MacG Racing
MacG Racing is a UK motorsport engineering firm and performance parts retailer based near Donington Park that races its own Taranis endurance car, runs an e-commerce webshop under exclusive Braid/Albins/Drenth agency agreements, and sells arrive-and-drive racing packages plus MK Sportscars turn-key vehicle builds to enthusiasts and amateur racers.
- Company typePrivate
- Founded2010
- HeadquartersDerby, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MacG Racing does
MacG Racing Ltd is a UK motorsport engineering company and performance parts retailer founded in 2010 and headquartered at a South Derbyshire development facility near Donington Park. The business combines three integrated operations: a competitive racing team (including the proprietary MacG Racing Taranis endurance car and Ginetta G55 GT4 / Mazda RX8 campaigns), an engineering workshop offering engine and transmission rebuilds, wiring loom fabrication, suspension setup, ECU remapping, CAD design, 3D scanning and rapid prototyping, and an e-commerce webshop retailing performance parts across brakes, suspension, chassis, cooling, drivetrain, electronics, engine tuning, exhausts, and exterior components.
The company monetizes through four principal revenue streams: hardware sales via its webshop (item prices ranging from £12 small fittings to £16,318+ for Drenth gearboxes), paid workshop and fitting services quoted per job, arrive-and-drive racing packages (full season or per-event, sold on a multi-year contract or pay-as-you-go basis) covering vehicle hire, technical support, hospitality, transport, fuel, tyres, and tuition, and race car sales (including the Ginetta G55 GT4, Mazda RX8, and now MK Sportscars vehicles under a 2026 dealership agreement). Distribution is anchored by exclusive agency appointments — Main UK Agent for Braid Wheels, European Agent for Albins Transmissions, and Authorised Service Centre for Drenth Gearboxes — which provide defensive territory in the UK motorsport channel.
MacG serves three primary customer segments: motorsport enthusiasts and racers (arrive-and-drive, endurance racing, track days), performance car owners (upgrades, ECU remapping, vehicle setup), and a secondary base of Ultima and sports car owners (specialist parts, IVA compliance, restoration), plus limited OEM consultancy work with high-performance GT car manufacturers. Reach is domestic UK with social and event-driven brand activity on Facebook, X, LinkedIn, Instagram, YouTube, plus Cars & Coffee community events. The firm is privately held with no disclosed institutional investors, employs 11-50 staff, and reports no financial disclosures.
MacG Racing firmographics
Firmographics- Name
- MacG Racing
- Legal name
- MacG Racing Ltd
- Website
- https://macgracing.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MacG Racing is a UK motorsport engineering firm and performance parts retailer based near Donington Park that races its own Taranis endurance car, runs an e-commerce webshop under exclusive Braid/Albins/Drenth agency agreements, and sells arrive-and-drive racing packages plus MK Sportscars turn-key vehicle builds to enthusiasts and amateur racers.
- Ownership category
- akta.pro rank
MacG Racing industry classification
Industry- Product category
- Motorsport Engineering Services
- NAICS
- Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Brake System Manufacturing (33634)
- SIC
- Services-Racing, Including Track Operation (7948), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)
- akta.pro secondary industries
- Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)
Keywords
Where MacG Racing is headquartered
LocationHeadquarters
- HQ city
- Derby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MacG Racing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Performance Parts Sales: Sale of performance parts and components through e-commerce webshop including brakes, suspension, wheels, gearboxes, engine tuning components, and specialist motorsport equipment
- Workshop Services: Vehicle setup, repairs, recommissioning, ECU remapping, and fitting services at their South Derbyshire Development Centre
- Arrive & Drive Racing Packages: Complete racing packages including vehicle hire, technical support, hospitality, transport, fuel, tyres, and tuition for customer drivers
- Race Car Sales: Sale of race cars including Ginetta G55 GT4 and Mazda RX8, plus MK Sportscars dealer operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for performance parts |
| Other | Pay-as-you-go | Workshop and fitting services |
| Other | Multi-year contract | Arrive & Drive racing packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
MacG Racing product offering
Product offeringCore offering
MacG Racing sells performance automotive parts (brakes, suspension, wheels, gearboxes, engine components) through its e-commerce webshop and provides in-house workshop services including engine rebuilds, transmission work, wiring loom fabrication, ECU remapping, suspension setup, and vehicle recommissioning. The company also operates a racing team that offers arrive-and-drive packages for endurance events and provides CAD design and rapid prototyping consultancy to GT car manufacturers.
Product overview
MacG Racing is a motorsport racing team, engineering company, and performance parts supplier established in 2010, based in Derby, UK near Donington Park. The company operates as a single integrated offering combining racing team services, engineering consultancy, and a comprehensive parts webshop. Core racing services include Arrive & Drive packages for endurance racing in their proprietary MacG Racing Taranis as well as customer vehicles (Ginetta G55 GT4, Mazda RX8), with full technical support, hospitality, and tuition. Engineering services encompass specialist vehicle setup, repairs, recommissioning, ECU remapping, and CAD design with 3D scanning and prototyping. The parts business offers a broad portfolio through their webshop, acting as Main Agents for Braid wheels, European Agents for Albins Transmissions, and a service centre for Drenth gearboxes, alongside supporting products from brands like AP Racing, BC Racing, KW Suspension, Gripper Differentials, CSF, Cobra Sport, and Sustain Fuels. Recent expansion includes becoming an official MK Sportscars dealer offering complete car builds. The company provides fitting services at their South Derbyshire Development Centre.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Parts Supply and Fitting
- Workshop Services
Quantifiable outcome
- Competed successfully at National level including British Endurance Championship and Silverstone 24 hours race
Companies that use MacG Racing
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MacG Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MacG Racing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Braid WheelscoreMain UK agents for Braid wheels. Braid is a leading motorsport wheel manufacturer offering flowformed and forged magnesium wheels for racing and performance applications.
- Albins TransmissionscoreEuropean agents for Albins Transmissions, a specialist manufacturer of performance transmissions and final drive kits for motorsport applications.
- Drenth GearboxescoreAuthorised service centre for Drenth gearboxes. Drenth is a Dutch manufacturer of high-quality sequential gearboxes for motorsport.
- Sustain FuelscoreRegistered distributor of Sustain Fuels full range of products. MacG has previously run Sustain Racing fuel in their competition vehicles.
- MK SportscarscoreOfficial MK Sportscars dealer offering complete kits, partial builds, or full turn-key vehicles built in-house using race-winning experience.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MacG Racing competitors and assessment
Company assessmentBroad incumbents
- AP Racing: Global motorsport brake systems manufacturer whose products MacG resells. Comparable as a broader incumbent in MacG's brake product category and a key supplier/peer for high-performance braking components.
- Cosworth: Iconic motorsport engineering brand producing engines, electronics, and performance parts globally. Comparable to MacG at the engineering and performance-parts intersection, though at vastly greater scale and brand recognition.
- Prodrive: Major UK motorsport engineering and race team operator, running multiple factory programmes and offering consultancy and prototyping. A much larger, established peer covering the motorsport engineering, racing, and OEM consultancy lanes that MacG operates in at smaller scale.
- Xtrac (Transmissions): UK-based motorsport and high-performance transmission manufacturer. Comparable to the transmission side of MacG's business (Drenth, Albins service and supply) at significantly larger scale and a leading European position.
Direct peers
- BBR GTI: UK performance car specialist offering tuning, parts, and workshop services, focused on specific marques (notably Mazda MX-5/RX-8 and GT cars). Highly comparable workshop-and-parts model to MacG, with similar enthusiast and racing customer overlap.
- Opie Oils: UK-based retailer focused on performance and motorsport fluids, oils, and parts, with strong enthusiast following. Comparable as a UK performance parts specialist serving the same discretionary motoring customer base as MacG.
- Demon Tweeks: Long-established UK motorsport and performance car parts retailer with deep product range across brakes, suspension, wheels, and engine components. Highly comparable to MacG's e-commerce webshop business and customer base of UK motorsport enthusiasts.
- Hayward Rotary: UK performance car parts and tuning specialist offering ECU remapping, parts supply, and workshop services. Closely mirrors MacG's combination of e-commerce parts retail plus in-house workshop and remapping.
- Javelin Trackdays: UK-based trackday and motorsport event operator providing vehicles, support, and event services. Comparable to MacG's Arrive & Drive and Cars & Coffee event-driven customer acquisition motion.
- PMW Motorsport: UK motorsport engineering and parts supplier offering ECU calibration, performance upgrades, and trackside support. Directly comparable workshop + tuning + parts model to MacG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MacG Racing social profiles
Digital presenceMacG Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacG Racing leadership team
Management profileNumber of profiles
MacG Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacG Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacG Racing
What does MacG Racing do?
MacG Racing sells performance automotive parts (brakes, suspension, wheels, gearboxes, engine components) through its e-commerce webshop and provides in-house workshop services including engine rebuilds, transmission work, wiring loom fabrication, ECU remapping, suspension setup, and vehicle recommissioning. The company also operates a racing team that offers arrive-and-drive packages for endurance events and provides CAD design and rapid prototyping consultancy to GT car manufacturers.
Is MacG Racing a public or private company?
MacG Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MacG Racing founded?
MacG Racing was founded in 2010. It employs 11 to 50 people.
Where is MacG Racing based?
MacG Racing is headquartered in Derby, United Kingdom, in the Europe region.
How does MacG Racing make money?
Four revenue lines are on record. Performance Parts Sales are the primary driver. The others are workshop Services, arrive & Drive Racing Packages and race Car Sales.
Who are MacG Racing's main competitors?
Broad incumbents on record are AP Racing, Cosworth, Prodrive and Xtrac (Transmissions). Direct peers are BBR GTI, Opie Oils, Demon Tweeks, Hayward Rotary, Javelin Trackdays and PMW Motorsport.
Does MacG Racing have an API?
No public API is recorded for MacG Racing.
What industry is MacG Racing in?
MacG Racing's product category is Motorsport Engineering Services. Its primary akta.pro industry code is IMACAEAK, Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing, with a secondary code of IMACAIAN, Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware). Its NAICS code is 3361 and its SIC code is 7948.