Woodhaven Gardens

What Woodhaven Gardens does

Woodhaven Gardens is a family-owned horticultural producer founded in 1978 and headquartered in Levin, New Zealand. The company cultivates 23 different vegetables (plus maize and ryegrass for soil health) across 20 farms spanning the Horowhenua and Kapiti regions, covering approximately 2,500 acres. It supplies roughly 27 million individual vegetable units per year, equating to about 10% of New Zealand's national vegetable supply, and donates more than NZ$100,000 of produce annually to local iwi, schools, and community organisations. Produce is sold through wholesale markets and direct supply arrangements with nationwide supermarket chains in formats ranging from loose to pre-packed and fresh-cut, with selected export volumes (e.g., export-spec leeks) shipped between March and September. The business remains under Clarke family ownership and management, with John Clarke as Managing Director, Emma Clarke as Director, and Jay Clarke as Director.

The company operates with approximately 220-223 staff, including 124 workers sourced through New Zealand's Recognised Seasonal Employer (RSE) scheme, and emphasises sustainability practices that have been independently validated through NZGAP, GRASP, and AsureQuality certification, as well as multiple Ballance Farm Environment Awards (including 2020 Regional Supreme Winner). Core operational technology centres on Hortrac, a proprietary cloud-based, mobile- and tablet-friendly farm management system developed in-house. Hortrac captures agrichemical, fertiliser, seed, and field-preparation costs; tracks harvest time and yield by paddock; manages picking, packing, and shipping; provides NZ GAP- and WQA-accredited traceability; and includes a web-based ordering system with financial reconciliation against production costs.

Woodhaven generates revenue from two streams: fresh-vegetable sales on a transactional basis to wholesale, retail, and supermarket customers, and Hortrac software subscriptions sold as a freemium cloud SaaS to other horticultural businesses (with named customers including Freight Lines, Kapiti Green, and Scottfresh Ltd). The combined economic activity contributes an estimated NZ$30-35 million annually to New Zealand's GDP, and the company is recognised as a regional sustainability and agri-business benchmark by the New Zealand Farm Environment Trust and Horticulture New Zealand.

Name

Woodhaven Gardens

Legal name

Woodhaven Gardens Limited

Website

https://woodhavengardens.co.nz

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodhaven Gardens is a family-owned New Zealand vegetable producer operating 20 farms across 2,500 acres in Horowhenua and Kapiti, supplying 27 million vegetable units annually (about 10% of national supply) to supermarkets and wholesalers, and selling its proprietary Hortrac farm management software as B2B SaaS.

Ownership category

akta.pro rank

Product category

Fresh Vegetable Production

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

Keywords

• Fresh vegetable production
• Horticulture farming
• Farm management software
• Wholesale produce supply
• Vegetable distribution

Headquarters

HQ city

Levin

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Vegetable Production & Sales: Woodhaven grows 23 different vegetables (plus maize and ryegrass for soil health) across 20 farms in the Horowhenua and Kapiti regions. Produce is sold to wholesale and retail markets, including many nationwide supermarkets, both domestically and internationally. They also sell directly to local markets. Revenue is generated from the sale of fresh produce units sold as loose, bunched, sleeved, bagged, fresh-cut, and pre-packed formats.
2. Hortrac Software Subscription: Hortrac is offered as a cloud-based SaaS farm management system for horticultural businesses. It operates on a subscription model with a free trial available. The software captures pre-harvest costs, harvest data, post-harvest operations, and sales/ordering data to enable growers to understand product P&L and improve efficiency.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Woodhaven Gardens is a family-owned vegetable growing business that cultivates 23 varieties of fresh vegetables plus maize and ryegrass across 20 farms (approximately 2,500 acres) in New Zealand's Horowhenua and Kapiti regions, producing around 27 million individual vegetable units per year for wholesale, retail, and supermarket markets. The company also developed and sells Hortrac, a proprietary cloud-based farm management SaaS platform that captures pre-harvest costs, harvest data, post-harvest operations, sales ordering, and traceability for horticultural businesses, offered on a free-trial subscription basis.

Product overview

Woodhaven Gardens is a family-owned vegetable growing business established in 1978, operating across 20 farms in the Horowhenua and Kapiti regions of New Zealand. The company produces 23 different vegetable varieties (plus maize and ryegrass) year-round, supplying wholesale, retail, and supermarket markets domestically and internationally. The product portfolio consists of fresh produce (Beetroot, Broccoli, Cabbage, Celeriac, Celery, Coriander, Daikon, Fennel, Leeks, Lettuce, Pak Choi, Parsley, Radish, Red Cabbage, Rockmelon, Silverbeet, Shanghai, Spinach, Spring Onions, Watermelon, Wong Bok, and Zucchini) alongside Hortrac, a proprietary cloud-based farm management and business intelligence software platform for horticultural businesses that captures pre-harvest costs, harvest processes, post-harvest operations, and sales data.

Differentiator

Problem solved

Functional benefit

Brands

• Hortrac: A cloud-based, mobile and tablet friendly business intelligence system that enables horticultural businesses to capture costs, revenue, and key production data from seed to sales. Provides traceability, labor tracking, and reporting functions.

Products and services

• Fresh Vegetables (23 varieties)

Quantifiable outcome

• 27 million vegetable units sold annually — approximately 10% of New Zealand's national supply
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• New Zealand Department of Labour (RSE Scheme)coreOthersThe New Zealand Department of Labour enables Woodhaven to secure 124 RSE (Registered Seasonal Employer) staff from across the Pacific. This labour programme is foundational to Woodhaven's ability to provide year-round harvest capacity across 20 farms. Woodhaven is committed to integrating RSE staff into the Woodhaven family and providing them with a positive employment experience.
• Hortrac Customers (Freight Lines, Kapiti Green, Scottfresh Ltd)coreStrategic or Co-development PartnerWoodhaven's Hortrac system is used by other horticultural businesses including Freight Lines, Kapiti Green, and Scottfresh Ltd. These customers provide testimonials about the system's value in improving freight planning, materials reconciliation, and administrative efficiency. They represent both a customer base and a feedback loop for product development.
• Horticulture New ZealandcoreStrategic or Co-development PartnerWoodhaven's sustainable growing approach has been shared with Horticulture New Zealand and is being rolled out to other growers in the region. Woodhaven's owners serve on the MG's board and the Horowhenua grower's society, contributing to industry-wide sustainability and standards development.
• Local Iwi, Schools, and Community OrganisationsminorOthersWoodhaven donates more than $100,000 worth of fresh vegetables annually to local iwi, schools, and people in need. The company also provides sponsorships to community organisations including Wanderers, LifeFlight, Canteen, and Red Cross.
• AsureQualitycoreOthersWoodhaven's food safety programme is tested, inspected, audited and passed by AsureQuality. Products come with the strongest possible endorsement for food safety, and Woodhaven is certified with NZGAP (GlobalGAP equivalent) / GRASP.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Conservis: Farm management software platform for crop producers, offering traceability, cost tracking, and operational planning. Directly comparable to Hortrac as a B2B SaaS solution serving commercial horticulture operations.
• Taylor Farms: One of North America's largest fresh produce suppliers, producing a wide variety of vegetables for retail and foodservice with vertical integration in processing/packing. Comparable business model and customer base (supermarkets, foodservice, fresh-cut).
• LeaderBrand: Large NZ vegetable grower operating in the Gisborne and Matamata regions, supplying fresh vegetables to NZ retailers including Countdown/Woolworths and Foodstuffs. Closest direct peer in scale, crop mix, and supermarket channels.

Broad incumbents

• T&G Global: Largest NZ fresh produce grower and marketer, operating apples and other produce globally with extensive supply relationships to NZ supermarkets. Directly comparable to Woodhaven as a large-scale NZ fresh-produce supplier with supermarket distribution.
• Granular (Corteva): Cloud-based farm management and analytics SaaS acquired by Corteva, serving large commercial crop producers globally. Comparable to Hortrac in targeting commercial growers with operational and financial planning software.
• Bonduelle Group: Global leader in processed and fresh vegetables, operating large-scale vegetable production across multiple continents. Comparable as a large-scale vegetable producer with diversified crop mix and focus on traceability and sustainability.
• Greenyard: European market leader in fresh, frozen, and prepared vegetables and fruit, supplying major European retailers. Comparable as a multi-category fresh vegetable producer with strong retailer relationships and traceability focus.

Regional players

• Synlait Milk: NZ-based dairy nutrition company with strong sustainability credentials and multiple farm environment/agri-business awards. Comparable as a NZ primary-producer with science-led sustainability positioning, NZGAP-style certifications, and export focus.
• Mr Apple: Large NZ apple exporter and grower, part of Scales Corporation. Comparable as a large NZ fresh-produce grower with international export channels and supermarket distribution.

Others

• Wattie's (Heinz): Iconic NZ processed vegetable brand, part of Kraft Heinz, sourcing vegetables domestically including from NZ growers. Comparable as a downstream NZ vegetable customer/ecosystem player relying on similar grower supply chains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woodhavengardensnz
• LinkedInlinkedin.com/company/woodhaven-gardens-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodhaven Gardens