Iru
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Iru firmographics
Firmographics- Name
- Iru
- Legal name
- Iru.com, Inc.
- Website
- https://iru.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Iru is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Iru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Per-device subscription (annual): Primary revenue stream: per-device, recurring subscriptions priced annually and billed per Order Form (directly with Iru or via authorized resellers/channel partners); quantities cannot be decreased mid-term and pricing auto-renews with up to 7% annual increases absent notice.
- MSP / channel subscription revenue: Recurring per-Device revenue from Managed Service Providers under the MSP Master Agreement, with annual commitment, monthly billing in arrears, Minimum Device Commitment of 25 devices, device true-ups, and audit rights.
- Free Trial and Free Services: Free Trials and Free Services (with documented usage limits) act as a land motion feeding the paid subscription funnel; conversion is required for usage beyond stated limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription license (annual) — per-device pricing |
| Freemium | Pay-as-you-go | Free Trial |
| Freemium | Pay-as-you-go | Free Services |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels12 records
Iru product offering
Product offeringCore offering
Iru sells a unified, AI-powered IT and security software platform that consolidates endpoint management, endpoint detection and response, vulnerability management, passwordless workforce identity, and compliance automation into a single system. The platform runs on one lightweight agent across Apple, Windows, and Android devices and is orchestrated by the proprietary Iru AI agentic layer (backed by the Iru Context Model) and the Iru MCP server. Customers subscribe per device on annual contracts sold primarily through direct enterprise sales, with an MSP channel program and AWS Marketplace listing as additional routes.
Product overview
Iru (formerly Kandji) is a single, unified AI-powered IT and security platform composed of four product families: Endpoint (Endpoint Management, Endpoint Detection & Response, and Vulnerability Management), Identity (Workforce Identity), Compliance (Compliance Automation and Trust Center), and the AI layer (Iru AI, formerly Kai). The Endpoint modules deploy from a single lightweight agent across Apple, Windows, and Android devices, while Identity and Compliance modules are unified around the same user, app, and device context. Iru AI — backed by the Iru Context Model — operates as an agentic layer that orchestrates automation across all four families, and the new Iru MCP server makes these endpoints programmable for external AI agents and tools. The platform consolidates fragmented point tools (MDM, EDR, vulnerability management, identity, compliance automation) into a single integrated system, and is trusted by 6,000+ companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Iru Platform Unified AI-powered IT and security platform (formerly Kandji) that consolidates endpoint, identity, and compliance into a single system. Trusted by 6,000+ companies, sold on a per-device annual subscription basis.
- Endpoint Management Module of the Iru platform for managing every device with one lightweight agent across Apple, Windows, and Android. Includes zero-touch deployment, automated patching, and configuration-as-code. Sold as part of the Iru platform subscription to enterprise and mid-market IT teams.
- Endpoint Detection and Response (EDR) EDR module delivering threat detection and response across endpoints, integrated into the same lightweight agent as Endpoint Management. Validated by Miercom to stop 2.3x more zero-day exploits on macOS. For IT and security teams needing integrated endpoint threat defense.
- Vulnerability Management Module that continuously assesses endpoints for vulnerabilities and supports active Vulnerability Response, complementing the broader enterprise security posture for Apple devices. Initially launched February 2025 and expanded in December 2025 with deeper enterprise posture capabilities.
- Vulnerability Response Product launched in July 2025 to complement Vulnerability Management with active response capabilities, designed to bolster cyber resilience for Apple devices in the enterprise.
- Workforce Identity Passwordless workforce identity module providing device-bound authentication and secure access to every app, forming a trust fabric around users and apps. For IT teams needing to deploy device-bound, passwordless workforce identity tied to the endpoint.
- Compliance Automation Compliance module powered by Iru AI that tailors controls, builds an Adaptive Evidence Map, and keeps organizations audit-ready through continuous evidence collection. For IT, security, and GRC teams needing to accelerate audit readiness and shorten sales cycles via a public Trust Center.
- Trust Center Public-facing trust center module that supports customer security reviews and accelerates deals by exposing Iru's compliance posture publicly, backed by SOC 2 Type II and ISO 27001 certifications.
- Iru AI AI layer of the Iru platform (formerly Kai) acting as the agentic operating layer for IT and Security. Connects a grid of agents across identity, endpoint, and compliance, powered by the Iru Context Model to act intelligently and in context, automating compliance, insights, and actions from a single interface.
- Iru MCP (Model Context Protocol server) Model Context Protocol server from Iru that makes endpoints programmable, enabling AI agents and external tools to interact with Iru-managed devices and data through MCP-compatible clients. Featured under the 'Build with MCP' use case on the Iru website.
- Apple Vision Pro Device Management Platform support for managing Apple Vision Pro devices in enterprise fleets, enabling IT teams to manage spatial computing devices through the same Iru agent and policies. Launched February 2025.
Quantifiable outcome
- 6,000+ customers globally
- +5 more outcomes
Companies that use Iru
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Iru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature9 records
Iru partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core integration, foundational platform ecosystem (apple), strategic flagship integration, advisor on funding round, strategic infrastructure partner, identity sub-processor, ai sub-processor, payments sub-processor, marketing & crm sub-processor, observability sub-processor, data warehouse sub-processor, cdn sub-processor, email sub-processor, ai observability sub-processor and product research sub-processor.
- allwherecore integrationallwhere's integration with Iru (formerly Kandji) moved from Beta to general availability, enabling synchronization of MDM data with allwhere's logistics platform. This allows IT teams to improve hardware lifecycle management with real-time data, actionable insights, and synchronized asset records.
- Applefoundational platform ecosystem (apple)Iru is deeply integrated with Apple platforms (Mac, iPhone/iPad, Apple TV, Vision Pro), participating in Apple's MDM ecosystem and being featured in the Apple @ Work podcast to discuss MCP servers' role in Apple device management.
- Backblazestrategic flagship integrationBackblaze and Iru (then Kandji) announced a 'strategic partnership' to deliver comprehensive device management and data protection for businesses. The partnership combines Kandji's Apple device management with Backblaze's cloud backup to simplify Mac IT management and data protection for enterprise customers.
- Latham & Watkins LLPadvisor on funding roundLatham & Watkins served as legal advisor to Kandji (now Iru) in its US$100M funding round, advising on the transaction alongside the lead investor General Catalyst.
- Amazon Web Services (AWS)strategic infrastructure partnerAWS is a sub-processor for Iru, providing third-party hosting in the United States and Germany. Iru is hosted on AWS and the platform is built around AWS infrastructure, with Kandji also listed on the AWS Marketplace for procurement.
- Oktaidentity sub-processorOkta is a sub-processor for Iru in the United States and Europe, providing cloud identity and authorization services that underpin Iru's workforce identity and access functionality.
- OpenAIai sub-processorOpenAI is a sub-processor for Iru in the United States, providing AI-enabled functionality that powers parts of the Iru AI / agentic layer.
- Anthropicai sub-processorAnthropic is a sub-processor for Iru in the United States, providing AI-enabled functionality that supports Iru AI capabilities.
- xAIai sub-processorxAI is a sub-processor for Iru in the United States, providing AI-enabled functionality that supports Iru AI capabilities.
- Stripepayments sub-processorStripe is a sub-processor for Iru in the United States, providing payment processing services for customer billing.
- HubSpotmarketing & crm sub-processorHubSpot is a sub-processor for Iru in the United States, providing Customer Relationship Management and Marketing Platform services.
- DataDogobservability sub-processorDataDog is a sub-processor for Iru in the United States, providing Application Performance Management and observability.
- Snowflakedata warehouse sub-processorSnowflake is a sub-processor for Iru in the United States, providing Business Intelligence and data warehousing services.
- Fastlycdn sub-processorFastly is a global sub-processor providing Content Distribution Network services for Iru.
- Mailgunemail sub-processorMailgun is a sub-processor for Iru in the United States, providing email marketing tool and notifications delivery.
- Arizeai observability sub-processorArize is a sub-processor for Iru in the United States, providing AI Application Performance Management.
- Mazeproduct research sub-processorMaze is a sub-processor for Iru in the United Kingdom, providing cloud-based software for testing prototypes, marketing campaigns, user feedback, and design ideas.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Iru competitors and assessment
Company assessmentDirect peers
- Jamf: Jamf is the most direct Apple-first MDM/endpoint management competitor, historically the incumbent in Mac and iOS fleets. Both companies started as Apple-MDM specialists and are now extending into cross-platform security and identity, making them the closest head-to-head rival for Iru's core market.
- JumpCloud: JumpCloud offers a cross-platform directory, device management, and identity platform targeting SMB and mid-market IT teams. It is a direct peer to Iru in combining device management, identity, and security in a per-device subscription model.
- Hexnode: Hexnode (by Mitsogo) is a cross-platform unified endpoint management vendor covering macOS, iOS, Windows, Android, and tvOS. It is a direct peer in the per-device MDM space and competes for the same Apple-heavy mid-market customer.
- Vanta: Vanta is a leading compliance automation and trust management platform covering SOC 2, ISO 27001, HIPAA, and more. It competes with Iru's Compliance Automation and Trust Center modules for the same security/compliance buyer.
- Drata: Drata is a compliance automation and continuous monitoring platform similar to Vanta, offering AI-driven evidence collection for SOC 2, ISO 27001, and adjacent frameworks. It is a direct peer to Iru's Compliance Automation module and Trust Center.
- Mosyle: Mosyle is an Apple-only endpoint management and security platform serving education, SMB, and enterprise. It is a direct peer in Apple-first MDM and is increasingly expanding into EDR and zero-trust capabilities that overlap with Iru's endpoint modules.
Broad incumbents
- CrowdStrike: CrowdStrike is the dominant next-gen EDR/XDR vendor and has been pushing down-stack into IT hygiene, vulnerability management, and identity (Falcon for IT). It is a broad incumbent whose endpoint-security footprint overlaps directly with Iru's EDR, vulnerability management, and workforce identity modules.
- Microsoft Intune: Microsoft Intune ships inside the E5 license and is the default endpoint management choice for Microsoft-centric enterprises. It competes with Iru on Windows and cross-platform device management and is frequently bundled free with broader Microsoft spend.
- SentinelOne: SentinelOne is a major EDR/XDR competitor with Singularity Platform and a growing footprint in vulnerability management and cloud security. Its endpoint and identity roadmap directly overlaps with Iru's EDR, VM, and workforce identity modules.
- Okta: Okta is the workforce identity and SSO incumbent and a named sub-processor for Iru. It is a broad incumbent in the identity layer Iru is now expanding into with its passwordless Workforce Identity module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Iru social profiles
Digital presenceIru compliance and trust
Trust signalCompliance5 records
Iru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iru leadership team
Management profileNumber of profiles
Profiles10 records
Iru subsidiaries and ownership
Company hierarchySubsidiaries3 records
Iru funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iru
What does Iru do?
Iru sells a unified, AI-powered IT and security software platform that consolidates endpoint management, endpoint detection and response, vulnerability management, passwordless workforce identity, and compliance automation into a single system. The platform runs on one lightweight agent across Apple, Windows, and Android devices and is orchestrated by the proprietary Iru AI agentic layer (backed by the Iru Context Model) and the Iru MCP server. Customers subscribe per device on annual contracts sold primarily through direct enterprise sales, with an MSP channel program and AWS Marketplace listing as additional routes.
Is Iru a public or private company?
Iru is a private company. It is classified as venture growth investor backed and is currently operating.
When was Iru founded?
Iru was founded in 2018. It employs 251 to 500 people.
Where is Iru based?
Iru is headquartered in Miami, United States, in the North America region.
How does Iru make money?
Three revenue lines are on record. Per-device subscription (annual) is the primary driver. The others are MSP / channel subscription revenue and free Trial and Free Services.
Who are Iru's main competitors?
Direct peers on record are Jamf, JumpCloud, Hexnode, Vanta, Drata and Mosyle. Broad incumbents are CrowdStrike, Microsoft Intune, SentinelOne and Okta.
Does Iru have an API?
Yes. Iru offers a public/partner-facing API documented at api-docs.kandji.io for programmatically managing Apple device management functionality (e.g., custom profiles, self-service operations), as evidenced by Go sample code published on GitHub (api_self_service.go, api_custom_profiles.go). Iru also introduced the Iru MCP (Model Context Protocol) server to "make endpoints programmable," enabling IT and security teams to interact with endpoints through MCP-compatible clients. A "Build with MCP" use case is featured on the company website, and the Apple @ Work podcast discussed the role of MCP servers in Apple device management with Iru guests. Developer documentation is at api-docs.kandji.io.