Benmarl Winery
Benmarl Winery is a family-owned winery operating a 37-acre estate in Marlboro, NY, producing hand-crafted wines across reds, whites, sparkling, and rosé for regional consumers and New York State restaurants and wine shops through a tasting room, wine club, and wholesale distribution.
- Company typePrivate
- Founded2006
- HeadquartersMarlboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Benmarl Winery does
Benmarl Winery is a privately held, family-owned winery operating a 37-acre estate in Marlboro, New York, in the Hudson River Valley. The company claims to be the oldest vineyard in America and holds New York Farm Winery license no.1. Its production is anchored by estate-grown Seyval Blanc and Cabernet Franc, supplemented by sourced grapes from Seneca Lake (Riesling) and the North Fork of Long Island (Merlot). The portfolio spans reds (Slate Hill Red, Malbec, Proprietors Reserve, Merlot, Cabernet Franc), whites (Pétillant, Reserve Riesling, Stainless Steel Chardonnay, Seyval Blanc Estate), a Dry Rosé, a sweet Riesling, and an entry-level Marlboro Village line, with sustainable viticulture practices including under-vine sheep grazing. Production nearly tripled over a six-year period, with a documented 2012 harvest of 21 individual fermentations across twelve varietals indicating multi-region sourcing and small-batch, hand-crafted output.
The business operates three revenue streams: (1) direct-to-consumer sales through a reservation-based tasting room ($15/person), (2) a quarterly wine club subscription delivering four bottles four times per year with member benefits including 15% discounts and complimentary tastings, and (3) wholesale distribution to over 20 restaurants and over 20 wine shops across the Hudson Valley, Finger Lakes, and Long Island regions. GTM combines digital channels (website, blog, Facebook, Instagram) with seasonal event-driven traffic (August Sangria Festival, September/October Harvest Grape Stomping Festivals, Spring Barrel Tasting). The company is operated by the Spaccarelli family — Victor Spaccarelli Jr. as Proprietor, Matthew Spaccarelli as Winemaker — with a small operational team handling events, design, and beekeeping. The customer base consists of regional wine enthusiasts and tourists (primary, persona-based) and New York State restaurants and wine shops (B2B channel), with no external investment, parent company, or public-market presence disclosed.
Benmarl Winery firmographics
Firmographics- Name
- Benmarl Winery
- Legal name
- Benmarl Winery
- Website
- https://benmarl.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Benmarl Winery is a family-owned winery operating a 37-acre estate in Marlboro, NY, producing hand-crafted wines across reds, whites, sparkling, and rosé for regional consumers and New York State restaurants and wine shops through a tasting room, wine club, and wholesale distribution.
- Ownership category
- akta.pro rank
Benmarl Winery industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Benmarl Winery is headquartered
LocationHeadquarters
- HQ city
- Marlboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Benmarl Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct retail sales of wines including Cabernet Franc, Dry Rose, Malbec, Merlot, Pétillant, Proprietors Reserve, Reserve Riesling, Riesling, Stainless Steel Chardonnay, Seyval Blanc (Estate), and Slate Hill Red.
- Wine Club Membership: Subscription model requiring initial 4-bottle purchase, followed by quarterly deliveries of 4 bottles each (16 bottles annually). Members receive 15% discount on wine purchases, complimentary tastings, half-price reserve tasting flights, and access to barrel tasting events.
- Tasting Room Experiences: Wine tasting reservations at $15 per person. Pizza oven open on weekends with cheese boards available during the week.
- Wholesale Distribution: B2B sales to restaurants and wine shops throughout New York State.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wine Tasting |
| Subscription | Annual | Wine Club Initial Purchase |
| Unit Pricing | Pay-as-you-go | Retail Wine Prices |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Benmarl Winery product offering
Product offeringCore offering
Benmarl Winery is a family-owned estate winery on a 37-acre property overlooking the Hudson River Valley in Marlboro, NY, producing hand-crafted small batch wines from estate-grown grapes (Seyval Blanc, Cabernet Franc) and sourced fruit from Seneca Lake and Long Island. The winery sells wines directly via a tasting room, e-commerce shop, and quarterly wine club subscription, with additional wholesale distribution to restaurants and wine shops across New York State.
Product overview
Benmarl Winery operates as a winery producing a portfolio of wines from its 37-acre estate in the Hudson River Valley, supplemented by grapes sourced from Seneca Lake and the North Fork of Long Island. The product portfolio centers on distinct wine varietals including red wines (Slate Hill Red, Malbec, Proprietors Reserve, Merlot, Cabernet Franc, Cabernet Franc Estate, Marlboro Village Red), white wines (Pétillant, Reserve Riesling, Stainless Steel Chardonnay, Seyval Blanc Estate, Marlboro Village White), a sweet Riesling, a Dry Rose, a Blush wine, and a Marlboro Village White. Beyond individual wines, the winery offers a Wine Club membership providing quarterly deliveries, exclusive access to library wines, and member benefits including complimentary tastings and discounts. The company also operates wine tasting experiences at the winery and hosts seasonal events including the August Sangria Festival and September/October Harvest Grape Stomping Festivals.
Differentiator
Problem solved
Functional benefit
Products and services
- Slate Hill Red
Quantifiable outcome
- Won a medal for every single wine entered at the 2013 New York Wine and Food Classic
Companies that use Benmarl Winery
Customer profileSegments2 records
Ideal customer profiles2 records
Benmarl Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Benmarl Winery partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Benmarl Winery competitors and assessment
Company assessmentRegional players
- Bedell Cellars: Long Island (North Fork) estate winery producing premium red and white varietals from estate vineyards. Comparable to Benmarl as a New York estate winery whose Merlot and Cabernet Franc overlap with Benmarl's North Fork sourcing program.
- Macari Vineyards: Family-owned North Fork of Long Island estate winery with a tasting room and wine club. Comparable to Benmarl as another family-run NY estate winery combining DTC experiences with restaurant and retail wholesale.
- Dr. Konstantin Frank Winery: Heritage Finger Lakes (Seneca Lake) winery known for premium Rieslings and Vinifera varietals. Comparable to Benmarl as a historic, multi-generation New York estate winery sharing the Seneca Lake Riesling sourcing footprint and competing for NY wine awards.
- Ravines Wine Cellars: Finger Lakes estate winery on Seneca Lake producing dry Rieslings and Bordeaux-style reds. Comparable to Benmarl as a small New York estate combining tasting-room DTC, wine club subscriptions, and NY restaurant distribution.
- Lamoreaux Landing Wine Cellars: Seneca Lake (Finger Lakes) estate winery producing Riesling and other varietals. Comparable to Benmarl as a New York estate producer sharing Seneca Lake Riesling sourcing and competing in the same NY fine-wine distribution channels.
Direct peers
- Millbrook Vineyards & Winery: Estate winery in Millbrook, NY (Hudson Valley) producing a broad portfolio of estate-grown varietals. Directly comparable to Benmarl as a small-to-mid Hudson Valley estate with tasting room, wine club, and wholesale distribution across New York.
- Stoutridge Vineyard: Estate winery in Marlboro, NY — same town as Benmarl — producing small-batch wines with a tasting room. Directly comparable as a hyper-local Hudson Valley peer competing for Marlboro-based tourism traffic.
- Clinton Vineyards: Family-run estate winery in Clinton Corners, NY in the Hudson Valley, focused on estate-grown Seyval Blanc and other varietals. Directly comparable to Benmarl given its similar Hudson Valley estate footprint, small-batch production, and DTC plus wine club model.
- Brotherhood Winery: America's oldest continuously operating winery, located in Washingtonville in the Hudson Valley of New York. Directly comparable to Benmarl as a heritage-anchored Hudson Valley estate winery with a tasting room, wine club, and events-driven DTC model, and a primary claimant to the same 'oldest' positioning.
- Whitecliff Vineyards: Hudson Valley estate winery in Gardiner, NY producing a wide varietal portfolio with a tasting room and events. Comparable to Benmarl as a small Hudson Valley producer competing for the same tasting-room visitors and NY wholesale accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Benmarl Winery social profiles
Digital presenceBenmarl Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benmarl Winery leadership team
Management profileNumber of profiles
Profiles5 records
Benmarl Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benmarl Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benmarl Winery
What does Benmarl Winery do?
Benmarl Winery is a family-owned estate winery on a 37-acre property overlooking the Hudson River Valley in Marlboro, NY, producing hand-crafted small batch wines from estate-grown grapes (Seyval Blanc, Cabernet Franc) and sourced fruit from Seneca Lake and Long Island. The winery sells wines directly via a tasting room, e-commerce shop, and quarterly wine club subscription, with additional wholesale distribution to restaurants and wine shops across New York State.
Is Benmarl Winery a public or private company?
Benmarl Winery is a private company. It is classified as family owned and is currently operating.
When was Benmarl Winery founded?
Benmarl Winery was founded in 2006. It employs 11 to 50 people.
Where is Benmarl Winery based?
Benmarl Winery is headquartered in Marlboro, United States, in the North America region.
How does Benmarl Winery make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Membership, tasting Room Experiences and wholesale Distribution.
Who are Benmarl Winery's main competitors?
Regional players on record are Bedell Cellars, Macari Vineyards, Dr. Konstantin Frank Winery, Ravines Wine Cellars and Lamoreaux Landing Wine Cellars. Direct peers are Millbrook Vineyards & Winery, Stoutridge Vineyard, Clinton Vineyards, Brotherhood Winery and Whitecliff Vineyards.
Does Benmarl Winery have an API?
No public API is recorded for Benmarl Winery.
What industry is Benmarl Winery in?
Benmarl Winery's product category is Winery / Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.