wefree

What wefree does

wefree is a Czech Republic-based managed IT services provider (wefree s.r.o., founded 2017, headquartered in Prague) that delivers device management, IT outsourcing, consulting, and support to businesses, schools, and organizations across the Czech market. Historically Apple-centric, the company has expanded coverage to Google Workspace, Microsoft, and Android/Samsung Knox environments since 2024, with stated capabilities spanning MDM via Jamf, Microsoft Intune, Mosyle, Samsung Knox, Cisco Meraki, and Iru, plus network infrastructure (Ubiquiti UniFi, Cisco Meraki) and remote support tooling (TeamViewer). In 2024 wefree became a subsidiary of Smarty BRANDS, a Czech retail and technology group with ~600 employees and ~6 billion CZK in annual revenue, and in 2025 it transferred its hardware sales operations to Smarty to focus exclusively on services.

The company's core software asset is wefree One, a proprietary client IT portal launched in 2026 that consolidates helpdesk ticketing, device inventory, software license tracking, IT cost monitoring, supplier overview, and an internal IT wiki behind a 24/7 client interface. Revenue is generated through recurring per-device IT subscriptions with SLA-tiered response times (2 days to 2 hours), project-based MDM implementations (Quickstart at 20,000 CZK, Pro from 50,000 CZK, Enterprise on request), one-time IT audits (15,000 CZK), Google Workspace implementation, training and workshops, and AI integration services. The company sells primarily through founder-led direct sales (CEO Jan Tůma and CTO Pavel Šafařík), an inside sales team, and inbound via website/phone — supported by content marketing and LinkedIn. Notable clients include STRV, Renocar, ACTUM, Universal Music Group, Svoboda & Williams, Studio Najbrt, and various schools and SMBs.

wefree is the first Apple Technical Partner in Czech Republic (2025), holds Google Cloud Partner, Jamf Professional Partner, Android Enterprise Partner, and Samsung Knox Expert statuses, and is an Apple Consultants Network member. Despite Microsoft 365 tools being used internally, the company operates with a very small core team (1-10 employees within the legal entity), with broader resources and distribution accessible via the Smarty BRANDS parent group. Pricing is published in Czech Koruna and is quote-based for custom work, with a self-service calculator available for subscription estimates.

Name

wefree

Legal name

wefree s.r.o.

Website

https://wefree.cz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

wefree is a Czech-based managed IT services provider offering MDM, IT outsourcing, consulting, and Google Workspace implementation to businesses, schools, and organizations across the Czech Republic, anchored as a subsidiary of the Smarty BRANDS group.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), IT Knowledge Management & Service Desk Platforms (HDAEALAH)

Keywords

• Managed IT services
• Mobile device management
• Apple device management
• IT outsourcing services
• IT consulting services

Headquarters

HQ city

Vrsovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Outsourcing & Managed Services: Monthly subscription model for comprehensive IT management covering device management, helpdesk support, monitoring, and proactive maintenance. Pricing based on number of devices with SLA response time tiers.
2. MDM Services: Mobile Device Management implementation and ongoing management for Apple, Windows, Android devices. Includes MDM Quickstart (20,000 Kč), MDM Pro (from 50,000 Kč), and MDM Expert (enterprise, price on request) packages.
3. IT Consulting: One-time consulting services including MDM consultations, IT infrastructure, Apple support, AI implementation, cloud migration, and comprehensive IT audits (15,000 Kč).
4. Google Workspace Services: Implementation, migration, and ongoing management of Google Workspace including data migration, user training, and security configuration.
5. Training & Workshops: Educational services for end users and IT professionals including Mac basics, Google Workspace, AI tools, MDM administration courses, and specialized workshops.
6. Hardware & Software Sales: Sales of computers, notebooks, mobile devices, monitors, accessories, software licenses and conference room equipment through Smarty partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

wefree provides managed IT services for businesses, schools, and organizations across the Czech Republic, specializing in multi-platform device management (Apple, Google, Microsoft, Android), IT outsourcing with 24/7 support, IT consulting, Google Workspace implementation, and AI solutions. The proprietary wefree One client portal serves as the central dashboard for helpdesk, device inventory, license tracking, and IT cost monitoring. Services are delivered through subscription-based per-device pricing with tiered SLA guarantees.

Product overview

wefree is an IT services company offering a comprehensive portfolio of managed IT services rather than a single unified software product. The core offering centers on wefree One, a proprietary client IT portal that serves as a unified dashboard for helpdesk ticketing, device inventory, license management, IT cost tracking, vendor management, and IT documentation. Surrounding this portal are managed services including MDM (Mobile Device Management) for Apple, Android, and Windows devices via platforms like Jamf, Microsoft Intune, and Mosyle; IT Outsourcing with 24/7 support; IT Consulting; Google Workspace Services; Apple Device Management; AI Solutions; Network Infrastructure; and IT Courses and Workshops. The company operates on a subscription model with per-device monthly pricing, and since 2025 has been exclusively a services company following the sale of its hardware business to parent company Smarty BRANDS.

Differentiator

Problem solved

Functional benefit

Brands

• wefree One: Client IT portal providing helpdesk, device management, license tracking, IT cost monitoring, supplier overview, and internal IT Wiki.

Products and services

• wefree One Proprietary client IT portal providing comprehensive IT management including helpdesk and ticketing, device inventory tracking, software license management, IT cost monitoring, vendor management, and internal IT Wiki documentation, all accessible 24/7 from one central platform with 99.9% availability and under 2-hour average response time.
• MDM Management Services Mobile Device Management services enabling centralized management of devices across iOS, Android, and Windows with advanced security policies, remote wiping, application management, and security policies. Supports multiple MDM platforms including Jamf, Microsoft Intune, Mosyle, Samsung Knox, Cisco Meraki, and Iru.
• IT Outsourcing Complete IT support with 24/7 monitoring and proactive maintenance of systems. Includes comprehensive IT infrastructure management covering servers, networks, security, backups, and access to a team of IT specialists with dedicated IT technician assignment.
• IT Consulting Strategic IT consulting for process optimization and digital transformation. Includes MDM consultations, IT infrastructure design, Apple support, AI implementation, cloud migrations, and comprehensive IT audits (15,000 CZK fixed price).
• Google Workspace Services Google Workspace migration and management including Gmail, Drive, Calendar, Meet, Chat, Docs, Sheets, Slides, and Gemini AI integration. Full implementation, data migration, user training, and ongoing support services.
• Apple Device Management Comprehensive Apple solutions for businesses with certified support including the Mac as a Choice program, Apple Business Manager integration, and MDM deployment for iPhone, iPad, Mac, and Apple TV devices.
• IT Courses and Workshops IT education and training for increasing team productivity and security. Includes courses for end users (Mac basics, Google Workspace, AI tools) and IT professionals (Jamf, Apple Business Manager, MDM fundamentals), plus specialized workshops.
• AI Solutions AI technology implementation for business process automation and efficiency improvements. Includes ChatGPT and Gemini integration, AI tool selection, implementation strategy, and team training on AI utilization.

Quantifiable outcome

• Cost savings of 86% compared to internal IT department for 50-employee company (saving 977,000 CZK annually)
• +6 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• ApplecoreTechnology or Integration · 1 January 2025Apple Technical Partner - first in Czech Republic (2025). Provides access to latest Apple technologies, training, and direct technical support. Authorized for enterprise sales with financing options and priority support from Apple.
• Smarty BRANDScoreStrategic or Co-development Partner · 1 January 2024Parent company group since 2024. Smarty BRANDS is one of the largest Czech retail and technology groups with 600 employees and annual revenue of nearly 6 billion CZK. Provides financial stability, broader service portfolio, and access to extensive distribution network including iWant (Apple Premium Partner).
• GooglecoreTechnology or Integration · 1 January 2020Google Cloud Partner status since 2020, enabling certified Google Workspace implementation, migration, and ongoing management services.
• JamfcoreTechnology or IntegrationJamf Professional Partner for enterprise Apple device management. Provides certified Jamf implementation, configuration, and ongoing management services.
• MosyleminorChannel Partner/ Reseller/ DistributorMosyle reseller for Apple MDM solutions, particularly focused on educational institutions and smaller businesses with free basic version.
• IruminorChannel Partner/ Reseller/ DistributorReseller of Iru MDM solution for multi-platform device management (Apple, Windows, Android).
• iWantcoreStrategic or Co-development PartnerApple Premium Partner within Smarty BRANDS group. One of few Apple Premium Partners in Czech Republic. Provides device procurement, financing options, and dedicated account management. Combined with wefree technical expertise enables complete Apple solutions for clients.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Unicorn: Large Czech-headquartered IT services and software group with broad enterprise and public-sector IT outsourcing capabilities. Operates at much larger scale than wefree but competes for similar managed IT and MDM engagements.
• Asseco Central Europe: Major Central European IT services and software group offering managed IT, cloud, and enterprise solutions. Competes with wefree for mid-market and enterprise IT outsourcing contracts in the Czech and CEE region.

Direct peers

• Seyfor: Czech IT services and consulting group covering managed IT, ERP, and digital transformation. Competes for similar mid-market and enterprise IT outsourcing contracts in the Czech Republic.
• Soitron: Large Central European (Slovak/Czech) managed IT services and outsourcing provider offering helpdesk, infrastructure, and multi-platform support. Directly comparable to wefree in CEE MSP market and customer segments.
• DataSpring: Czech IT infrastructure and managed services provider focused on servers, networking, cloud, and IT support. Comparable to wefree's IT outsourcing and infrastructure management offerings.
• Algotech: Czech IT services and infrastructure company offering managed IT, cloud, and helpdesk support to businesses and public sector. Comparable in size and service portfolio to wefree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wefreecare
• Xx.com/wefreecz
• Facebookfacebook.com/wefreecz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wefree