What Wicked Wheels does

Wicked Wheels is a single-location vehicle customization and performance modification shop based in Ghitorni, South Delhi (Plot No. 554, Road No. 1, Silver Oak Farms, M.G. Road, New Delhi 110030). The company provides installation and tuning services across an extensive catalog of aftermarket parts, including alloy wheels (14-22 inch, brands such as Vossen, Momo, TRW), high-flow air filters (K&N, Pipercross), exhaust systems and headers (Akrapovič, Borla, Magnaflow, Remus, HKS), brake kits (Brembo, EBC, Hawk Performance, DBA), suspension upgrades (KW, Bilstein, Eibach coilovers and lift kits), ECU remapping (APR, Revo, Superchips, Quantum, Pete's), racing clutches (EXEDY, Sports Tuff), MSD ignition products, NGK iridium spark plugs, body kits, aftermarket lighting, gauges, and Sparco interior accessories. It complements parts sales with on-site services covering custom bodywork, car wrapping, custom painting, interior leather work, mechanical repairs, and detailing.

The company operates a direct-to-consumer, services-led model with no e-commerce; all parts and services are quoted and delivered in-person at the Delhi shop. Revenue is generated through two streams: professional services (labor and installation fees for modifications and repairs) and hardware sales (aftermarket parts sourced from international brands). Pricing is not publicly disclosed and varies by vehicle, part brand, and scope. The target customer segments are car enthusiasts and performance tuners (primary), off-road and SUV owners, and aesthetics- and styling-focused owners. Marketing is limited to a WordPress-based website, a Facebook page, and word-of-mouth within the Delhi-NCR enthusiast community. The business is privately held, with no disclosed funding, ownership structure, or parent entity, and is staffed by 11-50 employees.

Name

Wicked Wheels

Legal name

Wicked Wheels

Website

https://wickedwheels.co.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicked Wheels is a single-location car modification shop in South Delhi that sells and installs aftermarket performance and aesthetic parts from 30+ global brands, serving enthusiast car owners in Delhi-NCR.

Ownership category

akta.pro rank

Product category

Automotive Customization Services

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

Keywords

• Car modification services
• Automotive performance parts
• Vehicle customization shop
• Aftermarket parts retail
• Car wrapping services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Car modification and installation services: Wicked Wheels generates revenue primarily through labor and installation fees for car modification services including body kits, suspension upgrades, ECU remapping, exhaust systems, brake upgrades, interior modifications, car wrapping, custom painting, and detailing. Services are performed on-site at their Delhi facility.
2. Aftermarket parts and accessories sales: Revenue is also generated through the sale of aftermarket performance parts and accessories including alloy wheels, air filters, exhaust systems, spark plugs, ignition systems, gauges, lighting, and interior accessories. Parts are sourced from international brands such as K&N, Borla, Brembo, Bilstein, Eibach, Sparco, NGK, MSD, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wicked Wheels is a car modification shop and service center in New Delhi, India that sells and installs aftermarket automotive performance parts and accessories including alloy wheels, air filters, brake kits, exhaust systems, ECU remapping services, suspension upgrades, racing clutches, ignition products, and body kits. The company also delivers on-site customization services including car wrapping, custom painting, interior modifications, mechanical repairs, accident bodywork, and detailing for both Indian cars and high-end imports. Customers must contact the shop directly for quotes and bring vehicles in for in-person consultation, part selection, and installation.

Product overview

Wicked Wheels is a car modification shop offering a comprehensive portfolio of performance parts and customization services for automotive enthusiasts. The company provides an extensive range of aftermarket products including Alloy Wheels (14-22 inches from brands like Vossen, Momo, TRW), High Flow Air Filters (K&N, Pipercross), Exhaust Systems and Headers (Akrapovic, Borla, Magnaflow, Remus brands), ECU Remapping services (APR, Revo, Superchips), Brake Kits (Brembo, EBC, Hawk Performance, DBA), Suspension Upgrades (KW, Bilstein, Eibach coilovers and lift kits), Racing Clutch systems (EXEDY), MSD Ignition products, NGK Iridium Spark Plugs, Body Kits, Aftermarket Lights (LED, projector headlights with DRLs), Automotive Gauges, and Sparco Interior Accessories. The business operates as both a parts retailer and service provider, offering installation, custom fabrication, car wrapping, custom painting, and full vehicle customization alongside their product catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Alloy Wheels Performance alloy wheels in sizes from 14 to 22 inches with various finishes (silver, black, gunmetal grey) and staggered fitment options from brands including TRW, Vossen, Team Dynamics, Momo, Lenso, Ava, Stance, and GTR. Sourced and installed for individual car owners seeking wheel upgrades.
• High Flow Air Filters High-performance washable air filtration products from K&N (including the Apollo CIS closed intake system) and Pipercross panel filters, universal filters, and induction kits (Viper and Venom systems). Designed to increase airflow and horsepower (1-4 HP gains) for performance-oriented car owners.
• Automotive Gauges Performance monitoring gauges including RPM/tachometer, boost gauge, water temperature, oil pressure, and voltage gauges for tuned and race vehicle owners who need to monitor engine parameters.
• Aftermarket Lights Aftermarket projector headlights with Halo Angel eyes and LED lighting, DRLs (Daytime Running Lights), LED interior mood lighting, and multi-color underbody lighting with remote operation for owners seeking enhanced lighting aesthetics and visibility.
• Body Kits Automotive body kits in ABS, Fiberglass, or Carbon Fiber materials including hoods, diffusers, bumper lips, GT wings, and spoilers. Available in ready-made or custom configurations for car owners seeking distinctive exterior styling.
• Brake Kits Performance brake upgrade systems featuring EBC brake pads (Aramid/Kevlar technology), Hawk Performance Ferro-Carbon compounds, DBA rotors (Street, 4000, 5000 series with slotting/cross-drilling), and Brembo complete braking systems. Combined with DBA rotors and Hawk pads, braking distance can be reduced by 5-10 metres.
• ECU Remapping Engine Control Unit software remapping services that adjust fuel, boost pressure, ignition advance, and throttle response parameters via OBD port flashing. Brands include APR, Superchips, Quantum tuning, Pete's, and Revo. Compatible with both diesel and petrol engines.
• Exhaust Systems Aftermarket exhaust systems including universal mufflers, catback exhausts, cat delete downpipes, and complete free flow systems. Brands include Remus, Magnaflow, HKS, Miltek, Supersprint, Borla, Akrapovič, and IPE. Features mandrel-bent stainless steel construction.
• Exhaust Headers Performance exhaust headers designed to decrease back pressure and increase volumetric efficiency of engines. Features mandrel-bent pipes of calculated length with powder coating for durability.
• Sparco Interior Accessories Racing and performance interior components from Sparco including steering wheels, pedal kits, shift knobs, racing seats, racing seat belts, anti-slip mats, gear knobs, and roll cages for owners seeking motorsport-grade interior upgrades.
• MSD Ignition Products Performance ignition systems from MSD including Ignition Controls for 4, 6, and 8-cylinder vehicles, Blaster Coils, and 8.5mm Super Conductor spark plug wires with extremely low resistance (40-50 ohms per 12 inches) for performance engine applications.
• NGK Iridium Spark Plugs High-performance iridium spark plugs featuring a 0.6mm iridium center electrode, improved ignitability, anti-fouling properties, lower required voltage, and superior durability. The Iridium IX model offers higher melting point than platinum and guaranteed mileage improvement.
• Racing Clutch Performance clutch systems including EXEDY/Sports Tuff heavy duty clutch kits (Stage 1 with organic disc for street use) and Stage 2 button/puck/paddle designs with ceramatallic facings for motorsport applications.
• Suspension Upgrades Complete suspension upgrade solutions including Coilovers (KW, Bilstein, Eibach), Lowering Springs (Eibach, H&R, Cobra), Bilstein Performance Shocks, and Suspension Lift Kits (Iron Man, TJM, ARB, Profender, Eibach) ranging from 2" to 6" for SUVs and 4x4s.
• Car Customization Services Comprehensive automotive customization services including complete car customization, Jeep and SUV modifications, engine and performance enhancements, car wrapping, interior modifications, body kits, custom painting and graphics, bodywork and accident repairs, car detailing, mechanical repairs and servicing, and bike mods and accessories. Performed on-site at the Delhi facility.
• Custom Paint Work Custom automotive painting and graphics services including full paint jobs, custom designs, and professional finish work for vehicles including luxury models such as Audi Q7.

Quantifiable outcome

• Up to 20-30% power increase achievable through combined modifications (cold air intake + free flow exhaust + ECU remapping)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered core and minor.

• K&NcoreOthersK&N is a world-leading manufacturer of high-flow air filters and intake systems. Wicked Wheels is an authorized reseller and installer of K&N products including replacement panel filters, high-flow intake systems, and the K&N Apollo closed intake system. K&N products are backed by a Million Mile Limited Warranty.
• BrembocoreOthersBrembo is the undisputed global leader in brake systems, producing brake pads, brake discs, calipers, and complete braking systems for automotive and motorcycle applications. Wicked Wheels supplies and installs Brembo braking products as part of its performance brake kit offerings.
• EBC BrakescoreOthersEBC Brakes is a UK-based world leader in automotive aftermarket brakes, producing the largest range of brake pads and rotors globally using Aramid fibre technology. Wicked Wheels installs EBC brake pads as part of its brake upgrade offerings.
• Hawk PerformanceminorOthersHawk Performance is a leading manufacturer of friction products for motorsports and performance street brake applications using Ferro-Carbon compound technology. Wicked Wheels installs Hawk Performance brake pads alongside DBA rotors.
• DBA (Disc Brakes Australia)minorOthersDBA is an Australian manufacturer of performance brake rotors for passenger, 4x4, and light commercial vehicles, known for the Street, 4000, and 5000 series rotor lines. Wicked Wheels supplies and installs DBA rotors for Indian vehicles.
• PipercrosscoreOthersPipercross is a UK-based manufacturer of high-performance foam air filters with over 25 years of motorsport experience including Formula 1, WRC, and BTCC development. Wicked Wheels offers Pipercross panel filters, universal filters, and induction kits including the Viper and Venom induction systems.
• NGKcoreOthersNGK is the world leader in spark plug manufacturing, pioneering iridium spark plug design since 1994. Wicked Wheels supplies and installs NGK Iridium IX spark plugs described as the most technologically advanced high-performance plugs for automotive applications.
• EXEDYcoreOthersEXEDY is the world-leading manufacturer of drivetrain components serving both amateur and professional drift, circuit, rally, and drag racing. Wicked Wheels offers EXEDY clutch kits including Heavy Duty Stage 1 kits for street use and Stage 2 button disc kits for motorsport applications.
• APR (Automotive Performance Racing)minorOthersAPR is a leading ECU remapping and performance software brand. Wicked Wheels offers APR tuning software as part of its ECU remapping service for both petrol and diesel engines.
• KW SuspensionscoreOthersKW Suspensions is a German manufacturer of premium coilover suspension systems known for adjustable damping and ride height. Wicked Wheels installs KW coilovers as part of its suspension upgrade offerings.
• BilsteincoreOthersBilstein is a world-renowned manufacturer of shock absorbers and suspension components. Wicked Wheels offers Bilstein suspension upgrades that provide better comfort, reduced body roll, higher grip levels, and longer durability compared to OEM shocks.
• EibachcoreOthersEibach is a German manufacturer of suspension springs and performance suspension systems. Wicked Wheels offers Eibach lowering springs and suspension components suitable for Indian cars and high-end vehicles.
• Sports TuffminorOthersSports Tuff is a clutch manufacturer combining long-lasting performance with drivability for Indian applications. Wicked Wheels installs Sports Tuff clutches as part of its racing clutch offerings.
• SparcocoreOthersSparco is an Italian manufacturer of racing equipment and high-performance automotive accessories including steering wheels, pedal kits, shift knobs, racing seats, seat belts, and roll cages. Wicked Wheels offers a range of Sparco interior accessories and racing equipment.
• SuperchipsminorOthersSuperchips is a leading ECU remapping and performance tuning brand. Wicked Wheels offers Superchips tuning as part of its ECU remapping service portfolio.
• RevominorOthersRevo is a performance software and hardware tuning brand. Wicked Wheels offers Revo ECU remapping as part of its engine tuning services.
• Quantum TuningminorOthersQuantum Tuning is an ECU remapping brand. Wicked Wheels offers Quantum Tuning as part of its range of ECU remapping solutions.
• Pete's (Petrol), RevominorOthersPete's is an ECU remapping brand. Wicked Wheels lists Pete's alongside other tuning brands as part of its ECU remapping offerings.
• TRWminorOthersTRW is a global automotive parts manufacturer producing safety and performance components including alloy wheels. Wicked Wheels offers TRW alloy wheels as part of its wheel portfolio.
• VossenminorOthersVossen is a premium American wheel manufacturer known for forged and cast alloy wheels. Wicked Wheels offers Vossen alloy wheels for vehicles ranging from 14 to 22 inches.
• MomominorOthersMomo is an Italian manufacturer of automotive components including alloy wheels, steering wheels, and performance accessories. Wicked Wheels offers Momo alloy wheels.
• Team DynamicsminorOthersTeam Dynamics is a UK-based manufacturer of motorsport wheels. Wicked Wheels stocks Team Dynamics alloy wheels.
• LensominorOthersLenso is an automotive wheel manufacturer. Wicked Wheels offers Lenso alloy wheels.
• StanceminorOthersStance is a wheel manufacturer known for its styling and performance wheels. Wicked Wheels offers Stance wheels.
• GTRminorOthersGTR is a wheel brand. Wicked Wheels offers GTR alloy wheels as part of its wheel portfolio.
• AvaminorOthersAva is a wheel brand. Wicked Wheels offers Ava alloy wheels.
• Ironman SuspensioncoreOthersIronman Suspension is an Australian manufacturer of suspension products including lift kits, shocks, and springs for 4x4 vehicles. Wicked Wheels offers Ironman suspension lift kits (2" to 6") for SUVs and off-road vehicles.
• ARBcoreOthersARB is an Australian manufacturer of professional 4x4 equipment including bull bars, Old Man Emu suspension, air lockers, and recovery equipment. Wicked Wheels offers ARB products as part of its off-road modification range.
• TJMcoreOthersTJM is an Australian manufacturer of 4x4 accessories including suspension lifts, bull bars, and recovery gear. Wicked Wheels offers TJM products for off-road vehicle modifications.
• BushrangerminorOthersBushranger is an Australian 4x4 equipment brand. Wicked Wheels offers Bushranger products as part of its off-road accessories range.
• ProfenderminorOthersProfender is a suspension and off-road equipment brand. Wicked Wheels lists Profender as an off-road modification brand it works with.
• Prada (off-road)minorOthersPrada is listed as an off-road equipment brand available at Wicked Wheels. Note: This may refer to an off-road gear brand distinct from the fashion brand.
• H&RminorOthersH&R is a German manufacturer of sports suspension springs and lowering springs. Wicked Wheels lists H&R as a lowering spring brand it offers.
• Cobra SuspensionminorOthersCobra is a suspension spring brand. Wicked Wheels lists Cobra as a lowering spring brand for Indian and high-end cars.
• HKSminorOthersHKS is a Japanese performance parts manufacturer known for exhausts, turbochargers, and engine components. Wicked Wheels lists HKS as one of its exhaust brand options.
• MiltekminorOthersMiltek is a UK-based performance exhaust manufacturer. Wicked Wheels lists Miltek as one of its exhaust brand options.
• SupersprintminorOthersSupersprint is an Italian performance exhaust manufacturer. Wicked Wheels lists Supersprint as one of its exhaust brand options.
• AkrapovičminorOthersAkrapovič is a Slovenian manufacturer of premium performance exhaust systems, widely used in motorsport and supercars. Wicked Wheels lists Akrapovič as a high-end exhaust brand option.
• IPE (Innotech Performance Exhausts)minorOthersIPE is a performance exhaust brand. Wicked Wheels lists IPE as one of its exhaust brand options.
• MSD (Ignition)coreOthersMSD is the global leader in ignition technology, offering performance ignition controls, coils, spark plug wires, and accessories. Wicked Wheels supplies and installs MSD ignition products including 8.5mm Super Conductor spark plug wires, Blaster Coils, and Ignition Controls for 4, 6, and 8-cylinder vehicles.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• CarParts.com: CarParts.com is an online-first US retailer of aftermarket replacement and performance auto parts across multiple vehicle categories. It is comparable as a broad incumbent in automotive aftermarket parts distribution via digital channels, overlapping Wicked Wheels' parts SKU breadth but operating purely online without installation services.
• O'Reilly Auto Parts: O'Reilly Auto Parts is a major US aftermarket parts retailer with thousands of locations serving both DIY and professional installer customers. It is comparable as a broad incumbent in automotive aftermarket parts distribution and sales, anchored to the same core product categories (brakes, exhaust, suspension, ignition, filters) that Wicked Wheels carries.
• Advance Auto Parts: Advance Auto Parts is a large North American aftermarket auto parts retailer operating hundreds of stores and a sizable professional installer channel. It is comparable as a broad incumbent in automotive aftermarket parts retail, overlapping Wicked Wheels in the same SKU families (brakes, exhaust, suspension, ignition, filters) but at much greater scale and with a different geographic footprint.
• AutoZone: AutoZone is the largest US specialty retailer of aftermarket automotive parts and accessories, with thousands of stores carrying performance, repair, and maintenance SKUs. It is comparable as a broad incumbent in the same vehicle aftermarket parts retail category, though operating at vastly larger scale and with a different model (DIY retail vs. installation-led service center).
• NAPA Auto Parts: NAPA Auto Parts is one of North America's largest aftermarket parts distribution networks, supplying both consumers and professional installers across mechanical, electrical, and performance categories. It is comparable as a broad incumbent in aftermarket parts distribution with overlap in brake, exhaust, suspension, ignition, and filter categories that Wicked Wheels carries.

Direct peers

• RockAuto: RockAuto is an online catalog retailer of aftermarket auto parts carrying extensive SKUs across mechanical, electrical, and performance categories for a wide range of vehicles. It is comparable to Wicked Wheels as a multi-category aftermarket parts specialist with deep catalog breadth, though operating purely online without installation services.
• JEGS: JEGS is a US mail-order retailer and performance parts specialist covering braking, suspension, exhaust, engine, and drivetrain categories for car enthusiasts. It is comparable as a direct peer in performance aftermarket parts retail, mirroring Wicked Wheels' enthusiast-targeting, brand-led merchandising across the same product families.
• Summit Racing Equipment: Summit Racing is a US-based direct retailer specializing in performance and racing aftermarket parts across braking, exhaust, suspension, ignition, and engine categories. It is comparable to Wicked Wheels as a specialist in the same performance aftermarket parts categories (K&N, MSD, Brembo-like, Akrapovič-like, coilover brands), though operating primarily as a mail-order retailer rather than an installation service center.
• Turn5 (ExtremeTerrain / AmericanMuscle): Turn5 operates enthusiast-focused aftermarket parts e-commerce brands such as ExtremeTerrain (Jeep/4x4) and AmericanMuscle (Ford), carrying suspension, lighting, exhaust, and accessories. It is comparable to Wicked Wheels as a performance/aesthetic aftermarket specialist, particularly overlapping in the off-road SUV segment served via ARB, TJM, and Ironman products.

Regional players

• Eimor Customs: Eimor Customs is an India-based car customization shop known for premium aesthetic builds, wraps, interiors, and performance upgrades for high-end and luxury vehicles. It is a regional peer to Wicked Wheels in the Indian car modification space, addressing the same enthusiast and aesthetics-focused segments but headquartered in a different metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wickedwheelsindia
• LinkedInlinkedin.com/company/wicked-wheels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Wheels