The Play Therapy Training Institute

What The Play Therapy Training Institute does

The Play Therapy Training Institute, Inc. is a privately held, for-profit continuing education provider founded in 1986 and headquartered in Monroe Township, New Jersey. It serves psychologists, play therapists, counselors, social workers, nurses, graduate students, and allied health professionals seeking specialized training and certification in play therapy. The institute operates as an APT Approved Provider (number 95-002) for the Association for Play Therapy, a credential that authorizes it to issue continuing education credits and to satisfy APT's definition of a Live Webinar for Non-Contact CE offerings.

The product portfolio spans four delivery formats — small in-person seminars (under 15 students) at a Plainsboro, NJ training site, live interactive webinars, self-paced online courses hosted on the Teachable platform, and customizable on-site group training for organizations. The flagship Certificate Program in Play Therapy integrates these modalities into 8 core and 17 elective courses totaling 150 credit hours, directed by Dr. Heidi G. Kaduson (Past-President of the National Association for Play Therapy) and co-director Elizabeth Couturier. Adjacent offerings include the "Techniques! Techniques! Techniques!" guide, online group supervision ($500 per 5-session package, max 10 members), and individual supervision by the institute's RPT-S. The technology stack is intentionally lightweight: Teachable for course hosting and a standard audiovisual/screen-sharing meeting platform for live webinars and group supervision.

The business model is predominantly transactional and individual-practitioner-facing. Core revenue streams are one-time per-credit-hour course fees ($25-$35), a $55 certificate candidacy registration, group supervision packages, and contact-based pricing for on-site enterprise training. Distribution combines a self-serve Teachable storefront with direct registration for in-person seminars, supplemented by email newsletter capture, organic social sharing on Facebook/Twitter/Pinterest, and the institute's APT-approved reputation within the play therapy professional community. There is no external investor or parent company identified; ownership and leadership are concentrated in Dr. Kaduson, who also maintains her private practice at the Monroe Township office.

Name

The Play Therapy Training Institute

Legal name

The Play Therapy Training Institute, Inc.

Website

https://ptti.org

Company type

Private

Founded year

1986

Operating status

Operating

Short description

The Play Therapy Training Institute is a private, APT-approved continuing education provider founded in 1986 that delivers seminars, live webinars, online courses, and a 150-credit-hour Certificate Program in play therapy to psychologists, counselors, social workers, nurses, and graduate students, primarily via its Teachable platform and a New Jersey training site.

Ownership category

akta.pro rank

Headquarters

HQ city

Monroe Township

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Courses and Seminars: Individual continuing education courses and seminars offered in-person, via live webinar, and online. Courses are priced per credit hour. This is the primary revenue stream.
2. Certificate Program: Comprehensive 150-hour Play Therapy certification program. Candidates pay per credit hour ($25-$35) plus a $55 registration fee. Program spans multiple years of training.
3. Group Supervision: Online group supervision sessions sold in packages of 5 sessions (10 hours total). Priced at $500 per package. Provided by Dr. Heidi G. Kaduson, RPT-S.
4. On-Site Group Training: Customizable in-person or online training for organizations and groups. Contact-based pricing for single or multiple day trainings on play therapy topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Play Therapy Training Institute provides continuing education, certificate training, and clinical supervision in play therapy for mental health professionals. Offerings are delivered via in-person seminars, live webinars, self-paced online courses, customizable on-site group training, and a 150-credit-hour Certificate Program, all carrying APT-approved continuing education credits.

Product overview

The Play Therapy Training Institute offers a unified training platform for mental health professionals seeking to develop expertise in play therapy. The core offering consists of multiple delivery formats—In-Person Training, Live Webinars, Online Courses, and On-Site Training—all aligned with APT (Association for Play Therapy) standards. The flagship Certificate Program in Play Therapy (150 credit hours) integrates these training modalities across 8 core courses and 17 electives. Supplementary offerings include Group Supervision, Individual Supervision, and specialized technique courses. All training formats share a common infrastructure for continuing education credits and are delivered through the institute's own staff and visiting faculty.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Training Small-scale personalized play therapy seminars held at the institute's Plainsboro, NJ training site, with average class sizes under 15 students. Designed for mental health professionals seeking hands-on, face-to-face training and APT-approved continuing education credits.
• Live Webinars Live, interactive play therapy webinars that meet APT's definition of a Live Webinar and qualify as Non-Contact CE offerings. Participants must complete an online test and two surveys at the end to be eligible for continuing education credit.
• Online Courses Self-paced play therapy training courses accessible through the Teachable platform, allowing mental health professionals to learn at their own convenience and earn APT-approved continuing education credits.
• On-Site Training Customizable in-person or online trainings for groups and organizations of various sizes, covering a wide variety of play therapy topics. Includes options for follow-up consultation calls and supervision, with contact-based pricing for single or multi-day engagements.
• Certificate Program in Play Therapy Comprehensive play therapy certification program consisting of 8 core courses plus 17 elective courses totaling 150 required credit hours. Directed by Dr. Heidi G. Kaduson and Elizabeth Couturier. Candidates pay $25–$35 per credit hour plus a $55 registration fee, with total program cost ranging from $3,750 to $5,250.
• Techniques! Techniques! Techniques! Standalone online course providing a comprehensive guide of tried and true play therapy techniques for therapeutic interventions in the playroom. Designed as a skill-building resource for practicing play therapists.
• Online Group Supervision Online group supervision sessions with Dr. Heidi G. Kaduson, RPT-S. Groups meet biweekly for 2 hours over five sessions (10 hours total), with maximum capacity of 10 members per group. Priced at $500 per 5-session package.
• Individual Supervision One-to-one play therapy supervision provided by Dr. Kaduson, a Registered Play Therapist-Supervisor, available at her Monroe Township, NJ office or in a live 1-to-1 online format. Appointments scheduled by contacting the office.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• PESI: One of the largest U.S. continuing-education providers for mental health and behavioral health professionals, offering live seminars, webinars, and on-demand courses for CE credit. Highly comparable to PTTI's mix of in-person seminars, live webinars, and online self-paced CE for psychologists, counselors, social workers, and nurses.
• Zur Institute: Online continuing education for mental health professionals offering on-demand courses and webinars for license renewal. Comparable to PTTI's online course and live webinar format aimed at therapists seeking CE credits.
• CE4Less: Online continuing education provider specifically targeting mental health professionals (counselors, therapists, social workers) with a self-paced course catalog. Directly comparable as a self-serve CE platform for the same core buyer persona PTTI serves via Teachable.
• Evergreen Certifications: Continuing education and certification provider for counselors, therapists, and social workers, with self-paced online courses and CE-eligible content. Comparable to PTTI as a CE-focused platform serving the same licensed mental health buyer.
• The Knowledge Tree: Provider of online continuing education courses for mental health professionals including counselors, social workers, and psychologists. Directly comparable in delivery model (online CE) and target buyer.

Emerging players

• Telehealth Certification Institute: Online CE and certification provider for mental health professionals focused on telemental health and online therapy practice. Comparable as a self-serve online CE platform serving the same licensed mental health buyer, though anchored to a different specialty (telehealth vs. play therapy).

Broad incumbents

• National Institute for the Clinical Application of Behavioral Medicine (NICABM): Long-running continuing education provider offering courses and webinars across behavioral medicine and psychotherapy modalities. Overlaps with PTTI on live webinars and CE for mental health practitioners, but operates across a much broader topic portfolio rather than specializing in play therapy.

Regional players

• Play Therapy UK: U.K.-based organization providing play therapy training, certification pathways, and supervision for mental health professionals. Highly comparable as a play therapy-specific training body, but primarily serves a different geography than the U.S.-anchored PTTI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Play Therapy Training Institute