What Millbrook Vineyards & Winery does

Millbrook Vineyards & Winery is a privately held, family-owned estate winery founded in 1982 by John Dyson on a former 130-acre dairy farm in Millbrook, New York, in the Hudson River Valley, roughly 90 minutes from New York City and Albany. It was the first vineyard in the Hudson River Region dedicated exclusively to vinifera grape production and currently cultivates 30 of its 130 acres, with varietal mix led by Cabernet Franc (7 acres), Chardonnay (13 acres), Pinot Noir (5 acres), Tocai Friulano (5 acres), and Riesling (5 acres). The winery produces 10,000-15,000 cases annually under winemaker Ian Bearup (appointed 2021, succeeding John Graziano) and operates as part of Pebble Ridge Vineyards & Wine Estates, the Dyson family portfolio that also includes Williams Selyem, Villa Pillo (Tuscany), and Vista Verde/Pebble Ridge (California).

The company's product surface spans estate wines (Cabernet Franc, Chardonnay, Pinot Noir, Tocai Friulano, Riesling, plus single-block and clonal bottlings such as Block 3 East Cabernet Franc and Clone 623), the celebrity co-developed 'Bernie's Blend' with Bernie Williams, bourbon barrel-aged red wine via Hillrock Distillery barrels, ancillary goods (Villa Pillo olive oil), wine kegs in a 26-bottle format, and a custom/corporate label program. Distribution and revenue mechanics are entirely direct-to-consumer and include an on-site tasting room and Taproom Terrace drawing approximately 25,000 visitors annually, an e-commerce storefront (shop.millbrookwine.com), a tiered wine club ecosystem (Portfolio Club at ~$40.95 bi-monthly, Portfolio PLUS Club at ~$45-$80 monthly, and the PSR loyalty program with 10% Millbrook Money Account credits), ticketed experiential events (Jazz in the Vineyard, Shakespeare in the Vineyard, Wine Run 5K, Art in the Loft, food-truck weekends), and winery rentals for weddings and corporate events. Bottles retail between $19 and $55 (most around $23-$30), tastings start at $15, and the business combines transactional, subscription, and event-rental revenue streams without wholesale distribution as a primary channel.

Name

Millbrook Vineyards & Winery

Legal name

Millbrook Vineyards & Winery

Website

https://millbrookwine.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Millbrook Vineyards & Winery is a Hudson Valley estate winery producing 10,000-15,000 cases annually from 30 planted acres, selling estate-grown wines through its on-site tasting room, wine clubs, e-commerce, and event venues to DTC consumers and event hosts.

Ownership category

akta.pro rank

Product category

Estate Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Wine retail sales
• Wine club subscriptions
• Vineyard event hosting
• Winery tasting experiences

Headquarters

HQ city

Millbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct-to-consumer retail wine sales through on-site tasting room, e-commerce website (shop.millbrookwine.com), and wine by the glass/bottle at the Taproom Terrace. Wines range from $19-$55 per bottle with member discounts.
2. Wine Club Subscriptions: Portfolio Club ($45/6 shipments per year, 2 bottles every other month, ~$40.95 billed) and Portfolio PLUS Club (12 shipments per year including reserve wines, ~$45-$80 per shipment). All club members also enrolled in PSR Club and PCA Rewards Program.
3. Events and Tastings: Revenue from wine tasting fees (starting from $15), jazz concert tickets ($15 general admission, $10 club members), and Wine Run 5K registrations ($30-$55 depending on date). Private and corporate event rentals also generate revenue.
4. Private/Corporate Labels: Custom wine label program allowing customers to create personalized labels for events, gifts, or business purposes. Minimum 12 bottle purchase required.
5. Keg Wine Program: Wine sold in 26-bottle kegs (approximately 115 glasses) for ~$200-$220 per keg, keeping wine viable for about 60 days. Available for pickup or free delivery in Dutchess County on Fridays. Serves both on-premise (bars/restaurants) and home consumption.
6. Winery Rentals: Revenue from winery weddings, corporate events, and private party rentals at the vineyard property.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Millbrook Vineyards & Winery is an estate winery that produces 10,000–15,000 cases of vinifera wines per year (Cabernet Franc, Chardonnay, Pinot Noir, Tocai Friulano, Riesling) from 30 planted acres of a 130-acre Hudson Valley estate, and sells them directly to consumers through its on-site tasting room, an e-commerce wine shop, and recurring wine club subscriptions, while also monetizing tastings, tours, and a calendar of on-site events and venue rentals.

Product overview

Millbrook Vineyards & Winery is a 40-year-old Hudson Valley winery producing estate-grown wines including Chardonnay, Pinot Noir, Cabernet Franc, and Tocai Friulano. The core offering centers on wine products sold through an e-commerce shop and at the tasting room. The company operates multiple membership programs including the Portfolio Wine Club and Portfolio PLUS Club (subscription services delivering curated wine selections), and the Proprietor's Special Rewards (PSR) Club (a loyalty rewards program). Ancillary offerings include Villa Pillo Olive Oil, custom wine label services, wine kegs for bulk purchase, and experiential services such as wine tastings, vineyard tours, the Vineyard Taproom & Terrace, event venue rentals, and seasonal events including Jazz Concerts, Food Truck Weekends, and the Wine Run 5K. A notable collaboration product is Bernie's Blend, created with former Yankees player Bernie Williams.

Differentiator

Problem solved

Functional benefit

Brands

• Bernie's Blend: A collaboration wine blend crafted by former New York Yankees center fielder Bernie Williams and Millbrook's winemaker Ian Bearup. Features Cabernet Sauvignon, Merlot, and Cabernet Franc. A portion of proceeds are donated to the NAMM Foundation's SupportMusic Coalition.
• Villa Pillo
• Pebble Ridge
• Vista Verde Vineyards

Products and services

• Cabernet Franc Estate-grown red wine with aromas of red berry fruits and black raspberry, featuring flavors of plum and red berries with soft tannins and a lush, ripe finish; Millbrook's signature varietal grown on 7 acres of Hudson Valley estate.
• Chardonnay Estate-grown white wine with aromas of clementine, tangerine, custard and toasted almond, balanced fruit and acid with notes of Honeycrisp apple and caramel; produced from 13 acres of estate vines.
• Pinot Noir Estate-grown red wine with deep aromas of dark berry fruits (raspberry, black currant) and notes of soft rose petals, featuring flavors of cherry and plum with soft tannins.
• Tocai Friulano Estate-grown Italian white varietal with aromas of citrus blossom, ruby red grapefruit, white peach and lime zest; the only Hudson Valley producer of this grape, from 5 acres of estate vines.
• Bernie's Blend Celebrity collaboration wine blend of Cabernet Sauvignon, Merlot, and Cabernet Franc co-crafted by Bernie Williams and winemaker Ian Bearup; rich aromas of black currant, anise, graphite and mint with textured mouthfeel. A portion of proceeds supports music education via the NAMM Foundation's SupportMusic Coalition.
• Cabernet Franc Clone 623 Estate single-clone Cabernet Franc single-barrel bottling drawn from Clone 623 vines, expressing the character of this specific clone, the Millbrook estate site, and the 2024 vintage.
• Block 3 East Cabernet Franc Single-block estate Cabernet Franc bottling featuring layered complexity from vines of varying age and maturity planted 2006–2020; a Clones 623 and 327 blend drawn from a specific east-side estate block.
• Grandpa MacGregor Bourbon Barrel Aged Red Estate red blend aged three months in Hillrock Distillery bourbon barrels, producing decadent aromas and rich dark berry fruit flavors accented by barrel spice.
• Portfolio Wine Club Subscription wine club delivering two Millbrook bottles every other month (six shipments per year) with approximately 15% off retail bottle prices; members also receive complimentary PSR Club and PCA Rewards enrollment.
• Portfolio PLUS Club Premium wine subscription delivering two bottles monthly (12 shipments per year), combining Portfolio Club releases with alternating reserve and limited production wines; pricing ranges approximately $45–$80 per shipment including tax.
• Proprietor's Special Rewards (PSR) Club Loyalty rewards program that credits 10% of all winery purchases into a Millbrook Money Account redeemable for up to 50% of future wine purchases; includes complimentary tastings for two, special offers, free-shipping promotions, and 10% off events.
• Custom Wine Labels Personalized wine label service allowing customers to create custom labels for weddings, corporate gifting, restaurants, or retailers, with a 12-bottle minimum and design support.
• Corporate Labels Corporate-focused custom wine label program for businesses, restaurants, and retailers seeking branded Millbrook wines for gifting or on-premise sale.
• Wine Kegs Bulk wine keg program supplying approximately 26 bottles (~115 glasses) per keg with ~60-day freshness, available for on-premise accounts, off-premise retail, and home entertaining.
• Villa Pillo Olive Oil Extra virgin olive oil from Villa Pillo in Tuscany, cold pressed and unfiltered, offered in 250mL, 500mL, and 1.5L sizes through Millbrook's online shop.
• Wine Tastings and Tours Daily walk-in wine tastings and guided winery tours, including Portfolio and Reserve tasting flights, conducted in the restored Dutch barn and across the estate vineyard.
• Vineyard Taproom & Terrace Outdoor terrace experience overlooking the vineyard and Catskill Mountains, offering wine by the glass and bottle, cheese plates, and weekend service.
• Jazz Concerts at the Vineyard Ticketed Saturday-evening jazz concert series held at the vineyard ($15 GA, $10 wine club), featuring local/regional artists plus the annual Bernie Williams Jazz in the Vineyard performance.
• Wine Run 5K Annual 5K run event held at the winery with tiered registration pricing ($30–$55), including a T-shirt, wine glass, finisher medal, and post-race wine pour.
• Winery Weddings and Venue Rentals Venue rental program for weddings, corporate events, and private parties on the vineyard property, with on-site event coordination and wine service.
• Art in the Loft Exhibitions Seasonal juried art exhibition (May–November) hosted in the on-site Loft space, presented in partnership with Arts Mid-Hudson and featuring regional artists.

Quantifiable outcome

• Approximately 25,000 visitors annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Local Hudson Valley PurveyorscoreStrategic or Co-development Partner · 18 May 2026Partnership with local Hudson Valley food purveyors to create an on-site market featuring local cheeses, charcuterie, and prepared items to pair with Millbrook wines. This is part of new leadership's refreshed vision for enhancing guest experiences.
• Bernie WilliamscoreStrategic or Co-development Partner · 1 January 2022Former NY Yankees centerfielder and jazz guitarist Bernie Williams co-created 'Bernie's Blend' with Millbrook winemaker Ian Bearup. The dynamic blend of Cabernet Sauvignon, Merlot, and Cabernet Franc is sold at $60/bottle (750ml) and $102/bottle (magnum). A portion of wine sale proceeds is donated by Williams to the NAMM Foundation's SupportMusic Coalition supporting music education. Bernie also performs annually at 'Bernie Williams Jazz in the Vineyard' events.
• NAMM Foundation's SupportMusic CoalitionminorOthers · 1 January 2022Bernie Williams donates a portion of 'Bernie's Blend' wine sales to the NAMM Foundation's SupportMusic Coalition, which unites non-profit organizations, schools, and businesses working to ensure music education is supported in communities.
• Arts Mid-HudsonminorGTM or Marketing PartnerPartnership with Arts Mid-Hudson, a non-profit arts service organization founded in 1964, to present 'Art in the Loft' - a seasonal art exhibit featuring regional artists selected by a juried panel. The gallery runs May through November in conjunction with tasting room hours. Also includes the Hudson Valley Artist Series wine label contest.
• Pebble Ridge Vineyards & Wine EstatescoreOthersMillbrook is part of Pebble Ridge Vineyards & Wine Estates owned by John and Kathe Dyson. Other properties include Vista Verde/Pebble Ridge (North Central Coast, California), Villa Pillo (Tuscany, Italy), and Williams Selyem (Russian River Valley, California). Fruit from California vineyards is sometimes shipped to Millbrook for small-lot wines.
• Food Truck Vendors (Various)minorChannel Partner/ Reseller/ DistributorVarious local food trucks including Valia's Wood Fire, BBQ Crew, CC Mobile Charcuterie, Oyster Party, Flavor Bandits, Food4Friends, Cousins Maine Lobster, El Azteca, Cheesecake Heaven, La Polla, and others serve the winery on weekends throughout spring, summer, and fall.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whitecliff Vineyard & Winery: Hudson Valley estate winery producing estate-grown vinifera wines with a strong tasting room and DTC/event-driven model. Directly comparable to Millbrook on geography (same AVA-adjacent region), varietal mix, scale (~10k cases class), and DTC-tourism go-to-market.
• Hermann J. Wiemer Vineyard: Premium Finger Lakes estate winery focused on Riesling and Chardonnay with a tasting room and wine club. Comparable on estate-only positioning, premium DTC, and clonal/vineyard-specific bottlings.
• Bedell Cellars: Long Island, NY premium winery emphasizing estate-grown reds and a DTC tasting room. Comparable on estate-grown premium positioning, DTC emphasis, and small-case production.
• Brotherhood Winery: America's oldest operating winery, located in Washingtonville, NY, with a large tasting/tour program, winery tours, and events. Highly comparable on NY heritage branding and tourism-led DTC model.
• Wölffer Estate Vineyard: Long Island estate winery with strong DTC, wine club, tasting room, and seasonal events/cabaret programming. Closely parallels Millbrook's experiential DTC strategy and premium positioning.
• Dr. Konstantin Frank Winery (Dr. Frank Vinifera Wine Cellars): Finger Lakes pioneer famous for being the first to plant vinifera in the region. Closely parallels Millbrook's 'first vinifera vineyard' heritage claim and premium estate DTC model.
• Benmarl Winery: Historic Hudson Valley winery with estate-grown wines, tasting room, and event venue. Closely comparable in category, regional positioning, and DTC-tourism orientation.
• Fox Run Vineyards: Finger Lakes winery with estate-grown vinifera, tasting room, and event programming. Similar in varietal focus (Riesling, Chardonnay, Pinot Noir) and DTC/event model.
• Palmer Vineyards: Long Island winery with tasting room, events, and DTC focus. Comparable as a NY regional DTC winery serving weekend trip traffic from NYC metro.
• Chateau LaFayette Reneau: Finger Lakes estate winery with tasting room and DTC emphasis on estate-grown varietals. Comparable on estate-only positioning, regional DTC, and tasting-room-led revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3OJo6PgnK0kjqTdObayYfQ
• Facebookfacebook.com/Millwine
• Instagraminstagram.com/millwine
• Pinterestpinterest.com/millbrookwinery0096/pins
• Xx.com/millbrookwinery
• LinkedInlinkedin.com/company/millbrook-vineyards-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millbrook Vineyards & Winery