What Re:shape Living Group does

Re:shape Living Group is a UK-based, privately held, vertically integrated developer, investor and operator of co-living and purpose-built student accommodation (PBSA), founded in 2020 by Jermaine Browne and Charlie Gayner, both formerly of The Collective. Headquartered at 1 Blandford Street in Marylebone, London, the company controls the full rental-living value chain from site acquisition, planning, development and delivery through long-term operations, and structures projects predominantly through joint ventures with UK family offices and institutional capital partners (Crosstree Partners, Hurlington Capital, Topland, Ideal Holding Group, Ballymore).

The company's operating platform is built around the ARK co-living sub-brand, which provides all-inclusive studio rentals (£1,243-£1,600/month) with flexible stays from two nights to twelve months, supported by a proprietary property management system, bespoke booking website and member app. ARK has two operational buildings — ARK Wembley (300 beds, opened September 2022) and ARK Canary Wharf (700 beds, rebrand acquired 2023) — housing over 1,000 residents at 85-90% occupancy. A £1.3bn secured GDV pipeline spans ten additional co-living, PBSA, BTR and mixed-use schemes (Woolwich Electric Works, London Fields, Wimbledon, Homerton, Salford, Tottenham Hale, Clarendon House Watford, Press House Woolwich) with 35% policy-compliant affordable housing embedded in every scheme. The Community Investment Programme partners with 10-15 local charities and SMEs per project through Section 106 agreements, contributing to B Corp certification achieved in November 2025.

The business model blends four revenue streams: recurring rental income from operating ARK co-living and PBSA assets (priced 25-30% below comparable build-to-rent); development management, planning management and asset management fees earned on institutional JV platforms; equity participation in JV projects alongside capital partners; and ancillary fee streams from the Community Investment Programme and member-facing services. The company monetises its development pipeline primarily by raising third-party JV equity and providing fee-based services, while retaining co-living operational upside. Pricing is all-inclusive and ranges from £1,243/month long-term contracts to dynamically priced short-term stays from £1,499/month, with DMR units offered at 20% below market rate and a portion of capacity reserved for emergency domestic-violence accommodation.

Name

Re:shape Living Group

Legal name

Re:shape Living Group

Website

https://reshapeliving.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Re:shape Living Group is a UK-based vertically integrated developer, investor and operator of co-living and PBSA developments. Founded in 2020, it runs the ARK co-living brand, houses 1,000+ residents across two operational buildings, and controls a £1.3bn pipeline of 4,000+ mixed-use homes in London and other UK cities.

Ownership category

akta.pro rank

Product category

Co-living and PBSA Real Estate Development

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513), Hotels & Motels (7011)

akta.pro primary industry

Student-Focused Co-Living (Flexible, Community-Led) (THAMAGAI)

akta.pro secondary industries

Co-Living / Hybrid Extended-Stay Residences (THAGAEAK), Purpose-Built Student Accommodation (PBSA) Providers & Operators (EDAIALAA), Off-Campus Purpose-Built Student Housing (PBSA) Management (BPAJAJAB), Co-Living Property Management (BPAJAFAJ)

Keywords

• Co-living development
• Purpose-built student accommodation
• Mixed-use property development
• Affordable housing development
• Build-to-rent operator

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Co-living Rental Income: Rental revenue from operating ARK co-living properties. Studios range from £1,243/month (long-term contracts) to £1,499+/month (short-term). All-inclusive pricing covers rent, utilities, cleaning, and amenities.
2. PBSA (Purpose-Built Student Accommodation): Student housing development and operation including Woolwich Electric Works (939 beds), Woolwich Catholic Club (298 beds), and other PBSA projects.
3. Development & Asset Management Fees: Development management, planning management, and asset management services provided to joint venture platforms. The company structures capital, designs, and executes development projects for institutional partners.
4. Joint Venture Equity Participation: Co-investment in development projects alongside institutional partners and family offices, with equity stakes in projects including Wembley ARK (with Crosstree) and various other co-living developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Re:shape Living Group is a vertically integrated developer, investor and operator of co-living and purpose-built student accommodation (PBSA) across London and major UK cities. The company acquires sites, secures planning, develops mixed-use schemes including policy-compliant affordable housing, and operates them under its ARK co-living brand. It targets institutional capital partners through joint venture structures and rents studios directly to consumers on flexible terms.

Product overview

Re:shape Living Group is a vertically integrated B Corp-certified developer, investor and operator of co-living and PBSA developments across London and the UK. The company operates across the full rental living value chain from investment, planning, development, delivery to long-term operations. Its primary sub-brand is ARK Co-living, a lifestyle-led co-living platform with two operational buildings (ARK Wembley at 300 beds and ARK Canary Wharf at 700 beds). The development portfolio includes multiple ground-up mixed-use projects (London Fields, Woolwich Electric Works, Wimbledon, Homerton, Salford, Tottenham Hale) delivering co-living studios, PBSA, and affordable housing totaling over 3,500 homes in planning or development. The company also offers supplementary services including a Community Investment Programme (CIP) for social value delivery and an ARK Members App for resident engagement.

Differentiator

Problem solved

Functional benefit

Brands

• ARK Living: A lifestyle-led co-living brand where members can stay for as long as they like in homely private studios and share high design communal spaces. Provides studios ranging from 21-29sqm with experience-led amenities including co-working, communal kitchen, gym, event space, roof pavilion, meditation and yoga studio.
• ARK

Products and services

• ARK Co-living Brand Platform A lifestyle-led co-living brand where members stay in private studios and share high-design communal spaces on flexible terms (2 nights to 12 months), with all-inclusive pricing covering rent, utilities, cleaning, and amenities. Targeted at Gen Z and Millennials seeking flexible urban housing in London and key UK cities.
• ARK Wembley ARK's first operational co-living building - a 300-bed former hotel conversion providing studios (21-29sqm) with co-working, communal kitchen, gym, event space, roof pavilion, yoga studio, podcast room and gaming room. Opened September 2022 in joint venture with Crosstree Partners and Generation Estates.
• ARK Canary Wharf ARK's second operational co-living building - a 700-bed rebranded former Collective scheme in Canary Wharf with extensive wellness-led amenities, managed by Re:shape from 2023 onward.
• Development and Asset Management Services Development management, planning management, and asset management services provided to joint venture platforms and institutional partners. Re:shape structures capital, designs, and executes development projects for institutional partners including Crosstree, Topland, Hurlington Capital, and Ideal Holding Group.
• Community Investment Programme (CIP) Framework partnering with 10-15 local organisations per project, delivering measurable social value through free amenity spaces, short-stay support, pilot schemes for vulnerable groups, and collaborative programming with charities, SMEs and community groups. Secured through Section 106 agreements.

Quantifiable outcome

• Co-living units priced 25-30% below comparable build-to-rent schemes in same locations
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Al-Hasaniya Women's CentrecoreStrategic or Co-development PartnerPartnership to provide free accommodation for local women who have suffered domestic abuse at ARK Wembley. Part of broader social impact initiative to offer shelter while victims seek long-term safe accommodation.
• Brent Youth FoundationcoreStrategic or Co-development PartnerLocal youth charity given access to ARK Wembley facilities. Young people in local apprenticeship schemes receive discounts on accommodation. Partnership part of community investment programme.
• Fight for PeaceminorStrategic or Co-development PartnerYouth centre in North Woolwich that co-designed roof terrace, public art installations and community spaces at Woolwich Catholic Club development.
• CBREminorImplementation/ SI/ Consulting PartnerBrokered the Tottenham Hale deal between Notting Hill Genesis and Re:shape.
• BallymoreminorStrategic or Co-development PartnerBallymore is working with Re:shape as operator on co-living proposals for Silvertown Thames Road Quarter development (1,700+ homes).
• SET SpaceminorStrategic or Co-development PartnerGrassroots organisation provided meanwhile studio space at Wimbledon development as part of community investment programme.
• UK Green Building CouncilminorStrategic or Co-development PartnerRe:shape aligns with UKGBC sustainability principles and standards for environmental performance in development.
• Science Based Targets InitiativeminorStrategic or Co-development PartnerRe:shape aligns with SBTi framework for setting emission reduction targets.
• UK Net Zero Building StandardminorStrategic or Co-development PartnerDevelopment standards aligned with UK Net Zero Building Standard requirements.
• Third Generation Shared Living Consortium (TGSLC)coreStrategic or Co-development PartnerCoalition of leading developers and operators formed to deliver next wave of best-in-class co-living assets. Builds on experience of SGSLC (120 members). Released manifesto 'Towards a New London Plan'.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Locke (Lendlease): Design-led aparthotel and extended-stay brand by Lendlease, offering flexible stays in London with full kitchens and amenity spaces. Closest comparable in the aparthotel/extended-stay hybrid category targeting similar professional demographic.
• Student Roost: Major UK PBSA operator (acquired by GIC from Brookfield). Re:shape's Operations Director Phil Luckett previously worked at Student Roost, indicating direct operational familiarity. Comparable in PBSA target segment though at significantly larger scale.
• Urbanest: London-focused PBSA operator and developer with multiple operational schemes near major universities. Direct PBSA peer for Re:shape's Woolwich Catholic Club (298 beds) and Woolwich Electric Works (939 beds) student elements.
• The Collective: UK co-living pioneer that operated the Canary Wharf scheme Re:shape rebranded as ARK Canary Wharf. Both Re:shape founders (Jermaine Browne, Charlie Gayner) and several current team members (Dan Lutterodt, Chris Roche) are former Collective alumni, making it the most directly comparable operating model.
• Ballymore Group: Large London residential developer that Re:shape is partnering with as operator on Silvertown Thames Road Quarter (1,700+ homes). Comparable mixed-use development pipeline and London focus with adjacent operational scope.

Broad incumbents

• Greystar Real Estate Partners: Global rental living leader with UK BTR operations. Operates Purpose-Built Student Accommodation and Build-to-Rent at scale; competes for the same London institutional capital and resident demand as Re:shape.
• Quintain: Major London residential developer and operator behind Wembley Park, with co-living and BTR offerings. Operates Tipi Living brand in similar flexible rental category, with vastly deeper capital and broader portfolio than Re:shape.
• L&Q: Large UK housing association with significant London BTR and affordable housing operations. Comparable as institutional partner/operator in the rental-living space with similar policy-compliant affordable housing positioning.
• Notting Hill Genesis: Major London housing association that sold the Ashley House masterplan in Tottenham Hale to Re:shape. Represents the affordable/social housing counterpart of Re:shape's mixed-tenure model, with overlapping operational scope in affordable housing delivery.

Regional players

• Telford Homes: London-focused residential developer (now part of CBRE Investment Management) with comparable urban infill and Build-to-Rent development activity. Comparable in London residential development and BTR operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re:shape Living Group