Kruidensauna, Berkensauna, Rozensauna, Sandelhoutsauna, Magnolia sauna, Dennensauna, Lavendelsauna, Finse sauna, Kelo sauna), thermal baths including caldarium, whirlpools, indoor/outdoor pool, foot bath, plunge pools, hamam steam room, relaxation rooms, and on-site Restaurant Puur.
Quantifiable outcome
- Research suggests sauna use can reduce cold frequency, lower stress levels, lower blood pressure, strengthen immune system, and improve sleep quality.
Companies that use SpaPuur
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
SpaPuur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SpaPuur partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- International Wellness Resorts BV (IWR)coreParent company overseeing all BeWellness branded wellness resorts. IWR is responsible for data processing, marketing, operations, and strategic direction. SpaPuur operates as a subsidiary under this umbrella.
- BeWellnesscoreOverarching brand for wellness resorts (Classic, Deluxe, Exclusive tiers). Provides shared marketing, booking systems, gift cards, and brand recognition. Sister resorts include Elysium, Veluwse Bron, SpaSense, SpaWell, SpaWeesp, Thermen Barendrecht, Thermen Holiday, De Valkenberg, Zwaluwhoeve, Bali Therme, and Gut Sternholz.
- Wellness GiftcardcoreGift card program accepted at SpaPuur and all BeWellness resorts. Sold at resort reception, online (wellnessgiftcard.nl), and at retail partners (Jumbo, Plus, Jan Linders, Primera).
- WellnessInstituutminorMassage training school with N.G.S. certification. Offers courses in sport and wellness massage, sauna master, hamam worker, and allround wellness staff. Training locations at Veluwse Bron (Emst) and Thermen Holiday (Schiedam).
- Stichting Alzheimer NederlandminorCharitable partner for 2026. SpaPuur supports Alzheimer research through donation pot at reception. Stichting Alzheimer Nederland funds scientific research for prevention, treatment, and cure of dementia.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SpaPuur competitors and assessment
Company assessmentOthers
- WellnessGiftcard: Network-wide gift card program operated as a distribution channel partner across all BeWellness resorts including SpaPuur. Functions as a marketing/loyalty enabler rather than a competitor, but is structurally intertwined with SpaPuur's customer acquisition.
Direct peers
- Thermen Holiday: BeWellness sister resort in Schiedam sharing the same IWR booking, gift card, and marketing systems. Directly comparable operating model and customer profile.
- Thermen Barendrecht: BeWellness sister resort in the Rotterdam region with the same wellness resort concept, treatment menu structure, and bath card program.
- Elysium: Sister resort under the same IWR/BeWellness parent offering comparable sauna, bath, and treatment experiences to a Dutch customer base. Directly comparable on product mix, pricing architecture, and target segment.
- Veluwse Bron: Higher-tier BeWellness resort on the Veluwe. Comparable wellness resort operating model (saunas, baths, treatments, F&B, packages) under the same parent — useful benchmark for tier upgrade and operating leverage.
- Zwaluwhoeve: BeWellness sister resort in Putten offering thermal baths, saunas, and treatments under the same IWR corporate umbrella — directly comparable in product and pricing.
- SpaSense: BeWellness network sauna/wellness resort operating the same day-entry, treatment, and gift card business model in another Dutch region.
Regional players
- De Vier Winden: Dutch sauna and wellness resort in Friesland. Comparable product mix (saunas, baths, treatments) serving a different regional catchment than SpaPuur, providing a benchmark for non-BeWellness Dutch operators.
Broad incumbents
- Therme Erding: Largest thermal spa complex in the world, located near Munich. Comparable sauna/thermal bath/Ritual product offering at much greater scale; useful reference for premiumization and demand density.
Emerging players
- Sauna & Beautycentrum Den Ilp: Independent Dutch sauna/wellness operator with a similar day-spa and treatment model. Comparable in size and product scope though lacking the BeWellness network reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SpaPuur social profiles
Digital presenceSpaPuur financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpaPuur leadership team
Management profileNumber of profiles
SpaPuur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpaPuur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpaPuur
What does SpaPuur do?
SpaPuur operates a single physical sauna and wellness resort in Tilburg, Netherlands, selling day and evening entry access to 12+ sauna types organized by temperature experience level, thermal baths, hamam steam room, and relaxation areas. Core revenue comes from entry tickets (Dagentree €43, Avondentree €33), prepaid Badenkaarten multi-visit cards (€145–€1,150), professional massages and facials (€8–€84+), guided wellness rituals, curated packages (Wellness Relax €67+, All Inclusive €139), and on-site dining at Restaurant Puur. Gift cards (€10–€150) are sold directly and through Dutch retail partners Jumbo, Plus, Jan Linders, and Primera.
Is SpaPuur a public or private company?
SpaPuur is a private company. It is classified as corporate owned and is currently operating.
When was SpaPuur founded?
SpaPuur was founded in -1. It employs 11 to 50 people.
Where is SpaPuur based?
SpaPuur is headquartered in Tilburg, Netherlands, in the Europe region.
How does SpaPuur make money?
Seven revenue lines are on record. Day and Evening Entry is the primary driver. The others are treatments and Rituals, badenkaarten (Bath Cards), wellness Giftcard, food and Beverage, rental and Retail and packages and Arrangements.
Who are SpaPuur's main competitors?
WellnessGiftcard is listed as an others. Direct peers are Thermen Holiday, Thermen Barendrecht, Elysium, Veluwse Bron, Zwaluwhoeve and SpaSense. De Vier Winden is listed as a regional player. Therme Erding is listed as a broad incumbent. Sauna & Beautycentrum Den Ilp is listed as an emerging player.
Does SpaPuur have an API?
No public API is recorded for SpaPuur.
What industry is SpaPuur in?
SpaPuur's product category is Wellness Resort Services. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds). Its NAICS code is 7211 and its SIC code is 7000.